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时间:2023-10-03
Title: Media Image Analysis Assignment
Weight: 20%
Due date: 6 October by 11:59PM on Quercus
Description:
Students are expected to prepare a media analysis (750-1000 words) of an image (photograph,
social media post, etc.) using the concepts and vocabulary we will be focusing on during the first few
weeks of the course. To be discussed in detail in class.
• Word count: 750-1000 words excluding bibliography.
• Double-space text, 12 pt, Times New Roman.
• Use MLA or Chicago citation and document formatting conventions. If you must use another
citation convention, please be consistent!
• Consider booking an appointment with Writing Support:
https://www.utsc.utoronto.ca/ctl/writing-support
• Submit as a PDF or Word document to the assignment submission link on Quercus.
To write a media analysis, you must look closely at a visual object—and translate your visual
observations into written text. However, a media analysis does not simply record your observations.
It also makes a claim about the images. You will describe the images in detail and then offer an
analysis of what the images communicate at the surface level. You will also highlight any implicit
messages that the images communicate.
Key requirements
Media content: Select an image you think it is interesting and related to our course themes. You can
choose any form of visual culture: film, YouTube clip, documentary, TV show, ad, social media post,
press photograph, etc.
Research: For this assignment, you will write a formal essay in which you analyze an image you
choose and explain the myths, values, ideas, or cultural stereotypes it is/they are representing and
explain the comment that makes on society, or the various groups it’s targeting or portraying
To critically analyze the image, find the most current information, knowledge, guidelines, new trend
or policy that is linked to visual culture or communication as it relates to your chosen image. You
need to find and cite at least three published academic sources, at least one must be from the
syllabus.
Consider the following questions:
• How does this image frame or interact with an issue in visual communication?
• How does the image’s formal elements impact the message?
• Who do you think its audience or audiences are? How can you tell? What assumptions is the
producer of the content making about their audiences?
• Who are the main authors of this image, and what bias do they bring to this content? Are
they mainly advocates, influencers, policymakers, academic experts, etc.?
• What topics are being covered, and what topics are being ignored in this image?
• What course themes does this image engage with? What course materials can be used to
help understand/ contextualize/ analyze this content?
Steps
Introduction: Short paragraph
• State what image is being analyzed and what your overall claim is about them.
• The thesis should make a claim about the images such as whether they are effective or
ineffective at communicating their message.
• Describe your chosen image. Here you will briefly describe and contextualize your chosen
content (you will provide more context in the next portion of the assignment).
Visual analysis: 1 paragraph
• Begin by discussing what is being advertised or displayed, who made it (company, artist,
writer, etc.), who is the target audience, where and when the image was published and
shared, and where the image was made (country). Provide these details for both images
being discussed and analyzed.
◦ Describe what appears in the image. Be as detailed as possible.
◦ Discuss the formal qualities used and what ideas/moods these create.
◦ Explain the overall layout and organization of each image.
◦ Discuss the use of wording in the visual image. What font is used, what colour, and size is
the font.
◦ Explain what the message in the visual actually says and what this message
means/indicates/asks of viewers and readers.
◦ Discuss any other relevant information—anything you think is noteworthy.
• Each body paragraph will contain a topic sentence –or the main idea of the body paragraph
—example(s) supporting the topic sentence’s claim, an analysis of why the example(s) are
important, connecting the body paragraph to the thesis/argument and a transition from one
paragraph to the next.
Discussion: 3-4 paragraphs
• Discuss what sociological, political, economic or cultural attitudes are indirectly reflected in
the images. Back up your claims with evidence.
• Assert what claims are being made by the images. Consider the reasons which support that
claim: reasons about the nature of the visual's product or service, reasons about those
responsible for that product or service, and reasons which appeal to the audience's values,
beliefs, or desires.
Conclusion: Short paragraph
• Do not just repeat your thesis. It is the writer’s last chance to let the reader understand why
the thesis statement is important and to demonstrate how the evidence used is connected,
not random.
References: A correctly formatted list of sources.
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