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ASSESSMENT 1 BRIEF
Subject Code and Title CEN207 Creative Enterprise
Assessment Case Study
Individual/Group Individual
Length 750 words +/–10% with images
Learning Outcomes The Subject Learning Outcomes demonstrated by successful
completion of the task below include:
a) Propose potential entrepreneurial opportunities.
b) Articulate a process that identifies a market gap and
addresses it through the development of a commercial
technological solution.
Submission Due by 11.55 pm AEST/AEDT on the Sunday at the end of Module 3.
Weighting 20%
Total Marks 100 marks
Task Summary
In this Assessment, you will review and analyse the provided case study and write a 750-word report.
This is an individual assessment.
This Assessment will form the basis of a business concept and investor pitch that you will complete
for Assessments 2 and 3.
Please refer to the Task Instructions (below) for details on how to complete this task.
Context
The case study provided in this Assessment describes an organisation, its background and the
problems it faces in a real-world situation. As part of your proposal, you must identify the market gap
or any potential issue(s) and propose entrepreneurial opportunities by suggesting one or more
feasible technological solution(s) to the problem(s) that you have identified in the case study. You
must also discuss the strategies that could be used to implement your proposed solution(s). You
should support your technological solutions and strategies with research and analysis. You have to
include quality, credible and relevant examples. Your technological solution(s) must include a software
programme prototype, which you will develop in Assessment 2.
This Assessment will allow you to demonstrate your reasoning, decision-making and problem-solving
skills. It also encourages the demonstration of critical thinking, technical skills, creative analysis and
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synthesis via the application of pre-tested or independently developed models. This Assessment will
allow you to learn more about the current issues related to entrepreneurship, enterprises and market
gaps and engage with these issues. It encourages you to engage in practical reasoning and adopt a
creative approach to problem solving by applying the skills you gained from reading about different
theories.
Task Instructions
To complete this assessment task, follow the instructions below.
1. Read the attached case study.
a. You may wish to take notes and highlight important facts.
b. Approach the case study by asking questions, such as, what is the main problem
described in the case study, why does the problem(s) exist, and how can the problem
be overcome?
2. Based on the case study, you are required to submit a 750-word report with images. In your
report, ensure that you:
a. Identify the potential issues/market gap that the organisation is facing;
b. Propose feasible and desirable technological software solutions as part of your
business concept to each of the issues you have identified. Your solutions should be
viable (i.e., they should benefit the business financially and should be worth the
investment);
c. For each solution, discuss the strategies that could be used to implement these
technological software solutions. You can provide references and external data to
support your statements;
d. List the advantages and disadvantages of each of your strategies; and
e. Support your solutions and strategies with research and relevant examples.
3. Your report must be related to the case study.
4. The report structure should be as follows.
a. Title Page: Include the subject code and name, assessment number and name, your
name, your student ID and your student email address.
b. Introduction: Describe your understanding of the organisation, its background and
where it stands in the current real-world scenario. Be brief and provide an outline of
the topics that you will discuss in the body of the report.
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c. Body of the Report: Ensure that you address each of the elements listed above (at [2]).
Do NOT use generic words, such as ‘Body’, ‘Body of the Report’ or ‘Tasks’, as section
headings. Create meaningful headings and subheadings that reflect the topic and
content of your report.
d. Conclusion: Restate the purpose of your report, the key issues you investigated, and
the proposed business concept based on your research and analysis.
e. References: Refer to the referencing section below for the format.
f. Appendices (if necessary).
5. The font type should be ‘Times New Roman’ and the font size should be 12 for headings and
10 for other text.
You will be assessed based on the following criteria:
● Your method of analysing the business problem posed in the case study;
● Your ability to accurately identify the problems in the case study;
● Your ability to generate effective and feasible solutions to the problem(s) addressed in the
case study; and
● How well you have supported your solutions with strong evidence, such as research and
examples.
Referencing
It is essential that you use APA style to cite and reference your research. For more information on
referencing, please visit our Library website at: https://library.torrens.edu.au/academicskills/apa/tool
Submission Instructions
Submit this Assessment via the Assessment link in the main navigation menu in CEN207 Creative
Enterprise. The Learning Facilitator will provide feedback via the Grade Centre in the LMS portal.
Feedback can be viewed in My Grades.
Academic Integrity Declaration
I declare that except where I have referenced, the work I am submitting for this assessment task is
my own work. I have read and am aware of Torrens University Australia Academic Integrity Policy
and Procedure viewable online at http://www.torrens.edu.au/policies-and-forms
I am aware that I need to keep a copy of all submitted material and their drafts, and I will do so
accordingly.
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Assessment Rubric
Assessment
Attributes
Fail
(Yet to achieve
minimum standard)
0–49%
Pass
(Functional)
50–64%
Credit
(Proficient)
65–74%
Distinction
(Advanced)
75–84%
High Distinction
(Exceptional)
85–100%
Knowledge and
understanding of
entrepreneurship,
enterprises; ability to
identify potential
issues/market gap and
provide feasible solutions
30%
Demonstrates a partially
developed
understanding of
entrepreneurship by
formulating below-
average solutions to the
problems addressed in
the case study.
Poor evaluation of the
issues described in the
case study.
Demonstrates a
functional knowledge of
entrepreneurship by
proposing average
solutions with little to no
innovativeness and
creativity to the
problems addressed in
the case study.
Applies knowledge of
technical skills to
undertake a fair
evaluation of the issues
described in the case
study.
Demonstrates proficient
knowledge of
entrepreneurship by
proposing above-
average solutions with
slight innovativeness and
creativity to the
problems addressed in
the case study.
Applies knowledge of
technical skills and
critical thinking to
evaluate the issues
described in the case
study well, albeit not
completely convincingly.
Demonstrates advanced
knowledge of
entrepreneurship by
proposing advanced
solutions to the
problems addressed in
the case study that are
both innovative and
creative.
Applies knowledge of
critical thinking and
technical skills to
successfully evaluate the
relevant problems in the
case study.
Demonstrates
exceptional knowledge
of entrepreneurship by
proposing outstanding
solutions to the
problems addressed in
the case study.
Innovatively keeps in
mind the relevance of
the problems and places
them in the context of
local and international
practise.
Applies knowledge of
critical thinking and
technical skills efficiently
to evaluate the relevant
problems given in the
case study.
Analysis and application
with synthesis of new
knowledge, suggestions
and recommendations
20%
Limited synthesis and
analysis.
Limited
application/recommend
ations based upon
analysis.
Demonstrated analysis
and synthesis of new
knowledge with
application.
Shows an ability to
interpret relevant
Well-developed analysis
and synthesis with
application of
recommendations linked
to the analysis/synthesis.
Thoroughly developed
and creative analysis and
synthesis with
application of pretested
models and/or
independently
developed models and
Highly sophisticated and
creative analysis and
synthesis of new and
existing knowledge.
Strong application by
way of pretested models
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information and
literature.
justified
recommendations linked
to the analysis/synthesis.
and/or independently
developed models.
Recommendations are
clearly justified based on
the analysis/synthesis.
Applies knowledge to
new situations/other
cases.
Evaluation of examples
and information used to
support their arguments
in the case study analysis
20%
Limited understanding of
the key concepts
required to support the
case study.
Confuses logic and
emotion. Information
taken from reliable
sources but no coherent
analysis or synthesis.
Viewpoints of experts
are taken as fact with
little questioning.
Resembles a recall or
summary of key ideas.
Often conflates/confuses
assertions of personal
opinion with information
substantiated by
evidence from the
research/course
materials.
Analysis and evaluation
do not show expert
judgement, intellectual
independence, rigor and
adaptability.
Includes personal
opinion and information
substantiated by
evidence from the
research/course
materials.
Demonstrates a capacity
to explain and apply
relevant concepts.
Identifies logical flaws.
Questions viewpoints of
experts.
Discriminates between
the assertion of personal
opinion and information
substantiated by robust
evidence from the
research/course
materials and extended
reading.
Well-demonstrated
capacity to explain and
apply relevant concepts.
Viewpoints of experts
are subject to
questioning.
Analysis and evaluation
reflect growing
judgement, intellectual
independence, rigor and
adaptability.
Systematically and
critically discriminates
between assertions of
personal opinion and
information
substantiated by robust
evidence from the
research/course
materials and extended
reading.
Information is taken
from sources with a high
level of
interpretation/evaluatio
n to develop a
comprehensive critical
analysis or synthesis.
Identifies gaps in
knowledge.
Exhibits intellectual
independence, rigor,
good judgement and
adaptability.
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Effective written
communication
throughout report
20%
Presents information.
Specialised language and
terminology is rarely or
inaccurately employed.
Meaning is repeatedly
obscured by errors in the
communication of ideas,
including errors in
structure, sequence,
spelling, grammar,
punctuation and/or the
acknowledgment of
sources.
Communicates in a
readable manner that
largely adheres to the
given format.
Generally employs
specialised language and
terminology with
accuracy.
Meaning is sometimes
difficult to follow.
Information, arguments
and evidence are
structured and
sequenced in a way that
is not always clear and
logical.
Some errors are evident
in spelling, grammar
and/or punctuation.
Communicates in a
coherent and readable
manner that adheres to
the given format.
Accurately employs
specialised language and
terminology.
Meaning is easy to
follow. Information,
arguments and evidence
are structured and
sequenced in a way that
is clear and logical.
Occasional minor errors
present in spelling,
grammar and/or
punctuation.
Communicates
coherently and concisely
in a manner that adheres
to the given format.
Accurately employs a
wide range of specialised
language and
terminology.
Engages audience
interest. Information,
arguments and evidence
are structured and
sequenced in a way that
is clear and persuasive.
Spelling, grammar and
punctuation are free of
errors.
Communicates
eloquently. Expresses
meaning coherently,
concisely and creatively
within the given format.
Discerningly selects and
precisely employs a wide
range of specialised
language and
terminology.
Engages and sustains
audience interest.
Information, arguments
and evidence are
insightful, persuasive
and expertly presented.
Spelling, grammar and
punctuation are free of
errors.
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Correct citation of key
resources and evidence
10%
Demonstrates an
inconsistent use of good
quality, credible and
relevant resources to
support and develop
ideas.
Referencing is omitted
or does not resemble
APA.
Uses credible and
relevant resources to
support and develop
ideas, but these are not
always explicit or well
developed.
Referencing resembles
APA, but contains
frequent or repeated
errors.
Uses credible resources
to support and develop
ideas.
Referencing resembles
APA, but contains
occasional errors.
Uses good quality,
credible and relevant
resources to support and
develop arguments and
statements.
Shows evidence of wide
scope within the
organisation for sourcing
evidence.
APA referencing is free
of errors.
Uses high-quality,
credible and relevant
resources to support and
develop arguments and
position statements.
Shows evidence of wide
scope within and
without the organisation
for sourcing evidence.
APA referencing is free
of errors.
The following Subject Learning Outcomes are addressed in this assessment
SLO a) Propose potential entrepreneurial opportunities.
SLO b)
Articulate a process that identifies a market gap and addresses it through the development of a commercial technological
solution.