Assignment/Coursework Remit

Programme Title              MSe Marketing

Module Title                 Consumer Insights

Module Code                37287 LM

Assignment Title              Individual Essay

Level                       4

Weighting                   70%

Lecturers                     Prof Christina Goulding and Dr Rohan Venkatraman

Hand Out Date                 30/10/23

Deadline Date & Time 11/01/24   12pm noon

Feedback Post Date             20 working days after submission

Assignment Format             Essay

Assignment Length             2000 words

Submission Format            Online      Individual

Assignment:

Detail of the tasks that students are expected to complete as part of the assignment remit.

Each individual is to complete a 2,000 word essay examining and analysing ONE of the following topics.

1) Disasters, whether natural or created by humans, are becoming more prevalent globally. For example, the recent Covid pandemic, wars, natural disasters such as floods, tsunamis, and terrorism, or global warming. Disaster management is now a discipline in its own right, but such events also have a serious impact on global markets. Discuss this drawing upon a specific case, country, industry or service to illustrate your analysis.

2) Nostalgia is now as much a commodity as it is a species of memory: Discuss this statement illustrating your answer with one in-depth analysis of a nostalgia product, service, or consumer experience.

3) Old brands do not have to die, they can be given new life, new stories and new consumers. Discuss this statement drawing on one or two examples of brands that have been revitalized in new international markets.

The essay should be divided into three parts (below) along with a very brief introduction: