Final Individual Assignment
MKTG3112
Semester 2 2023
INSTRUCTIONS
Please complete the questions below and submit via Canvas.
References are optional and are not included in the word count.
Submit by November 17 23:59
QUESTION ONE (10 marks)
500-750 words
Following your group report, individually reflect on your team’s communication strategy and
evaluate its potential effectiveness.
QUESTION TWO (20 marks)
1000 words
Propose an alternative communication and creative approach for your group report. The
target audience can remain the same or can be altered.
Include ONE visual mock-up in your response and explain the creative elements included.
This can be any media format (e.g. social media post, billboard, display ad, OOH) but must
be a new creative (different from your group assignment submission).
Note: you are not being marked on the creative execution of the mock-up.

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