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Subject Title Business & Association Event Management
Subject Code EVT601
Assessment Title Assessment 3: Business Event Portfolio
Learning Outcome/s a,c,d,e,f
Assessment type (group or
individual)
Individual Assignment
Weighting 45%
Word count 2500 words
Due date Week 11, Sunday 23.55
Submission type Via Turnitin, as a Microsoft Word document (not a PDF)
Format / Layout of Assessment Report:
ICMS Cover Page
Table of Contents
Executive Summary
Sections 1-7
Critiques
Conclusion / Recommendations
Reference List
Appendices
x
x
x
x
x
x
x
x
x
ASSESSMENT BRIEF___________________________________________________
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Assessment instructions Create an event portfolio with 7 sections:
Section 1. A comprehensive overview of the
business event sector in Australia
Section 2. A summary of the key strategies of
Tourism Australia's Business Event Sector.
Section 3. Compare another country's
business event strategy in relation to
Australia’s, including details of a recent bid
(within the last 2 years) to host a major
conference/congress.
Section 4. A summary of the key stakeholders in
the business event sector and the role they play in
securing major events to a destination.
Section 5. Choose one of the following global
conference/congress parameters to research:
- Associations in Sustainable Tourism
- Associations in Technology
- Associations in Sports Management
a). An analysis of the key global
stakeholders of your chosen parameter and
events surrounding these.
b). An overview of a chosen Association
& their member demographics from your
chosen parameter above. And an in-depth
program analysis (with images of program)
on how they planned & delivered a recent
annual conference (within past 2 years), to
optimize association member attendee
engagement.
Section 6. Two critiques of relevant academic
literature / journal papers from the Business Events
Industry sector published within last two years.
Section 7. Three of your own recommendations
(from any of the above 7 sections)
PRESENTATION: Professional standard with clear academic
report formatting, page numbers, sections, findings, conclusion,
correct citations throughout, Reference list - all as per APA style
guidelines
Submitted as a as a Microsoft Word document (not a PDF)
Readings for the assessment Moodle: Topics & Resources section links.
Grading Criteria / Rubric Grading rubrics in Moodle
ASSESSMENT BRIEF___________________________________________________
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EVT601 Assessment 3 Event Portfolio Marking Rubric
(must be submitted as a Word Doc, PDF's not accepted)
Criteria HD (85-100)
D
(75-84)
CR
(65-74)
PASS
(50-64)
FAIL
(0-49)
Sections 1, 2
25%
Overview of the
business event
sector in Australia
& key strategies
Demonstrates
exemplary
application of BE
practices through
complete knowledge
and understanding
of the BE strategy,
relevant class
materials and
references.
Demonstrates a
critical reflection of
all realms of BE
practice and
principles.
Demonstrates
excellent application
of BE practices
through complete
knowledge and
understanding of
the BE strategy,
relevant class
materials and
references.
Demonstrates a
critical reflection of
most realms of BE
practice and
principles.
Demonstrates good
application of BE
practices through good
knowledge and
understanding of
the BE strategy,
relevant class
materials and
references.
Provides a summary,
though lacking
somewhat in critical
reflection of the
realms of practice
and principles.
Demonstrates
appropriate
application
of BE practices
through reasonable
knowledge and
understanding of
the BE strategy
responsibilities,
relevant class
materials and
references.
Provides a summary,
though lacking in
application in some
areas of critical
reflection of the
realms of audit
practice and
principles.
Demonstrates basic
application of BE
practices through poor
knowledge and
understanding of BE
strategy, relevant class
material and
references.
Lacking areas of
critical reflection of the
realms of BE practice
and principles.
Sections 3,4
25%
Comparison of
another country's
business event
strategy in relation
to Australia’s; and
a summary of the
key stakeholders in
the business event
sector and the role
they play in
securing major
events to a
destination
Comparison of
Australian BE
strategy vs the
international case
study are
comprehensively
outlined with a wide
range of detail,
definitive and
relevant, at a
professional
standard, with
original insight.
Demonstrates
exemplary
knowledge &
application of
stakeholder
importance, and
major event
destination
attributes.
Comparison of
Australian BE strategy
vs the international
case study are
comprehensively
outlined with a wide
range of detail,
definitive and
relevant,.
Demonstrates
excellent knowledge
& application of
stakeholder
importance, and
major event
destination
attributes.
Comparison of
Australian BE strategy
vs the international
case study is solid,
with some detail.
Demonstrates good
knowledge &
application of
stakeholder
importance, and
major event
destination
attributes.
Comparison of
Australian BE
strategy vs the
international case
study is adequate,
with some detail
missing, lacking
insights or depth of
research.
Demonstrates basic
knowledge &
application of
stakeholder
importance, and
major event
destination
attributes.
Comparison of
Australian BE strategy
vs the international
case study is
inadequate, lacking
detail. insights or
depth of research on
recent business
strategies & bids.
Does not demonstrate
basic knowledge &
application of
stakeholder
importance, and major
event destination
attributes.
ASSESSMENT BRIEF___________________________________________________
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Section 5.
20%
Global industry
business
parameters
research
analysis of the
key global
stakeholders.
An overview of
annual
congress
planning of an
Association.
Demonstrates
comprehensive
understanding, and
highly original
relevant critical
reflection of
stakeholders of
chosen industry
parameter and its
business events
Insightful practical
content relayed
relative to the
logistics and
attendee
optimisation in
planning of a
recent Association
congress.
Demonstrates
comprehensive
understanding, and
excellent relevant critical
reflection of stakeholders
of chosen industry
parameter and its
business events
Insightful practical
content relayed relative
to the logistics and
attendee optimisation in
planning of an
Association congress.
Provides a
summary, though
lacking somewhat in
critical reflection of
stakeholders of
chosen industry
parameter and its
business events
Some practical
content to the
logistics and
attendee
optimisation in
planning of an
Association
congress.
Provides a basic
summary, though
lacking in critical
reflection of
stakeholders of
chosen industry
parameter and its
business events
Basic content in the
logistics and
attendee
optimisation in
planning of an
Association
congress.
Lacking in content applied relative to any areas of stakeholders of chosen
industry parameter and its business events
Inadquate content in the logistics and attendee optimisation in planning of an
Association congress.
Section 6,7
20%
Two
critiques of
papers.
Recommend
ations on
areas in
event
portfolio &
Conclusion.
Evidence of wide
academic, industry
and professional
research that
supports the subject
themes in a
thoughtful and
interesting way, as
assayed in two
industry articles.
Conclusions and
summations of
sections reached are
well synthesized
from portfolio
research
Evidence of wide
academic, industry and
professional research
that supports the subject
themes in a thoughtful
and interesting way, as
assayed in two industry
articles.
Conclusions and
summations of sections
reached are fairly well
synthesized from
portfolio research
Some evidence of
academic, industry
and professional
research that
supports the subject
themes in a genera
way, as assayed in
one-two industry
articles.
Conclusions and
summations of
sections reached are
generally
synthesized from
portfolio research
Satisfactory
academic, industry
and professional
research that
supports the subject
themes in a general
way, as assayed in
one-two industry
articles, though
relevance is not
exact to the
portfolio.
Basic Conclusions
and summations of
sections reached
are generally
synthesized from
portfolio research,
though no original
insights.
ustry and professional research that supports the
as assayed in one-two industry articles, though
folio.
Inadequate or no academic
critique.
Subject themes too general, no
relevance.
Content is not recent.
Conclusions/recommendations
are inadquate, not relevant
lacking, no original insights.
Report
Content
presentation
and writing
10%
All required
information is
presented in a
logical order and
easy for the reader
to follow in a fluid
manner.
No spelling,
grammar, or
punctuation errors
in the text.
All text in in the
student’s own
words.
More than five
relevant and
appropriate
academic, industry
professional articles/
resources used.
Referencing is
consistently
accurate and
compliant with
ICMSStyleGuid
e
All required information is
presented in a logical
order and easy for the
reader to follow in a fluid
manner.
No spelling, grammar, or
punctuation errors in the
text.
All text in in the
student’s own words.
More than five relevant
and appropriate
academic, industry
professional articles/
resources used.
Referencing is
consistently accurate and
compliant with
ICMS Style Guide
Some required
information is missing
and/or not presented
in a logical order but
is still generally easy
to follow.
A few (3-4) errors in
spelling, grammar or
punctuation.
Most of text is in
student’s own
words.
A few relevant and
appropriate
academic, industry
professional articles/
resources used.
Referencing is
consistently accurate
and compliant with
ICMS Style Guide
Required
information is
missing and/or not
presented in a
logical order,
making it difficult to
follow.
No more than 5
spelling, grammar or
punctuation errors.
Lacking in
appropriate
academic, industry
professional
articles/ resources
used.
Referencing is
minimal, not
accurate and
compliant with
ICMS Style Guide
logical order, making it difficult tofollow.
aror punctuation errors.
, industry professional articles/ resourcesused.
ate and not compliant with
Information is lacking, not
presented in
a logical clear way
Several spelling, grammatical
errors.
Text is copied or not included.
Several instances where the text
is not in student’s own words.
Lacking in appropriate
academic format.
Referencing is minimal, not in
APA Style Guide
ASSESSMENT BRIEF___________________________________________________
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