The Marketing Communications Proposal - Overview

The unit overview on the previous page provides you with a summary of what to expect during the next few weeks. The following sections will outline the requirements for this unit's Assessment.

The summative assessment for this unit will take the form of a 2500-word individual

marketing communications proposal and 500-word reflection = 3,000 words.

(100%) with Harvard referencing throughout.

1. Identify the key factors to consider when implementing a marketing communication plan

2.Who will be your target market and why?

3.What do you need to consider in relation to objectives?

4.What marketing communication strategy will you consider?

5.How will you decide on which communication method to use?

6.What legal and ethical issues do you need to consider?

7.What doos success look liko?

8.How will you measure success within a marketing communication campaign?

9.How well have you reflected on the process of researching and writing the proposal

The Marketing Communications Proposal - Individual Assignment

Submission Deadline: Wednesday the 100 January 2024 by 1pm.

As a guide the assignment is expected to be 3000 words in length (divided into a

2500-word marketing communication report and a 500-word personal reflection) containing at least 15 - 18 references throughout using the Harvard referencing guide. If your work is greater than the suggested maximum, you should interpret this as a signal that you have not expressed your ideas concisely or with sufficient focus.

Similarly, if it is less than the suggested minimum, you should interpret this as a signal that your coverage of the subject is insufficiently comprehensive, either in depth or in