BTB1010/ BTC1110/BTF1010 – SEMESTER 2, 2023
Professional Skills Task (Assessment 3)
ASSESSMENT INSTRUCTIONS
OVERVIEW
In this assessment, you will have the opportunity to explore the practical application of the
Australian Consumer Law (‘ACL’) in the context of advertising: a common business activity.
This assessment consists of two main components: generating a Spotify advertisement using
the generative AI system, ChatGPT, and analysing it for potential legal issues that might arise
under the ACL. This assessment is worth 20% of your final grade, and is marked out of 20.
ASSESSMENT SPECIFICATIONS
Your assessment specifications are set out in a separate document that is also available in the
Assessments area on Moodle. Please read that document together with these instructions.
INSTRUCTIONS
This assessment has two parts, as outlined below. You are required to complete both parts.
Part 1: Advertisement Generation
In Part 1 you will use the generative AI system, ChatGPT, to create the wording (in text
form) for a Spotify advertisement that will promote one of two products. To do this, follow
the below steps.
1. Select a Product: Choose one of the below fictional products for which you will
create the wording for a Spotify advertisement. You do not need to create an
advertisement for both products – chose only one.
Option 1 - Music Speaker Option 2 – Smart Drink Bottle
Product Name: "EcoLux Solar-Powered
Bluetooth Speaker"
Price: $399.99
Product Details:
Description: The EcoLux Solar-Powered
Bluetooth Speaker is a cutting-edge portable
speaker designed for eco-conscious music
lovers. It harnesses the power of the sun to
keep the music playing while you're on the
go.
Product Name: "BioEnergix Smart Water
Bottle"
Price: $99.99
Product Details:
Description: The BioEnergix Smart Water
Bottle is your hydration partner for a
healthier and more sustainable lifestyle. It's
not just a bottle; it's your wellness
companion.
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Option 1 - Music Speaker Option 2 – Smart Drink Bottle
Features:
- Solar-Powered: Equipped with high-
efficiency solar panels, this speaker
charges itself under the sun,
eliminating the need for batteries or
external charging.
- High-Quality Sound: Delivers crisp
and clear audio quality with deep bass
for an immersive listening experience.
- Bluetooth Connectivity: Seamlessly
connect your devices and stream
music wirelessly.
- Rugged and Waterproof: Built to
withstand outdoor adventures, it's
perfect for the beach, camping, or
poolside parties.
- Sustainable Materials: Crafted from
eco-friendly materials to minimize
environmental impact.
Promotional Slogan: "Feel the Sun, Hear
the Sound - EcoLux Solar-Powered
Speaker."
Features:
- Hydration Monitoring: Tracks your
daily water intake and sends reminders
to stay hydrated.
- Eco-Friendly Materials: Made from
eco-conscious materials, promoting
sustainability and reducing single-use
plastic waste.
- Personalized Recommendations:
Offers personalised hydration goals
based on your age, weight, and
activity level.
- Smart App Integration: Connects to a
dedicated app for a seamless and
interactive experience.
- Health Benefits: Proper hydration can
lead to improved focus, skin health,
and overall well-being.
Promotional Slogan: "Stay Hydrated, Stay
Healthy - BioEnergix Smart Water Bottle."
2. Use ChatGPT to Create a Spotify Advertisement: Utilising the information
provided above about your chosen product, prompt ChatGPT to create the wording in
text form for a Spotify advertisement promoting that product. Please note that you do
not need to use Spotify, or to have a Spotify account, to complete this assessment: you
only need to use ChatGPT to generate a script that would hypothetically be read out
as a Spotify advertisement, in between users listening to Spotify content. For an
example of what real-world Spotify ads sound like, see:
https://www.youtube.com/watch?v=0P_q7-q2EH0
Important! You must take note of how you use ChatGPT to produce your
advertisement, including what prompt/s you provide to ChatGPT, as this information
must be included in your Generative AI declaration. See the ‘Generative AI
Declaration’ section below on page 4 for further information.
If you have never used ChatGPT before, see the ‘How to Use ChatGPT’ section
below on page 4 for further information.
3. Finalise your Spotify Advertisement: Using ChatGPT, reach a final version of the
wording for your Spotify advertisement. Take note of, by copying and saving, the
final wording as this will need to be included in your report in Part 2.
Part 2: Analysis of Australian Consumer Law (‘ACL’) Compliance
In this part, you will analyse the advertisement that you have generated in Part 1 above for
potential legal issues arising under the ACL. In doing so, you are required to write a 1,500
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word report. The report should follow the structure outlined below and address the points
raised below.
Note that this assessment is not a research task: you do not need to (and should not) refer to
materials other than those covered in our syllabus. This includes your prescribed readings,
lectures, tutorial exercises, and other materials provided on Moodle.
Structure and Content to be Addressed in your Report:
1. Introduction:
- Introduce your chosen product and your finalised Spotify advertisement.
- Include the entire wording of your Spotify advertisement (copy and paste the wording
from ChatGPT into your report). Note: the wording of your advertisement will not count
towards your final word count. That is, your report can be a maximum of 1,500 words
plus the words of your advertisement. The other text contained in this section, aside
from your advertisement text, is included in your word limit.
2. Misleading or Deceptive Conduct and False Representations:
- Define what misleading or deceptive conduct is, and what false or misleading
representations are, according to the ACL.
- Discuss whether your advertisement complies with the ACL prohibitions. You may
want to include quotes from your advertisement to support your arguments (these
quotes count towards your word limit).
- In your discussion, specifically address sections 18 and 29 of the ACL and explain how
they relate to your advertisement.
3. Consumer Guarantees:
- Define consumer guarantees according to the ACL: addressing when they apply, and
what they require.
- Outline and discuss different types of consumer guarantees (at least the two in sections
54 and 55 of the ACL: you do not need to address all consumer guarantees considered
in our course materials but must address these two).
- Identify sections of your advertisement related to product descriptions, warranties, or
guarantees, and quote those sections (this counts towards your word limit).
- Assess whether your advertisement would result in your chosen product complying with
the consumer guarantees outlined in the ACL sections 54 and 55 (acceptable quality,
and fitness for disclosed purpose).
4. Recommendations and Remedies:
- Consider any potential improvements that could be made to your advertisement to make
it more compliant with the ACL.
- Suggest strategies or recommendations to enhance consumer protection compliance in
the context of your advertisement. If you conclude that your advertisement breaches the
ACL, propose corrective actions that the advertiser should take to ensure compliance
with the ACL.
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- Discuss potential legal remedies available to consumers who may be affected by
breaches of the ACL. Consider both the remedies for misleading or deceptive conduct
and false and misleading representation, and also breaches of the consumer guarantees.
If your advertisement breaches one of these provisions, tailor your discussion to what
the advertiser should do in relation to your specific advertisement. If you conclude that
your advertisement does not breach these aspects of the consumer law, consider what
steps the advertiser would need to take in the event that it was in breach of the ACL
including the potential legal remedies for which the advertiser would be liable.
5. Conclusion:
- Summarise your findings from your analysis.
- Reflect on the importance of compliance with Australian Consumer Law in advertising
and implications for businesses and consumers.
HOW TO USE CHATGPT (A GENERATIVE AI SYSTEM)
If you have never used ChatGPT, a useful guide can be found on the YouTube video at this
link: https://youtu.be/_UGAziGALg0?si=1KmfnSNlzG8uaSLF
Please also refer to the following as a guide:
a) ChatGPT can be accessed via the following website: chat.openai.com
b) Sign In (if required): If you are prompted to sign in or create a free account, follow
the on-screen instructions to do so.
c) Start a New Conversation: Once you are logged in, you'll see a chat interface. Click
on the "New Conversation" button or a similar option to start a new conversation with
ChatGPT.
d) Ask Your Question or Provide a Prompt: In the chatbox, type a prompt or
instructions into ChatGPT. This is where you give ChatGPT instructions to create a
Spotify advertisement utilising the information you have been provided in relation to
the product you have chosen.
e) Interact with ChatGPT: After you have entered your prompt, ChatGPT will
generate a response. You will see the AI's response displayed in the chatbox. You can
continue the conversation by typing your next question, comment or instruction.
f) Provide Clarifications (if needed): If ChatGPT's response is not what you expected
you can provide additional context to get a more accurate answer or ask ChatGPT to
amend the response it provided.
For the purposes of this assessment, you must use ChatGPT specifically: no other generative
AI systems are permitted. You can use any version of ChatGPT, including version 3.5,
which is available for use for free. You will not be penalised in any way for using the free
version of ChatGPT as opposed to a paid version.
GENERATIVE AI DECLARATION
As part of the document you upload, you must submit a Generative AI Declaration. As all
students are required to use generative AI in their assessment, declaring that you did not use
generative AI in this assessment will be deemed an invalid declaration.
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For further information about the declaration requirements, see the resources available on
Learn HQ at this URL: https://www.monash.edu/student-academic-success/build-digital-
capabilities/create-online/acknowledging-the-use-of-generative-artificial-intelligence See
also the resources that are available in the ‘Assessment 3 Resources’ folder on Moodle.
NOTE:
In this assessment, your generative AI declaration is considered a mandatory part of
your assignment. If you do not include a generative AI declaration as part of your
submission process, your assessment for this task will be subject to the applicable
penalties for late submission until the declaration is provided.
Please take note that your generative AI declaration does not contribute to the word limit.
You have the option to upload your declaration in the same document as your assignment or
as a separate file but it is mandatory to include a generative AI declaration as part of the
submission process.
MARKING CRITERIA
This assessment is marked against the marking rubric set out in Appendix 1, contained at the
end of this document.
SHORT EXTENSIONS AND SPECIAL CONSIDERATION
Any application for an extension or for special consideration must be made via the process at
this this URL: https://www.monash.edu/students/admin/assessments/extensions-special-
consideration
Please note, all applications must be processed in accordance with the process set out in the
above link – the Chief Examiner cannot directly grant you an extension.
SUBMISSION GUIDELINES
- Submit your analysis as a written document, preferably in PDF or Word format.
Submission is required via the Assessment 3 Submission dropbox available in the
Assessments area on Moodle. Turnitin will be used for similarity checking. You must
include a Generative AI Declaration a part of your submission.
- Include references and citations for any legal references or sources used in your
analysis. You should reference legislation and cases in the same way that you would
when responding to a hypothetical legal problem question. You do not need to include
full formal legal citations that would be required (for example) in a research paper.
- Ensure proper formatting, spelling, and grammar in your written analysis.
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- Remember to check that you have completed all steps of the submission process. For
Assessment 3, assignments in 'draft' form will not be accepted as a valid form of
submission and will be subject to late penalties until they are formally submitted. (For
information on how to use the 'Turnitin' submission portal please refer to this website:
https://guides.lib.monash.edu/turnitin/using-turnitin scroll down and under the
'Submitting your work’ select the ‘Integrated Turnitin Assignment’ option for more
details).
- Please ensure you leave yourself enough time to address any possible technical
issues arising during the submission process. Emailing your assignment to members
of the unit team or to the unit’s central email address is insufficient and will be deemed
non-submission. For technical support, please contact
eSolutions (https://www.monash.edu/esolutions/contact) or review the guide available
at this link: https://guides.lib.monash.edu/turnitin/using-turnitin
IMPORTANT NOTES
- Plagiarism and academic dishonesty will not be tolerated. Ensure all work is your own,
and properly cite any external sources used.
- Contact the Chief Examiner or one of the members of the teaching team if you have any
questions or if you need clarification in relation to any aspect of this assessment.
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APPENDX 1 - MARKING RUBRIC
Criteria High Distinction (80% or more)
Distinction
(70% or more)
Credit
(60% or more)
Pass
(50% or more)
Fail
(Less than 50%)
Understanding of
the misleading or
deceptive conduct,
and false and
misleading
representation,
provisions of the
ACL
Student demonstrates
a comprehensive
understanding of the
prohibitions and
effectively analyses
if the generated
advertisement
breaches these
provisions.
Student demonstrates
a good understanding
of the prohibitions
and analyses if the
generated
advertisement
breaches these
provisions with
minor gaps in
analysis.
Student demonstrates
a basic understanding
of the prohibitions
and attempts to
analyse if the
generated
advertisement
breaches these
provisions, but
analysis is lacking in
depth.
Student demonstrates
a limited
understanding of the
prohibitions and
provides an
incomplete analysis
of whether the
generated
advertisement
breaches these
provisions.
Student
demonstrates a
minimal
understanding of the
prohibitions and fails
to analyse whether
the generated
advertisement
breaches these
provisions.
Understanding of
the consumer
guarantee
provisions of the
ACL
Student demonstrates
a comprehensive
understanding of the
consumer guarantee
provisions of the
ACL and effectively
analyses if the
generated
advertisement
breaches these
provisions.
Student demonstrates
a good understanding
of the consumer
guarantee provisions
of the ACL and
analyses if the
generated
advertisement
breaches these
provisions with
minor gaps in
analysis.
Student demonstrates
a basic understanding
of the consumer
guarantee provisions
of the ACL and
attempts to analyse if
the generated
advertisement
breaches these
provisions, but
analysis is lacking in
depth.
Student demonstrates
a limited
understanding of the
consumer guarantee
provisions of the
ACL and provides an
incomplete analysis
of if the generated
advertisement
breaches these
provisions.
Student
demonstrates a
minimal
understanding of the
consumer guarantee
provisions of the
ACL and fails to
analyse if the
generated
advertisement
breaches these
provisions.
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Criteria High Distinction (80% or more)
Distinction
(70% or more)
Credit
(60% or more)
Pass
(50% or more)
Fail
(Less than 50%)
Discussion of
remedies available
to consumers
Student provides a
comprehensive
discussion of the
remedies available to
consumers,
effectively relating
them to the generated
advertisement.
Student provides a
good discussion of
the remedies
available to
consumers,
adequately relating
them to the generated
advertisement with
minor gaps in
connection.
Student provides a
basic discussion of
the remedies
available to
consumers, attempts
to relate them to the
generated
advertisement, but
the connection is
lacking in depth.
Student provides a
limited discussion of
the remedies
available to
consumers and
provides an
incomplete
connection to the
generated
advertisement.
Student provides a
minimal discussion
of the remedies
available to
consumers and fails
to connect them to
the generated
advertisement.
Discussion of
recommendations
to improve
compliance with
ACL
Student provides
comprehensive
recommendations to
improve compliance
with the ACL,
clearly indicating if
any
recommendations are
needed for the
generated
advertisement.
Student provides
good
recommendations to
improve compliance
with the ACL,
indicating if any
recommendations are
needed for the
generated
advertisement with
minor gaps in clarity.
Student provides
basic
recommendations to
improve compliance
with the ACL,
attempts to indicate if
any recommendations
are needed for the
generated
advertisement, but
recommendations
lack depth.
Student provides
limited
recommendations to
improve compliance
with the ACL and
provides an
incomplete indication
of if any
recommendations are
needed for the
generated
advertisement.
Student provides
minimal
recommendations to
improve compliance
with the ACL and
fails to indicate if
any
recommendations
are needed for the
generated
advertisement.
Overall structure,
clarity of
expression, and
referencing
Student's report
demonstrates
exceptional overall
structure, clarity of
Student's report
demonstrates good
overall structure,
clarity of expression,
Student's report
demonstrates
satisfactory overall
structure, clarity of
Student's report
demonstrates limited
overall structure,
clarity of expression,
Student's report
lacks overall
structure, clarity of
expression, and
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Criteria High Distinction (80% or more)
Distinction
(70% or more)
Credit
(60% or more)
Pass
(50% or more)
Fail
(Less than 50%)
expression, and
proper referencing of
sources.
and mostly proper
referencing of
sources with minor
errors.
expression, and
referencing, but
improvements could
be made in one or
two areas.
and referencing, with
noticeable errors or
inconsistencies.
proper referencing of
sources.