MKTG90049: Marketing, Society and Sustainability
Individual Essay Rubric
Please Note:
• Please read over this rubric before submitting your assignments.
• It serves as a guide as to what your instructor will be evaluating and the general structure of the
feedback you will later receive.
Criteria Below Expectations Meets Expectations Exceeds Expectations
Understanding
of link between
chosen
Development
Goals
Essay does not explore the
relationship between the
chosen Development Goal
and Goal 12. Exploration
and analysis are
superficial.
Essay establishes a link
between chosen
Development Goal and
Goal 12; demonstrates an
appreciation for the
interrelated nature of
sustainable development
goals
Essay establishes a strong link
between chosen Development
Goal and Goal 12; demonstrates
an in-depth appreciation for the
interrelated nature of sustainable
development goals.
Analysis of
Consumption
Patterns
Offers a superficial
analysis of consumption
patterns, with minimal
examples and limited
consideration of
environmental and social
impacts.
Provides a basic analysis
of consumption patterns,
but lacks depth or
specificity in examples and
impact assessment.
Provides a detailed analysis of
consumption patterns across
various aspects of daily life,
highlighting environmental and
social impacts with specific
examples.
Proposed
Sustainable
Consumption
Strategy
Proposes a strategy with
vague or unrealistic goals,
lacking consideration of
personal context,
stakeholder involvement,
or feasibility.
Proposes a basic strategy
without clear SMART
goals or a unique
approach, and may lack
consideration of personal
context or stakeholder
involvement.
Proposes a SMART goal and a
unique approach to achieving it,
considering personal strengths
and weaknesses, opportunities,
and challenges, with a clear
consideration of relevant
stakeholders and their roles in
the strategy.
Integration of
Course Concepts
Integrates few course
concepts, with limited
connections between
conceptual understandings
and practical
manifestations.
Integrates some course
concepts, but connections
between conceptual
understandings and
practical manifestations
may be unclear or
superficial.
Integrates course concepts
effectively, drawing connections
between conceptual
understandings of consumption,
production, social change, and
sustainability, and practical
manifestations in markets and
societies.
Overall Feedback
Written Style

Essay has unclear and
undeveloped expression,
grammar and spelling.
Essay has developed
written expression,
grammar and spelling.
Essay displays a writing style
that is clear and professional,
and effectively communicates
its key points without overly
complicated jargon. Written
expression, grammar and
spelling are crafted well.
Referencing

No APA or Harvard
referencing implemented.
Or referencing is done
with consistent errors.
Generally unclear as to
APA or Harvard
referencing utilised, with
minimal or superficial
errors. Mostly clear as to
where ideas come from.
APA or Harvard referencing
utilised well, with very minimal
errors. Very clear as to where
ideas come from. Easy to
discern whether they come from
where ideas come from, or
if they appropriately
connect to the argument
they are intended to inform
or support.
References appropriately
connect to the argument
they inform or support.
the literature, or are original
ideas contributed by the group.
References are shown to
appropriately connect to the
argument they inform or
support.