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MGTS7610 Conference Paper Assignment Guide 1
MGTS7610 Management Communication (S2, 2023)
Assessment task 2: Conference paper
1. What do I have to do?
Imagine you are preparing to speak at an industry
conference (you can choose which industry).
Your job is to write a paper that:
• identifies two problems caused by businesses
in this industry in a specific location, and
• proposes two solutions to those problems.
Create a single pdf document including:
• The MGTS7610 cover page (see Blackboard)
• Your problem-solving (SPSE) paper and
Reference List presented in the table format
provided (see Blackboard).
• A critical reflection on your conference paper
(see “9. Critical reflection” below).
Your paper MUST:
• answer one of these questions:
o What problems do businesses cause by
ignoring gender equity in the
workplace? How can businesses address
these problems?
o What problems do businesses cause by
using greenwashing tactics in the
workplace? How can businesses address
these problems?
If you change the question, you will receive a grade of
zero (0) for the WHOLE ASSIGNMENT.
• be 1,500 words long (plus or minus 10%;
not including the reference list) PLUS 300-
350 words for the Critical Reflection
See page 2 of this document for more information
about the Critical Reflection.
• use the SPSE structure taught in the Week
4 Online Learning Module
• use at least 8 of the approved sources, and
no other sources (see pages 3-6 below)
o Course staff have chosen the sources for
this assignment. Your job is to base your
paper on these approved sources.
o DO NOT include any other sources to
“back up your argument.”
o Your argument needs to be shaped by the
approved sources.
If you use any sources other than those listed on
pages 3-6 below, you will receive a grade of zero (0)
for the WHOLE ASSIGNMENT.
• be presented in the table format provided
(see Blackboard)
• be fully annotated (see the sample paper)
o Annotating your paper will help you check
that it includes all of the necessary parts.
Let your tutor know if you experience colour
blindness, to arrange alternatives to colour-coding.
• use this formatting:
o 11pt Calibri font
o 1.5‐line spacing
o APA 7th referencing style.
2. When is this task due?
This task is due by 4pm (Brisbane time) on
Monday, 25 September 2023. (new due date)
• Late submissions will receive a 10% penalty
per day.
• Your work will not be graded if it is more than
7 days late.
3. How much does this task contribute to my
final grade?
This task is worth 40% of your final grade.
• The paper is worth 30%
• The critical reflection is worth 10%
4. How do I submit this task?
Submit this task via Turn-it-in. (accessible
through Blackboard)
• Follow these instructions to upload your
assignment, check it has been uploaded
correctly, and download your digital receipt.
5. How will this task be graded?
The Grading Rubric for this task is included on
pages 7-12 of this document.
• Read the Grading Rubric carefully, and make
sure you understand what is required.
6. Can I use ChatGPT or other AI?
• This assessment task evaluates students'
abilities, skills and knowledge without the aid of
Artificial Intelligence (AI).
• Using AI technologies to develop responses is
strictly prohibited and may constitute student
misconduct under the Student Code of
Conduct.
MGTS7610 Conference Paper Assignment Guide 2
7. Where can I find answers to my other
questions about this task?
• Ask your tutor during class.
• Search the Ed Discussion Board.
8. What can I do if I need an extension?
Course staff CANNOT grant extensions. You
MUST apply online BEFORE the due date.
• Follow the instructions outlined here
9. Critical Reflection (300–350 words)
The Critical Reflection part of this assessment
task aims to help you think critically about your
own writing and understand how your audience is
likely to react to it.
Your Critical Reflection should
(1) answer three of the questions listed below for
your Conference Paper.
(2) refer to specific words, phrases and sentences
within your own conference paper, to illustrate /
exemplify your answers to each question.
Reflection questions:
• How clear are your Thesis Statement and
Topic Sentences? What writing techniques did
you use when developing these sentences?
Why?
• How did you decide which of the approved
sources to use for this assessment task?
Which sources were most helpful in shaping
your argument? Why?
• How did you decide which parts of the
approved sources to quote and which to
paraphrase? How consistently did you use the
APA7 referencing system?
• How well are your ideas and sentences
connected in this paper? What writing
techniques did you use to connect your ideas
and sentences? Why did you choose these
techniques?
• How well did you create a formal academic
tone in this paper? Which specific words /
phrases did you use to achieve that tone?
Why?
• How consistently did you start sentences with
the most important information? What writing
techniques did you use to structure sentences
in that way?
• What kind of persuasive language did you use
in this document? Why did you choose those
specific words / phrases?
• What clear writing strategies did you use in
this paper? How effective are they? How
might you improve the clarity of your writing?
• What tools (e.g., EndNote, UQ Library
website, dictionaries, Google translate,
Grammarly), if any, did you use to write this
paper? How un/helpful were those tools?
Why? What are the advantages /
disadvantages of using these tools?
Using AI technologies (e.g., ChatGPT, Grammarly) to
develop responses is strictly prohibited and may
constitute student misconduct under the Student Code of
Conduct.
Formatting your Critical Reflection:
• Include the questions you are
answering as headings
• Write your answers under each question /
heading. Use complete sentences and
paragraphs. Do NOT use bullet points.
• Use what you have learned about
sentence structure and clear writing
(Week 2 OLM) to write clearly and
succinctly.
• Use the first-person pronoun (“I”) with
active verbs.
• Decide on the most appropriate order for
presenting the information in your Critical
Reflection.
MGTS7610 Conference Paper Assignment Guide 3
Approved conference paper sources, Semester 2 2023
Use at least 8 of these approved sources for your conference paper. Use a mixture of source types (not only news reports).
Do NOT use information from any other source. If you use any other sources, you will receive zero for the whole assignment.
Source type Title Author/s Publication
Date
Publication details Retrieved from
Journal article
Greening aviation in era of COVID-
19: Towards conceptualizing and
operationalizing decarbonization
Amankwah-Amoah, J.
Yaw, D.
Anang, S.
2023 Journal: Journal of
Environmental Management
Volume & article number:
326, Part A, 116649
DOI:
https://doi.org/10.1016/j.jenv
man.2022.116649
https://www.sciencedirect.com/science/a
rticle/pii/S0301479722022228
Government/
business
source
How to avoid greenwashing when
offering or promoting sustainability-
related products
ASIC 2022 https://asic.gov.au/regulatory-
resources/financial-services/how-to-
avoid-greenwashing-when-offering-or-
promoting-sustainability-related-
products/
News report Narrowing the gender gap in the
Travel & Tourism industry:
Interview with Zahira Tahir
Arora, P. 2023, 17
March
Publication: HRWorld https://hrsea.economictimes.indiatimes.
com/news/industry/narrowing-the-
gender-gap-in-the-travel-tourism-
industry-interview-with-zahira-
tahir/98694877
News report Rio Tinto chairman Simon
Thompson in greenwashing
masterclass
Aston, J. 2020, 15
April
Publication: Financial
Review
https://www.afr.com/rear-window/rio-
tinto-chairman-simon-thompson-in-
greenwashing-masterclass-20200415-
p54k16
[pdf copy uploaded to Blackboard]
MGTS7610 Conference Paper Assignment Guide 4
Source type Title Author/s Publication
Date
Publication details Retrieved from
Government/
business
source
The promise of diversity: Gender
equality in the ICT profession
Australian Computer
Society
2015 https://www.acs.org.au/insightsandpubli
cations/reports-publications/promise-of-
diversity.html
Government/
business
source
Out of bounds: Coal, gas and oil
sponsorship in Australian sports
Australian
Conservation
Foundation
2022 https://www.acf.org.au/out-of-bounds
Government/
business
source
Raising the visibility of aviation
emissions
Aviation Environment
Federation
2019 https://www.aef.org.uk/uploads/2022/05/
AEF-Report-Raising-the-Visibility-5-
Sept-2019.pdf
News report The difference between gender
equality and equity – and why it
matters
Binagwaho, A. 2020, 26
March
Publication: Fortune https://fortune.com/2020/03/25/gender-
equality-and-equity-iwd-womens-
education/
Journal article Improving decisions that affect
gender equality in the workplace
Chang, E.H.
Milkman, K.L.
2020 Journal: Organizational
Dynamics
Volume, issue & article
numbers: 49(1), 100709
DOI:
https://doi.org/10.1016/j.orgd
yn.2019.03.002.
https://www.sciencedirect.com/science/a
rticle/pii/S0090261619300191
Journal article Concepts and forms of
greenwashing: A systematic review
de Freitas Netto, S. V.
Sobral, M. F. F.
Ribeiro, A. R. B.
Soares, G. R. d. L.
2020 Journal: Environmental
Sciences Europe
Volume & article number: 32,
19
DOI:
https://doi.org/10.1186/s1230
2-020-0300-3
https://link.springer.com/article/10.1186/
s12302-020-0300-3
Journal article Why does workplace gender
diversity matter? Justice,
organizational benefits, and policy
Fine, C.
Sojo, V.
Lawford-Smith, H.
2020 Journal: Social Issues and
Policy Review
Volume, issue & page
numbers: 14(1), 36–72
DOI:
https://doi.org/10.1111/sipr.1
2064
https://spssi.onlinelibrary.wiley.com/doi/
10.1111/sipr.12064
If you have trouble accessing this
source, you can locate it via UQ Library:
https://web.library.uq.edu.au/research-
tools-techniques/library-search
MGTS7610 Conference Paper Assignment Guide 5
Source type Title Author/s Publication
Date
Publication details Retrieved from
News report Green groups dob in Glencore for
‘greenwashing’
Fowler, E. 2022, 8
September
Publication: Financial
Review
https://www.afr.com/companies/mining/g
reen-groups-dob-in-glencore-for-
greenwashing-20220907-p5bg35
[pdf copy uploaded to Blackboard]
Journal article A field-based view on gender in the
information systems discipline:
Preliminary evidence and an
agenda for change
Gupta, B.
Loiacono, E.T.
Dutchak, I.
Thatcher, J.B.
2019 Journal: Journal of the
Association for Information
Systems
Volume & issue numbers:
20(12)
DOI:
https://doi.org/10.17705/1jais
.00588
https://aisel.aisnet.org/jais/vol20/iss12/2/
Journal article
Does Corporate Social
Responsibility enhance financial
performance? Evidence from
Australia
Ha Ngyuen, V.
Agbola, F.W.
Choi, B.
2021 Journal: Australian
Accounting Review
Volume, issue & page
numbers: 32(1), 5–18
DOI:
https://doi.org/10.1111/auar.
12347
https://onlinelibrary.wiley.com/doi/full/10.
1111/auar.12347
News report Australia’s gender pay gap falls to
narrowest on record but women still
earn less in every industry
Hannam, P. 2023, 23
February
Publication: The Guardian https://www.theguardian.com/world/202
3/feb/23/australias-gender-pay-falls-to-
narrowest-on-record-but-women-still-
earn-less-in-every-industry
News report Women prove they have the talent
for management
Hong, C. 2023, 18
March
Publication: China Daily https://www.chinadaily.com.cn/a/202303
/18/WS6414fbdaa31057c47ebb52e5.ht
ml
Journal article Segregation of women in tourism
employment in the APEC region
Hutchings, K.
Moyle, C.
Chai, A.
Garofano, N.
Moore, S.
2020 Journal: Tourism
Management Perspectives
Volume & article numbers:
34, 100655
DOI:
https://doi.org/10.1016/j.tmp.
2020.100655
https://www.sciencedirect.com/science/a
rticle/pii/S2211973620300222#s0030
MGTS7610 Conference Paper Assignment Guide 6
Source type Title Author/s Publication
Date
Publication details Retrieved from
Journal article
The operationalisation of Corporate
Social Responsibility (CSR) in a
mining context
Isacowitz, J.J.,
Schmeidl, S., &
Tabelin, C.
2022 Journal: Resources Policy
Volume & article numbers:
79, 103012
DOI:
https://doi.org/10.1016/j.reso
urpol.2022.103012
https://www.sciencedirect.com/science/a
rticle/pii/S030142072200455X
Journal article CSR, credibility, employees’ rights
and legitimacy during a crisis: A
critical analysis of British Airways,
WizAir and EasyJet cases
Kassem, R., Salama,
A., Ganepola, C. N.
2022 Journal: Employee Relations
Volume, issue & page
numbers: 45(1), 1–20
DOI:
https://doi/org/10.1108/ER-
11-2021-0517
https://www.emerald.com/insight/content
/doi/10.1108/ER-11-2021-0517/full/html
Book chapter Gender Equality and Women's
Entrepreneurial Leadership in
Tourism: A Systematic Review
Kourtesopoulou, A.
Chatzigianni, E.
2021 Book title: Gender and
Tourism
Editors:
Valeri, M.
Katsoni, V.
Publisher: Emerald
Publishing Limited, Bingley,
Page numbers: 11-36.
DOI:
https://doi.org/10.1108/978-
1-80117-322-320211002
https://www.emerald.com/insight/content
/doi/10.1108/978-1-80117-322-
320211002/full/html
Government/
business
source
ESG: Change for the Better Minerals Council of
Australia
2021 https://minerals.org.au/wp-
content/uploads/2022/12/ESG-Change-
for-the-better.pdf
MGTS7610 Conference Paper Assignment Guide 7
Source type Title Author/s Publication
Date
Publication details Retrieved from
Journal article Tourism employment in China: A
look at gender equity, equality, and
responsibility
Moore, S., & Wen, J.
J.
2009 Journal: Journal of Human
Resources in Hospitality &
Tourism
Volume, issue & page
numbers: 8(1), 32–42
DOI:
https://doi.org/10.1080/1533
2840802274429
https://www.tandfonline.com/doi/full/10.1
080/15332840802274429
Journal article Comparing the effects of
greenwashing claims in
environmental airline advertising
Neureiter, A., &
Matthes, J.
2023 Journal: International Journal
of Advertising
Volume, issue & page
numbers: 42(3), 461–487
DOI:
https://doi.org/10.1080/0265
0487.2022.2076510
https://www.tandfonline.com/doi/epdf/10
.1080/02650487.2022.2076510?needAc
cess=true&role=button
News report 3 ways businesses can avoid
greenwashing
Power, R. 2022, 21
August
Publication: Forbes https://www.forbes.com/sites/rhettpower
/2022/08/21/3-ways-businesses-can-
avoid-greenwashing/?sh=f61741346f4d
NOTE: Forbes provides 4 free articles, without
needing a subscription.
[pdf copy uploaded to Blackboard]
News report Technology yet to win gender
diversity battle
Raft, T. 2020, 20
July
Publication: Financial
Review
https://www.afr.com/technology/technolo
gy-yet-to-win-gender-diversity-battle-
20220715-p5b1tc
News report Embracing equity: Circling back on
lasting change for women in tech
Tan, A. 2023, 23
February
Publication: Computer
Weekly
https://www.computerweekly.com/blog/E
yes-on-APAC/Embracing-equity-circling-
back-on-lasting-change-for-women-in-
tech
News report Environmentalists sue Dutch airline
KLM for ‘greenwashing’
Thomas, M. 2022, 6 July Publication: BBC https://www.bbc.com/news/science-
environment-61556984
News report Climate change: Seven ways to
spot businesses greenwashing
Timmins, B. 2021, 8
November
Publication: BBC https://www.bbc.com/news/business-
59119693
MGTS7610 Conference Paper Assignment Guide 8
Source type Title Author/s Publication
Date
Publication details Retrieved from
Government/
business
source
Global Report on Women in
Tourism
UNWTO 2019 https://www.e-
unwto.org/doi/pdf/10.18111/978928442
0384?download=true
Journal article Gendered dichotomies and
segregation patterns in computing
jobs in Australia
Whitehouse, G., &
Diamond, C.
2006 Journal: Labour & Industry
Volume, issue & page
numbers: 16(3), 73–90
DOI:
https://doi.org/10.1080/1030
1763.2006.10669331
https://www.tandfonline.com/doi/abs/10.
1080/10301763.2006.10669331
Government/
business
source
Global Gender Gap Report 2022 World Economic
Forum
2022 https://www3.weforum.org/docs/WEF_G
GGR_2022.pdf
Journal article
Representative account or
greenwashing? Voluntary
sustainability reports in Australia's
mining/metals and financial services
industries
Zharfpeykan, R. 2021 Journal: Business Strategy
and the Environment
Volume, issue & page
numbers: 30(4), 1497–2240
DOI:
https://doi.org/10.1002/bse.2
744
https://onlinelibrary.wiley.com/doi/epdf/1
0.1002/bse.2744
MGTS7610 Conference Paper Assignment Guide 9
Conference Paper Rubric (100 marks, weighted at 30%)
This assessment task evaluates students' abilities, skills and knowledge without the aid of Artificial Intelligence (AI). The
use of AI technologies (e.g., ChatGPT, Grammarly) to develop responses is strictly prohibited and may constitute student
misconduct under the Student Code of Conduct.
Aspect of
communication
diagram
Criteria
Description
7
(High Distinction)
85-100%
6
(Distinction)
75-84%
5
(Credit)
65-74%
4
(Pass)
50-64%
1-3
(Fail)
1-49%
Incomplete
0%
Marks
Genre
(20 marks)
Thesis statement
demonstrates the
required genre,
location, and
addresses the
purpose of the
paper.
Additionally, the
overall structure of
the paper is
appropriate to the
genre.
Statement of
purpose
Thesis statement is
sophisticated,
succinct, and
highly appropriate
to the genre
required.
Thesis statement is
succinct and highly
appropriate to the
genre required.
Thesis statement is
succinct and
appropriate to the
genre required.
Thesis statement is
appropriate to the
required genre but
may not be
succinct.
Thesis statement is
provided but may
be vague and/or
inappropriate to the
genre.
Thesis statement is
incomprehensible
or missing.
10
Genre structure Structure of the
paper is highly
appropriate to the
genre required. All
structural elements
are correct, clearly
distinct, complete,
and arranged in
highly effective
order.
Structure of the
paper is complete
and appropriate to
the genre required.
All structural
elements are
correct, distinct,
complete and in
appropriate order.
Structure of the
paper is complete,
and generally
appropriate to the
genre required. All
structural elements
are present. Some
minor elements
may be indistinct,
or not in
appropriate order.
Structure of the
paper is complete
and generally
appropriate to the
genre required. All
structural elements
are present.
Several minor
elements may be
indistinct,
incomplete or not
in appropriate
order. Some
additional
(unnecessary)
elements may be
present.
Structure of the
paper is only
partially
appropriate to the
genre required.
One or more major
structural element
may be incorrect,
unclear,
incomplete, or not
in appropriate
order.
Paper is written in
an inappropriate
genre
10
Rubric continued over page
MGTS7610 Conference Paper Assignment Guide 10
Aspect of
communication
diagram
Criteria
Description
7
(High Distinction)
85-100%
6
(Distinction)
75-84%
5
(Credit)
65-74%
4
(Pass)
50-64%
1-3
(Fail)
1-49%
Incomplete
0%
Marks
Register
(30 marks)
Topic is focused
and maintained
(industry and
location, academic
language
engagement,
paraphrasing, and
in-text citations
Topic focus Topic
establishment is
highly effective,
achieved early in
the paper, and
maintained
consistently
throughout.
Topic
establishment is
achieved early in
the paper and
maintained
consistently
throughout.
Topic
establishment is
achieved early in
the paper but there
may be minor
errors in
consistency across
the paper.
Topic
establishment is
achieved but may
not occur
sufficiently early in
the paper or be
consistent across
the paper.
The topic has been
left very general or
vague throughout
the paper.
The topic is
irrelevant to the
assignment.
5
Academic
Audience
Expressions are
consistently highly
appropriate to
academic writing
(e.g., formal,
written tone;
specific
statements).
Expressions are
consistently
appropriate to
academic writing.
Expressions are
mostly appropriate
to academic
writing, with
occasional minor
lapses.
Expressions are
acceptable in
academic writing.
Expressions are
sometimes highly
inappropriate to
academic writing
(e.g., casual,
spoken tone;
sweeping
statements).
Expressions are
often highly
inappropriate to
academic writing.
5
Engagement with
sources
Paper engages
critically with more
than 8 approved
sources.
Interpretation and
integration of
sources is both
sophisticated and
highly effective.
Paper engages
critically with more
than 8 approved
sources.
Interpretation and
integration of
sources is
effective.
Paper uses at least
8 approved
sources but may
not engage
critically with them.
Interpretation and
integration of
sources is
generally effective.
Paper uses at least
8 approved
sources but may
not interpret or
integrate them
effectively. May
misrepresent some
minor aspects of
sources.
Paper draws on
less than 8
approved sources
OR may seriously
misrepresent some
aspects of
approved sources.
If you use any non-
approved sources,
you will receive zero
for the WHOLE
ASSIGNMENT (not
just this criterion) –
even if you also use
some approved
sources.
10
In-text
acknowledgment
Consistently
excellent
presentation of
sources, including
sophisticated
paraphrasing and
error-free citation
using APA 7th
style.
Highly effective
presentation of
sources, including
thorough
paraphrasing and
error-free citation
using APA 7th
style.
Effective
presentation of
sources, including
paraphrasing and
citation using APA
7th style. May have
some minor
occasional errors
in citation style.
Adequate
presentation of
sources, including
paraphrasing (may
occasionally rely
on original
wording) and
citation (citation
style may be
inconsistent).
Sources are only
occasionally
paraphrased
and/or cited.
No discernible
attempt has been
made to
paraphrase
sources. No
recognisable
citation style has
been used.
10
Rubric continued over page
MGTS7610 Conference Paper Assignment Guide 11
Aspect of
communication
diagram
Criteria
Description
7
(High Distinction)
85-100%
6
(Distinction)
75-84%
5
(Credit)
65-74%
4
(Pass)
50-64%
1-3
(Fail)
1-49%
Incomplete
0%
Marks
Discourse
Semantics
(20 marks)
Paragraphing,
coherence,
cohesion, and
positioning.
Paragraph
structure
All paragraphs are
fully developed and
highly effective.
All paragraphs are
fully developed.
Most paragraphs
are fully
developed, with
some minor errors.
Most paragraphs
are adequately
developed, though
may be
occasionally
missing parts or
present parts in
incorrect order.
Most paragraphs
are not adequately
developed, will
often be missing
parts, use incorrect
parts, or present
parts out of order.
Most paragraphs
lack discernible
structure or are
hard to distinguish.
5
Coherent flow
using topic
sentences
Topic sentences
are placed
correctly, clearly
written, highly
effective, and
forecast the
content of the
paragraph.
Topic sentences
are placed
correctly, clearly
written, effective,
and forecast the
content of the
paragraph.
Topic sentences
are placed
correctly, clear,
and generally
forecast the
content of the
paragraph.
Topic sentences
are present, clear
and display an
attempt to forecast
the content of the
paragraph.
Topic sentences
are misplaced
and/or do not
forecast the
content of the
paragraph.
Topic sentences
are consistently
missing.
5
Cohesion using
linking
techniques
All sentences and
paragraphs are
effectively linked
using various
highly appropriate
and sophisticated
cohesive
techniques.
All sentences and
paragraphs are
effectively linked
using appropriate
cohesive
techniques.
Most sentences
and paragraphs
are effectively
linked using
appropriate
cohesive
techniques
Most sentences
and paragraphs
display an attempt
at using cohesive
techniques, though
these may not
always be
appropriate.
Sentences and
paragraphs are
consistently not
linked using
cohesive
techniques.
Writing is
extremely
disconnected.
5
Positioning Writer’s position is
clear and
consistent. The
writing makes
highly effective use
of persuasive
writing techniques.
Writer’s position is
clear and
consistent. The
writing makes
effective use of
persuasive writing
techniques.
Writer’s position is
clear and
consistent. The
writing makes use
of some
persuasive writing
techniques.
Writer’s position is
generally clear but
may have some
minor
inconsistencies.
The writing
displays an attempt
at persuasion.
Writer’s position is
difficult to discern,
inconsistent,
and/or
contradictory.
Persuasion is
insufficient.
Writer has an
inappropriate
position and/or has
displays no attempt
at persuasion.
5
Rubric continued over page
MGTS7610 Conference Paper Assignment Guide 12
Aspect of
communication
diagram
Criteria
Description
7
(High Distinction)
85-100%
6
(Distinction)
75-84%
5
(Credit)
65-74%
4
(Pass)
50-64%
1-3
(Fail)
1-49%
Incomplete
0%
Marks
Lexico-grammar
(20 marks)
Use of theme,
sentence structure,
and clarity of
writing
Use of sentence
theme
Sentences
consistently start
with highly
effective valuable
information.
Sentences
consistently start
with important
information.
Most sentences
start with important
information.
Most sentences
start with important
information, but
execution needs
work.
Sentences
consistently do not
start with important
information.
No attempt seems
to have been made
to start sentences
with important
information.
5
Sentence
structure
Sentences are
generally simple
and make highly
effective use of
clause organization
to communicate
meaning. Writing
consistently follows
Standard English
conventions with
no grammatical
errors.
Sentences are
generally simple
and make effective
use of clause
organization to
communicate
meaning. Writing
follows Standard
English
conventions with
occasional minor
errors.
Sentences are
generally simple
and make use of
clause organization
to communicate
meaning. Writing
generally follows
Standard English
conventions but
may have some
errors.
Sentences are
generally simple
but may not make
use of sentence
structure to
communicate
meaning. Writing
generally follows
Standard English
conventions with
some systematic
errors.
Sentences may be
incomplete and/or
unnecessarily
complicated,
making them
difficult to
understand.
Sentences are
extremely
confusing, due to
structural and
grammatical
issues.
You must see
Student Services
for additional
support.
7
Writing clarity Word choices are
consistently
precise and clear.
Word choices are
mostly precise and
clear but may have
occasional
redundancies.
Word choices are
generally clear, but
may have
occasional
redundant
expressions,
nominalisations, or
imprecise verbs
and/or nouns.
Word choices are
somewhat clear,
but include some
redundant
expressions,
nominalisations, or
imprecise verbs
and/or nouns.
Word choices
contain redundant
expressions,
nominalisations, or
imprecise verbs
and/or nouns,
which make the
writing difficult to
understand.
Many word choices
contain redundant
expressions,
nominalisations, or
imprecise verbs
and/or nouns,
making the writing
seriously difficult to
understand. You
must see Student
Services for
additional support.
8
Rubric continued over page
MGTS7610 Conference Paper Assignment Guide 13
Aspect of
communication
diagram
Criteria
Description
7
(High Distinction)
85-100%
6
(Distinction)
75-84%
5
(Credit)
65-74%
4
(Pass)
50-64%
1-3
(Fail)
1-49%
Incomplete
0%
Marks
Graphology
(10 marks)
Reduction of
typographical
errors and
adherence to
guidelines
(including citations)
Spelling and
punctuation
Document contains
no spelling or
punctuation errors.
Document contains
only very minor
spelling or
punctuation errors.
Document contains
occasional spelling
or punctuation
errors.
Document contains
some notable
spelling or
punctuation errors.
Document contains
a significant
amount of spelling
or punctuation
errors.
Document contains
serious spelling
and/or punctuation
problems that
impair reading.
4
Formatting Document follows
formatting
guidelines
perfectly. No errors
in APA 7th style
reference list.
Document follows
formatting
guidelines very
well. May have a
few minor errors in
APA 7th reference
list that do not
impede
understanding.
Document
generally follows
formatting
guidelines. May
have several minor
errors in APA 7th
reference list that
do not impede
understanding.
Document partially
follows formatting
guidelines. May
have noticeable
errors in APA 7th
style reference list
that do not impede
understanding.
Document
inconsistently
follows formatting
guidelines. Major
errors in APA 7th
style reference list
that impede
understanding.
Document ignores
formatting
guidelines.
Reference list
doesn’t follow APA
7th style.
4
Annotations Document is fully
annotated using
appropriate
labelling and
highlighting.
Document is fully
annotated using
appropriate
labelling and
highlighting.
Though formatting
might make this
occasionally
difficult to discern
Document is
mostly annotated
using appropriate
labelling and
highlighting. There
may be minor
omissions.
Document is
annotated
appropriately but
has forgotten one
aspect of labelling
or highlighting.
Document is only
occasionally
annotated or
annotations appear
random.
Document is not
annotated.
2
Rubric continued over page
MGTS7610 Conference Paper Assignment Guide 14
Critical Reflection (20 marks, 10%)
Aspect of
communication
diagram
Criteria
Description
7
(High Distinction)
85-100%
6
(Distinction)
75-84%
5
(Credit)
65-74%
4
(Pass)
50-64%
1-3
(Fail)
1-49%
Incomplete
0%
Marks
Register Engagement with written work
Specific examples
from the student’s
own work provide
highly effective
illustrations clearly
supporting critical
self-reflection.
Specific examples
from the student’s
own work provide
effective
illustrations that
support critical
self-reflection.
Specific examples
from the student’s
own work support
critical self-
reflection.
Examples from the
student’s own work
illustrate reflective
comments.
Examples used to
illustrate reflective
comments may
lack specificity.
Response is
inappropriate OR too
incomplete to assess
this criterion. 6 marks
Discourse
semantics
Organisation of
ideas
Detailed, well-
organized and
highly insightful
commentary
displaying critical
reflection on and
awareness of
student’s own
communication
practices.
Detailed and well-
organized
commentary
displaying critical
reflection on and
awareness of
student’s own
communication
practices.
Detailed
commentary
displaying critical
reflection on and
awareness of
student’s own
communication
practices.
Commentary
displays some
critical reflection
on and awareness
of students’ own
communication
practices.
Response does
not display critical
reflection on
and/or awareness
of students’ own
communication
practices.
Response is
inappropriate OR too
incomplete to assess
this criterion.
7 marks
Lexico-grammar Grammar and vocabulary
Highly effective
use of sentence
structure, clear
writing, and
vocabulary.
Effective use of
sentence structure,
clear writing and
vocabulary.
Effective use of
sentence structure
and clear writing.
Generally free of
grammar and
vocabulary errors.
Sentences are
simple and
generally clear but
may contain a few
vague or
unnecessary
expressions.
Comprehensible,
but contains
significant
grammatical errors
and/or vague,
unnecessary
expressions.
Hard to understand
due to significant
grammar and
vocabulary issues
OR message is too
incomplete to assess
this criterion.
6 marks
Graphology Formatting, spelling, and
punctuation
Formatted
correctly and
contains no
spelling or
punctuation errors.
Mostly formatted
correctly or
contains only
minor spelling or
punctuation errors.
Formatted with
some minor errors
or contains a few
obvious spelling or
punctuation
problems.
Formatted with
some errors or
contains a few
significant spelling
or punctuation
problems.
Formatted
appropriately or it
contains significant
spelling and
punctuation
problems.
Lack of formatting
impairs
comprehension OR
the writing contains
many significant
spelling and
punctuation
problems OR the
message is too
incomplete to assess
this criterion.
1 mark
MGTS7610 Management Communication (S2, 2023)
Assessment task 2: Conference paper
1. What do I have to do?
Imagine you are preparing to speak at an industry
conference (you can choose which industry).
Your job is to write a paper that:
• identifies two problems caused by businesses
in this industry in a specific location, and
• proposes two solutions to those problems.
Create a single pdf document including:
• The MGTS7610 cover page (see Blackboard)
• Your problem-solving (SPSE) paper and
Reference List presented in the table format
provided (see Blackboard).
• A critical reflection on your conference paper
(see “9. Critical reflection” below).
Your paper MUST:
• answer one of these questions:
o What problems do businesses cause by
ignoring gender equity in the
workplace? How can businesses address
these problems?
o What problems do businesses cause by
using greenwashing tactics in the
workplace? How can businesses address
these problems?
If you change the question, you will receive a grade of
zero (0) for the WHOLE ASSIGNMENT.
• be 1,500 words long (plus or minus 10%;
not including the reference list) PLUS 300-
350 words for the Critical Reflection
See page 2 of this document for more information
about the Critical Reflection.
• use the SPSE structure taught in the Week
4 Online Learning Module
• use at least 8 of the approved sources, and
no other sources (see pages 3-6 below)
o Course staff have chosen the sources for
this assignment. Your job is to base your
paper on these approved sources.
o DO NOT include any other sources to
“back up your argument.”
o Your argument needs to be shaped by the
approved sources.
If you use any sources other than those listed on
pages 3-6 below, you will receive a grade of zero (0)
for the WHOLE ASSIGNMENT.
• be presented in the table format provided
(see Blackboard)
• be fully annotated (see the sample paper)
o Annotating your paper will help you check
that it includes all of the necessary parts.
Let your tutor know if you experience colour
blindness, to arrange alternatives to colour-coding.
• use this formatting:
o 11pt Calibri font
o 1.5‐line spacing
o APA 7th referencing style.
2. When is this task due?
This task is due by 4pm (Brisbane time) on
Monday, 25 September 2023. (new due date)
• Late submissions will receive a 10% penalty
per day.
• Your work will not be graded if it is more than
7 days late.
3. How much does this task contribute to my
final grade?
This task is worth 40% of your final grade.
• The paper is worth 30%
• The critical reflection is worth 10%
4. How do I submit this task?
Submit this task via Turn-it-in. (accessible
through Blackboard)
• Follow these instructions to upload your
assignment, check it has been uploaded
correctly, and download your digital receipt.
5. How will this task be graded?
The Grading Rubric for this task is included on
pages 7-12 of this document.
• Read the Grading Rubric carefully, and make
sure you understand what is required.
6. Can I use ChatGPT or other AI?
• This assessment task evaluates students'
abilities, skills and knowledge without the aid of
Artificial Intelligence (AI).
• Using AI technologies to develop responses is
strictly prohibited and may constitute student
misconduct under the Student Code of
Conduct.
MGTS7610 Conference Paper Assignment Guide 2
7. Where can I find answers to my other
questions about this task?
• Ask your tutor during class.
• Search the Ed Discussion Board.
8. What can I do if I need an extension?
Course staff CANNOT grant extensions. You
MUST apply online BEFORE the due date.
• Follow the instructions outlined here
9. Critical Reflection (300–350 words)
The Critical Reflection part of this assessment
task aims to help you think critically about your
own writing and understand how your audience is
likely to react to it.
Your Critical Reflection should
(1) answer three of the questions listed below for
your Conference Paper.
(2) refer to specific words, phrases and sentences
within your own conference paper, to illustrate /
exemplify your answers to each question.
Reflection questions:
• How clear are your Thesis Statement and
Topic Sentences? What writing techniques did
you use when developing these sentences?
Why?
• How did you decide which of the approved
sources to use for this assessment task?
Which sources were most helpful in shaping
your argument? Why?
• How did you decide which parts of the
approved sources to quote and which to
paraphrase? How consistently did you use the
APA7 referencing system?
• How well are your ideas and sentences
connected in this paper? What writing
techniques did you use to connect your ideas
and sentences? Why did you choose these
techniques?
• How well did you create a formal academic
tone in this paper? Which specific words /
phrases did you use to achieve that tone?
Why?
• How consistently did you start sentences with
the most important information? What writing
techniques did you use to structure sentences
in that way?
• What kind of persuasive language did you use
in this document? Why did you choose those
specific words / phrases?
• What clear writing strategies did you use in
this paper? How effective are they? How
might you improve the clarity of your writing?
• What tools (e.g., EndNote, UQ Library
website, dictionaries, Google translate,
Grammarly), if any, did you use to write this
paper? How un/helpful were those tools?
Why? What are the advantages /
disadvantages of using these tools?
Using AI technologies (e.g., ChatGPT, Grammarly) to
develop responses is strictly prohibited and may
constitute student misconduct under the Student Code of
Conduct.
Formatting your Critical Reflection:
• Include the questions you are
answering as headings
• Write your answers under each question /
heading. Use complete sentences and
paragraphs. Do NOT use bullet points.
• Use what you have learned about
sentence structure and clear writing
(Week 2 OLM) to write clearly and
succinctly.
• Use the first-person pronoun (“I”) with
active verbs.
• Decide on the most appropriate order for
presenting the information in your Critical
Reflection.
MGTS7610 Conference Paper Assignment Guide 3
Approved conference paper sources, Semester 2 2023
Use at least 8 of these approved sources for your conference paper. Use a mixture of source types (not only news reports).
Do NOT use information from any other source. If you use any other sources, you will receive zero for the whole assignment.
Source type Title Author/s Publication
Date
Publication details Retrieved from
Journal article
Greening aviation in era of COVID-
19: Towards conceptualizing and
operationalizing decarbonization
Amankwah-Amoah, J.
Yaw, D.
Anang, S.
2023 Journal: Journal of
Environmental Management
Volume & article number:
326, Part A, 116649
DOI:
https://doi.org/10.1016/j.jenv
man.2022.116649
https://www.sciencedirect.com/science/a
rticle/pii/S0301479722022228
Government/
business
source
How to avoid greenwashing when
offering or promoting sustainability-
related products
ASIC 2022 https://asic.gov.au/regulatory-
resources/financial-services/how-to-
avoid-greenwashing-when-offering-or-
promoting-sustainability-related-
products/
News report Narrowing the gender gap in the
Travel & Tourism industry:
Interview with Zahira Tahir
Arora, P. 2023, 17
March
Publication: HRWorld https://hrsea.economictimes.indiatimes.
com/news/industry/narrowing-the-
gender-gap-in-the-travel-tourism-
industry-interview-with-zahira-
tahir/98694877
News report Rio Tinto chairman Simon
Thompson in greenwashing
masterclass
Aston, J. 2020, 15
April
Publication: Financial
Review
https://www.afr.com/rear-window/rio-
tinto-chairman-simon-thompson-in-
greenwashing-masterclass-20200415-
p54k16
[pdf copy uploaded to Blackboard]
MGTS7610 Conference Paper Assignment Guide 4
Source type Title Author/s Publication
Date
Publication details Retrieved from
Government/
business
source
The promise of diversity: Gender
equality in the ICT profession
Australian Computer
Society
2015 https://www.acs.org.au/insightsandpubli
cations/reports-publications/promise-of-
diversity.html
Government/
business
source
Out of bounds: Coal, gas and oil
sponsorship in Australian sports
Australian
Conservation
Foundation
2022 https://www.acf.org.au/out-of-bounds
Government/
business
source
Raising the visibility of aviation
emissions
Aviation Environment
Federation
2019 https://www.aef.org.uk/uploads/2022/05/
AEF-Report-Raising-the-Visibility-5-
Sept-2019.pdf
News report The difference between gender
equality and equity – and why it
matters
Binagwaho, A. 2020, 26
March
Publication: Fortune https://fortune.com/2020/03/25/gender-
equality-and-equity-iwd-womens-
education/
Journal article Improving decisions that affect
gender equality in the workplace
Chang, E.H.
Milkman, K.L.
2020 Journal: Organizational
Dynamics
Volume, issue & article
numbers: 49(1), 100709
DOI:
https://doi.org/10.1016/j.orgd
yn.2019.03.002.
https://www.sciencedirect.com/science/a
rticle/pii/S0090261619300191
Journal article Concepts and forms of
greenwashing: A systematic review
de Freitas Netto, S. V.
Sobral, M. F. F.
Ribeiro, A. R. B.
Soares, G. R. d. L.
2020 Journal: Environmental
Sciences Europe
Volume & article number: 32,
19
DOI:
https://doi.org/10.1186/s1230
2-020-0300-3
https://link.springer.com/article/10.1186/
s12302-020-0300-3
Journal article Why does workplace gender
diversity matter? Justice,
organizational benefits, and policy
Fine, C.
Sojo, V.
Lawford-Smith, H.
2020 Journal: Social Issues and
Policy Review
Volume, issue & page
numbers: 14(1), 36–72
DOI:
https://doi.org/10.1111/sipr.1
2064
https://spssi.onlinelibrary.wiley.com/doi/
10.1111/sipr.12064
If you have trouble accessing this
source, you can locate it via UQ Library:
https://web.library.uq.edu.au/research-
tools-techniques/library-search
MGTS7610 Conference Paper Assignment Guide 5
Source type Title Author/s Publication
Date
Publication details Retrieved from
News report Green groups dob in Glencore for
‘greenwashing’
Fowler, E. 2022, 8
September
Publication: Financial
Review
https://www.afr.com/companies/mining/g
reen-groups-dob-in-glencore-for-
greenwashing-20220907-p5bg35
[pdf copy uploaded to Blackboard]
Journal article A field-based view on gender in the
information systems discipline:
Preliminary evidence and an
agenda for change
Gupta, B.
Loiacono, E.T.
Dutchak, I.
Thatcher, J.B.
2019 Journal: Journal of the
Association for Information
Systems
Volume & issue numbers:
20(12)
DOI:
https://doi.org/10.17705/1jais
.00588
https://aisel.aisnet.org/jais/vol20/iss12/2/
Journal article
Does Corporate Social
Responsibility enhance financial
performance? Evidence from
Australia
Ha Ngyuen, V.
Agbola, F.W.
Choi, B.
2021 Journal: Australian
Accounting Review
Volume, issue & page
numbers: 32(1), 5–18
DOI:
https://doi.org/10.1111/auar.
12347
https://onlinelibrary.wiley.com/doi/full/10.
1111/auar.12347
News report Australia’s gender pay gap falls to
narrowest on record but women still
earn less in every industry
Hannam, P. 2023, 23
February
Publication: The Guardian https://www.theguardian.com/world/202
3/feb/23/australias-gender-pay-falls-to-
narrowest-on-record-but-women-still-
earn-less-in-every-industry
News report Women prove they have the talent
for management
Hong, C. 2023, 18
March
Publication: China Daily https://www.chinadaily.com.cn/a/202303
/18/WS6414fbdaa31057c47ebb52e5.ht
ml
Journal article Segregation of women in tourism
employment in the APEC region
Hutchings, K.
Moyle, C.
Chai, A.
Garofano, N.
Moore, S.
2020 Journal: Tourism
Management Perspectives
Volume & article numbers:
34, 100655
DOI:
https://doi.org/10.1016/j.tmp.
2020.100655
https://www.sciencedirect.com/science/a
rticle/pii/S2211973620300222#s0030
MGTS7610 Conference Paper Assignment Guide 6
Source type Title Author/s Publication
Date
Publication details Retrieved from
Journal article
The operationalisation of Corporate
Social Responsibility (CSR) in a
mining context
Isacowitz, J.J.,
Schmeidl, S., &
Tabelin, C.
2022 Journal: Resources Policy
Volume & article numbers:
79, 103012
DOI:
https://doi.org/10.1016/j.reso
urpol.2022.103012
https://www.sciencedirect.com/science/a
rticle/pii/S030142072200455X
Journal article CSR, credibility, employees’ rights
and legitimacy during a crisis: A
critical analysis of British Airways,
WizAir and EasyJet cases
Kassem, R., Salama,
A., Ganepola, C. N.
2022 Journal: Employee Relations
Volume, issue & page
numbers: 45(1), 1–20
DOI:
https://doi/org/10.1108/ER-
11-2021-0517
https://www.emerald.com/insight/content
/doi/10.1108/ER-11-2021-0517/full/html
Book chapter Gender Equality and Women's
Entrepreneurial Leadership in
Tourism: A Systematic Review
Kourtesopoulou, A.
Chatzigianni, E.
2021 Book title: Gender and
Tourism
Editors:
Valeri, M.
Katsoni, V.
Publisher: Emerald
Publishing Limited, Bingley,
Page numbers: 11-36.
DOI:
https://doi.org/10.1108/978-
1-80117-322-320211002
https://www.emerald.com/insight/content
/doi/10.1108/978-1-80117-322-
320211002/full/html
Government/
business
source
ESG: Change for the Better Minerals Council of
Australia
2021 https://minerals.org.au/wp-
content/uploads/2022/12/ESG-Change-
for-the-better.pdf
MGTS7610 Conference Paper Assignment Guide 7
Source type Title Author/s Publication
Date
Publication details Retrieved from
Journal article Tourism employment in China: A
look at gender equity, equality, and
responsibility
Moore, S., & Wen, J.
J.
2009 Journal: Journal of Human
Resources in Hospitality &
Tourism
Volume, issue & page
numbers: 8(1), 32–42
DOI:
https://doi.org/10.1080/1533
2840802274429
https://www.tandfonline.com/doi/full/10.1
080/15332840802274429
Journal article Comparing the effects of
greenwashing claims in
environmental airline advertising
Neureiter, A., &
Matthes, J.
2023 Journal: International Journal
of Advertising
Volume, issue & page
numbers: 42(3), 461–487
DOI:
https://doi.org/10.1080/0265
0487.2022.2076510
https://www.tandfonline.com/doi/epdf/10
.1080/02650487.2022.2076510?needAc
cess=true&role=button
News report 3 ways businesses can avoid
greenwashing
Power, R. 2022, 21
August
Publication: Forbes https://www.forbes.com/sites/rhettpower
/2022/08/21/3-ways-businesses-can-
avoid-greenwashing/?sh=f61741346f4d
NOTE: Forbes provides 4 free articles, without
needing a subscription.
[pdf copy uploaded to Blackboard]
News report Technology yet to win gender
diversity battle
Raft, T. 2020, 20
July
Publication: Financial
Review
https://www.afr.com/technology/technolo
gy-yet-to-win-gender-diversity-battle-
20220715-p5b1tc
News report Embracing equity: Circling back on
lasting change for women in tech
Tan, A. 2023, 23
February
Publication: Computer
Weekly
https://www.computerweekly.com/blog/E
yes-on-APAC/Embracing-equity-circling-
back-on-lasting-change-for-women-in-
tech
News report Environmentalists sue Dutch airline
KLM for ‘greenwashing’
Thomas, M. 2022, 6 July Publication: BBC https://www.bbc.com/news/science-
environment-61556984
News report Climate change: Seven ways to
spot businesses greenwashing
Timmins, B. 2021, 8
November
Publication: BBC https://www.bbc.com/news/business-
59119693
MGTS7610 Conference Paper Assignment Guide 8
Source type Title Author/s Publication
Date
Publication details Retrieved from
Government/
business
source
Global Report on Women in
Tourism
UNWTO 2019 https://www.e-
unwto.org/doi/pdf/10.18111/978928442
0384?download=true
Journal article Gendered dichotomies and
segregation patterns in computing
jobs in Australia
Whitehouse, G., &
Diamond, C.
2006 Journal: Labour & Industry
Volume, issue & page
numbers: 16(3), 73–90
DOI:
https://doi.org/10.1080/1030
1763.2006.10669331
https://www.tandfonline.com/doi/abs/10.
1080/10301763.2006.10669331
Government/
business
source
Global Gender Gap Report 2022 World Economic
Forum
2022 https://www3.weforum.org/docs/WEF_G
GGR_2022.pdf
Journal article
Representative account or
greenwashing? Voluntary
sustainability reports in Australia's
mining/metals and financial services
industries
Zharfpeykan, R. 2021 Journal: Business Strategy
and the Environment
Volume, issue & page
numbers: 30(4), 1497–2240
DOI:
https://doi.org/10.1002/bse.2
744
https://onlinelibrary.wiley.com/doi/epdf/1
0.1002/bse.2744
MGTS7610 Conference Paper Assignment Guide 9
Conference Paper Rubric (100 marks, weighted at 30%)
This assessment task evaluates students' abilities, skills and knowledge without the aid of Artificial Intelligence (AI). The
use of AI technologies (e.g., ChatGPT, Grammarly) to develop responses is strictly prohibited and may constitute student
misconduct under the Student Code of Conduct.
Aspect of
communication
diagram
Criteria
Description
7
(High Distinction)
85-100%
6
(Distinction)
75-84%
5
(Credit)
65-74%
4
(Pass)
50-64%
1-3
(Fail)
1-49%
Incomplete
0%
Marks
Genre
(20 marks)
Thesis statement
demonstrates the
required genre,
location, and
addresses the
purpose of the
paper.
Additionally, the
overall structure of
the paper is
appropriate to the
genre.
Statement of
purpose
Thesis statement is
sophisticated,
succinct, and
highly appropriate
to the genre
required.
Thesis statement is
succinct and highly
appropriate to the
genre required.
Thesis statement is
succinct and
appropriate to the
genre required.
Thesis statement is
appropriate to the
required genre but
may not be
succinct.
Thesis statement is
provided but may
be vague and/or
inappropriate to the
genre.
Thesis statement is
incomprehensible
or missing.
10
Genre structure Structure of the
paper is highly
appropriate to the
genre required. All
structural elements
are correct, clearly
distinct, complete,
and arranged in
highly effective
order.
Structure of the
paper is complete
and appropriate to
the genre required.
All structural
elements are
correct, distinct,
complete and in
appropriate order.
Structure of the
paper is complete,
and generally
appropriate to the
genre required. All
structural elements
are present. Some
minor elements
may be indistinct,
or not in
appropriate order.
Structure of the
paper is complete
and generally
appropriate to the
genre required. All
structural elements
are present.
Several minor
elements may be
indistinct,
incomplete or not
in appropriate
order. Some
additional
(unnecessary)
elements may be
present.
Structure of the
paper is only
partially
appropriate to the
genre required.
One or more major
structural element
may be incorrect,
unclear,
incomplete, or not
in appropriate
order.
Paper is written in
an inappropriate
genre
10
Rubric continued over page
MGTS7610 Conference Paper Assignment Guide 10
Aspect of
communication
diagram
Criteria
Description
7
(High Distinction)
85-100%
6
(Distinction)
75-84%
5
(Credit)
65-74%
4
(Pass)
50-64%
1-3
(Fail)
1-49%
Incomplete
0%
Marks
Register
(30 marks)
Topic is focused
and maintained
(industry and
location, academic
language
engagement,
paraphrasing, and
in-text citations
Topic focus Topic
establishment is
highly effective,
achieved early in
the paper, and
maintained
consistently
throughout.
Topic
establishment is
achieved early in
the paper and
maintained
consistently
throughout.
Topic
establishment is
achieved early in
the paper but there
may be minor
errors in
consistency across
the paper.
Topic
establishment is
achieved but may
not occur
sufficiently early in
the paper or be
consistent across
the paper.
The topic has been
left very general or
vague throughout
the paper.
The topic is
irrelevant to the
assignment.
5
Academic
Audience
Expressions are
consistently highly
appropriate to
academic writing
(e.g., formal,
written tone;
specific
statements).
Expressions are
consistently
appropriate to
academic writing.
Expressions are
mostly appropriate
to academic
writing, with
occasional minor
lapses.
Expressions are
acceptable in
academic writing.
Expressions are
sometimes highly
inappropriate to
academic writing
(e.g., casual,
spoken tone;
sweeping
statements).
Expressions are
often highly
inappropriate to
academic writing.
5
Engagement with
sources
Paper engages
critically with more
than 8 approved
sources.
Interpretation and
integration of
sources is both
sophisticated and
highly effective.
Paper engages
critically with more
than 8 approved
sources.
Interpretation and
integration of
sources is
effective.
Paper uses at least
8 approved
sources but may
not engage
critically with them.
Interpretation and
integration of
sources is
generally effective.
Paper uses at least
8 approved
sources but may
not interpret or
integrate them
effectively. May
misrepresent some
minor aspects of
sources.
Paper draws on
less than 8
approved sources
OR may seriously
misrepresent some
aspects of
approved sources.
If you use any non-
approved sources,
you will receive zero
for the WHOLE
ASSIGNMENT (not
just this criterion) –
even if you also use
some approved
sources.
10
In-text
acknowledgment
Consistently
excellent
presentation of
sources, including
sophisticated
paraphrasing and
error-free citation
using APA 7th
style.
Highly effective
presentation of
sources, including
thorough
paraphrasing and
error-free citation
using APA 7th
style.
Effective
presentation of
sources, including
paraphrasing and
citation using APA
7th style. May have
some minor
occasional errors
in citation style.
Adequate
presentation of
sources, including
paraphrasing (may
occasionally rely
on original
wording) and
citation (citation
style may be
inconsistent).
Sources are only
occasionally
paraphrased
and/or cited.
No discernible
attempt has been
made to
paraphrase
sources. No
recognisable
citation style has
been used.
10
Rubric continued over page
MGTS7610 Conference Paper Assignment Guide 11
Aspect of
communication
diagram
Criteria
Description
7
(High Distinction)
85-100%
6
(Distinction)
75-84%
5
(Credit)
65-74%
4
(Pass)
50-64%
1-3
(Fail)
1-49%
Incomplete
0%
Marks
Discourse
Semantics
(20 marks)
Paragraphing,
coherence,
cohesion, and
positioning.
Paragraph
structure
All paragraphs are
fully developed and
highly effective.
All paragraphs are
fully developed.
Most paragraphs
are fully
developed, with
some minor errors.
Most paragraphs
are adequately
developed, though
may be
occasionally
missing parts or
present parts in
incorrect order.
Most paragraphs
are not adequately
developed, will
often be missing
parts, use incorrect
parts, or present
parts out of order.
Most paragraphs
lack discernible
structure or are
hard to distinguish.
5
Coherent flow
using topic
sentences
Topic sentences
are placed
correctly, clearly
written, highly
effective, and
forecast the
content of the
paragraph.
Topic sentences
are placed
correctly, clearly
written, effective,
and forecast the
content of the
paragraph.
Topic sentences
are placed
correctly, clear,
and generally
forecast the
content of the
paragraph.
Topic sentences
are present, clear
and display an
attempt to forecast
the content of the
paragraph.
Topic sentences
are misplaced
and/or do not
forecast the
content of the
paragraph.
Topic sentences
are consistently
missing.
5
Cohesion using
linking
techniques
All sentences and
paragraphs are
effectively linked
using various
highly appropriate
and sophisticated
cohesive
techniques.
All sentences and
paragraphs are
effectively linked
using appropriate
cohesive
techniques.
Most sentences
and paragraphs
are effectively
linked using
appropriate
cohesive
techniques
Most sentences
and paragraphs
display an attempt
at using cohesive
techniques, though
these may not
always be
appropriate.
Sentences and
paragraphs are
consistently not
linked using
cohesive
techniques.
Writing is
extremely
disconnected.
5
Positioning Writer’s position is
clear and
consistent. The
writing makes
highly effective use
of persuasive
writing techniques.
Writer’s position is
clear and
consistent. The
writing makes
effective use of
persuasive writing
techniques.
Writer’s position is
clear and
consistent. The
writing makes use
of some
persuasive writing
techniques.
Writer’s position is
generally clear but
may have some
minor
inconsistencies.
The writing
displays an attempt
at persuasion.
Writer’s position is
difficult to discern,
inconsistent,
and/or
contradictory.
Persuasion is
insufficient.
Writer has an
inappropriate
position and/or has
displays no attempt
at persuasion.
5
Rubric continued over page
MGTS7610 Conference Paper Assignment Guide 12
Aspect of
communication
diagram
Criteria
Description
7
(High Distinction)
85-100%
6
(Distinction)
75-84%
5
(Credit)
65-74%
4
(Pass)
50-64%
1-3
(Fail)
1-49%
Incomplete
0%
Marks
Lexico-grammar
(20 marks)
Use of theme,
sentence structure,
and clarity of
writing
Use of sentence
theme
Sentences
consistently start
with highly
effective valuable
information.
Sentences
consistently start
with important
information.
Most sentences
start with important
information.
Most sentences
start with important
information, but
execution needs
work.
Sentences
consistently do not
start with important
information.
No attempt seems
to have been made
to start sentences
with important
information.
5
Sentence
structure
Sentences are
generally simple
and make highly
effective use of
clause organization
to communicate
meaning. Writing
consistently follows
Standard English
conventions with
no grammatical
errors.
Sentences are
generally simple
and make effective
use of clause
organization to
communicate
meaning. Writing
follows Standard
English
conventions with
occasional minor
errors.
Sentences are
generally simple
and make use of
clause organization
to communicate
meaning. Writing
generally follows
Standard English
conventions but
may have some
errors.
Sentences are
generally simple
but may not make
use of sentence
structure to
communicate
meaning. Writing
generally follows
Standard English
conventions with
some systematic
errors.
Sentences may be
incomplete and/or
unnecessarily
complicated,
making them
difficult to
understand.
Sentences are
extremely
confusing, due to
structural and
grammatical
issues.
You must see
Student Services
for additional
support.
7
Writing clarity Word choices are
consistently
precise and clear.
Word choices are
mostly precise and
clear but may have
occasional
redundancies.
Word choices are
generally clear, but
may have
occasional
redundant
expressions,
nominalisations, or
imprecise verbs
and/or nouns.
Word choices are
somewhat clear,
but include some
redundant
expressions,
nominalisations, or
imprecise verbs
and/or nouns.
Word choices
contain redundant
expressions,
nominalisations, or
imprecise verbs
and/or nouns,
which make the
writing difficult to
understand.
Many word choices
contain redundant
expressions,
nominalisations, or
imprecise verbs
and/or nouns,
making the writing
seriously difficult to
understand. You
must see Student
Services for
additional support.
8
Rubric continued over page
MGTS7610 Conference Paper Assignment Guide 13
Aspect of
communication
diagram
Criteria
Description
7
(High Distinction)
85-100%
6
(Distinction)
75-84%
5
(Credit)
65-74%
4
(Pass)
50-64%
1-3
(Fail)
1-49%
Incomplete
0%
Marks
Graphology
(10 marks)
Reduction of
typographical
errors and
adherence to
guidelines
(including citations)
Spelling and
punctuation
Document contains
no spelling or
punctuation errors.
Document contains
only very minor
spelling or
punctuation errors.
Document contains
occasional spelling
or punctuation
errors.
Document contains
some notable
spelling or
punctuation errors.
Document contains
a significant
amount of spelling
or punctuation
errors.
Document contains
serious spelling
and/or punctuation
problems that
impair reading.
4
Formatting Document follows
formatting
guidelines
perfectly. No errors
in APA 7th style
reference list.
Document follows
formatting
guidelines very
well. May have a
few minor errors in
APA 7th reference
list that do not
impede
understanding.
Document
generally follows
formatting
guidelines. May
have several minor
errors in APA 7th
reference list that
do not impede
understanding.
Document partially
follows formatting
guidelines. May
have noticeable
errors in APA 7th
style reference list
that do not impede
understanding.
Document
inconsistently
follows formatting
guidelines. Major
errors in APA 7th
style reference list
that impede
understanding.
Document ignores
formatting
guidelines.
Reference list
doesn’t follow APA
7th style.
4
Annotations Document is fully
annotated using
appropriate
labelling and
highlighting.
Document is fully
annotated using
appropriate
labelling and
highlighting.
Though formatting
might make this
occasionally
difficult to discern
Document is
mostly annotated
using appropriate
labelling and
highlighting. There
may be minor
omissions.
Document is
annotated
appropriately but
has forgotten one
aspect of labelling
or highlighting.
Document is only
occasionally
annotated or
annotations appear
random.
Document is not
annotated.
2
Rubric continued over page
MGTS7610 Conference Paper Assignment Guide 14
Critical Reflection (20 marks, 10%)
Aspect of
communication
diagram
Criteria
Description
7
(High Distinction)
85-100%
6
(Distinction)
75-84%
5
(Credit)
65-74%
4
(Pass)
50-64%
1-3
(Fail)
1-49%
Incomplete
0%
Marks
Register Engagement with written work
Specific examples
from the student’s
own work provide
highly effective
illustrations clearly
supporting critical
self-reflection.
Specific examples
from the student’s
own work provide
effective
illustrations that
support critical
self-reflection.
Specific examples
from the student’s
own work support
critical self-
reflection.
Examples from the
student’s own work
illustrate reflective
comments.
Examples used to
illustrate reflective
comments may
lack specificity.
Response is
inappropriate OR too
incomplete to assess
this criterion. 6 marks
Discourse
semantics
Organisation of
ideas
Detailed, well-
organized and
highly insightful
commentary
displaying critical
reflection on and
awareness of
student’s own
communication
practices.
Detailed and well-
organized
commentary
displaying critical
reflection on and
awareness of
student’s own
communication
practices.
Detailed
commentary
displaying critical
reflection on and
awareness of
student’s own
communication
practices.
Commentary
displays some
critical reflection
on and awareness
of students’ own
communication
practices.
Response does
not display critical
reflection on
and/or awareness
of students’ own
communication
practices.
Response is
inappropriate OR too
incomplete to assess
this criterion.
7 marks
Lexico-grammar Grammar and vocabulary
Highly effective
use of sentence
structure, clear
writing, and
vocabulary.
Effective use of
sentence structure,
clear writing and
vocabulary.
Effective use of
sentence structure
and clear writing.
Generally free of
grammar and
vocabulary errors.
Sentences are
simple and
generally clear but
may contain a few
vague or
unnecessary
expressions.
Comprehensible,
but contains
significant
grammatical errors
and/or vague,
unnecessary
expressions.
Hard to understand
due to significant
grammar and
vocabulary issues
OR message is too
incomplete to assess
this criterion.
6 marks
Graphology Formatting, spelling, and
punctuation
Formatted
correctly and
contains no
spelling or
punctuation errors.
Mostly formatted
correctly or
contains only
minor spelling or
punctuation errors.
Formatted with
some minor errors
or contains a few
obvious spelling or
punctuation
problems.
Formatted with
some errors or
contains a few
significant spelling
or punctuation
problems.
Formatted
appropriately or it
contains significant
spelling and
punctuation
problems.
Lack of formatting
impairs
comprehension OR
the writing contains
many significant
spelling and
punctuation
problems OR the
message is too
incomplete to assess
this criterion.
1 mark
