Faculty of Business and Law, School of Leadership, Management & Marketing

Assignment Brief

        Module Title               Customer Management             Assignme nt Number             1

       Module Code              MAR3014                                  Assignme nt Title                Courswork1

      Module Leader            Dr. Shelton Giwa                       Assignme nt Weighting           50%

  Assignment Release Date:            2 October 2023                 

     Submission Date/Time:           Wednesday, 10th January 2024 at 12:00 (noon)

         Assessment Information - What you need to do

This is an individual assignment 

This assignment requires you to assess the customer management competen ce of a chosen company, and will identify its strengths and weaknesses in managing its customers from acquisition, to retention and development

Critaria for Assestment - How you will be marked

This assignmentis designed to assess the following learning outcomes:

LO1.Assess organisational competence in customer management

L02 Assess organisational competence in customer management Identify weaknesses in customer management performance

Assessment Details

In this section, you will find detailed information on Coursework 1 highlighting

 • Required structure 

• Marking breakdown (i.e. marking criteria) 

• Student checklist 

You should take your time to go through the brief and familiarize yourself with the coursework requirements.

 Word Count: The word count is 1,500 words (+/- 10 percent)