COMM5010 2
Assessment 1: Individual briefing paper – Megatrends/AI and
Strategy
Format: Video plus transcript & references
Due date: Friday 1 March, Week 3, 1:00pm via Moodle
Weighting: 15% of your total course mark
Length: 4 minutes (+/- 10 sec)
Description:
Presenting information is a core skill for a graduate. You are to produce a 4-minute
video that aims to persuade your audience (other MCom students) of your position. It
should follow the steps shown below.
This is a preparatory assignment and requires you to apply the concepts from Weeks
1 and 2.
1. Identify and briefly describe a specific example from your discipline/specialisation
where generative AI such as ChatGPT is used as a key element of business
strategy.
For example, AI in accounting can be used to create working papers or
newsletters from ASX announcements. The strategic goal of AI here is to
increase efficiency and reduce costs while building engagement with
customers.
2. Demonstrate how you would use AI effectively in a similar circumstance.
a. Write a prompt for ChatGPT to complete the task.
b. Refine the prompt to improve the output and explain the process.
For example, a prompt might be: “Write a monthly newsletter explaining the
benefits of using an Australian Tax Agent.” Show how you have edited and
updated the prompt to get a better output from ChatGPT.
3. Identify the problems (actual or potential) with overuse of generative AI in this
circumstance in your discipline, including the ethics/sustainability implications.
Premise:
Being able to influence other people’s thinking or being a thought leader requires
rigour and ability to present this for your ‘audience’. Additionally, being able to predict
changes in the workplace and for business is a core skill as a manager. As
COMM5010 aims to equip you for your future beyond university, this presentation is
an informed piece (referenced) but spoken in your own words showing you have
considered how the megatrend of technological change and the specific example of
AIimpact strategy. The style of this presentation is an ‘elevator pitch’. This means
speaking confidently, accurately and persuasively about your topic, without use of
props, notes and with minimal (<5) PPT slides.
See Week 1 on Moodle for additional resources on Megatrends.

COMM5010 3
Submission procedure: via Moodle.
 You will need to upload an accessible video file, auto transcribe your video
and load the transcript to Turnitin at the same time.
 Video must be smaller than 200MB to upload to Moodle. An alternative is to
upload your video to YouTube or a SharePoint folder (or similar systems) and
post the link as your submission in Moodle.
 Acceptable video formats: .mov, .mp4, .mpeg. If your video is in a format
inaccessible by the tutor, it cannot be marked.
 You must check permissions and access to this video. If your video is
inaccessible by the tutor, it cannot be marked.
 Note: Videos are large files which take time to upload. Be aware of the
submission deadline and plan your upload. Check the quality and accessibility
or you will incur late penalties.
Your transcript must include Harvard referencing (in-text and reference list). Your
work cannot be marked if these are omitted. The standard academic rules apply
regarding use of other people’s words, ideas and facts. For details and assistance on
Harvard referencing, see https://student.unsw.edu.au/harvard-referencing
Please note that Wikipedia is not an appropriate source for academic work as it is
not reliable. Any use of Wikipedia as a reference will result in an automatic zero
mark for the assessment.

Marking criteria
See next page
COMM5010 4
Marking Criteria Fail Pass Credit Distinction High Distinction
Content 60%
Critical analysis skills - This
criterion is about developing
justifiable and effective
conclusions based on
evaluation of relevant
information Value 25%
Presents limited or no reliable
evidence supporting the
recommendations, and some is
missing, incorrect or irrelevant.
Reviews and presents some
reliable evidence supporting the
conclusions but remains largely
descriptive and some important
evidence is missing or incorrect.
Reviews and presents most of
the reliable evidence supporting
the conclusions but requires
more critical analysis and
comparison
Clearly presents and analyses
the appropriate reliable
evidence supporting clear
evaluations and conclusions
Can critically review and
present the appropriate reliable
evidence with highly insightful
and perceptive comparisons,
evaluations and support for
conclusions
Key concepts - the chain of
logic between
(megatrends/strategy/ethics
)
Value 15%
Discusses one key concept
(megatrends/strategy/ethics)
but not all
Includes megatrends, strategy
and ethics but no clear link
between them
Discusses all three key concepts
with some links
Discusses all three key concepts
with clear and insightful links
Application skills - This
criterion is about linking key
concepts to a specific
business context / discipline
Value 20%
There is no or limited
application of key concepts to a
business context/ discipline.
Limited or no improvement is
observed in the ability to
generate thoughtful and
reasoned AI output.
The business context / discipline
is generally connected to key
concepts. A moderate
improvement is observed in
generating more thoughtful and
reasoned AI output
The business context/ discipline
was connected to key concepts
with clear links. A substantial
improvement is observed in
generating thoughtful and
reasoned AI output
The business context/
discipline was connected to
key concepts with clear, logical
and explicit connections
demonstrating course
knowledge.
An outstanding improvement
is observed, with AI output
consistently thoughtful and
well-reasoned
The business context / discipline
is connected to key concepts
with insightful, logical and
meaningful links. An exceptional
improvement is observed, with
consistently outstanding,
thoughtful, and well-reasoned
output
Communication 40%
Structure and organisation
including timing
Value 10%
Poor grammar, concepts were
not clear. Was outside of time
limits
Some grammatical errors,
sentences were clear and
complete, clear structure and
organisation and adheres to the
time limits
Minor grammatical errors,
sentences were clear and
complete, structure and
organisation were used to aid the
audience and adheres to the
time limits
Free of grammatical errors.
Structure and organisation
were clear. Sentences were
well constructed. Language
was concise. Adheres to time
limits
Free of grammatical errors.
Structure and organisation were
clear, logical and consistent,
with relevant links between
sections. Adheres to time limits
Enthusiasm/ Audience
Awareness
Value 10%
Shows little or no interest in
topic presented. Fails to
increase audience
understanding of knowledge of
topic.
Shows mixed or unsustained
feelings about the topic being
presented. Raises some
audience understanding and
knowledge of some points
Shows general enthusiastic
feelings about topic. Raises
audience understanding and
awareness of most points
Demonstrates engaged
enthusiasm about topic during
entire presentation.
Significantly increases audience
understanding and knowledge
of topic; convinces an audience
to recognise the validity and
importance of the subject
Eye Contact/ engagement
with the audience
Value 10%
Little to no eye contact with
audience, entire presentation
read from notes
Mainly read speech from notes
leading to limited eye contact
Engages well with eye contact,
minimal use of notes mainly as
an aide memoir
Engages with the audience in a
meaningful way with expression
and with little use of notes.
Speaking Skills
Value 10%
Presenter voice is mainly
unclear (may mumble, talk very
Presenter's voice is often
difficult to hear or understand
Presenter's voice is clear.
However, the pace is inconsistent
Uses a clear voice with correct
tempo, engaging the audience,
COMM5010 5
fast, or speak too quietly) for
the audience to hear and
understand.
(including incorrect pace).
Audience has difficulty hearing
the presentation to engage.
or not always appropriate. Most
of the presentation can be clearly
understood. May have some
terms which are not appropriate
to audience
no use of Um or ah, uses words
appropriate to the presentation