Further Guidance beyond the Assessment Guide
COMM1170 Assessment 3
– Business Case Video
Presentation
Assessment 3 so far…
To date, you have:
▪ Selected an organisation which is publicly listed on a major stock exchange OR is a larger privately-owned
organisation(i.e., > 100 employees; annual revenue of > $20 million);
▪ Chosen an issue you see occurring in real-time in the organisation you have chosen OR an issue you believe
is likely to occur within the next 12 months in your chosen organisation…and which can be addressed by
considering HR (people), technology and capital resources.
▪ Analysed the issue using a variety of tools including:
▪ Competitive advantage and resource/capability analysis,
▪ the 5Ws and SWOT analysis
▪ “As Is-To Be” model
▪ 5 IS components
▪ Budgeting
▪ Capital considerations and business risk
▪ TOE feasibility Analysis
▪ Conducted research and produced a series of relevant artefacts from your analysis
Assessment 3 finalisation
Now you will:
▪ Create an audiovisual (AV) pitch, detailing your solution to the
organisational issue
▪ Keep in mind that your audience is the organisation's senior management
(including the CEO, CFO, CIO and CHRO)
▪ Base your proposed solution on thorough analyses using the tools and
strategies you learnt throughout the term and backed up by evidentiary
support from external research.
The AV pitch
1. Defining the issue
2. Towards the solution: analysis summary
3. Outline of the solution
4. Solution evaluation – using TOE and
addressing any limitations
5. Recommendations and conclusion
6. Reference list
1. Defining the issue
What is the issue?
How is the issue linked to the organisation’s competitive advantage:
• Product and/or service leadership
• Operational excellence
• Customer Intimacy
“As is” – challenges or pain points contributing to the issue
HR (people), technology and capital resources and capabilities impacted by
the challenge
Why is it occurring?
Who is going to be involved in ‘fixing’ it?
2. Analysis summary
In working towards a solution, summarise the key elements from the
relevant analyses and research, e.g.,
• Star Aviation needs to automate their HR processes to enhance their recruitment
capability, and increase employee productivity and performance (from the As-Is-
To Be analysis, resource and capability analysis and HCM framework)
• From the 2023 Writer’s Guild Settlement, Netflix faces increased production
costs and needs to develop a cash flow management strategy to ensure it has
sufficient funds to meet its obligations (from business and financial risk
management considerations and the Accounting toolkit)
3. Outline your solution
Outline your proposed solution including the HR/tech/capital components
What technology is required? What are the changes to business processes?
How are the employees impacted? Will the solution enhance their engagement and/or
performance?
How is the solution going to be funded? Capital raising and cost/benefit considerations.
e.g., Star Aviation needs to purchase an HRM software system, with recruitment, payroll and
rostering modules as the main priorities to address our current HR challenges. For
implementation, we need to take on additional project management resources and staff training
in the new system will of course be required. We haven’t budgeted for this in the 2023-2024
period, but our CFO advises that we currently have sufficient retained capital to purchase the
new system which is estimated to cost $850,000 in the first 12 months and thereafter $50,000
per annum for ongoing licensing, maintenance and support costs. The business risks due to lack
of oversight and propensity for errors to occur in operating our current manual HR system are
outweighed by the financial risk of taking on this comprehensive HRM solution.
4. Solution evaluation
Evaluate the feasibility of your solution using the TOE model:
• Technological (Technical) Feasibility: Whether existing information technology is likely to
be able to meet the needs of the new system.
• Organisational (Operational) Feasibility: Whether the new system fits within the
organisation’s customs, culture, charter, or legal requirements.
• Economic Feasibility: Whether the anticipated benefits of the system are likely to justify
the estimated development and operational costs.
Identify and state how you plan to address any limitations arising from the
TOE evaluation above or other sources (e.g., criticisms of your proposed
solution/opposing viewpoints from your research)
5. Final Recommendations and conclusion
Sum up your final solution (having addressed any feasibility concerns or
limitations)
A ‘call to action’ - what do you recommend the senior management do next?
e.g., consider the solution further, discuss your detailed implementation
plan, endorse your proposal, release the funds to purchase the solution, etc?
6. Reference
List
• In alphabetical order by first
author
• Harvard Business School or
APA 7th styles preferred.
The Process and Hints/Tips
Video Production
and Submission
Developing your slide deck
▪ 8 to 12 (max) PowerPoint slides including:
▪ Title page (your name, tutorial no. and tutor’s name)
▪ Main presentation (6-10 slides)
▪ Reference List (the last page)
▪ Slide layout:
▪ Professional ‘look and feel’
▪ Use of company colours/logos is encouraged
▪ Clear and concise content – reduce clutter
▪ Consistent formatting and design throughout the presentation
▪ Choose high-quality visuals and use them sparingly to help convey your message
How to produce the recording
You can record your
presentation in any video
communications platform that
allows you to include yourself
in the presentation. Zoom and
PowerPoint both have this
feature.
PowerPoint allows you to insert
your live camera feed directly
on a PowerPoint slide.
Recording yourself in the presentation
▪ Remember – this is a professional pitch to senior management. Therefore:
▪ You need to be seen and heard in the presentation
▪ Look professional and blur the background or no distracting background
▪ Make eye contact with your ‘audience’ through the webcam
▪ You can read from your notes but make sure to keep some degree of eye contact
throughout.
▪ It doesn’t have to perfect!
Useful links
Record your presentation on PowerPoint
Presenting with cameos on PowerPoint recording
There is a plethora of YouTube videos about recording a
presentation on Zoom – here is just a couple:
How to record yourself and your screen in Zoom
And from one of my favourite YouTube content creators (Kevin
Stravert):
How to properly present powerpoint slides in Zoom