INFS7040 Digital Transformation
Semester 2 2023
Assignment: Digital Transformation Strategy – Growth Options
Weighting: 25%
Due Date: Friday 11:59pm week 7
Max Length: 12 pages

Assignment tasks
In this assignment, you will propose a digital transformation case for a specific client (organisation
or organisational unit) or a generic entity (e.g., churches, governments, hospitals, etc.). This digital
transformation proposal should include three key aspects:
1. you need to perform an analysis of the external environment and the internal structure
your client operates in, with the aim of identifying problems to be addressed or
opportunities to be captured.
2. you need to strategically analyse the client’s business model and identify areas of the
business model that can be positively influenced by a digital intervention. That is,
identifying the ‘strategic fit’ for a digital transformation.
3. you will identify at least three alternative growth options that can lead to productive
change for your client (e.g., grow profitably in a competitive environment).
You have the choice of using any entities as your client(s), including an organisation you have
previously been employed by or are currently working for. However, please make sure that you
have sufficient access to evidence (i.e., data) about the organisation. Finding evidence is generally
easier for publicly traded companies, but you are free to use privately held companies, not-for
profit organisations or government agencies.
Your proposed growth options should include a ‘basic case’ that shows your client’s current
business model and projected growth, e.g., in their annual report or derived from the company
strategy (i.e., two of the three growth options are new). While the base case may not involve
digital transformation, the two new growth options must involve digital transformations. The
assignment should also include specific recommendations about which growth option you
recommend, in terms of its economic logic based on: (a) an analysis of the attractiveness of the
growth options through a cost-benefit analysis, (b) identification of synergies with the existing
business processes through leveraging resources and capabilities (from your business model
analysis), (c) an identification of major risks of the growth option and ways to mitigate these risks,
and (d) illustration of how digital transformation is achieved.
One suggestion in coming up with your growth options is to engage in some design thinking and
then to narrow down your list of options that you are including in your analysis.
The assignment will develop your skills and capabilities to:
 analyse a business’s current environment, structure, and potential threats to its
business model,
 propose a set of growth options, analyse their cost-benefit effects and their economic
logic, and
 evaluate the options and recommend the one that can create the most value for the
client.
Note that the recommended length does not include the cover letter (1 page).
Referencing
All sources used in the assignment must be properly referenced so that the reader can find that
same piece of information that you used as evidence. While no particular referencing style is
prescribed, whichever you use (Harvard, APA, etc.), use it consistently throughout the assignment.
ANU Academic skills centre
ANU helps students to develop the key academic skills and communication strategies that are
foundational to all academic activity. ANU assists students from first year undergraduate to final
year Phd. No matter what degree you are studying or what level you are at, we want to help you
reach your academic goals. Check out their website at:
https://www.anu.edu.au/students/contacts/academic-skills
Plagiarism
The College regards plagiarism as any appropriation of the ideas or expressions of another without relevant and
appropriate acknowledgement. This includes unattributed appropriation of text or content and may extend to
improper referencing. Discovered instances of plagiarism will be pursued to the full extent allowable under the rules:
 ANU Discipline Rules (http://about.anu.edu.au/governance-structure/legislation/rules)
 Policy on Academic Integrity (https://services.anu.edu.au/education-support/academic-integrity)
Where students have doubts as to how to deal with or acknowledge source materials in essays or assignments, they
should consult with the Course Convenor.
Marking rubric
High Distinction Distinction Credit Pass Fail
20% Use of conceptual
frameworks to
support analysis
Excellent choice of
frameworks. They are
well integrated, and their
use is justified.
Good choice of
frameworks and
integration.
Appropriate use of
frameworks, but poor
choice or mistakes in
their application.
Inappropriate use of
frameworks or
interpretation of
their use.
No frameworks are
used, or their use is
incorrect.
30% Appropriate set of
growth options
Excellent growth options
that address different
disruptive changes in the
environment and deliver
value.
Good growth
options that address
at least one
disruptive change in
the environment
and deliver value.
Growth options
partly address
disruptive changes in
the environment.
Growth options are
generic and could be
proposed for any
organisation.
Growth options are
unrealistic and
inappropriate to
counter disruptive
change in the
environment.
15% Realistic
Recommendation
Recommendation is
strongly justified. It is
feasible and realistic, and
risks are identified, and
excellent mitigation
strategies developed.
Recommendation is
feasible and
realistic. Risks are
identified and
mitigation strategies
are developed.
Recommendation is
feasible and realistic
to a degree. Risks are
identified, but
mitigation strategies
are underdeveloped.
Recommendation is
feasible but
unrealistic. Risks are
identified.
Recommendation is
infeasible and
unrealistic.
15% Logic and Integration Recommendation is
justified, all assumptions
are stated, and claims
justified.
Recommendation
based on logical
arguments with
appropriate
justifications
Reasonable attempt
to justify logical
argument.
Recommendation is
logical, but evidence
to support
recommendation is
weak.
No logic to
arguments.
20% Clarity, organisation
and language
The paper is well written
and structured.
Logically organised
and clearly written.
Good organisation
and mostly written
clearly.
Lack of organisation
and/or lack of clarity
of expression.
Disorganised and/or
poor level of
expression.