Journey Mapping
Data Collection Form
VPAA10 2023
© ME Luka and Laboratory for Artistic Intelligence 2023
VPAA10 Journey Mapping Data Collection Form p. 1 Participant # ____
Demographic information to collect Researcher Notes
Age (must be 18+)
Occupation
Monthly budget for fun, leisure, entertainment, non-essential shopping,
and other discretionary spending (please select one of these ranges):
(1) under $100 CAD (2) $100 - 299 CAD
(3) $300 - 499 CAD (4) $500+ CAD
City/town where the participant lives
E.g., Seoul, Beijing, Hong Kong, Cairo, Vancouver, Surrey, Richmond
Hill, Etobicoke, Scarborough
Casual conversational question:
How are you doing these days?
© ME Luka & Laboratory for Artistic Intelligence 2023
VPAA10 Journey Mapping Data Collection Form p. 2
(please ask the participant) Participant # ____
Free time for leisure activities Researcher Notes
In the last 4 weeks, what are some things you
have done with your free time?
What do you do for fun / interest / relaxation?
Are there things you prefer to do weekdays or
weeknights vs weekends?
These days, when do you usually have free
time for leisure activities, i.e., for doing things
for fun / interest / relaxation?
For example, weekdays (e.g., 6-8am? 9-10pm?),
or weekends (e.g., all day both days except for
family dinner 5-9pm Sat)
© ME Luka & Laboratory for Artistic Intelligence 2023
Start
1. Recall a specific time one year ago (i.e., October 2022) when you wanted to recharge, feel inspired or more
alive, or connect with yourself or others by engaging with or using the arts, media and culture. Please draw a line
or series of images that illustrates your experience as you went from knowing you had free time and deciding what to do
with it. This could be a decision you made after work or a plan you started on a weekday in preparation for the weekend.
Your drawing could be simple or complex. Be thoughtful.
2. Please describe what happened, what changed, when, why. Any discoveries, difficulties, surprises, twists, turns, etc.
3. Now, please recall a time in the last month when you wanted to recharge, feel inspired, connect, etc. Make
another line or illustrative drawing to represent what happened then.
End
+
-
VPAA10 Journey Mapping Data Collection Form p. 3 Participant #___
© ME Luka & Laboratory for Artistic Intelligence 2023
VPAA10 Journey Mapping Data Collection Form p. 4 Participant # ____
Past and present cultural life Researcher Notes
Recall a specific time one year ago when you wanted to
recharge, feel inspired or more alive, connect with
yourself or others.
What did you choose to do? What were some other
options you had available to you? Why did you choose to
spend your time the way you did?
Recall a time in the last month when you wanted to
recharge, feel inspired, connect, etc.
What did you choose to do? What were some other
options you had available to you? Why did you choose to
spend your time the way you did?
© ME Luka & Laboratory for Artistic Intelligence 2023
VPAA10 Journey Mapping Data Collection Form p. 5 Participant # ____
Ideal aesthetic / cultural experiences to ask your
participant about
Researcher Notes
Currently, what would be an ideal aesthetic or cultural
experience? E.g., where would this take place, what would it involve,
what are some features or aspects you can describe for us?
How would you want the experience to make you feel?
If applicable, how much money would you spend?
The Laboratory for Artistic Intelligence co-designed this form
with Prof. Luka. They may be able to share additional information
about this kind of research in case you’re interested in finding
out more.
We cannot give them your email but we can direct you to their website where they
post relevant events:
http://artisticintelligence.com/calendar
© ME Luka & Laboratory for Artistic Intelligence 2023