MGT2IMG Individual Report Rubric
(TOTAL 20 MARKS)
(20% 0f final Grade)
Excellent
(A/B)
Very Good
(B/C)
Good
(D/E)
Requires Attention
(F)
Identification and Analysis
of issues
(5 Marks)
Identifies and understands all central
issues in the case study.
Identifies and understands most of the
main issues in the case study.
Identifies and understands some
of the issues in the case study.
Identifies and understands few
or no issues related to the case
study.
Analysis and Evaluation of
Issues
(5 Marks)
Presents an insightful and thorough
analysis of all issues identified;
includes necessary references to
theory and class content; supports
diagnosis and opinions with logical
arguments and evidence; presents a
balanced and critical view drawn from
multiple sources of knowledge;
interpretation is both reasonable
and objective.
Presents a thorough analysis of most
issues identified; includes most
necessary references to theory and class
content; Supports diagnosis and
opinions with reasons and evidence;
presents a reasonably balanced view
drawn from multiple sources of
both knowledge; interpretation
is reasonable and objective.
Presents a superficial analysis
of some of the issues identified; omits
necessary references to theory and
class content; Supports diagnosis and
opinions with limited reasons and
evidence; presents a somewhat one-
sided
argument.
Presents an incomplete analysis of
the issues identified; Supports
diagnosis and opinions with few
reasons and little evidence; the
argument is one-sided and
not objective.
Recommendations
(5 Marks)
Presents detailed, realistic, and
appropriate recommendations
supported by the information
presented and concepts from the text
and class; recommendations address
all issues and problems identified and
analysed and follow logically from the
analysis.
Presents specific, realistic, and
appropriate recommendations
adequately supported by the
information presented and concepts
from the text or class; recommendations
address most issues and problems
identified and analysed and
follow logically from the analysis.
Presents realistic or
appropriate recommendations
that are supported by the
information presented and concepts
from the text; recommendations
address some of the issues
and problems identified and
analysed.
Presents realistic or appropriate
recommendations with little
support from the information
presented and concepts from
the text.
Writing, Structure,
Referencing and academic
conventions
(5 Marks)
Well-written and insightful
(the writing demonstrates a
sophisticated clarity, conciseness, and
correctness); includes complete
details and relevant data and
information; extremely well-
organised; appropriately referenced
with a minimum of 10 academic
references.
Well-written (writing is accomplished in
terms of clarity and conciseness and
contains only a few errors); includes
sufficient details and relevant data and
information; well-organised;
appropriately referenced with a
minimum of 10 references from
academia and other sources.
Carelessly written (writing lacks
clarity or conciseness and
contains numerous errors),
gives insufficient detail and
relevant data and information.
Lacks organisation; inconsistencies in
referencing. Uses less than ten
references.
Poorly written (writing is
unfocused, rambling, or
contains serious errors), lacks
detail and relevant data and
information; poorly organised,
inconsistencies in referencing that
need urgent attention.