SEMESTER 1 2023/24

COURSEWORK BRIEF:

Module Code:  MANG6565       Weighting:100%

Assessment:  Individual Coursework         

Module Title:  Research Methods for Marketing

Module Leader:  Dr. Steve Chen

80 January 2024  Monday, 8' January 2024   Word Count: 4,000

Method of Submission:  Electronic via Blackboard Turnitin ONLY(Please ensure that your name does not appear on any part of your work)

Any submitted after 16:00 on the deadline date will be subject to the standard University late penalties (see below), unless an extension has been granted, in writing by the Senior Tutor, in advance of the deadline.

University Working Days Late:        Mark:

1                               (final agreed mark) * 0.9

2                               (final agreed mark) * 0.8

3                               (final agreed mark) * 0.7

4                               (final agreed mark) - 0.6

5                               (final agreed mark) * 0.5

More than 5                      0

This assessment relates to the following module learning outcomes:A. Knowledge and Understanding

A. knowledge and understanding

B.subject Specific lntellectual and research Skills

C. Transferable and Generic Skills

Coursework Brief: Individual Research Proposal

Research Proposal Guidelines - A good research proposal should include:

• A proper research title reflects the nature of the research project.

• An introduction chapter outlines the research area background, its relevant context and a rationale for why the proposed research project is interesting and important. This section can be concluded with aims and objectives of the proposed research project.

•

A literature review chapter identifies key prior studies in the area. This should demonstrate who the key researchers are, what has been said/done in the past and what is being currently said/done. This section can be concluded with more specific research questions or examples of research hypotheses/propositions.

•

A discussion of the proposed research method/s chapter, identifies the target research participants, justifies sample size, sampling techniques, how data will be collected, collection tools and how data will be analysed in order to answer the proposed research questions.

•

A conclusion outlines ethical and practical issues, including resource constraints, access and data protection matters, possible ethical concerns (particularly if collecting primary data or analysing existing secondary data). If there are no such issues, then a brief statement noting this will be appropriate. You should also briefly consider implications and any limitations of the proposed research.

• A realistic timetable, to demonstrate key milestones of the proposed research project.

A full list of references consulted to date, which have been referred to in the proposal (particularly in the introduction and literature review sections) using the Harvard system of referencing consistently.