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Course Outline
Consumer Behaviour
MARK 1008 Study Period 5 - 2023
Internal - City West Campus
Introduction
Welcome
Welcome to Consumer Behaviour!
In this course you’ll learn a lot about buying behaviour, specifically how marketers can study, understand and
influence buying behaviour.
We have worked hard to develop content that is different from the traditional University consumer behaviour
courses. We’ll cover some fundamental knowledge about human behaviour and how this relates to our buying
behaviour. We will look at typical consumer behaviour traits based on insights from decades of empirical
marketing research. We'll learn about some key empirical patterns in buying behaviour that generalise over
known conditions. You will also learn how marketing practitioners can use this fundamental knowledge to
influence buying behaviour and help them to make well informed marketing decisions.
Keep an open mind and be prepared for some hard intellectual work. You’ll be rewarded with some exciting
new insights.
All the best for the study period ahead!
Monica Orlovic
Course Coordinator
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Academic Work Definitions
Internal mode includes face to face/in person components such as lectures, tutorials, practicals, workshops or
seminars that may be offered at a University campus or delivered at another location. Courses delivered
ininternal mode may also be offered intensively allowing them to be completed in a shorter period of time.
Thereis an expectation that students will be physically present for the delivery of face to face/in person teaching
andlearning activities.
Lecture
Student information
A lecture is delivery of course content either in person, or online in a virtual classroom, that builds on the course
readings and pre-lecture requirements for you and other students in the course. The primary purpose of the
lecture is to comprehensively describe and explain course content, ideas or skills to provide a foundation on
which students build understanding through extended study. Lectures may also be pre-recorded and embedded
in online courses.
All students are expected to have undertaken required readings and assigned activities prior to the lecture.
Tutorial
Student information
A tutorial can be conducted either in person or online in a virtual classroom. A tutorial is a facilitated group
discussion, where your tutor leads analyses of issues and/or more detailed explanations related to the topics
provided to you in online resources and/or lectures.
All students are expected to be familiar with relevant lecture content and readings prior to a tutorial and to
participate actively in the related activities assigned for preparation. Tutorials may include a range of activities,
including problem solving, group work, practical activities, and presentations.
Course Teaching Staff
Course Coordinator: Ms Monica Orlovic
Location: UniSA Business
Y3-67
Telephone: +61 8 8302 7090
Email: Monica.Orlovic@unisa.edu.au
Staff Home Page: people.unisa.edu.au/Monica.Orlovic
* Please refer to your Course homepage for the most up to date list of course teaching staff.
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Contact Details
UniSA Business
Physical Address: Level 2 Yungondi Building
UniSA City West Campus
Adelaide 5000
Website: https://www.unisa.edu.au/about-unisa/academic-units/business/
Additional Contact Details
Tutor - Victoria Tait
Tutorials: Wednesday 9.10am (GK2-12) and Wednesday 10.10am (GK2-12)
Email: Victoria.Tait@unisa.edu.au
Phone: 8302 0111
Tutor - Larissa Bali
Tutorials: Wednesday 1.10pm (BH3-12)
Email: Larissa.Bali@unisa.edu.au
Phone: 8302 7890
Tutor - Louise Dunstone
Tutorials: Thursday 12.10pm (GK4-18) and Thursday 1.10pm (GK4-18)
Email: Louise.Dunstone@unisa.edu.au
Phone: 8302 0111
NB: Email is preferred contact for all tutors
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Course Overview
Prerequisite(s)
Individual Compulsory Courses
MARK 1010 Marketing Principles: Trading and Exchange
Prerequisite Comments
MARK 1010 Marketing Principles: Trading and Exchange may be taken prior to or concurrently with MARK
1008 Consumer Behaviour.
Corequisite(s)
There are no corequisite courses to be completed in conjunction with this course.
Course Aim
To familiarise students with the concepts of individual consumer behaviour, and to acquaint students with
applications of these concepts in the market place.
Course Objectives
On completion of this course, students should be able to:
CO1. Describe key aspects of consumer behaviour and market segmentation.
CO2. Describe the complexities of consumer decision making processes.
CO3. Apply a number of widely generalised consumer behaviour models.
CO4. Assess the value of scientific investigation of consumer behaviour issues.
CO5. Apply consumer behaviour theory to practical marketing problems.
CO6. Demonstrate Business Enterprise Skills in the context of the Marketing discipline: i) Problem Solving
(foundation level); and ii) Teamwork (foundation level).
Upon completion of this course, students will have achieved the following combination of Graduate Qualities
and Course Objectives:
Graduate Qualities being assessed through
the course
GQ1 GQ2 GQ3 GQ4 GQ5 GQ6 GQ7
CO1 • •
CO2 • •
CO3 • • • • •
CO4 • • • • •
CO5 • • • • •
CO6 • •
Graduate Qualities
A graduate of UniSA:
GQ1. operates effectively with and upon a body of knowledge of sufficient depth to begin professional practice
GQ2. is prepared for life-long learning in pursuit of personal development and excellence in professional
practice
GQ3. is an effective problem solver, capable of applying logical, critical, and creative thinking to a range of
problems
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GQ4. can work both autonomously and collaboratively as a professional
GQ5. is committed to ethical action and social responsibility as a professional and citizen
GQ6. communicates effectively in professional practice and as a member of the community
GQ7. demonstrates international perspectives as a professional and as a citizen
Course Content
Consumer behaviour theories; empirical generalisations; customer loyalty; memory and mental availability
(brand salience); patterns in belief and attitude data; influences on purchasing behaviour; segmentation;
customer satisfaction/service quality; word of mouth recommendation; motivations; perceptions.
Teaching and Learning Arrangements
Preparatory 1 x 1 week
Lecture 2 hours x 10 weeks
Tutorial 1 hour x 10 weeks
Unit Value
4.5 units
Use of recorded material
This course will involve the production of audio and/or video recordings of UniSA students. To protect student
privacy, you must not at any time disclose, reproduce or publish these recordings, or related material, in the
public domain including online, unless the videoed students give consent for reproduction, disclosure or
publication. This requirement is consistent with University statutes, by-laws, policies, rules and guidelines which
you agreed to abide by when you signed the Student Enrolment Declaration.
Student recording of learning activities
Students must seek permission prior to recording any UniSA learning activity. See A-56 Policy Student
recording of learning activities (https://i.unisa.edu.au/siteassets/policies-and-procedures/docs/academic/
a56_student-recording-of-learning-activities.pdf)
Breaches of this Policy contravene the principles of academic integrity, and attract the penalties provided in the
Academic Integrity Procedure (https://i.unisa.edu.au/policies-and-procedures/university-policies/).
Further Course Information
PREPARATORY WEEK
Students are required to do some preparation prior to the lecture in Week 1. You will need to watch the Prep
Week recordings and complete the required readings. Please see the Welcome/ Prep Week tab on the course
website for all details.
We will NOT cover any introductory or course structure/ admin material in Week 1.
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Learning Resources
Textbook(s)
There are no textbooks listed for this course.
Reference(s)
Sharp, B. (2013) Marketing: Theory, Evidence, Practice, Oxford University Press.
East, R., Singh, J., Wright, M. and Vanhuele, M. (2017) Consumer Behaviour: Applications in Marketing, 3rd
Edition, Sage
Sharp B (2015) How Brands Grow: What Marketers Don't Know, Oxford University Press
Romaniuk J & Sharp B (2015) How Brands Grow: Part 2, Oxford University Press
learnonline course site
All course related materials are available on your learnonline course site which you will be able to access from
the ‘my Current Studies’ section in myUniSA (https://my.unisa.edu.au).
Access to Previous Courses
You will have access to your previous course sites for a period of 4 years. After this time, the course sites will
be archived and will be unavailable.
Note: Course readings provided via the University Library are only made available to current students and staff
due to licensing and copyright restrictions. Students may download their course readings while they are
enrolled in the course for their personal research purposes only.
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Assessment
Academic Integrity
Academic integrity is the foundation of university life and is fundamental to the reputation of UniSA and its staff
and students. Academic integrity means a commitment by all staff and students to act with honesty,
trustworthiness, fairness, respect and responsibility in all academic work.
An important part of practising integrity in academic work is showing respect for other people's ideas and being
honest about how they have contributed to your work. This means taking care not to represent the work of
others as your own. Using another person's work without proper acknowledgement is considered Academic
Misconduct, and the University takes this very seriously.
The University of South Australia expects students to demonstrate the highest standards of academic integrity
so that its qualifications are earned honestly and are trusted and valued by its students and their employers. To
ensure this happens, the University has policies and procedures in place to promote academic integrity and
manage academic misconduct. For example, work submitted electronically by students for assessment will be
examined for copied and un-referenced text using the text comparison software Turnitin http://www.turnitin.com.
It is an offence for any person or company to provide academic cheating services to students of Australian
universities, irrespective of whether the service is provided by an Australian or overseas operator (see Tertiary
Education Quality and Standards Agency Amendment (Prohibiting Academic Cheating Services) Bill
2019 - https://www.legislation.gov.au/Details/C2020A00078). “Academic cheating services” includes providing
or undertaking work for students, where that work forms a substantial part of an assessment task.
More information about academic integrity and what constitutes academic misconduct can be found in the
Academic Integrity Policy and Procedure (https://i.unisa.edu.au/policies-and-procedures/university-policies/
academic/ab-69).
To learn more on academic integrity and how to avoid academic misconduct, please refer to the Academic
Integrity Module: https://lo.unisa.edu.au/mod/book/view.php?id=252142
Use of generative artificial intelligence
The assessment tasks for this course require you to demonstrate your learning.
It is important to understand that information generated by GenAI tools, such as ChatGPT, Copilot, and DALL-
E, may be unreliable, inaccurate, and incorrect. It is your responsibility to comply with the conditions for each
assessment tasks summarised in the assessment description and that any use of GenAI tools is ethical and
responsible and adheres to the assessment conditions.
Use of GenAI tools that extends beyond the stated assessment conditions will be considered a breach of
academic conduct, as per the Academic Integrity Policy (AB-69).
Important information about all assessment
All students must adhere to the University of South Australia's procedures about assessment: http://
i.unisa.edu.au/policies-and-procedures/codes/assessment-policies/.
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Assessment Details
Details of assessment submission and return are listed under each assessment task. Assessment tasks will be
returned to you within 15 working days of submission.
Cover sheets
A cover sheet is not required for assessment tasks submitted via learnonline, as the system automatically
generates one.
If the Course Coordinator allows submissions in hard copy format, you will be required to attach an
Assignment Cover Sheet which is available on the learnonline student help (https://asklearnonline.unisa.edu.au/
app/answers/detail/a_id/2222/kw/coversheet) and in myUniSA.
Assessment Descriptions
Assessment 1
Single 20% of Course Total Objectives being assessed:CO1, CO2, CO4
Title Team work Length Duration Due date (Adelaide Time) Submit via Re-Submission Re-Marking
Tutorial Tests No N/A 20 mins There will be in-class tests
held in weeks 3, 5, 7, 9
and 10. The best four
results (out of the five) will
count towards your final
grade.
In person No Yes
Further information on re-marking and re-submission is available in the academic policy, AB-68 P4 Re-marking
and Re-submission Procedure
Tutorial Tests
In weeks 3, 5, 7, 9 and 10 there will be tutorial tests that cover course content from previous weeks. These
tests will comprise of multiple-choice and/or short answer questions. The duration of the tests will be 20 minutes
and will be held in the last 20 minutes of the tutorial. This is a ‘closed book’ exercise meaning that no notes can
be used to help students answer the questions. Each test will cover specific course content as outlined below.
• Test 1 (held in week 3) will assess course content from weeks 1 and 2
• Test 2 (held in week 5) will assess course content from weeks 3 and 4
• Test 3 (held in week 7) will assess course content from weeks 5 and 6
• Test 4 (held in week 9) will assess course content from weeks 7 and 8
• Test 5 (held in week 10) will assess course content from weeks 9 and 10
The best four results obtained out of the five tests will contribute towards your final grade.
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Assessment 2
Single 30% of Course Total Objectives being assessed:CO1, CO2, CO4, CO5, CO6
Title Team work Length Duration Due date (Adelaide Time) Submit via Re-Submission Re-Marking
Group Assignment Yes 2000 words N/A 16 Oct 2023, 11:00 PM learnonline No Yes
Further information on re-marking and re-submission is available in the academic policy, AB-68 P4 Re-marking
and Re-submission Procedure
Good news, you have successfully completed your studies and graduated from UniSA. During your studies at
UniSA you completed a Business Internship at L’Oreal’s Adelaide office, which led you to gaining a position in
the L’Oreal Graduate Program. Congratulations!
L’Oreal is a French cosmetics company. It is the world’s largest cosmetics company, which has developed
innovative consumer and professional products in the skin care, make up and hair care categories. L’Oreal’s
consumer brands division includes many accessible brands such as L’Oreal Paris, Maybelline New York and
Garnier, among others.
You are part of the Consumer Insights team for the L’Oreal Paris Elvive hair care brand. Your team has been
tasked to provide some insights and recommendations on the buying behaviour of the shampoo category in the
Australian market.
The Marketing Director wants to better understand people’s buying behaviour in the hair care category to make
informed decisions to grow the L’Oreal Paris Elvive brand. Your Marketing Director has provided your team with
a list of specific questions (outlined below) they need you to prepare answers for. Your team is required to
prepare a 2,000 word report plus executive summary that addresses each of these questions in detail,
supported with your knowledge of consumer buying behaviour.
Your report needs to include the following sections:
• Executive Summary (approx. 400-500 words – excluded from the 2,000 word count) outlining the
major findings and key implications for the L’Oreal Paris Elvive brand resulting from your answers to
the questions provided.
• Main body of the report (2,000 words) clearly presenting your team’s responses to the questions
provided.References (minimum of 10 academic references).
Your Marketing Director is interested to know more about what you learnt at UniSA; therefore, your report must
showcase your understanding and application of the course content. Your work should refer to material taught
in this course, such as the core course readings and other related materials you source. You should include at
least 10 references as a minimum requirement. References should include some course readings. All
references must be peer reviewed journal articles or textbook chapters. Do not use industry articles, web blogs,
course lecture slides or the course study guide as reference sources.
It is important that the University’s Academic Integrity policy is adhered to when preparing your assignment.
The work you submit must be your own original work and developed by you (free from any third-party
assistance, person or application). The use of any generative Artificial Intelligence tools is NOT permitted in this
course, including this assignment. You must also provide acknowledgement throughout your assignment of the
sources used to prepare your answers. The sources need to be included in-text, where appropriate, as well as
in a full reference list appended to the report and prepared following the APA-7 referencing style.
NOTE: The executive summary, in-text references and reference list are excluded from the word count. It is
important that the submission deadline is adhered to. This assessment needs to be submitted no later than
Monday 16th October 2023 by 11.00pm via learnonline.
Extensions will not be granted for this work on or after the due date. All extension requests need to be
submitted in writing via the ‘Extensions’ link on the course website, with appropriate supporting documentation
provided (e.g., medical certificate).
You do not need to include the tables from this document in your report. Your report must be submitted as a
Word document.
This assessment needs to be completed in a team of three students. You will be required to form groups by the
end of Week 3.
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PLEASE NOTE: THE COMPLETE ASSIGNMENT DESCRIPTION INCLUDING (QUESTIONS AND DATA) IS
AVAILABLE ON THE COURSE WEBSITE - SEE THE ASSIGNMENT TAB.
You are required to analyse and answer all assignment questions and write an executive summary.
The criteria for marking this assessment will be based on:
• Providing a clear and concise executive summary.
• Adequate answering of each question with reference to readings and course content.
• Quality of the written work, clarity of expression and clear report structure.
• Comprehensive range of references used in the report, including coverage of provided course
readings and adequate level of other relevant materials.
• Referencing where appropriate within text and reference list formatted according to the APA-7
referencing style.
Week 6 Tutorial - Assignment Consultation Session
• Held in the week 6 tutorial.
• Students have the opportunity to receive formative feedback on their draft assignment outline and
receive bonus marks towards their assignment result.
• Students need to come prepared to the consultation session. Teams must prepare a draft outline of
what will be included in their assignment for each question (including content and references).
• Your team will meet with the tutor (or course coordinator) for five minutes to discuss your
assignment outline. ALL team members must attend this session.
• Teams who prepare an adequate assignment outline, attend the week 6 consultation session and
submit their team agreement (by week 3) will gain a bonus 5% towards their assignment grade.
Assessment 3
Single 50% of Course Total Objectives being assessed:CO1, CO2, CO3, CO4, CO5
Title Team work Length Duration Due date (Adelaide Time) Submit via Re-Submission Re-Marking
Online Exam No N/A 3 hours Other - TBA learnonline No Yes
Further information on re-marking and re-submission is available in the academic policy, AB-68 P4 Re-marking
and Re-submission Procedure
The examination will be held in the examination period which is scheduled between 4th - 18th November 2023.
Students will be advised by a message on the student portal when the final timetable is available to be viewed.
PLEASE NOTE: it is the student’s responsibility to make sure they are available at the scheduled time of
the examination.
The exam will assess all course content covered throughout the study period.
Sample exam questions will be made available via the course website later in the study period. No past exam
papers will be provided to students.
Students may apply to defer or receive special consideration for examinations in certain circumstances, such as
bereavement or illness. Application forms are available at: http://i.unisa.edu.au/campus-central/Student-Forms/.
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Feedback proformas
The feedback proforma is available on your course site.
Further Assessment Information
All assessment items with due dates and percentages to be achieved are set out above. This information allows
students to plan the time wisely in order to achieve the assessment objectives and to liaise with the Course
Coordinator should there be any concerns.
Request for an extension to assignment due date
Consistent with University policy (see Variations to Assessment Procedure. Students seeking an extension of
time to complete assessment items should be aware that in this course no extensions will be granted unless
unexpected or exceptional circumstances apply.
We will only consider an extension if supporting documentation (i.e. medical certificate or letter from a
counsellor) is provided, in strict compliance with the Universities Assessment Policies and Procedures.
Students must lodge an application for an extension via the learnonline course site before the due date for the
assessment task, and attach supporting documents. Students may be asked for justification of the impact of
their circumstances on their academic participation. The course coordinator will respond via the learnonline
course site, normally within two working days. All correspondence will be stored within learnonline.
Late submission of assessments
Within UniSA Business, a standard penalty is applicable whenstudents submit assignments after the due date/
time (taking account ofany extension that has been formally approved). Where late submission ispossible, the
available marks for the assignment will be reduced by 10%for each day (or part thereof) between the due date/
time and thesubmission date/time. After 7 days late, the assignment will no longer be accepted for marking.
However, late submission is not possible for some assignments. For example:
- Submitting answers to case study questions after the solution to the case study has been provided.
- Submitting an assignment after other students in the class have received feedback on that assignment.
- Making postings on a topic in a discussion forum after discussion on that topic has closed.
Where late submission is not possible, late assignments will not be marked.
Continuous Assessment - late submissions will not be accepted
Team Assignment - late submission will be accepted (with late penalty applied)
Exam - late submissions will not be accepted
Referencing
In this course it is a requirement for students to use APA 7 referencing. More information about referencing can
be found here: APA7 Referencing Style guide
Additional assessment requirements
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To obtain a pass grade overall students will normally need to achieve at least 40% in the final examination.
Penalties for late submission
Penalties for late submission only applies to the Team Assignment. Team Assignments submitted after the due
date without an approved extension from the course coordinator will receive a 10% mark deduction for each
late day after the due date. After 7 days late, the assignment will no longer be accepted for marking.
Continuous Assessment submitted late will not be marked.
Exam Arrangements
This course includes an online exam as part of the assessment. You will receive advanced notice of the
scheduled online exam. All exams will be scheduled in South Australian time. You are required to sit your
examination online at the scheduled South Australian date and time irrespective of any conflict with planned
holiday or special event or regular work commitment, including students sitting in other time zones in Australia
or internationally. More detail is available in the Assessment Policy and Procedure manual (Examination
Procedures, section A3) at http://i.unisa.edu.au/policies-and-procedures/codes/assessment-policies/
Deferred Assessment or Examination
Deferred assessment or examination is available for this course.
Supplementary Assessment
Supplementary assessment or examination offers students an opportunity to gain a supplementary pass (SP)
and is available to all students under specific conditions unless supplementary assessment or examination has
not been approved for the course.
Specific conditions and further information is available in the Variations to Assessment Procedure. http://
i.unisa.edu.au/policies-and-procedures/codes/assessment-policies/
Special Consideration
Special consideration is available for this course.
Variations to assessment tasks
Details for which variation may be considered are discussed in the Variations to Assessment Procedure (http://
i.unisa.edu.au/policies-and-procedures/codes/assessment-policies/). Variation to assessment in unexpected or
exceptional circumstances should be discussed with your course coordinator as soon as possible.
More information about variation to assessment is available in the Variations to Assessment Procedure (http://
i.unisa.edu.au/policies-and-procedures/codes/assessment-policies/).
Students with disabilities or medical conditions please refer to Students with disabilities or medical
conditions.
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Students with disabilities or medical conditions
Students with disabilities or medical conditions or students who are carers of a person with a disability may be
entitled to a variation or modification to standard assessment arrangements. See the Variations to Assessment
Procedure at: http://i.unisa.edu.au/policies-and-procedures/codes/assessment-policies/ and Policy C7 Students
with Disability at: https://i.unisa.edu.au/policies-and-procedures/university-policies/corporate/c-7/
Students who require variations or modifications to standard assessment arrangements must first register for an
Access Plan with the UniSA Access & Inclusion Service. It is important to contact the Access & Inclusion
service early to ensure that appropriate support can be implemented or arranged in a timely manner.
Students who wish to apply for an Access Plan must book an appointment with a UniSA Access & Inclusion
Advisor by contacting Campus Central or via the Online Booking System in the Student Portal. For more
information about Access Plans please visit: https://i.unisa.edu.au/students/student-support-services/access-
inclusion/
Once an Access Plan has been approved, students must advise their Course Coordinator as early as possible
to ensure that appropriate supports can be implemented or arranged in a timely manner.
Students are advised there are also strict deadlines to finalise Access Plan arrangements prior to examinations.
Further information is available at: http://i.unisa.edu.au/campus-central/Exams_R/Before-the-Exam/Alternative-
exam-arrangements/
Action from previous evaluations
Your views about the learning experiences you have while studying at this university are critical in helping us
teach in ways that will help improve your learning. Students are encouraged to complete the
myCourseExperience. You will receive an email inviting you to complete the evaluation on the day
myCourseExperience opens. Your response in this questionnaire is anonymous.
In keeping with the feedback from previous student evaluations, this study period contains more interesting and
'problem-based' tutorials, a report rather than an essay for the assignment and more interactive activities in the
lectures.
Unplanned learnonline outages
The information below show the suggested alterations/considerations for assessment items and exam
dependent on the duration of the unplanned outage.
less than 1 hour outage. No impact on either assessment or examination
1 to 4 hour outage. Assessment - Consider an extension. Examination - No impact.
4 to 24 hour outage. Assessment - 24 hour extension. Examination - Be mindful of outage when marking.
Over 24 hour outage. Assessment - 48 hour extension. Examination - Be mindful of outage when marking.
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Course Calendar
Study Period 5 - 2023
Weeks Topic Tutorial Assessment Details (Adelaide
Time)
Public Holidays
31 July - 6 August Pre-teaching There is no lecture or tutorial in
Prep Week
Students are required to complete
some preparation activities this
week. See the 'Welcome/Prep
Week' tab on the course website
for all details
1 07 - 13 August Understanding Consumer
Behaviour: Cognitivism and
Behaviourism
Empirical Generalisations
Please see study guide for details
on tutorial activities for this week
Students will start to form groups
for the assignment in this tutorial
2 14 - 20 August Customer Loyalty Please see study guide for details
on tutorial activities for this week
Groups for the assignment will be
finalised in this tutorial
3 21 - 27 August Patterns in Repeat Buying Tutorial Test 1 (in class)
This test will assess course content
from weeks 1 and 2
4 28 August - 3 September Sensory Psychology and
Perception
Please see study guide for details
on tutorial activities for this week
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5 04 - 10 September Influences on Behaviour
Segmentation and Targeting
Tutorial Test 2 (in class)
This test will assess course content
from weeks 3 and 4
6 11 - 17 September Memory Assignment Consultation Tutorial
Students must attend prepared-
please see details in course outline
18 - 24 September Mid-break
25 September - 1 October Mid-break
7 02 - 8 October Motivation Tutorial Test 3 (in class)
This test will assess course content
from weeks 5 and 6
Labour Day 02 Oct 2023
8 09 - 15 October Word of Mouth Recommendation Please see study guide for details
on tutorial activities for this week
9 16 - 22 October Attitudes Tutorial Test 4 (in class)
This test will assess course content
from weeks 7 and 8
Group Assignment due 16 Oct
2023, 11:00 PM
10 23 - 29 October Customer Satisfaction Tutorial Test 5 (in class)
This test will assess course content
from weeks 9 and 10
30 October - 5 November Swot-vac
06 - 12 November Exam week
13 - 19 November Exam week
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Consumer Behaviour
MARK 1008 Study Period 5 - 2023
Internal - City West Campus
Introduction
Welcome
Welcome to Consumer Behaviour!
In this course you’ll learn a lot about buying behaviour, specifically how marketers can study, understand and
influence buying behaviour.
We have worked hard to develop content that is different from the traditional University consumer behaviour
courses. We’ll cover some fundamental knowledge about human behaviour and how this relates to our buying
behaviour. We will look at typical consumer behaviour traits based on insights from decades of empirical
marketing research. We'll learn about some key empirical patterns in buying behaviour that generalise over
known conditions. You will also learn how marketing practitioners can use this fundamental knowledge to
influence buying behaviour and help them to make well informed marketing decisions.
Keep an open mind and be prepared for some hard intellectual work. You’ll be rewarded with some exciting
new insights.
All the best for the study period ahead!
Monica Orlovic
Course Coordinator
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Academic Work Definitions
Internal mode includes face to face/in person components such as lectures, tutorials, practicals, workshops or
seminars that may be offered at a University campus or delivered at another location. Courses delivered
ininternal mode may also be offered intensively allowing them to be completed in a shorter period of time.
Thereis an expectation that students will be physically present for the delivery of face to face/in person teaching
andlearning activities.
Lecture
Student information
A lecture is delivery of course content either in person, or online in a virtual classroom, that builds on the course
readings and pre-lecture requirements for you and other students in the course. The primary purpose of the
lecture is to comprehensively describe and explain course content, ideas or skills to provide a foundation on
which students build understanding through extended study. Lectures may also be pre-recorded and embedded
in online courses.
All students are expected to have undertaken required readings and assigned activities prior to the lecture.
Tutorial
Student information
A tutorial can be conducted either in person or online in a virtual classroom. A tutorial is a facilitated group
discussion, where your tutor leads analyses of issues and/or more detailed explanations related to the topics
provided to you in online resources and/or lectures.
All students are expected to be familiar with relevant lecture content and readings prior to a tutorial and to
participate actively in the related activities assigned for preparation. Tutorials may include a range of activities,
including problem solving, group work, practical activities, and presentations.
Course Teaching Staff
Course Coordinator: Ms Monica Orlovic
Location: UniSA Business
Y3-67
Telephone: +61 8 8302 7090
Email: Monica.Orlovic@unisa.edu.au
Staff Home Page: people.unisa.edu.au/Monica.Orlovic
* Please refer to your Course homepage for the most up to date list of course teaching staff.
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Contact Details
UniSA Business
Physical Address: Level 2 Yungondi Building
UniSA City West Campus
Adelaide 5000
Website: https://www.unisa.edu.au/about-unisa/academic-units/business/
Additional Contact Details
Tutor - Victoria Tait
Tutorials: Wednesday 9.10am (GK2-12) and Wednesday 10.10am (GK2-12)
Email: Victoria.Tait@unisa.edu.au
Phone: 8302 0111
Tutor - Larissa Bali
Tutorials: Wednesday 1.10pm (BH3-12)
Email: Larissa.Bali@unisa.edu.au
Phone: 8302 7890
Tutor - Louise Dunstone
Tutorials: Thursday 12.10pm (GK4-18) and Thursday 1.10pm (GK4-18)
Email: Louise.Dunstone@unisa.edu.au
Phone: 8302 0111
NB: Email is preferred contact for all tutors
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Course Overview
Prerequisite(s)
Individual Compulsory Courses
MARK 1010 Marketing Principles: Trading and Exchange
Prerequisite Comments
MARK 1010 Marketing Principles: Trading and Exchange may be taken prior to or concurrently with MARK
1008 Consumer Behaviour.
Corequisite(s)
There are no corequisite courses to be completed in conjunction with this course.
Course Aim
To familiarise students with the concepts of individual consumer behaviour, and to acquaint students with
applications of these concepts in the market place.
Course Objectives
On completion of this course, students should be able to:
CO1. Describe key aspects of consumer behaviour and market segmentation.
CO2. Describe the complexities of consumer decision making processes.
CO3. Apply a number of widely generalised consumer behaviour models.
CO4. Assess the value of scientific investigation of consumer behaviour issues.
CO5. Apply consumer behaviour theory to practical marketing problems.
CO6. Demonstrate Business Enterprise Skills in the context of the Marketing discipline: i) Problem Solving
(foundation level); and ii) Teamwork (foundation level).
Upon completion of this course, students will have achieved the following combination of Graduate Qualities
and Course Objectives:
Graduate Qualities being assessed through
the course
GQ1 GQ2 GQ3 GQ4 GQ5 GQ6 GQ7
CO1 • •
CO2 • •
CO3 • • • • •
CO4 • • • • •
CO5 • • • • •
CO6 • •
Graduate Qualities
A graduate of UniSA:
GQ1. operates effectively with and upon a body of knowledge of sufficient depth to begin professional practice
GQ2. is prepared for life-long learning in pursuit of personal development and excellence in professional
practice
GQ3. is an effective problem solver, capable of applying logical, critical, and creative thinking to a range of
problems
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GQ4. can work both autonomously and collaboratively as a professional
GQ5. is committed to ethical action and social responsibility as a professional and citizen
GQ6. communicates effectively in professional practice and as a member of the community
GQ7. demonstrates international perspectives as a professional and as a citizen
Course Content
Consumer behaviour theories; empirical generalisations; customer loyalty; memory and mental availability
(brand salience); patterns in belief and attitude data; influences on purchasing behaviour; segmentation;
customer satisfaction/service quality; word of mouth recommendation; motivations; perceptions.
Teaching and Learning Arrangements
Preparatory 1 x 1 week
Lecture 2 hours x 10 weeks
Tutorial 1 hour x 10 weeks
Unit Value
4.5 units
Use of recorded material
This course will involve the production of audio and/or video recordings of UniSA students. To protect student
privacy, you must not at any time disclose, reproduce or publish these recordings, or related material, in the
public domain including online, unless the videoed students give consent for reproduction, disclosure or
publication. This requirement is consistent with University statutes, by-laws, policies, rules and guidelines which
you agreed to abide by when you signed the Student Enrolment Declaration.
Student recording of learning activities
Students must seek permission prior to recording any UniSA learning activity. See A-56 Policy Student
recording of learning activities (https://i.unisa.edu.au/siteassets/policies-and-procedures/docs/academic/
a56_student-recording-of-learning-activities.pdf)
Breaches of this Policy contravene the principles of academic integrity, and attract the penalties provided in the
Academic Integrity Procedure (https://i.unisa.edu.au/policies-and-procedures/university-policies/).
Further Course Information
PREPARATORY WEEK
Students are required to do some preparation prior to the lecture in Week 1. You will need to watch the Prep
Week recordings and complete the required readings. Please see the Welcome/ Prep Week tab on the course
website for all details.
We will NOT cover any introductory or course structure/ admin material in Week 1.
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Learning Resources
Textbook(s)
There are no textbooks listed for this course.
Reference(s)
Sharp, B. (2013) Marketing: Theory, Evidence, Practice, Oxford University Press.
East, R., Singh, J., Wright, M. and Vanhuele, M. (2017) Consumer Behaviour: Applications in Marketing, 3rd
Edition, Sage
Sharp B (2015) How Brands Grow: What Marketers Don't Know, Oxford University Press
Romaniuk J & Sharp B (2015) How Brands Grow: Part 2, Oxford University Press
learnonline course site
All course related materials are available on your learnonline course site which you will be able to access from
the ‘my Current Studies’ section in myUniSA (https://my.unisa.edu.au).
Access to Previous Courses
You will have access to your previous course sites for a period of 4 years. After this time, the course sites will
be archived and will be unavailable.
Note: Course readings provided via the University Library are only made available to current students and staff
due to licensing and copyright restrictions. Students may download their course readings while they are
enrolled in the course for their personal research purposes only.
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Assessment
Academic Integrity
Academic integrity is the foundation of university life and is fundamental to the reputation of UniSA and its staff
and students. Academic integrity means a commitment by all staff and students to act with honesty,
trustworthiness, fairness, respect and responsibility in all academic work.
An important part of practising integrity in academic work is showing respect for other people's ideas and being
honest about how they have contributed to your work. This means taking care not to represent the work of
others as your own. Using another person's work without proper acknowledgement is considered Academic
Misconduct, and the University takes this very seriously.
The University of South Australia expects students to demonstrate the highest standards of academic integrity
so that its qualifications are earned honestly and are trusted and valued by its students and their employers. To
ensure this happens, the University has policies and procedures in place to promote academic integrity and
manage academic misconduct. For example, work submitted electronically by students for assessment will be
examined for copied and un-referenced text using the text comparison software Turnitin http://www.turnitin.com.
It is an offence for any person or company to provide academic cheating services to students of Australian
universities, irrespective of whether the service is provided by an Australian or overseas operator (see Tertiary
Education Quality and Standards Agency Amendment (Prohibiting Academic Cheating Services) Bill
2019 - https://www.legislation.gov.au/Details/C2020A00078). “Academic cheating services” includes providing
or undertaking work for students, where that work forms a substantial part of an assessment task.
More information about academic integrity and what constitutes academic misconduct can be found in the
Academic Integrity Policy and Procedure (https://i.unisa.edu.au/policies-and-procedures/university-policies/
academic/ab-69).
To learn more on academic integrity and how to avoid academic misconduct, please refer to the Academic
Integrity Module: https://lo.unisa.edu.au/mod/book/view.php?id=252142
Use of generative artificial intelligence
The assessment tasks for this course require you to demonstrate your learning.
It is important to understand that information generated by GenAI tools, such as ChatGPT, Copilot, and DALL-
E, may be unreliable, inaccurate, and incorrect. It is your responsibility to comply with the conditions for each
assessment tasks summarised in the assessment description and that any use of GenAI tools is ethical and
responsible and adheres to the assessment conditions.
Use of GenAI tools that extends beyond the stated assessment conditions will be considered a breach of
academic conduct, as per the Academic Integrity Policy (AB-69).
Important information about all assessment
All students must adhere to the University of South Australia's procedures about assessment: http://
i.unisa.edu.au/policies-and-procedures/codes/assessment-policies/.
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Assessment Details
Details of assessment submission and return are listed under each assessment task. Assessment tasks will be
returned to you within 15 working days of submission.
Cover sheets
A cover sheet is not required for assessment tasks submitted via learnonline, as the system automatically
generates one.
If the Course Coordinator allows submissions in hard copy format, you will be required to attach an
Assignment Cover Sheet which is available on the learnonline student help (https://asklearnonline.unisa.edu.au/
app/answers/detail/a_id/2222/kw/coversheet) and in myUniSA.
Assessment Descriptions
Assessment 1
Single 20% of Course Total Objectives being assessed:CO1, CO2, CO4
Title Team work Length Duration Due date (Adelaide Time) Submit via Re-Submission Re-Marking
Tutorial Tests No N/A 20 mins There will be in-class tests
held in weeks 3, 5, 7, 9
and 10. The best four
results (out of the five) will
count towards your final
grade.
In person No Yes
Further information on re-marking and re-submission is available in the academic policy, AB-68 P4 Re-marking
and Re-submission Procedure
Tutorial Tests
In weeks 3, 5, 7, 9 and 10 there will be tutorial tests that cover course content from previous weeks. These
tests will comprise of multiple-choice and/or short answer questions. The duration of the tests will be 20 minutes
and will be held in the last 20 minutes of the tutorial. This is a ‘closed book’ exercise meaning that no notes can
be used to help students answer the questions. Each test will cover specific course content as outlined below.
• Test 1 (held in week 3) will assess course content from weeks 1 and 2
• Test 2 (held in week 5) will assess course content from weeks 3 and 4
• Test 3 (held in week 7) will assess course content from weeks 5 and 6
• Test 4 (held in week 9) will assess course content from weeks 7 and 8
• Test 5 (held in week 10) will assess course content from weeks 9 and 10
The best four results obtained out of the five tests will contribute towards your final grade.
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Assessment 2
Single 30% of Course Total Objectives being assessed:CO1, CO2, CO4, CO5, CO6
Title Team work Length Duration Due date (Adelaide Time) Submit via Re-Submission Re-Marking
Group Assignment Yes 2000 words N/A 16 Oct 2023, 11:00 PM learnonline No Yes
Further information on re-marking and re-submission is available in the academic policy, AB-68 P4 Re-marking
and Re-submission Procedure
Good news, you have successfully completed your studies and graduated from UniSA. During your studies at
UniSA you completed a Business Internship at L’Oreal’s Adelaide office, which led you to gaining a position in
the L’Oreal Graduate Program. Congratulations!
L’Oreal is a French cosmetics company. It is the world’s largest cosmetics company, which has developed
innovative consumer and professional products in the skin care, make up and hair care categories. L’Oreal’s
consumer brands division includes many accessible brands such as L’Oreal Paris, Maybelline New York and
Garnier, among others.
You are part of the Consumer Insights team for the L’Oreal Paris Elvive hair care brand. Your team has been
tasked to provide some insights and recommendations on the buying behaviour of the shampoo category in the
Australian market.
The Marketing Director wants to better understand people’s buying behaviour in the hair care category to make
informed decisions to grow the L’Oreal Paris Elvive brand. Your Marketing Director has provided your team with
a list of specific questions (outlined below) they need you to prepare answers for. Your team is required to
prepare a 2,000 word report plus executive summary that addresses each of these questions in detail,
supported with your knowledge of consumer buying behaviour.
Your report needs to include the following sections:
• Executive Summary (approx. 400-500 words – excluded from the 2,000 word count) outlining the
major findings and key implications for the L’Oreal Paris Elvive brand resulting from your answers to
the questions provided.
• Main body of the report (2,000 words) clearly presenting your team’s responses to the questions
provided.References (minimum of 10 academic references).
Your Marketing Director is interested to know more about what you learnt at UniSA; therefore, your report must
showcase your understanding and application of the course content. Your work should refer to material taught
in this course, such as the core course readings and other related materials you source. You should include at
least 10 references as a minimum requirement. References should include some course readings. All
references must be peer reviewed journal articles or textbook chapters. Do not use industry articles, web blogs,
course lecture slides or the course study guide as reference sources.
It is important that the University’s Academic Integrity policy is adhered to when preparing your assignment.
The work you submit must be your own original work and developed by you (free from any third-party
assistance, person or application). The use of any generative Artificial Intelligence tools is NOT permitted in this
course, including this assignment. You must also provide acknowledgement throughout your assignment of the
sources used to prepare your answers. The sources need to be included in-text, where appropriate, as well as
in a full reference list appended to the report and prepared following the APA-7 referencing style.
NOTE: The executive summary, in-text references and reference list are excluded from the word count. It is
important that the submission deadline is adhered to. This assessment needs to be submitted no later than
Monday 16th October 2023 by 11.00pm via learnonline.
Extensions will not be granted for this work on or after the due date. All extension requests need to be
submitted in writing via the ‘Extensions’ link on the course website, with appropriate supporting documentation
provided (e.g., medical certificate).
You do not need to include the tables from this document in your report. Your report must be submitted as a
Word document.
This assessment needs to be completed in a team of three students. You will be required to form groups by the
end of Week 3.
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PLEASE NOTE: THE COMPLETE ASSIGNMENT DESCRIPTION INCLUDING (QUESTIONS AND DATA) IS
AVAILABLE ON THE COURSE WEBSITE - SEE THE ASSIGNMENT TAB.
You are required to analyse and answer all assignment questions and write an executive summary.
The criteria for marking this assessment will be based on:
• Providing a clear and concise executive summary.
• Adequate answering of each question with reference to readings and course content.
• Quality of the written work, clarity of expression and clear report structure.
• Comprehensive range of references used in the report, including coverage of provided course
readings and adequate level of other relevant materials.
• Referencing where appropriate within text and reference list formatted according to the APA-7
referencing style.
Week 6 Tutorial - Assignment Consultation Session
• Held in the week 6 tutorial.
• Students have the opportunity to receive formative feedback on their draft assignment outline and
receive bonus marks towards their assignment result.
• Students need to come prepared to the consultation session. Teams must prepare a draft outline of
what will be included in their assignment for each question (including content and references).
• Your team will meet with the tutor (or course coordinator) for five minutes to discuss your
assignment outline. ALL team members must attend this session.
• Teams who prepare an adequate assignment outline, attend the week 6 consultation session and
submit their team agreement (by week 3) will gain a bonus 5% towards their assignment grade.
Assessment 3
Single 50% of Course Total Objectives being assessed:CO1, CO2, CO3, CO4, CO5
Title Team work Length Duration Due date (Adelaide Time) Submit via Re-Submission Re-Marking
Online Exam No N/A 3 hours Other - TBA learnonline No Yes
Further information on re-marking and re-submission is available in the academic policy, AB-68 P4 Re-marking
and Re-submission Procedure
The examination will be held in the examination period which is scheduled between 4th - 18th November 2023.
Students will be advised by a message on the student portal when the final timetable is available to be viewed.
PLEASE NOTE: it is the student’s responsibility to make sure they are available at the scheduled time of
the examination.
The exam will assess all course content covered throughout the study period.
Sample exam questions will be made available via the course website later in the study period. No past exam
papers will be provided to students.
Students may apply to defer or receive special consideration for examinations in certain circumstances, such as
bereavement or illness. Application forms are available at: http://i.unisa.edu.au/campus-central/Student-Forms/.
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Feedback proformas
The feedback proforma is available on your course site.
Further Assessment Information
All assessment items with due dates and percentages to be achieved are set out above. This information allows
students to plan the time wisely in order to achieve the assessment objectives and to liaise with the Course
Coordinator should there be any concerns.
Request for an extension to assignment due date
Consistent with University policy (see Variations to Assessment Procedure. Students seeking an extension of
time to complete assessment items should be aware that in this course no extensions will be granted unless
unexpected or exceptional circumstances apply.
We will only consider an extension if supporting documentation (i.e. medical certificate or letter from a
counsellor) is provided, in strict compliance with the Universities Assessment Policies and Procedures.
Students must lodge an application for an extension via the learnonline course site before the due date for the
assessment task, and attach supporting documents. Students may be asked for justification of the impact of
their circumstances on their academic participation. The course coordinator will respond via the learnonline
course site, normally within two working days. All correspondence will be stored within learnonline.
Late submission of assessments
Within UniSA Business, a standard penalty is applicable whenstudents submit assignments after the due date/
time (taking account ofany extension that has been formally approved). Where late submission ispossible, the
available marks for the assignment will be reduced by 10%for each day (or part thereof) between the due date/
time and thesubmission date/time. After 7 days late, the assignment will no longer be accepted for marking.
However, late submission is not possible for some assignments. For example:
- Submitting answers to case study questions after the solution to the case study has been provided.
- Submitting an assignment after other students in the class have received feedback on that assignment.
- Making postings on a topic in a discussion forum after discussion on that topic has closed.
Where late submission is not possible, late assignments will not be marked.
Continuous Assessment - late submissions will not be accepted
Team Assignment - late submission will be accepted (with late penalty applied)
Exam - late submissions will not be accepted
Referencing
In this course it is a requirement for students to use APA 7 referencing. More information about referencing can
be found here: APA7 Referencing Style guide
Additional assessment requirements
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To obtain a pass grade overall students will normally need to achieve at least 40% in the final examination.
Penalties for late submission
Penalties for late submission only applies to the Team Assignment. Team Assignments submitted after the due
date without an approved extension from the course coordinator will receive a 10% mark deduction for each
late day after the due date. After 7 days late, the assignment will no longer be accepted for marking.
Continuous Assessment submitted late will not be marked.
Exam Arrangements
This course includes an online exam as part of the assessment. You will receive advanced notice of the
scheduled online exam. All exams will be scheduled in South Australian time. You are required to sit your
examination online at the scheduled South Australian date and time irrespective of any conflict with planned
holiday or special event or regular work commitment, including students sitting in other time zones in Australia
or internationally. More detail is available in the Assessment Policy and Procedure manual (Examination
Procedures, section A3) at http://i.unisa.edu.au/policies-and-procedures/codes/assessment-policies/
Deferred Assessment or Examination
Deferred assessment or examination is available for this course.
Supplementary Assessment
Supplementary assessment or examination offers students an opportunity to gain a supplementary pass (SP)
and is available to all students under specific conditions unless supplementary assessment or examination has
not been approved for the course.
Specific conditions and further information is available in the Variations to Assessment Procedure. http://
i.unisa.edu.au/policies-and-procedures/codes/assessment-policies/
Special Consideration
Special consideration is available for this course.
Variations to assessment tasks
Details for which variation may be considered are discussed in the Variations to Assessment Procedure (http://
i.unisa.edu.au/policies-and-procedures/codes/assessment-policies/). Variation to assessment in unexpected or
exceptional circumstances should be discussed with your course coordinator as soon as possible.
More information about variation to assessment is available in the Variations to Assessment Procedure (http://
i.unisa.edu.au/policies-and-procedures/codes/assessment-policies/).
Students with disabilities or medical conditions please refer to Students with disabilities or medical
conditions.
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Students with disabilities or medical conditions
Students with disabilities or medical conditions or students who are carers of a person with a disability may be
entitled to a variation or modification to standard assessment arrangements. See the Variations to Assessment
Procedure at: http://i.unisa.edu.au/policies-and-procedures/codes/assessment-policies/ and Policy C7 Students
with Disability at: https://i.unisa.edu.au/policies-and-procedures/university-policies/corporate/c-7/
Students who require variations or modifications to standard assessment arrangements must first register for an
Access Plan with the UniSA Access & Inclusion Service. It is important to contact the Access & Inclusion
service early to ensure that appropriate support can be implemented or arranged in a timely manner.
Students who wish to apply for an Access Plan must book an appointment with a UniSA Access & Inclusion
Advisor by contacting Campus Central or via the Online Booking System in the Student Portal. For more
information about Access Plans please visit: https://i.unisa.edu.au/students/student-support-services/access-
inclusion/
Once an Access Plan has been approved, students must advise their Course Coordinator as early as possible
to ensure that appropriate supports can be implemented or arranged in a timely manner.
Students are advised there are also strict deadlines to finalise Access Plan arrangements prior to examinations.
Further information is available at: http://i.unisa.edu.au/campus-central/Exams_R/Before-the-Exam/Alternative-
exam-arrangements/
Action from previous evaluations
Your views about the learning experiences you have while studying at this university are critical in helping us
teach in ways that will help improve your learning. Students are encouraged to complete the
myCourseExperience. You will receive an email inviting you to complete the evaluation on the day
myCourseExperience opens. Your response in this questionnaire is anonymous.
In keeping with the feedback from previous student evaluations, this study period contains more interesting and
'problem-based' tutorials, a report rather than an essay for the assignment and more interactive activities in the
lectures.
Unplanned learnonline outages
The information below show the suggested alterations/considerations for assessment items and exam
dependent on the duration of the unplanned outage.
less than 1 hour outage. No impact on either assessment or examination
1 to 4 hour outage. Assessment - Consider an extension. Examination - No impact.
4 to 24 hour outage. Assessment - 24 hour extension. Examination - Be mindful of outage when marking.
Over 24 hour outage. Assessment - 48 hour extension. Examination - Be mindful of outage when marking.
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Course Calendar
Study Period 5 - 2023
Weeks Topic Tutorial Assessment Details (Adelaide
Time)
Public Holidays
31 July - 6 August Pre-teaching There is no lecture or tutorial in
Prep Week
Students are required to complete
some preparation activities this
week. See the 'Welcome/Prep
Week' tab on the course website
for all details
1 07 - 13 August Understanding Consumer
Behaviour: Cognitivism and
Behaviourism
Empirical Generalisations
Please see study guide for details
on tutorial activities for this week
Students will start to form groups
for the assignment in this tutorial
2 14 - 20 August Customer Loyalty Please see study guide for details
on tutorial activities for this week
Groups for the assignment will be
finalised in this tutorial
3 21 - 27 August Patterns in Repeat Buying Tutorial Test 1 (in class)
This test will assess course content
from weeks 1 and 2
4 28 August - 3 September Sensory Psychology and
Perception
Please see study guide for details
on tutorial activities for this week
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5 04 - 10 September Influences on Behaviour
Segmentation and Targeting
Tutorial Test 2 (in class)
This test will assess course content
from weeks 3 and 4
6 11 - 17 September Memory Assignment Consultation Tutorial
Students must attend prepared-
please see details in course outline
18 - 24 September Mid-break
25 September - 1 October Mid-break
7 02 - 8 October Motivation Tutorial Test 3 (in class)
This test will assess course content
from weeks 5 and 6
Labour Day 02 Oct 2023
8 09 - 15 October Word of Mouth Recommendation Please see study guide for details
on tutorial activities for this week
9 16 - 22 October Attitudes Tutorial Test 4 (in class)
This test will assess course content
from weeks 7 and 8
Group Assignment due 16 Oct
2023, 11:00 PM
10 23 - 29 October Customer Satisfaction Tutorial Test 5 (in class)
This test will assess course content
from weeks 9 and 10
30 October - 5 November Swot-vac
06 - 12 November Exam week
13 - 19 November Exam week
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