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ASSESSMENT 2 BRIEF
Subject Code and Title CEN207 Creative Enterprise
Assessment Business Concept
Individual/Group Group
Length 1,000 words +/–10% with images and source code
Learning Outcomes The Subject Learning Outcomes demonstrated by successful
completion of the task below include:
b) Articulate a process that identifies a market gap
and addresses it through the development of a
commercial technological solution;
c) Describe key characteristics of an entrepreneurial mindset;
d) Collaboratively develop a marketing strategy and financial
plan in response to an identified opportunity;
e) Reflect on the collaborative performance of a team in
response to an entrepreneurial opportunity.
Submission Due by 11.55 pm AEST/AEDT on the Sunday at the end of Module 7.
Weighting 35%
Total Marks 100 marks
Task Summary
The goal of this assessment is to develop the business concept and software programme prototype to
solve the problems that were identified in Assessment 1.
During this Assessment, you will form a group of three to four (3–4) members and write a 1,000-word
report and develop a software programme prototype. You will remain in the same group for both
Assessments 2 and 3.
Please refer to the Task Instructions (below) for details on how to complete this task.
Context
In continuation to the previous assessment, you will develop a business concept and a software
programme prototype to solve the problems you identified in the case study. A business concept is an
innovative and a strategic approach to solving problem(s). You will develop a business concept to solve
the problems identified in the case study in Assessment 1. You will select the best solution (based on
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the feedback you received from your learning facilitator on Assessment 1 and discussions with your
group members) and develop the business concept and the software programme prototype based on
your chosen solution.
A successful business concept is a result of efficient teamwork, strong leadership skills and an
innovative mind. To ensure that your proposed business concept is relevant in the market, you will
have to perform a competitive analysis to determine if any similar businesses exist in the market. The
competitive analysis will help you avoid implementing existing solution(s). You can either modify or
propose an alternative to the existing solution(s).
This Assessment will allow you to demonstrate the key skills of teamwork and innovativeness. It will
also enable you to identify a market gap, perform a competitive analysis and develop an innovative
and feasible business concept.
Task Instructions
To complete this Assessment, you must write a 1,000-word report and develop a software programme
prototype.
Software Programme Prototype (Group Submission)
Follow these instructions to develop your software programme prototype:
1. Form a group of three to four (3–4) members. Refer to the ‘Group Work Guide’ for further
details.
2. Decide on the process to address the market gap identified.
3. Choose the best technological solution based on the facilitator’s feedback and discussions
with your group members from the potential software/technological solutions you identified
in Assessment 1.
4. Formulate a strategy to implement the solution.
5. Develop a code for the software programme prototype to implement your strategy.
Report (Group Submission)
Follow these instructions to complete the report:
1. Your report should include:
a. A statement describing the market gap identified in the case study;
b. A succinct problem statement addressing the problem(s) you are aiming to solve;
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c. An outline of the objectives of the chosen technological solution that will be
implemented to address these problem(s);
d. An explanation of the proposed technological solution;
e. An explanation of the strategies you will use to implement this technological solution;
f. A discussion of topics, such as the strengths of your business concept and its
competitive advantages in the market. To determine the competitive advantages of
your business concept, you will have to undertake a competitive analysis;
g. A statement describing your target market and its size. You can support your
statements with data, graphs and statistics;
h. A description of the marketing strategy and financial plan that you developed for your
proposed technological solution; and
i. A description of the outcome that explains how the implementation of your
technological solution will affect the organisation.
2. Your report should adopt the following structure:
a. Title Page: Include the subject code, subject name, student name, student ID and
student email address of each group member.
b. Introduction: Define your problem statement, its relevance to the field and the
objectives of your proposed solution.
c. Body of the Report: Divide this section into paragraphs. The first line of each paragraph
should describe what is going to be discussed in that paragraph. The last line of the
paragraph should summarise what has been discussed in that paragraph.
Include your solution and the strategies that will be used to implement this solution
and a brief explanation of your code.
d. Results: Include the output you have obtained from the implementation of your code.
You can also add tables, images and graphs.
e. Conclusion: Discuss the outcomes of your proposed solution in this section. You can
also provide an outline of the future scope of your proposed solution and any
modifications that you think could be made in the future.
f. References: Refer to the referencing section below for the format.
g. Appendices (if necessary).

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Recording (Group Submission)
1. You must create a 2-minute recording explaining your code.
2. Please include details of the following in your recording:
a. The objectives of your code;
b. The programming language that you have used (e.g., C, C++, Java or Python);
c. Software which you have used to run the code on (e.g., Linux, Windows or Mac OS);
d. An explanation of the functions that you have used or written and why they have been
added; and
e. An explanation of the expected outcome of your code
3. Requirements for the recording:
a. All group members must present in the recording.
b. For authentication purposes, all group members must show their face in the
recording.
c. Your recording must be in video format (e.g., mp4 or MOV) for uploading onto
Blackboard. There are many free software programmes that can be used to create the
recording (e.g., Zoom or Microsoft Teams). You may wish to hold a Zoom meeting
with your group members and record the meeting.
Please refer to the ‘Group Work Guide; for more guidelines and information about working in groups.
Please keep track of your individual contributions and record them. You will have to write an Individual
Contribution Statement in Assessment 3.
You will be assessed on your ability to identify the market gap and technical shortcomings in the
industry and the quality of your software programme prototype and source code. You will also be
assessed on the approach you adopted to solve the identified problem(s), the competitive analysis,
the solution you provided and the innovativeness and feasibility of the proposed solution to the
problem.
Referencing
It is essential that you use APA style to cite and reference your research. For more information on
referencing, please visit our Library website at: https://library.torrens.edu.au/academicskills/apa/tool
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Submission Instructions
You have to submit the following three files for this Assessment:
1. The report (as a .doc or .docx file);
2. The code (as a .txt file); and
3. A two-minute recording explaining your code (as a mp4 or MOV file).
You must submit these files via the Assessment link in the main navigation menu in Blackboard. The
Learning Facilitator will provide feedback via the Grade Centre in the LMS portal. Feedback can be
viewed in My Grades.
Academic Integrity Declaration
We declare that except where we have referenced, the work we are submitting for this assessment
task is our own work. We have read and are aware of Torrens University Australia Academic Integrity
Policy and Procedure viewable online at http://www.torrens.edu.au/policies-and-forms
We are aware that we need to keep a copy of all submitted material and their drafts, and we will do
so accordingly.
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Assessment Rubric
Assessment
Attributes
Fail
(Yet to achieve
minimum standard)
0–49%
Pass
(Functional)
50–64%
Credit
(Proficient)
65–74%
Distinction
(Advanced)
75–84%
High Distinction
(Exceptional)
85–100%
Knowledge,
understanding and
identification of a
market gap, technical
shortcomings in the
industry. Formulation of
an innovative and a
feasible business concept
and a software
programme prototype to
solve the market gap.
30%
Demonstrates a partially
developed
understanding of a
market gap as evidenced
by the formulation of a
below-average business
concept and the
unsuccessful
development of a
software programme
prototype.
Business concept already
exists and has little to no
innovativeness.
The business concept
has many loopholes and
is thus unreliable.
Does not show that the
business concept
addresses a market gap.
Demonstrates a
functional knowledge of
a market gap as
evidenced by the
formulation of an
average business
concept and the
development of a
functional software
programme prototype.
Business concept is
feasible and is slightly
innovative.
The business concept
has a few loopholes in
and is thus only partially
reliable.
Successfully shows that
the business concept
addresses a market gap.
Demonstrates proficient
knowledge of a market
gap as evidenced by the
formulation of an above-
average business
concept and the
successful development
of a functional software
programme prototype.
Business concept is
feasible and displays
innovativeness at a
proficient level.
The business concept
addresses basic
loopholes and is thus
sufficiently reliable.
Significantly shows that
the business concept
addresses a market gap
and technical
shortcomings faced in
the industry.
Demonstrates advanced
knowledge of a market
gap as evidenced by the
formulation of a
proficient business
concept and the
successful development
of an advanced software
programme prototype.
Business concept is
feasible and displays
innovativeness at an
outstanding level.
The business concept
addresses almost every
loophole and is thus
reliable.
Remarkably shows that
the business concept
addresses a market gap
and technical
shortcomings faced in
the industry.
Demonstrates
exceptional knowledge
of a market gap as
evidenced by the
formulation of an
exceptionally advanced
business concept and
the successful
development of an
outstanding software
programme prototype.
Business concept is
feasible and displays
innovativeness at an
exceptionally advanced
level.
In addition to ensuring
no loopholes exist, there
are new elements that
minimise other
shortcomings in the
business concept, which
makes it extremely
reliable.
Exceptionally shows that
the business concept
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addresses a market gap
and technical
shortcomings faced in
the industry.
Analysis and application
with synthesis of new
knowledge
20%
Limited synthesis and
analysis.
Limited
application/recommend
ations based upon
analysis.
Demonstrated analysis
and synthesis of new
knowledge with
application of
recommendations linked
to the analysis/synthesis.
Shows the ability to
interpret relevant
information and
literature.
Well-developed analysis
and synthesis;
application of
recommendations linked
to the analysis/synthesis.
Thoroughly developed
and creative analysis and
synthesis; application
of pre-tested models
and/or independently
developed models and
justified
recommendations linked
to the analysis/synthesis.
Highly sophisticated and
creative analysis in
which new and existing
knowledge is
synthesised.
Strong application of
pretested models and/or
independently
developed models.
Recommendations are
clearly justified based on
the analysis/synthesis.
Application of
knowledge to new
situations/other cases.
Ability to perform a
succinct competitive
analysis of existing
business concepts in the
industry
10%
Poor execution of
competitive analysis
resulting in business
concepts that already
exist.
Demonstrates a basic
ability to interpret a
competitive analysis,
which has resulted in an
average business
concept and a software
programme prototype.
Shows a sound ability to
interpret a competitive
analysis, which has
resulted in an above-
average business
concept and a software
programme prototype.
Shows an advanced
ability to interpret a
competitive analysis,
which has resulted in an
outstanding business
concept and a software
programme prototype.
The choice of business
concept is justified by
the competitive analysis
that was undertaken,
which has resulted in an
exceptionally advanced
software programme
prototype.
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Quality of the software
programme prototype
and source code
25%
The software
programme prototype
does not work.
The source code is
incomplete with many
errors.
The software
programme prototype
works.
The source code is
complete with only a
few warnings and no
errors.
The software
programme prototype is
well-developed and
works.
The source code is
complete with no
warnings and errors.
The software
programme prototype is
outstanding and works
without a glitch.
The source code is
complete and contains
sufficient comments.
There are no warnings
and errors in the source
code.
The software
programme prototype is
exceptionally well-
developed and works
without a glitch.
The source code is
complete and easy to
read with all the
necessary comments.
There are no errors and
warnings in the source
code.
Effective written
communication through
report presentation
10%
Presents information.
Specialised language and
terminology is rarely or
inaccurately employed.
Meaning is repeatedly
obscured by errors in the
communication of ideas,
including errors in
structure, sequence,
spelling, grammar,
punctuation and/or the
acknowledgment of
sources.
Communicates in a
readable manner that
largely adheres to the
given format.
Generally employs
specialised language and
terminology with
accuracy.
Meaning is sometimes
difficult to follow.
Information, arguments
and evidence are
structured and
sequenced in a way that
is not always clear and
logical.
Communicates in a
coherent and readable
manner that adheres to
the given format.
Accurately employs
specialised language and
terminology.
Meaning is easy to
follow. Information,
arguments and evidence
are structured and
sequenced in a way that
is clear and logical.
Occasional minor errors
present in spelling,
grammar and/or
punctuation.
Communicates
coherently and concisely
in a manner that adheres
to the given format.
Accurately employs a
wide range of specialised
language and
terminology.
Engages audience
interest. Information,
arguments and evidence
are structured and
sequenced in a way that
is, clear and persuasive.
Communicates
eloquently. Expresses
meaning coherently,
concisely and creatively
within the given format.
Discerningly selects and
precisely employs a wide
range of specialised
language and
terminology.
Engages and sustains
audience interest.
Information, arguments
and evidence are
insightful, persuasive
and expertly presented.
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Some errors are evident
in spelling, grammar
and/or punctuation.
Spelling, grammar and
punctuation are free of
errors.
Spelling, grammar and
punctuation are free of
errors.
Correct citation of key
resources and evidence
5%
Demonstrates an
inconsistent use of good
quality, credible and
relevant resources to
support and develop
ideas.
Referencing is omitted
or does not resemble
APA.
Uses credible and
relevant resources to
support and develop
ideas, but these are not
always explicit or well
developed.
Referencing resembles
APA, but contains
frequent or repeated
errors.
Uses credible resources
to support and develop
ideas.
Referencing resembles
APA, but contains
occasional errors.
Uses good quality,
credible and relevant
resources to support and
develop arguments and
statements.
Shows evidence of wide
scope within the
organisation for sourcing
evidence.
APA referencing is free
from errors.
Uses high-quality,
credible and relevant
resources to support and
develop arguments and
position statements.
Shows evidence of wide
scope within and
without the organisation
for sourcing evidence.
APA referencing is free
from errors.
The following Subject Learning Outcomes are addressed in this assessment
SLO b)
Articulate a process that identifies a market gap and addresses it through the development of a commercial technological
solution.
SLO c) Describe key characteristics of an entrepreneurial mindset.
SLO d) Collaboratively develop a marketing strategy and financial plan in response to an identified opportunity.
SLO e) Reflect on the collaborative performance of a team in response to an entrepreneurial opportunity.