MARK2012
Assessment 2 – Leadership Presentation (Group Assessment 30%)
➢ Before the Assessment
• The assessment aligns with CLO1 and CLO2.
• The assessment has two components, “Leadership Presentation” and “Executive Challenge.”
• Students will form 5 assessment groups and can select team members in Week 1 tutorial.
• Tutors will confirm the group allocation and assessment schedules before Week 2 tutorial.
• Students will participate in the assessment in Week 5 and 7-10 tutorials as assigned in the schedules.
• Designated business cases will be available on Moodle two weeks before the presentation week.
• Students must refer to the assessment rubric for assessment preparation.
• We can only adequately conduct Presentation/Executive Challenge sessions with students' participation. Students’
participation is part of the group assessment. The assessment grades are subject to a tutorial attendance
(participation) adjustment as below.
You must attend 80% of the 8 tutorials. Because Week 4 is a public holiday, the expectation is students MUST
attend a minimum of 5 tutorials.
Tutors will record attendance and adjust the scores at the end of the term.
o Students who attend 5 tutorials or more will receive full awarded A#2 marks
o Students who attend 4 tutorials or less will receive 80% of the awarded A#2 marks
o Students who attend 3 tutorials or less will receive 60% of the awarded A#2 marks
o Students who attend 2 tutorials or less will receive 40% of the awarded A#2 marks
o Students who attend 1 tutorial or less will receive 20% of the awarded A#2 marks
*Students can present a medical certificate to the LiC to be considered for an exemption. By submitting the absence
exemption requests, student agreed to abide by the LiC’s discretion and decisions.
*Students with Equitable Learning Plans are exempt from this requirement and are subject to individual
arrangements.
Example assessment group allocation and assessment schedules:
Leadership Presentation Schedule
Week 5 Week 7 Week 8 Week 9 Week 10
G1 to Present G2 to Present G3 to Present G4 to Present G5 to present
Adrian Hay Olivia Biden Jennifer Hammon Bernie Hanaka Selina So
Charlie Wendle Holly Roberts Paul Clifton Ben Oh Lucas Windsor
Julia Kingswood Nuomi Hong Steven Carr Kinsley Moore Cyrus King
Michael Bubble Jason Tai Dylan Meaney Kapa Gregory David Rodriguez
James Hutton Haillie Turner Ruth Jones Juan Lopez Jenny Reyes
Evelyn McLaughlin
Executive Challenge Schedule
Week 5 Week 7 Week 8 Week 9 Week 10
G3 G4 G5 G1 G2
Jennifer Hammon Bernie Hanaka Selina So Adrian Hay Olivia Biden
Paul Clifton Ben Oh Lucas Windsor Charlie Wendle Holly Roberts
Steven Carr Kinsley Moore Cyrus King Julia Kingswood Nuomi Hong
Dylan Meaney Kapa Gregory David Rodriguez Michael Bubble Jason Tai
Ruth Jones Juan Lopez Jenny Reyes James Hutton Haillie Turner
Evelyn McLaughlin
G4 G5 G1 G2 G3
Bernie Hanaka Selina So Adrian Hay Olivia Biden Jennifer Hammon
Ben Oh Lucas Windsor Charlie Wendle Holly Roberts Paul Clifton
Kinsley Moore Cyrus King Julia Kingswood Nuomi Hong Steven Carr
Kapa Gregory David Rodriguez Michael Bubble Jason Tai Dylan Meaney
Juan Lopez Jenny Reyes James Hutton Haillie Turner Ruth Jones
Evelyn McLaughlin
➢ “Leadership Presentation” Brief (20%, Group Component)
• Each group will have 25 minutes (maximum) to present on the pre-determined case questions.
• Students must address all case questions in the presentation.
• Students are expected to use PowerPoints (PPT) in the presentation and upload the PPT in Turnitin
before the tutorials.
• The presentation group will respond to peers’ Executive Challenge questions using course learning
and the case context.
• Students must address the “impactful presentation” task criterion
• Students will receive a group grade for the task.
➢ “Executive Challenge” Brief (10%, Individual Component)
• Students will participate in the “Executive Challenge” on two occasions (as scheduled) and earn up to
5 marks for each participation.
• Students must prepare, research and study the cases before attending tutorials.
• Students will act as business leaders, apply active listening skills, comprehend peers’ presentations
and ask high-level case questions to elaborate on the case discussions and promote interactive
learning. https://www.arc.unsw.edu.au/help/workshops/resources
• Students must address the “relevant and collaborative Executive Challenge questions” task criterion.
• Students will receive individual marks for the task.
Example Executive Challenge questions
• In the Gucci case, how does Gucci’s new vegan leather collection meet Gen Y’s psychological needs?
• In the Gucci case, what would be an effective strategy for Gucci to combat the fast fashion social
trend?
➢ Guidelines
• Students are required to agree on a group contract, which is due in Turnitin by 5pm Monday, Week
3.
• Peer evaluation (if applicable) must be received in Turnitin before the “Leadership Presentation”.
➢ Assessment rubric
MARK2012: MARKING CRITERIA FOR LEADERSHIP PRESENTATION (30 marks)
Criteria/ Competency Require improvement Met Expectation Exceeded expectation
Impactful Presentation
(group marks up to 20
marks)
Does not demonstrate clear
understanding and application of the
course content.
Does not express ideas and information
clearly in language appropriate for the
intended audience and purpose.
The group do not demonstrate
leadership in leading the discussion.
Ineffective Executive Challenge activity
facilitation.
Does not use media and technology
effectively and poor time management
Demonstrates basic understanding and
application of the course content.
Effectively expresses ideas and
information clearly in language
appropriate for the intended audience
and purpose, although it could be more
consistent.
The group demonstrate adequate level
of leadership in leading the discussion
but could be improved. Effective
Executive Challenge activity facilitation.
Uses media and technologies effectively
and manage time adequately
Demonstrates high-level understanding
and sophisticated application of the
course content.
Consistently expresses ideas and
information clearly in language
appropriate for the intended audience
and purpose.
The group demonstrate excellent
leadership skills in leading the
discussions. Expertly facilitate Executive
Challenge activity and promote
collaborative learning among peers.
Uses media and technologies with
exceptional proficiency and manage
time effectively
Relevant and collaborative
Executive Challenge
questions (up to 10 marks
awarded to individual
participation)
The executive challenge questions have
little relevance to the presentation and
course learning.
The executive challenge questions do
not have depth and do not promote
marketing learning
The executive challenge questions have
practical relevance to the presentation
and course learning.
The executive challenge questions
elaborate on the presentation
discussions and promote marketing
learning
The executive challenge questions are
highly relevant to the presentation and
course learning.
The executive challenge questions
demonstrate high-level of critical thinking
and promote in-depth marketing learning
Attendance requirement and the final grade calculation: You must attend 80% of the 8 tutorials. Because Week 4 is a public holiday, the
expectation is students MUST attend a minimum of 5 tutorials. The assessment grades are subject to a tutorial attendance (participation)
adjustment as below.
The final Assessment 2 marks (The sum of Presentation and Executive Challenge) are subject to the following calculation formula:
o Students who attend 5 tutorials or more will receive full awarded A#2 marks
o Students who attend 4 tutorials or less will receive 80% of the awarded A#2 marks
o Students who attend 3 tutorials or less will receive 60% of the awarded A#2 marks
o Students who attend 2 tutorials or less will receive 40% of the awarded A#2 marks
o Students who attend 1 tutorial or less will receive 20% of the awarded A#2 marks