ASSESSMENT GUIDE
MARK5820
Events Management
and Marketing
Term 1, 2024
1
Assessment Summary
Assessment Task Weighting Due Date* Learning Outcomes
Assessment 1: Group Project
• 1a. Progress presentation & feedback
• 1b. Event proposal
5%
25%
Week 5 (in tutorial)
Week 8 (4pm, Friday)
CLOs 1, 2, & 5
Assessment 2: Individual Work
• 2a. Tutorial activities
• 2b. Project (event proposal) pitch (individually marked)
• 2c. Project (individual) portfolio & reflection essay
10%
10%
20%
Weeks 3, 4, 6, & 7
Week 9 (in tutorial)
Week 10 (4pm, Monday)
CLOs 1 & 2
Assessment 3: Final (individual) report
• Event evaluation
30%
Week 11 (4pm, Monday)
CLOs 1, 3, & 4
* Due dates are set at Australian Eastern Standard/Daylight Time (AEST/AEDT). If you are in a different time zone, you can use the time and date converter.
Course Learning Outcomes (CLO)
CLO1: Engage with the various aspects of managing and marketing successful events (PLO 1)
CLO2: Identify the economic, social, cultural, and environmental impacts of different types of events and their implications to various stakeholders
(PLO 1, 2 & 6)
CLO3: Evaluate the effectiveness of event management and marketing strategies (PLO 1 & 2)
CLO4: Demonstrate an ability to identify sustainable event practices (PLO 1, 2 & 5)
CLO5: Demonstrate an ability to write up and present an event proposal collaboratively in a succinct and clear manner (PLO 1, 3, 4)
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Assessment Details
Icon Legend
Due Date Weighting Format Length/Duration Submission
Turnitin
Turnitin is an originality checking and plagiarism prevention tool that enables checking of submitted written work for
improper citation or misappropriated content. Each Turnitin assignment is checked against other students' work, the
Internet, and key resources selected by your Course Coordinator.
If you are instructed to submit your assessment via Turnitin, you will find the link to the Turnitin submission on your
Moodle course site. You can submit your assessment well before the deadline and use the Similarity Report to
improve your academic writing skills before submitting your final version.
You can find out more information on the Turnitin information site for students.
AI use for Assessments
For all assessments, you may use standard editing and referencing software, but not generative AI. You are permitted
to use the full capabilities of the standard software to answer the question. If the use of generative AI such as
ChatGPT is detected, it will be regarded as serious academic misconduct and subject to the standard penalties, which
may include 00FL, suspension, and exclusion.
Late Submissions
The parameters for late submissions are outlined in the UNSW Assessment Implementation Procedure. If you submit
your assessments after the due date, you will incur penalties for late submission unless you have Special
Consideration (see below). Late submission is 5% per day (including weekends), calculated from the marks allocated
to that assessment (not your grade). Assessments will not be accepted more than 5 days late.
Extensions
You are expected to manage your time to meet assessment due dates. If you do require an extension to your
assessment, please make a request as early as possible before the due date via the special consideration portal on
myUNSW (My Student profile > Special Consideration). You can find more information on Special Consideration and
the application process below. Lecturers and tutors cannot grant extensions.
Special Consideration
Special consideration is the process for assessing the impact of short-term events beyond your control (exceptional
circumstances), on your performance in a specific assessment task.
What are circumstances beyond my control? These are exceptional circumstances or situations that may:
• Prevent you from completing a course requirement,
• Keep you from attending an assessment,
• Stop you from submitting an assessment,
• Significantly affect your assessment performance.
Available here is a list of circumstances that may be beyond your control. This is only a list of examples, and your
exact circumstances may not be listed. You can find more detail and the application form on the Special
Consideration site, or in the UNSW Special Consideration Application and Assessment Information for Students.
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Assessment 1: Group Project

1a. Progress Presentation & Feedback 5% – Week 5 tutorial
1b. Event Proposal 25% – Week 8 Friday 4pm

30% in total


1a. In-class presentation
1b. Digital poster & written report


1a. 10 minutes
1b. Up to 6-page poster & 10-page (supporting) document


1b. via Moodle course site

Description of assessment task
Each group will act as an event planning consultant and be responsible for preparing an event proposal that covers
various aspects of event marketing and management. This collaborative work will allow you to apply the knowledge
and concepts you’ve learned in this course to a real-life context of events.
Approach to the assessment task
Collaborative work consists of the following two components: (1) progress presentation and feedback (5%) and (2)
event proposal (25%). Additionally, this project has individual tasks such as pitching (see Assessment 2b) and
portfolio and reflection (see Assessment 2c).
• Groups within each tutorial section will be formed in Week 2. There will be 4-5 students in a group. If your
group has less than 4 members after the census date, you will be moved to another group. No change of
group is allowed thereafter.
• A group of 4-5 students will represent an event planning company and be asked to come up with a novel event
concept and theme to achieve a for-profit or nonprofit organisation’s (client’s) objective(s).
• Please post your questions to your chosen client on Moodle Q&A Forum. The LIC will collect all the questions
and get back to you after consulting with the client. You should NOT contact the client directly.
• Everyone in the team must contribute to the project collaboratively. No free rider is allowed in any group work.
• Sometimes there will be conflict in your team. To minimise such a setback, each group will complete and
submit the Team Agreement (available on Moodle) by the end of Week 3. Failure to submit this agreement will
result in ZERO marks in that week’s tutorial participation.
• If there is an unresolved team issue, please contact your tutor early so they can assist in resolving the
situation. Although you can seek advice or help from your tutor, it is still your responsibility to manage the
group dynamics as you will face similar situations in the workplace.


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Assessment 1a. Progress Presentation & Feedback (Week 5 tutorial)

A group of 4-5 students will represent an event planning company and be asked to come up with a novel event
concept and theme to achieve a for-profit or nonprofit organisation’s objectives.
Once a group is formed, groups will work on conceptualising their event’s concept and theme during the tutorial
workshop every week. In the Week 5 tutorial, your group will have an opportunity to obtain feedback to stay on the
right track.

The followings are the details of this assessment:
• Each group is required to present their progress of the event proposal (i.e., tentative ideas) for 10 minutes.
• Groups will receive constructive feedback from their tutor and peer groups for further refinement.
• All group members must take part in the presentation. If you do not actively contribute to this stage, you will
get ZERO in this component and be advised to complete the project by yourself.
• Presentations should contain the following information:
• Event purpose (a clear and specific “why” that is aligned with the client’s overall objective);
• Target markets (well-defined, relevant “who” using up to 2 personas for the proposed event);
• Event theme/concept (relevant, clear, well-defined “what” while having target markets in mind and
considering external factors);
• Event scope (relevant, clear, well-defined “when” and “where” along with “WOW” factors while having
target markets in mind and considering external factors); and
• Logical justifications for each component.
• Submission of a summary report addressing each item (in bullet points) is strongly recommended although it
is not required.

Assessment 1b. Event Proposal (Week 8 Friday 4pm)

All group members should work collaboratively on their event proposal. This proposal contains the following two
subcomponents: (1) a digital poster and (2) a supporting document.
• The digital poster* (up to 6 posters) must concisely cover the following:
o 5Ws and WOW [i.e., purpose and/or objectives of the event, scope such as timing and size through
environmental (also competitor & market) analysis, concept development (theme, venue and physical
layout, key stakeholders)];
o Event marketing: (a) a brief description of specific POP marketing strategies used for the event and
(b) a Gantt chart for outlining each marketing activity’s timeline (max 2 months);
o Event sponsorship (potential sponsors and justifications for each identified sponsor);
o Event budget;
o Event health, safety, and risk management, including contingency plans; and
o Appendices such as a sample e-newsletter, social media post, & sponsorship letter (if applicable).
*For the poster, you may use the ppt slides or other software to briefly describe/illustrate each point
above.

• The 10-page supporting document (excluding appendices and references) complements the digital poster. It
includes more detailed information on the proposed event plan along with appendices. For example, you can
include your analyses on external environments to provide evidence of and/or justifications for your event
theme/concept and its differentiating point.
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Submission instructions
• Each group must save both the poster and supporting document in one PDF file. Label the file with the tutorial
date and time and group number (Tutorial Date_Tutorial Time_Group#; e.g., FRI_1pm_G1).
Also, all documents must consistently contain your tutorial information.
• One submission per group in Moodle is required by the due date.
• For referencing, use the Harvard referencing style (in-text citations, if necessary, as well as a reference list).
Supporting resources and links
• To learn about the Harvard Referencing Style, see the Harvard Referencing Guide.
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Assessment 2: Individual Work
Assessment 2a: Tutorial Activities

Weeks 3, 4, 6, and 7

10%

In-class activity participation

2 hrs

Via Moodle course site

Description of assessment task
It is an ongoing task that evaluates individual student’s active engagement in tutorial sessions throughout the term.
This assessment emphasises the application of learned concepts to personal experiences or observations. Students
are expected to be well-prepared for each tutorial and actively participate in discussions and activities.
Approach to the assessment task
• Preparation: Before each tutorial, students should ensure they have completed all necessary readings and
reviewed relevant course materials. This preliminary work will enable them to contribute effectively to
discussions.
• Active Engagement: It is essential not just to attend but to be present actively. Actively engaging means
asking questions, contributing insights, participating in activities, and fostering peer interactions.
• Continuous Participation: The assessment is continuous, so consistent attendance and participation
throughout the term are vital. This is not just about quantity, but quality (depth of contribution, insight, and
engagement with peers) are also crucial.
If you are absent in any given week, you will receive ZERO marks for that week as the assessment is in the moment
and cannot be re-run.
Structure
Students’ performance will be tracked every week by the tutor. This will encompass each student's engagement, input,
and overall involvement during the sessions. At the end of the term, an aggregated mark (up to 10%) will be given.
Supporting resources and links
All relevant resources, including reading lists, discussion topics, preparatory materials, and detailed grading criteria for
each tutorial session, will be available on Moodle. Students are encouraged to consult these resources regularly.
By adhering to the provided structure and approach and leveraging available resources, students can maximise their
performance in this assessment task, enhancing both their learning experience and academic success.
• Guide to Discussion Skills
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Assessment 2b: Project (Event Proposal) Pitch

Week 9 tutorial

10%

In-class presentation

2 hrs

In tutorial

Description of the assessment task
Students will have an opportunity to showcase their group work to a client (tutor and peer groups) in a presentation
format. Each student will take turn to make a pitch for 15 minutes (including Q&A and set-up) during the tutorial
session in Week 9.
Approach to the assessment task
The pitch should contain the critical information of your group’s event proposal. The followings are the guidelines for
project pitch:
• In the Week 9 tutorial, groups take turns to showcase their event proposal. All group members should
participate in the pitching as each member will be individually evaluated.
• Each group has 15 minutes (including Q&A and set-up) to present. Therefore, you think about how to allocate
the time and part among members to effectively deliver your event proposal.
• If a group member is absent during group pitching without a legitimate excuse (and/or group members’
consent), the group will proceed without that person. The absent student will receive ZERO for this
assessment component.
• Students with an approved special consideration need to record their part of the pitch and have the team play
their part of the content during the presentation.
• Your tutor will give you letter grades [F, P, C, D, HD] for your presentation in one week. The letter grades will be
converted to marks at the end of the term.
Supporting resources and links
• How to create an elevator pitch (with examples)
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Assessment 2c: Project (Individual) Portfolio & Reflection Essay

Week 10 Monday 4pm

20%

Written report

Up to 1,000 words (+/-10%), excluding appendices (individual portfolio)

Via Moodle course site

Description of assessment task
This assessment allows students to reflect on how each student’s efforts and contributions have been made
throughout the term to complete the group project. Specific tasks involving this assessment are (1) a reflective essay
and (2) a portfolio of individual work for the event proposal.
Approach to the assessment task
Starting from Week 2, you will need to create and build a portfolio of individual work that demonstrates your
engagement in and contribution to developing your group’s event proposal.
• The portfolio is a collection of detailed documents that contain specific work you have done each week during
the tutorial workshop. A good example of a portfolio is weekly journals that help you record and keep track of
your work and collaborative efforts.
• This document can provide evidence of how tutorial activities you have undertaken each week led to the
completion of group work (i.e., development of an event proposal).
• Although the portfolio won’t be counted toward the word limit, it must be well structured, organised, and
referred to in the body of the reflective essay.

Based on this compiled document (which should be attached to the end of the essay), you will write up a brief
reflective essay that summarises your weekly engagements and contributions to the project and teamwork.

Specifically, the essay should contain the following:
• Introduction: What is the purpose of this essay? For which event is it proposed? Who did you work with?
• Body:
o How has your weekly work led (or contributed) to project completion?
o What is your general attitude toward teamwork?
o What role do you play in the team?
o What is something you learned from your team members you wouldn’t have learned otherwise?
o What are the challenges of group work? How have you managed these challenges? What would
you have done differently next time?
• Conclusion: Briefly wrap up your essay.
• Appendix: A portfolio of individual work (e.g., weekly journals)

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Submission instructions
You should format the essay as follows:
• 11-point font, 1.5-line spacing, and 2.5cm margins
• The footer must have page numbers. Leave a line between each paragraph.
• The title page (excluded in the word limit) must include your name, zID, tutorial section (e.g., T16A), and the
chosen event. The student number and course code (MARK5820) should appear on every page.
• Use headings and subheadings where appropriate.
• All documents should be saved in one file (either PDF or Word document). Label the file with the tutorial date
and time and group number (Tutorial Date_Tutorial Time_Group#; e.g., FRI_1pm_G1).
• Any information obtained from elsewhere that you cite in your report should be referenced in the Harvard
style. Note that students found to be practicing poor acknowledgment of sources or block copying of text
may be subject to disciplinary proceedings as outlined in the UNSW Plagiarism statement.
Supporting resources and links
• How to write up a reflection on a group work essay
• Report Writing Support
• Academic Skill Consultation
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Assessment 3: Final (Individual) Report - Event Evaluation

Week 11 Monday 4pm

30%

Written report

1,000 words (+/-10%), excluding title page, references, and appendices

Via Moodle course site

Description of assessment task
Monitoring the practice and performance of an event is critical for its long-term success. As an event management
consultant, you will attend an event, evaluate the event’s business practices, and make recommendations for
improvements. Specifically, this assignment involves writing up a short report on your observation and analysis of the
event’s marketing and management practices. You must conduct secondary research and refer to your lecture notes
and readings to support the analysis and evaluation of your chosen event.
Approach to the assessment task
• For this assignment, you must select and attend a “public” event* held in the term (e.g., February-April 2024).
No past event attendance is not allowed.
o Some examples are a community festival (e.g., food & wine, music), promotional event, trade show,
conference, charity, or other public event (e.g., sporting). It can be either virtual or in-person. *You may
refer to the first week’s lecture.
o Importantly, you should carefully choose an event that allows you to answer all required items
below**.
• To select an event and prepare for onsite evaluations, you must research your chosen event using relevant,
reliable sources like its website, journal articles, event magazines, and newsletters (not Wikipedia).
• While attending the chosen event, you are to observe and assess its current business practices and
performance by applying the concepts and principles learned in this course.
• You are required to provide evidence of your attendance (e.g., a picture of you at the event). No mark will be
awarded without it.
Structure
• The report should include the following four sections**:
o Overview of the event
 Provide a brief description of the event (e.g., history).
 Elaborate 5Ws and WOW factors (event’s main objectives, target markets, location, time and
duration held, theme/concept, differentiating points, positioning, etc.)
 Describe other 8Ps of the event such as price, promotions, packaging, and programming.
 Identify the sponsors of the event and evaluate their fit. Specific criteria should be used (also
properly cited) in your sponsor-sponsee fit assessment.

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o Performance assessment of the event’s management and marketing practices
 Identify and evaluate the areas that both fall short and are exemplary in its management and
marketing (both general and sustainable practices) and briefly explain why.
 Specific evaluation criteria from a reliable source should be used for evaluations (also
properly cited).
o Overall assessment and practical recommendations
 Provide an overall score reflecting its performance (out of 100) and briefly justify your
assessment.
 Provide recommendations to the event’s organiser for how it can improve its practices. When
making suggestions, relevant, reliable sources should be used.
o Appendices
 Evidence of your attendance (no mark will be given without it).
 If you have additional information that is important and relevant but won’t fit within the body
of your report, you may include this information in this section. Anything included here must
be referred to in the body of the report. Please note that your appendices will not be marked.
Submission instructions
You should format the report as follows:
• 11-point font, 1.5-line spacing, and 2.5cm margins
• The footer must have page numbers. Leave a line between each paragraph.
• The title page (excluded from the word limit) must include your name, zID, tutorial section (e.g., T16A), and the
chosen event. The student number and course code (MARK5820) should appear on every page.
• Use headings and subheadings where appropriate.
• Any information obtained from elsewhere that you cite in your report should be referenced in the Harvard
style. Note that students found to be practicing poor acknowledgment of sources or block copying of text
may be subject to disciplinary proceedings as outlined in the UNSW Plagiarism statement.
Supporting resources and links
• Harvard Referencing Guide
• Library Support: Expert on Demand
• Report Writing Support
• Academic Skill Consultation
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Rubric – Assessment 1a. Progress Presentation and Feedback
Criteria % Below Expectation (FL) Meet Expectations (PS to CR) Outstanding Performance (DN to HD)
Event purpose
Clear and specific event
purpose ("why") that is
aligned with the client's
overall objective
10% • No clear and/or specific event objective (SMART
objectives) is present.
• Event objective isn't aligned with the client's objective.
• No supporting evidence for the event objectives is
given.
• No justification is provided.

• Event objective(s) is(are) present, but they may not be clear.
• SMART objectives are partially used.
• Event objectives are somewhat aligned with the client's
objective.
• Some evidence supporting event objectives is present.
• Some justifications are provided.
• Clear event objectives (realistic, measurable, and time-
specific - used SMART objectives) are present.
• Event objectives are well aligned with the client's overall
objective.
• Event objectives are substantiated with evidence.
• Logical justifications based on evidence are provided.
Target markets
Well-defined, relevant
“who” using up to 2
personas for the
proposed event
20% • Target markets are too broad and not defined well.
• No persona was used in defining target markets.
• Target markets are inadequate and irrelevant to the
event.
• No substantiation is present.
• No justification is provided.
• The presented target audience (using "personas") is
somewhat broad.
• Proposed personas are defined in some detail.
• Target markets are somewhat inadequate or irrelevant for
the event.
• The definition of target markets is somewhat supported by
market research.
• Some justifications are provided.
• A well-defined and delimited target audience (using
"personas") is present.
• Target markets are adequate for the event.
• The definition of target markets is supported by market
research.
• Logical justifications based on evidence are provided.
Event theme/concept
Relevant, clear, well-
defined “what” while
having target markets in
mind and considering
external factors
20% • Event theme/concept is vague and not elaborated.
• Event theme/concept lacks relevance to the purpose.
• Event theme/concept is inadequate to its proposed
target markets.
• External factors are not considered in the proposed
event theme/concept.
• No supporting evidence and justification are provided.
• Event theme/concept is somewhat vague and not fully
elaborated.
• Event theme/concept is somewhat relevant to meet its
purpose.
• Event theme/concept is somewhat adequate to target
markets.
• Event theme/concept is defined based on some external
factors.
• Some supporting evidence and justifications are provided.
• Event theme/concept is clear and fully elaborated in detail.
• Event theme/concept is relevant to meet its purpose.
• Event theme/concept is adequate to target markets.
• Event theme/concept is well defined taking into
consideration external factors.
• Supporting evidence and logical justifications are provided.
Event scope
Relevant, clear, well-
defined "when,” “where,”
and “WOW”
40% • No clear, specific, relevant “when” and “where,” are
provided.
• Presented WOW isn’t unique and creative (nothing
special).
• No supporting evidence and justification are provided.

• Proposed 2Ws and WOW are somewhat specific and
detailed, but they may be irrelevant, insufficient, and/or
inappropriate to meet event objectives and requirements.
• WOW is somewhat unique and creative but not realistic.
• Some evidence is present, but not adequate.
• Some justifications are provided, but insufficient.

• Specific and detailed 2Ws and WOW are proposed.
• 2Ws and WOW are relevant and adequate to meet event
requirements (its nature, audience, and operation/logistics).
• 2Ws and WOW best achieve the purpose of the event.
• 2Ws and WOW is relevant and clear.
• WOW is unique and creative, yet realistic enough to draw the
audience's attention.
• 2Ws and WOW are substantiated with evidence.
• Logical justifications based on evidence are provided.
Mechanics
Communicate all ideas
clearly and include all
required information
10% • Any of the required information is missing and
incomprehensive.
• All ideas aren’t communicated professionally.
• The presentation is not well organised/structured.
• Poor time management (presented over 10 minutes).
• Include some required information, but not complete.
• Most ideas are communicated within the time limit but lack
their clarity.
• The presentation is well-organised but lacks a logical
structure.

• Present all required information (5Ws, WOW, justifications)
within the time limit.
• All ideas are clearly communicated.


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Rubric – Assessment 1b. Event Proposal
Criteria % Below Expectation (FL) Meet Expectations (PS to CR) Outstanding Performance (DN to HD)
Comprehensiveness
(5Ws & WOW)
20% Contents don’t meet requirements and provide
insufficient information for the client to proceed with the
event.

• No clear and/or specific event objective (SMART
objectives) aligned with the client's objective is
present.
• Target markets (2 personas minimum) are not
adequate and relevant for the event.
• Event theme/concept is vague and not fully
elaborated.
• No clear, specific, relevant “when” and “where,” are
provided.
• WOW isn’t unique and creative (nothing special).
• No supporting evidence and justification are provided.
Contents somewhat meet requirements, but don’t provide
detailed information that the client can proceed with the event.

• Event (SMART) objective(s) is(are) present, but they may be
unclear or not well aligned with the client’s objective.
• Target markets are identified and defined using personas (2
minimum), but they are somewhat inadequate or irrelevant
to the event.
• “When” and “where” are provided, but they are unclear or
inadequate for the event and its target audience.
• Event theme/concept is somewhat vague and relevant to its
proposed target audience.
• WOW is somewhat unique and creative.
• Some evidence and justifications are provided.
Contents meet requirements and provide sufficient
information for the client to proceed with the event.

• Clear event objectives (realistic, measurable, and time-
specific - used SMART objectives and well-aligned with the
client’s overall objective) are provided.
• 2 personas are well-defined and adequate for the proposed
event theme/concept.
• Event theme/concept is captivating and relevant to the
event and its target audience.
• Clear, specific, relevant “when” and “where,” are provided
with full justifications.
• WOW is so unique and creative that the event can
differentiate from its competitors.
• Logical justifications based on evidence are provided.
Comprehensiveness
(Marketing, sponsorship,
budget, health, safety, &
risk management)

40% Contents don’t meet requirements and provide
insufficient information for the client to proceed with the
event.
• No clear, concrete marketing plan and strategy is
provided.
• No sponsor is identified, and no justification for the
chosen sponsor(s) is provided.
• No specific, realistic budget is provided.
• No health, safety, and risk management plans and
their justifications are provided in detail.
• No supporting materials (e-newsletter, social media
post, and sponsorship letters) are included.
Contents somewhat meet requirements, but don’t provide
detailed information that the client can proceed with the event.
• Some marketing plans and strategies are provided but lack
their detail and feasibility.
• Some sponsors are identified but insufficient, irrelevant,
and/or inadequate. Some justifications for the chosen
sponsors are provided.
• Itemised event budgets are provided, but they are not
comprehensive and/or unrealistic.
• Some health, safety, and risk management plans are
provided but lacking in their details.
• Some relevant supporting materials (e-newsletter, social
media post, and sponsorship letters) are included.
Contents meet requirements and provide sufficient
information for the client to proceed with the event.
• Well thought-out marketing plans and strategies are
provided.
• All potential sponsors are identified and justified fully for
their adequacy.
• Detailed, realistic itemised event budgets are provided.
• Detailed health, safety, and risk management plans
including contingency plans are provided.
• All relevant supporting materials (e-newsletter, social media
post, and sponsorship letters) are included.
Uniqueness and reality 20% • Event (theme/concept) is not unique and interesting.
• Proposing event (theme/concept) is not realistic in
given resources.
• Event (theme/concept) has no potential to attract a
right, sufficient audience and adequate media
attention.
• Neither substantiation nor justifications are provided
to support the proposed theme/concept.
• Event (theme/concept) is somewhat unique and interesting.
• Proposing event (theme/concept) is somewhat unrealistic
in given resources.
• Event (theme/concept) has limited potential to attract the
right, sufficient audience, and adequate media attention.
• Some substantiation and justifications are provided. Some
differentiation points based on competitor analysis are
presented.
• Event (theme/concept) is unique and interesting to
captivate the target audience’s attention.
• Event (theme/concept) is realistic and financially viable in
the given resources.
• Event (theme/concept) has the potential to attract the right,
sufficient audience, and adequate media attention.
• Supporting evidence and logical justifications based on
reliable sources are provided in detail.

Display and structure of
proposal

20% • Event theme/concept is not projected in all materials.
• Event proposal (poster and supporting document) is
not organised or structured cohesively, logically, and
concisely.
• The proposal (poster) is not visually appealing.
• Writing in the supporting document is unstructured,
unclear, and lengthy. Ideas are not clearly
communicated.
• There are many errors in grammar and punctuation.
• Event theme/concept is inconsistently projected in all
materials.
• Event proposal (poster and supporting document) is
somewhat organised or structured cohesively, logically, and
concisely.
• The proposal (poster) is somewhat visually appealing.
• Writing in the supporting document generally clear and
concise, but there are some errors in grammar and
punctuation. Ideas are communicated with limited clarity.
• Event theme/concept is consistently projected in all
materials.
• Event proposal (poster and supporting document) is well
organised or structured cohesively, logically, and concisely.
• The proposal (poster) is visually appealing and
professionally done.
• Writing in the supporting document is well-structured, clear,
concise, and grammatically correct.
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Rubric – Assessment 2a. Tutorial Activities and Discussions
Criteria % Below Expectation (FL) Meet Expectations (PS to CR) Outstanding Performance (DN to HD)
Preparation &
Engagement
40% • The student is unprepared for class activities and
discussions (cannot answer any question when called
upon).
• Fail to complete and submit the assigned tasks.
• Does not engage in class activities and discussions.
• The student demonstrates some evidence of having
completed pre-class tasks for the week and contributes to a
limited degree based on prior course-relevant knowledge.
• Complete and submit the assignment tasks.
• Engage in some of class activities and discussions.
• Demonstrate basic case or reading facts with limited
reflections on their learning.
• Offers straightforward information (e.g., straight from the
case or reading), without elaboration.
• The student is well prepared for class activities and
discussions, showing evidence of having completed all pre-
class tasks.
• Demonstrates excellent engagement.
• Offers analysis, synthesis, and evaluation of case materials,
relating to other materials (e.g., additional readings,
personal/work experiences, course materials, etc.).
• Puts together pieces of class activities and discussions to
reflect critically on their learning for improvement.
Level of
Contribution
60% • Rarely respond even when called on.
• Does not offer much insight and only makes insignificant,
repetitive comments (e.g., I agree to/with).
• Not willing to take part in class activities and
discussions.
• Contributes moderately when called upon in discussions.
• Adds some value to class activities and discussions.
• Contributions to class activities are limited.
• Communications are somewhat clear and concise.
• Contributes in a very significant way to ongoing discussions
and activities.
• Keeps analysis focused and responds very thoughtfully to
other students' comments.
• Contributes to cooperative argument building.
• Suggests alternative ways of approaching material.
• Helps the class analyse which approaches are appropriate.
• Demonstrates thorough understanding of each topic and adds
significant value to class discussions and activities.
• Communicate ideas clearly and concisely with full
elaboration.
15
Rubric – Assessment 2b. Project Pitch
Criteria % Below Expectation (FL) Meet Expectations (PS to CR) Outstanding Performance (DN to HD)
Overall quality
and impression
80% • A poor-quality pitch.
• Few points were addressed thoroughly or to a
satisfactory extent.
• Little to no evidence of practice/rehearsal.
• Lack of clarity of speech, with no logical flow of
ideas.
• Fail to engage the audience (no or limited eye
contact, poor use of inflection, a very
monotonous, unenthusiastic tone, inadequate
pace).
• Too soft to be heard by all the entire audience
during the entire pitch.
• Very confusing presentation and had poor
understanding of the ideas conveyed to the
audience.
• Poor time management.
• A satisfactory- to good-quality pitch.
• Some or most points are addressed in some detail.
• Some evidence of or fairly well practiced.
• The pitch is somewhat clear though hard to follow
sometimes.
• Generally, coherently present ideas, with some not explained
in enough detail.
• Loud enough to be heard by some audience for some of the
times.
• Lack of good inflection with limited clarity of speech.
• Ideas are generally communicated with some level of clarity,
but there is some confusion.
• Adequate time management.
• High- to exemplary-quality pitch.
• Well organised and structured to thoroughly address all
points.
• Well-rehearsed. A fluid, coherent flow of all ideas is
presented in an adequate amount of time.
• Engage and hold the attention of the audience through
professional delivery (e.g., eye contact, adequate tone and
pace).
• Focus on the key issues and do not dwell on a specific topic
too long (do not spend time going over a list of points).
• Very good use of inflection with full clarity of speech.
• Ideas are communicated clearly.
Answers to
questions
20% • Unable to answer some or all questions.
• Demonstrate no understanding of the topic and
project.
• Generally, answer most questions with limited detail and
confidence.
• Demonstrate a satisfactory understanding of the topic and
project.
• Answer all questions thoroughly and demonstrate a very
clear understanding of the topic and project.
16
Rubric – Assessment 2c. Project Portfolio and Reflective Essay
Criteria % Below Expectation (FL) Meet Expectations (PS to CR) Outstanding Performance (DN to HD)
Completeness 20% • Does not address all required items.
• No adherence to the required length.
• No description of conflict, challenge, or issue of concern.
• Partially addresses the assignment requirements.
• Adheres to the required length.
• Attempt to reflect, but insufficient/unsatisfactory.
• Partial description of conflict, challenge, or issue of concern.
• Clearly and completely answers all assignment requirements.
• Adheres to the required length.
• A rich, detailed description of conflict, challenge, or issue of
concern.
Analysis &
learning
20% • No analysis.
• Superficial descriptive writing (fact reporting, vague
impressions) without reflection or introspection.
• No clear insight that includes descriptive links to
experience, analysis, impact, and learning.
• No attempt at self-reflection or unwillingness to recognise
the overall impact.
• Some but unclear analyses.
• Elaborate descriptive writing to reflect (attempting to
understand, question, or analyse the event).
• Little to some insights that include descriptive links
experience, analysis, impact, and learning.
• Comprehensive analyses and insights that include synthesis
between experience, impact, and learning.
• Demonstrate critical self-reflection and development or
transformation of knowledge.
• Elaborate and critique personal assumptions, values, beliefs,
and/or biases.
• Include a discussion of how things may change based on new
insights.
Action to
improve
20% • Actions are unclear, irrelevant, and/or unfeasible.
• No link to insight and learning.
• Generic actions, not linked to individual development.
• Actions are somewhat clear and feasible but lack depth.
• Somewhat linked to insight and learning.
• Relevant for individual improvement with some links to
personal plan for progress and continuous improvement.
• Clear, concrete, and feasible actions are linked to insight and
learning.
• Relevant for individual improvement and demonstrates weekly
progressive improvement.
• Demonstrate insight and understanding of how actions lead to
personal development and improvement.
Written
communication
20% • Writing is unstructured and does not meet the
components required in the assessment criteria.
• Ideas are not communicated clearly.
• Writing is not clear and concise.
• There are many errors in grammar and punctuation.
• Fail to use academic conventions (Harvard style
referencing) correctly.
• Writing is structured and meets most of the components
required in the assessment criteria.
• Ideas are communicated with limited clarity.
• Writing is generally clear and concise, but there are some
errors in grammar and punctuation.
• Attempt to use academic conventions (Harvard style
referencing), but there are many errors.
• Writing is well-structured and meets all the components required
in the assessment criteria.
• Writing is clear, concise, and grammatically correct.
• Use academic conventions (Harvard style referencing) correctly.

Portfolio 20% • Does not include a project portfolio (e.g., weekly journal)
that demonstrates how weekly workshop activities lead to
the completion of group work.
• Include a project portfolio (e.g., weekly journal) that
demonstrates how weekly workshop activities lead to the
completion of group work, but lacks detail (e.g., a list of
activities without elaborated reflection).
• Include a comprehensive project portfolio that elaborates how
weekly workshop activities lead to the completion of group work.
17

Rubric – Assessment 3. Event Evaluation
Criteria % Below Expectation (FL) Meet Expectations (PS to CR) Outstanding Performance (DN to HD)
Application of
theory to
practice
30% • Lack of understanding of the course content and/or
application of foundational knowledge to practice.
• Demonstrate limited understanding of the course content
and/or application of foundational knowledge to practice.
• Demonstrate a deep understanding of the course content and
application of foundational knowledge to practice.
Analyses 30% • No analysis.
• Superficial descriptive writing (vague fact reporting) in all
areas with no critical analysis is provided.
• No description of the event (e.g., 5Ws, WOW, required
aspects of event management and marketing) is provided.
• Fail to identify and/or evaluate sustainable event
practices. Fail to provide justifications for sustainability
performance.
• No overall assessments and relevant recommendations
are provided.
• Some but unclear analyses.
• The description of the event (e.g., 5Ws and WOW) is provided,
but lacks detail.
• Some required aspects of event management and marketing
(other 8Ps, logistics, etc.) are included, but not critically
evaluated.
• Some sustainable event practices are listed, but not fully
elaborated and/or evaluated using specific criteria. Fail to
provide justifications for sustainability performance.
• Overall assessments and some recommendations are
provided but have limited relevance and substantiation
(support using secondary research).
• Comprehensive analyses and insights.
• The description of the event (e.g., 5Ws and WOW) is fully
elaborated concisely.
• All required aspects of event management and marketing (other
8Ps, logistics, etc.) are included and critically evaluated.
• Sustainable practices in the event are adequately identified and
supported with logical justifications and evidence.
• Overall assessments and practical recommendations are logical,
reasonable, relevant, and substantiated (support using secondary
research).
Evidence of
research
20% • The work does not meet the minimum assignment
requirements.
• Provide no evidence of claims and analyses using
appropriate and relevant literature.
• There is no contemporary/alternative theory/approach
from recent reliable sources (e.g., 5 years) used for
evaluation.
• The work does meet the minimum assignment requirements.
• Provide some evidence of claims and analyses using the
appropriate and relevant literature, but not sufficient.
• Some contemporary/alternative theories/approaches from
recent reliable sources (e.g., 5 years) are used for evaluation.
• The work goes beyond the assignment requirements.
• Provide concrete evidence of all claims and analyses using the
appropriate and relevant literature.
• Many contemporary/alternative theories/approaches from recent
reliable sources (e.g., 5 years) are used for evaluation.
Written
communication
20% • Writing is unstructured and does not meet the
components required in the assessment criteria (i.e., met
word limit and attached evidence of event attendance).
• Ideas are not communicated clearly.
• Writing is not clear and concise.
• There are many errors in grammar and punctuation.
• Fail to use academic conventions (Harvard style
referencing) correctly.
• Writing is structured and meets most of the components
required in the assessment criteria (i.e., met word limit and
attached evidence of event attendance).
• Ideas are communicated with limited clarity.
• Writing is generally clear and concise, but there are some
errors in grammar and punctuation.
• Attempt to use academic conventions (Harvard style
referencing), but there are many errors.
• Writing is well-structured and meets all the components required
in the assessment criteria (i.e., met word limit and attached
evidence of event attendance).
• Writing is clear, concise, and grammatically correct.
• Use academic conventions (Harvard style referencing) correctly.