UTSC VPAA10 2022 Journey-mapping assignment: draft consent letter and form
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VPAA10: Introduction to Arts and Media Management
Department of Arts, Culture & Media, University of Toronto Scarborough
Journey-mapping Assignment Waiver for participants to sign
[Students: please customize this form as needed and complete and sign one for each participant including yourself]
As part of my VPAA10 course: Introduction to Arts and Media Management, I have been learning how to analyse arts and
media organizations. I am interested in learning how to research specific customer relationships by “journey-mapping” a
few examples of customer or client experiences and expectations. The journey-mapping process is a common marketing
tool used in all kinds of organizations to help assess how clients or customers engage with or use or decide to acquire
programs, services and products (see, for example: https://www.nngroup.com/articles/journey-mapping-101/). I have
gone through the questions involved in this exercise myself, and would like to invite you to participate, as a friend or
family member who shares interests in arts and media. The information I collect will not be identified by your name or by
our relationship. I will then incorporate my final version of my results in my own individual reflection comparing your data
to two other peoples’ data. If you have any concerns about the project or your rights as a participant, please feel free to
contact my course instructor, Dr. MaryElizabeth Luka (maryelizabeth.luka@utoronto.ca), and/or the Research Oversight
and Compliance Office – Human Research Ethics Program at ethics.review@utoronto.ca or 416-946-3273.
It will take between five and fifteen minutes to go through the journey-mapping questions with me. We will have a phone
or online conversation. I may record the conversation, only so that I can refer to it for accuracy afterwards. All the
information gathered will be kept in confidence and destroyed at the end of the course (December 2023). There should
be no foreseeable risks, harms or inconveniences to you. You may find that you discover something valuable about your
own likes and dislikes.
Your participation is voluntary, i.e., you can decline to participate, or withdraw at any time, or decline to answer any
question or participate in any part of the discussion, all without negative consequences. There is no compensation for
participation. Once you have answered the questions, I will anonymize and combine your responses with my other
results. I will then write a reflection about how your data compares to that of my other interviewees. At that point, and
once I hand in my assignment, I won’t be able to separate out your information from that of the others in the study. The
University of Toronto research ethics office may have confidential access to the data collected to help ensure participant
protection procedures are followed in this study.
Please select all of the relevant options below:
o I consent to participating in a journey-mapping conversation.
o I consent to the conversation being recorded for reference and accuracy.
o I would like to receive a copy of the information collected on the form by you, the student researcher.
o I consent to the information collected on the form and the empathy map you develop being shared in my class
assignment.
By signing below, I understand that I have not waived my legal rights in event of harm.
_________________________ ________________________ ___________________________
Participant signature Student interviewer signature Prof. M.E. Luka signature (supervisor)
_________________________ ________________________ Date:
Participant name Student interviewer name