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MGTS7610 Business Writing Portfolio Assignment Guide 1
MGTS7610 Management Communication (S1, 2024)
Assessment task 1: Business writing portfolio
1. When is this task due?
This task is due by 4pm (Brisbane time) on
Thursday, 28 March 2024.
• Late submissions will receive a 10%
penalty per day.
• IT problems are NOT an acceptable
reason for submitting work late.
• To avoid late penalties, don’t wait until
the last minute to submit your work.
• Your work will not be graded if it is more
than 7 days late.
2. What should I do if I need an extension?
• If you can’t submit your work on time
because you are sick (or have another
acceptable reason), you may request an
“extension.” Extensions give you a new
due date, so you can submit work late
without getting a late penalty.
• If you need an extension, you MUST
apply online BEFORE the due date.
• All decisions about assignment
extensions are made by the UQ Business
School Examinations team. UQ Course
staff CANNOT grant extensions.
• Do NOT ask the Course Coordinator
or your tutor for an extension.
3. How much does this task contribute to my
final grade?
This task is worth 40% of your final grade.
• All-staff Email = 12%
• Formal Business Letter = 13%
• Media release = 15%
4. How will this task be graded?
• The Grading Rubrics for each part of this
assessment task are included at the end
of this document.
• Read the Grading Rubric carefully, and
make sure you understand what is
required.
5. Can I use ChatGPT or other AI?
• You MAY use generative AI technologies
when creating each document.
• However, you MUST
o include a full transcript of all of your
interactions with AI (for every part of
the assignment)
o reference and critically evaluate the
AI contribution.
• Failure to include a full transcript of all
of your interactions with AI will result
in a grade of zero for the entire
assignment.
• Failure to reference AI use may
constitute student misconduct under
UQ’s Student Code of Conduct.
6. What do I have to do?
Imagine you are the Communications Director
for a (fictional) casual dining restaurant chain
called Charr’d. Your job is to communicate on
behalf of the Executive Director of Charr’d, in
response to three separate situations. (see
#9-11 below)
• Do NOT change the assignment. Papers
that don’t address the situations in these
instructions will not be graded.
Submit the following three (3) documents,
including an explanation of your writing
choices for each document:
• All-staff Email (see “10. All-staff Email”
below)
• Formal Business Letter (see “11. Letter”
below)
• Media release (see 12. Media release”
below)
MGTS7610 Business Writing Portfolio Assignment Guide 2
7. How do I format this assignment?
Create a single pdf document including
ALL of the following documents, in this
order:
• MGTS7610 A1 cover page (see
Blackboard)
• All-staff Email – your email + a critical
reflection on your writing choices
• Formal Letter – your letter + a critical
reflection on your writing choices
• Media release – your media release + a
critical reflection on your writing
choices
• A reference list – include ALL of the
information sources you used to write all
three documents
• If you used AI – you MUST include an
Appendix showing ALL prompts and
AI-generated responses used to
prepare the above documents.
Formatting requirements:
• Use 11pt Calibri font
• Use single line-spacing for your formal
business letter.
• Use 1.5 line-spacing for your email,
media release, and the explanations of
your writing choices.
• Use “normal” margins (choose “normal”
in Microsoft Word – this is the default for
new documents)
• Use clear spacing between paragraphs.
• Start a new page for each document
(using a page break is ideal)
• Your email, letter and media release
should each be approximately 1 page.
• Each explanation of your writing choices
should be maximum 1 page. [see “13.
Critical Reflection” below]
• The Reference List should use APA 7th
style.
• The Appendix containing the full
transcript of all AI-prompts and
responses can be any length.
8. How do I submit this assignment?
• Go to the MGTS7610 Blackboard site
and click “Assessment” in the left‐hand
menu.
• Go to the folder for “Assessment 1 –
Business Writing Mini-Portfolio”.
• Inside this folder, you will find a Turnitin
submission link – Click “View/Complete”.
• Follow these instructions to upload your
assignment, check it has been uploaded
correctly, and download your digital
receipt.
9. Where can I find answers to my questions
about this task?
• Participating actively in every tutorial is the
best way to prepare for assessment tasks in
this course.
• Ask your tutor questions during class.
• Search the Ed Discussion Board for answers
to Frequently Asked Questions (FAQs).
• If your question hasn’t already been
answered, post it to the Ed Discussion Board.
Use a clear subject line to help your
classmates find answers to their own
questions.
• Do NOT email general assignment-related
questions. Use the Ed Discussion Board,
so that other students can see the answer.
MGTS7610 Business Writing Portfolio Assignment Guide 3
10. All staff email – approximately one page
(150–200 words)
Write an email to all Charr’d staff (copy in the
CEO separately), reminding them about how to
manage workplace safety risks and hazards. You
can find information about workplace safety risks
and hazards in the food retail industry in this
report: Managing Health and Safety in Food
Retail.
Because this email is going to everyone in the
company (CEO, middle managers, and frontline
workers), you should provide enough detail to
help staff who are working in a variety of
situations (e.g., offices and restaurants).
NOTES:
• Follow the business email format outlined in
Shirley Taylor’s 2012 Model Business Letters,
Emails and other Business Documents.
• Use these email addresses:
o for all staff: allstaff@charred.com.au
o for the CEO: ceo@charred.com.au
• You may invent any other necessary
information.
• Do NOT copy wording directly from the
Assignment Instructions or any other
source. Acknowledge ALL of your information
sources in a single “Reference List” at the end
of your submission.
11. Letter – approximately one page (200–250
words)
On behalf of your CEO, write a formal complaint
letter to the CEO of one of your supplier
companies, “Letus.”
Letus supplies fresh leafy green vegetables (e.g.,
lettuce, spinach) to Charr’d, which are used on a
wide range of burgers. However, the quality of
their products has declined in recent months while
costs have gone up. You can find information
about managing relationships with suppliers here.
NOTES:
• Follow the business letter format outlined in
Shirley Taylor’s 2012 Model Business Letters,
Emails and other Business Documents.
o Summarize the background to your
company’s complaint.
o Politely propose a fair and mutually
agreeable solution.
o Maintain a positive relationship
between Charr’d and Letus.
• Use the assignment due date as the date of
your letter.
• Use these contact details for the two CEOs:
Ms Yiqiong Wong
Chief Executive
Officer
Charr’d
63 Adelaide Street
Brisbane QLD 4000
ceo@charred.com.au
Mr Tommy McLean
Chief Executive
Officer
Letus
63 Adelaide Street
Brisbane QLD 4000
ceo@letus.com.au
• You may invent any other necessary
information.
• Do NOT copy wording directly from the
Assignment Instructions or any other
source. Acknowledge ALL of your information
sources in a single “Reference List” at the end
of your submission.
MGTS7610 Business Writing Portfolio Assignment Guide 4
12. Media release – approximately one page
(300–350 words)
Charr’d is collaborating with 2023 Australian of the
Year, Taryn Brumfitt, to release a new line of
healthy “Brumfitt Burgers.”
You need to prepare a “new product” media
release that could be published (without
alteration) on both the Charr’d website and by a
lifestyle magazine.
NOTES:
• Follow the Media Release format taught in
Week 4.
• Your media release should NOT sound like
an advertisement.
• Include at least one quotation from the
Charr’d CEO, expressing excitement about
the partnership with Ms Brumfitt AND/OR
describing the new product line.
• Include at least one quotation from Ms
Brumfitt, explaining why she is happy to be
part of this collaboration.
• You may invent any other necessary
information.
• Do NOT copy wording directly from the
Assignment Instructions or any other
source. Acknowledge ALL of your information
sources in a single “Reference List” at the end
of your submission.
13. Critical Reflection – approximately one
page for each reflection (300–350 words)
To become an effective communicator, you need
to think critically about your own writing and
understand how your audience is likely to react to
it. Small details – such as the order in which you
present information and which verbs you choose –
can make a lot of difference.
This part of the assessment task asks you to think
critically about the letter, email and media release
you have written and to explain the writing choices
you made when preparing them.
NOTES:
• Name and briefly describe the genre you are
explaining, including its basic structure and
characteristic linguistic features.
• Refer to specific words, phrases and
sentences within your own documents, to
illustrate where/how your work follows the
expected structure and uses the expected
linguistic features of this genre.
• Do NOT focus on the subject matter of your
letter, email or media release. Instead, focus
on how you structured these documents and
your writing techniques / decisions.
• Do NOT use bullet points. Use what you
have learned about sentence structure and
clear writing (Week 3) to write in complete
sentences and paragraphs.
• Use the first-person pronoun (“I”) with active
verbs, e.g.,
— I began my email with … because…
— I wanted my audience to … So, I
chose the words ….
— I used the online Merriam-Webster
dictionary to check the spelling of …
The advantages of this tool are…
The disadvantages are …
— I altered the media release generated
by ChatGPT by … because …
OPTIONAL:
• You may use some of the following reflection
questions to help formulate your explanation.
MGTS7610 Business Writing Portfolio Assignment Guide 5
— What “moves” are made in this
document? In which order? Why?
— How did I want my audience to
respond to this document? Which
elements of my writing are designed
prompt that response? How effective
do I think this document would be if it
were used in “real life”? Why?
— What kind of tone does this document
have? Which specific words / phrases
did I use to achieve that tone? Why?
— What kind of persuasive language did
I use in this document? Where? Why
did I choose those specific words /
phrases?
— What clear writing strategies did I use
in this paper? How effective are they?
How might I improve the clarity of my
writing?
• Decide on the most appropriate order for
presenting the information in your Critical
Reflection.
• Do NOT copy wording directly from the
Assignment Instructions or any other
source. Acknowledge ALL of your
information sources in a single “Reference
List” at the end of your submission.
MGTS7610 Business Writing Portfolio Assignment Guide 6
EMAIL
7 6 5 4 1-3 Incomplete
Marks (High Distinction) (Distinction) (Credit) (Pass) (Fail) 0%
85-100% 75-84% 65-74% 50-64% 1-49%
Email: Purpose
Subject line and first
paragraph contain
highly effective
indications of both
topic and purpose.
Subject line and first
paragraph contain
indications of both
topic and purpose.
Subject line OR first
paragraph contain
indications of both
topic and purpose.
Subject line OR first
paragraph contain
indications of either
topic or purpose.
Subject line and first
paragraph contain no
clear indication of
topic or purpose.
Purpose of email is
unclear OR the
message is too
incomplete to assess
this criterion.
10
Email: Structure
All structural elements
are correct, clearly
distinct, complete,
and in highly effective
order.
All structural elements
are correct, distinct,
complete and in
appropriate order.
All structural elements
are present. Some
minor elements may
be indistinct, or not in
appropriate order.
All structural elements
are present. Several
minor elements may
be indistinct,
incomplete, or not in
appropriate order.
One or more major
structural element is
incorrect, unclear,
incomplete, or not in
appropriate order.
Response is
inappropriate OR the
message is too
incomplete to assess
this criterion.
10
Email: Information
Information is highly
appropriate, clear,
sufficient, concise and
cohesive.
Information is
appropriate, clear,
sufficient, concise and
cohesive.
Information is
appropriate, clear,
sufficient and
cohesive, but may not
be concise.
Information is
appropriate, but may
not be consistently
clear, sufficient or
cohesive.
Information is
appropriate but may
be unclear,
insuffiicent, or lack
cohesion.
Information is
inappropriate OR too
incomplete to assess
this criterion.
10
Email: Tone
Tone is highly
appropriate,
professional, polite,
positive, and sincere.
Excellent use of
explicit and implicit
attitude.
Tone is mostly
appropriate,
professional, polite,
positive and sincere,
with some minor slips.
Effective use of
explicit and implicit
attitude.
Tone is mostly
appropriate. One or
two expressions may
be overly
formal/casual or
negative. Some
effective use of
explicit and implicit
attitude.
Tone is generally
appropriate. Some
expressions may be
overly formal/casual,
negative, and/or
defensive. Some use
of explicit and implicit
attitude.
Tone is inappropriate.
Many expressions are
not professional,
polite, positive or
sincere. Response
has significant issues
with attitude.
Tone is highly
inappropriate OR
message is too
incomplete to assess
this criterion.
15
Explanation: Critical
reflection
Rationale uses
course materials to
provide highly
insightful, clear,
specific and well-
reasoned
commentary,
displaying critical
reflection on and
awareness of
student’s own
communication
practices (including
use of AI, where
relevant).
Rationale uses
course materials to
provide clear, specific
and well-reasoned
commentary,
displaying critical
reflection on and
awareness of
student’s own
communication
practices (including
use of AI, where
relevant).
Rationale uses
course materials to
provide clear and
well-reasoned
commentary,
displaying critical
reflection on and
awareness of
student’s own
communication
practices (including
use of AI, where
relevant).
Rationale uses
course materials to
provide clear
commentary,
displaying critical
reflection on and
awareness of
student’s own
communication
practices (including
use of AI, where
relevant).
Rationale for writing
choices is unclear.
Rationale is too
incomplete or unclear
to assess this
criterion. NOTE:
Failure to include a
full transcript of all
AI interactions will
result in a grade of
zero for the entire
assignment, not just
this criterion.
20
MGTS7610 Business Writing Portfolio Assignment Guide 7
Explanation:
Examples
Specific examples
provide highly
effective illustrations
clearly supporting
critical self-reflection.
Specific examples
provide effective
illustrations that
support critical self-
reflection.
Specific examples
support critical self-
reflection.
Examples illustrate
reflective comments.
Examples used to
illustrate reflective
comments may lack
specificity.
Examples are
missing,
inappropriate, or too
incomplete to assess
this criterion.
20
Explanation:
Information &
Organisation
Extremely well-
organised, highly
detailed/specific,
succinct account of
writing choices.
Well-organised,
specific, succinct
account of writing
choices.
Well-organised,
specific account of
writing choices.
Well-organised
account of writing
choices.
Poorly-organised
account of writing
choices.
Response is
inappropriate OR too
incomplete to assess
this criterion.
5
Overall: Grammar,
vocabulary, spelling,
formatting
Highly effective use of
sentence structure,
clear writing, and
vocabulary.
Formatted correctly,
and contains no
spelling or
punctuation errors.
Effective use of
sentence structure,
clear writing and
vocabulary. Mostly
formatted correctly or
contains only minor
spelling or
punctuation errors.
Effective use of
sentence structure
and clear writing.
Generally free of
grammar and
vocabulary errors.
Formatted with some
minor errors or
contains a few
obvious spelling or
punctuation problems.
Sentences are simple
and generally clear,
but may contain a few
vague or unnecessary
expressions.
Formatted with some
errors or contains a
few significant
spelling or
punctuation problems.
Comprehensible, but
contains significant
grammatical errors
and/or vague,
unnecessary
expressions. Not
formatted
appropriately or it
contains significant
spelling and
punctuation problems.
Hard to understand
due to significant
grammar and
vocabulary issues OR
the answer relies too
much on wording
from the Assignment
Instructions OR
the message is too
incomplete to assess
this criterion. Lack of
formatting impairs
comprehension, OR
contains many
significant spelling
and punctuation
problems[Consult
student services]
10
MGTS7610 Business Writing Portfolio Assignment Guide 8
LETTER
7 6 5 4 1-3 Incomplete
Marks (High Distinction) (Distinction) (Credit) (Pass) (Fail) 0%
85-100% 75-84% 65-74% 50-64% 1-49%
Letter: Purpose
Subject line and first
paragraph contain
highly effective
indications of both
topic and purpose.
Subject line and first
paragraph contain
indications of both
topic and purpose.
Subject line OR first
paragraph contain
indications of both
topic and purpose.
Subject line OR first
paragraph contain
indications of either
topic or purpose.
Subject line and first
paragraph contain no
clear indication of
topic or purpose.
Purpose of email is
unclear OR the
message is too
incomplete to assess
this criterion.
10
Letter: Structure
All structural elements
are correct, clearly
distinct, complete,
and in highly effective
order.
All structural elements
are correct, distinct,
complete and in
appropriate order.
All structural elements
are present. Some
minor elements may
be indistinct, or not in
appropriate order.
All structural elements
are present. Several
minor elements may
be indistinct,
incomplete, or not in
appropriate order.
One or more major
structural element is
incorrect, unclear,
incomplete, or not in
appropriate order.
Response is
inappropriate OR the
message is too
incomplete to assess
this criterion.
10
Letter: Information
Information is highly
appropriate, clear,
sufficient, concise and
cohesive.
Information is
appropriate, clear,
sufficient, concise and
cohesive.
Information is
appropriate, clear,
sufficient and
cohesive, but may not
be concise.
Information is
appropriate, but may
not be consistently
clear, sufficient or
cohesive.
Information is
appropriate but may
be unclear,
insuffiicent, or lack
cohesion.
Information is
inappropriate OR too
incomplete to assess
this criterion.
10
Letter: Tone
Tone is highly
appropriate,
professional, polite,
positive, and sincere.
Excellent use of
explicit and implicit
attitude.
Tone is mostly
appropriate,
professional, polite,
positive and sincere,
with some minor slips.
Effective use of
explicit and implicit
attitude.
Tone is mostly
appropriate. One or
two expressions may
be overly
formal/casual or
negative. Some
effective use of
explicit and implicit
attitude.
Tone is generally
appropriate. Some
expressions may be
overly formal/casual,
negative, and/or
defensive. Some use
of explicit and implicit
attitude.
Tone is inappropriate.
Many expressions are
not professional,
polite, positive or
sincere. Response
has significant issues
with attitude.
Tone is highly
inappropriate OR
message is too
incomplete to assess
this criterion.
15
Explanation: Critical
reflection
Rationale uses
course materials to
provide highly
insightful, clear,
specific and well-
reasoned
commentary,
displaying critical
reflection on and
awareness of
student’s own
communication
practices (including
use of AI, where
relevant).
Rationale uses
course materials to
provide clear, specific
and well-reasoned
commentary,
displaying critical
reflection on and
awareness of
student’s own
communication
practices (including
use of AI, where
relevant).
Rationale uses
course materials to
provide clear and
well-reasoned
commentary,
displaying critical
reflection on and
awareness of
student’s own
communication
practices (including
use of AI, where
relevant).
Rationale uses
course materials to
provide clear
commentary,
displaying critical
reflection on and
awareness of
student’s own
communication
practices (including
use of AI, where
relevant).
Rationale for writing
choices is unclear.
Rationale is too
incomplete or unclear
to assess this
criterion. NOTE:
Failure to include a
full transcript of all
AI interactions will
result in a grade of
zero for the entire
assignment, not just
this criterion.
20
MGTS7610 Business Writing Portfolio Assignment Guide 9
Explanation:
Examples
Specific examples
provide highly
effective illustrations
clearly supporting
critical self-reflection.
Specific examples
provide effective
illustrations that
support critical self-
reflection.
Specific examples
support critical self-
reflection.
Examples illustrate
reflective comments.
Examples used to
illustrate reflective
comments may lack
specificity.
Examples are
missing,
inappropriate, or too
incomplete to assess
this criterion.
20
Explanation:
Information &
Organisation
Extremely well-
organised, highly
detailed/specific,
succinct account of
writing choices.
Well-organised,
specific, succinct
account of writing
choices.
Well-organised,
specific account of
writing choices.
Well-organised
account of writing
choices.
Poorly-organised
account of writing
choices.
Response is
inappropriate OR too
incomplete to assess
this criterion.
5
Overall: Grammar,
vocabulary, spelling,
formatting
Highly effective use of
sentence structure,
clear writing, and
vocabulary.
Formatted correctly,
and contains no
spelling or
punctuation errors.
Effective use of
sentence structure,
clear writing and
vocabulary. Mostly
formatted correctly or
contains only minor
spelling or
punctuation errors.
Effective use of
sentence structure
and clear writing.
Generally free of
grammar and
vocabulary errors.
Formatted with some
minor errors or
contains a few
obvious spelling or
punctuation problems.
Sentences are simple
and generally clear,
but may contain a few
vague or unnecessary
expressions.
Formatted with some
errors or contains a
few significant
spelling or
punctuation problems.
Comprehensible, but
contains significant
grammatical errors
and/or vague,
unnecessary
expressions. Not
formatted
appropriately or it
contains significant
spelling and
punctuation problems.
Hard to understand
due to significant
grammar and
vocabulary issues OR
the answer relies too
much on wording
from the Assignment
Instructions OR
the message is too
incomplete to assess
this criterion. Lack of
formatting impairs
comprehension, OR
contains many
significant spelling
and punctuation
problems[Consult
student services]
10
MGTS7610 Business Writing Portfolio Assignment Guide 10
MEDIA RELEASE
7 6 5 4 1-Mar Incomplete
Marks (High Distinction) (Distinction) (Credit) (Pass) (Fail) 0%
85-100% 75-84% 65-74% 50-64% 1-49%
Media release:
Purpose
Headline and first
paragraph present
key information using
highly effective
wording.
Headline and first
paragraph contain
key information and
grab attention.
First paragraph
contains key
information, but
headline may not
grab attention.
First paragraph
contains key
information but
headline may be
unclear.
First paragraph lacks
key information.
Headline may be
unclear.
Response is
inappropriate OR too
incomplete to assess
this criterion.
10
Media release:
Structure
All structural elements
are correct, clearly
distinct, complete,
and in highly effective
order.
All structural elements
are correct, distinct,
complete and in
appropriate order.
All structural elements
are present. Some
minor elements may
be indistinct, or not in
appropriate order.
All structural elements
are present. Several
minor elements may
be indistinct,
incomplete, or not in
appropriate order.
One or more major
structural element is
incorrect, unclear,
incomplete, or not in
appropriate order.
Response is
inappropriate OR the
message is too
incomplete to assess
this criterion.
10
Media release:
Information
Information is highly
appropriate, clear,
sufficient, concise and
cohesive.
Information is
appropriate, clear,
sufficient, concise and
cohesive.
Information is
appropriate, clear,
sufficient and
cohesive, but may not
be concise.
Information is
appropriate, but may
not be consistently
clear, sufficient or
cohesive.
Information is
appropriate but may
be unclear,
insuffiicent, or lack
cohesion.
Information is
inappropriate OR too
incomplete to assess
this criterion.
10
Media release:
Journalistic writing
Journalistic
perspective
maintained
throughout. Highly
persuasive comments
included as quoted
speech, using
appropriate reporting
style. Excellent use of
explicit and implicit
attitude.
Journalistic
perspective
maintained
throughout.
Persuasive comments
included as quoted
speech, using
appropriate reporting
style. Effective use of
explicit and implicit
attitude.
May be some minor
slips in journalistic
perspective. Quoted
speech uses
appropriate reporting
style, but may not be
persuasive. Some
effective use of
explicit and implicit
attitude.
May be some slips in
journalistic
perspective. Quoted
speech may not be
persuasive and/or use
appropriate reporting
style. Some use of
explicit and implicit
attitude.
Response has
significant issues with
journalistic
perspective/tone
and/or quoted
speech.
Response is
inappropriate OR too
incomplete to assess
this criterion.
15
MGTS7610 Business Writing Portfolio Assignment Guide 11
Explanation: Critical
reflection
Rationale uses
course materials to
provide highly
insightful, clear,
specific and well-
reasoned
commentary,
displaying critical
reflection on and
awareness of
student’s own
communication
practices (including
use of AI, where
relevant).
Rationale uses
course materials to
provide clear, specific
and well-reasoned
commentary,
displaying critical
reflection on and
awareness of
student’s own
communication
practices (including
use of AI, where
relevant).
Rationale uses
course materials to
provide clear and
well-reasoned
commentary,
displaying critical
reflection on and
awareness of
student’s own
communication
practices (including
use of AI, where
relevant).
Rationale uses
course materials to
provide clear
commentary,
displaying critical
reflection on and
awareness of
student’s own
communication
practices (including
use of AI, where
relevant).
Rationale for writing
choices is unclear.
Rationale is too
incomplete or unclear
to assess this
criterion. NOTE:
Failure to include a
full transcript of all
AI interactions will
result in a grade of
zero for the entire
assignment, not just
this criterion.
20
Explanation:
Examples
Specific examples
provide highly
effective illustrations
clearly supporting
critical self-reflection.
Specific examples
provide effective
illustrations that
support critical self-
reflection.
Specific examples
support critical self-
reflection.
Examples illustrate
reflective comments.
Examples used to
illustrate reflective
comments may lack
specificity.
Examples are
missing,
inappropriate, or too
incomplete to assess
this criterion.
20
Explanation:
Information &
Organisation
Extremely well-
organised, highly
detailed/specific,
succinct account of
writing choices.
Well-organised,
specific, succinct
account of writing
choices.
Well-organised,
specific account of
writing choices.
Well-organised
account of writing
choices.
Poorly-organised
account of writing
choices.
Response is
inappropriate OR too
incomplete to assess
this criterion.
5
Overall: Grammar,
vocabulary, spelling,
formatting
Highly effective use of
sentence structure,
clear writing, and
vocabulary.
Formatted correctly,
and contains no
spelling or
punctuation errors.
Effective use of
sentence structure,
clear writing and
vocabulary. Mostly
formatted correctly or
contains only minor
spelling or
punctuation errors.
Effective use of
sentence structure
and clear writing.
Generally free of
grammar and
vocabulary errors.
Formatted with some
minor errors or
contains a few
obvious spelling or
punctuation problems.
Sentences are simple
and generally clear,
but may contain a few
vague or unnecessary
expressions.
Formatted with some
errors or contains a
few significant
spelling or
punctuation problems.
Comprehensible, but
contains significant
grammatical errors
and/or vague,
unnecessary
expressions. Not
formatted
appropriately or it
contains significant
spelling and
punctuation problems.
Hard to understand
due to significant
grammar and
vocabulary issues OR
the answer relies too
much on wording
from the Assignment
Instructions OR
the message is too
incomplete to assess
this criterion. Lack of
formatting impairs
comprehension, OR
contains many
significant spelling
and punctuation
problems[Consult
student services]
10
100
MGTS7610 Management Communication (S1, 2024)
Assessment task 1: Business writing portfolio
1. When is this task due?
This task is due by 4pm (Brisbane time) on
Thursday, 28 March 2024.
• Late submissions will receive a 10%
penalty per day.
• IT problems are NOT an acceptable
reason for submitting work late.
• To avoid late penalties, don’t wait until
the last minute to submit your work.
• Your work will not be graded if it is more
than 7 days late.
2. What should I do if I need an extension?
• If you can’t submit your work on time
because you are sick (or have another
acceptable reason), you may request an
“extension.” Extensions give you a new
due date, so you can submit work late
without getting a late penalty.
• If you need an extension, you MUST
apply online BEFORE the due date.
• All decisions about assignment
extensions are made by the UQ Business
School Examinations team. UQ Course
staff CANNOT grant extensions.
• Do NOT ask the Course Coordinator
or your tutor for an extension.
3. How much does this task contribute to my
final grade?
This task is worth 40% of your final grade.
• All-staff Email = 12%
• Formal Business Letter = 13%
• Media release = 15%
4. How will this task be graded?
• The Grading Rubrics for each part of this
assessment task are included at the end
of this document.
• Read the Grading Rubric carefully, and
make sure you understand what is
required.
5. Can I use ChatGPT or other AI?
• You MAY use generative AI technologies
when creating each document.
• However, you MUST
o include a full transcript of all of your
interactions with AI (for every part of
the assignment)
o reference and critically evaluate the
AI contribution.
• Failure to include a full transcript of all
of your interactions with AI will result
in a grade of zero for the entire
assignment.
• Failure to reference AI use may
constitute student misconduct under
UQ’s Student Code of Conduct.
6. What do I have to do?
Imagine you are the Communications Director
for a (fictional) casual dining restaurant chain
called Charr’d. Your job is to communicate on
behalf of the Executive Director of Charr’d, in
response to three separate situations. (see
#9-11 below)
• Do NOT change the assignment. Papers
that don’t address the situations in these
instructions will not be graded.
Submit the following three (3) documents,
including an explanation of your writing
choices for each document:
• All-staff Email (see “10. All-staff Email”
below)
• Formal Business Letter (see “11. Letter”
below)
• Media release (see 12. Media release”
below)
MGTS7610 Business Writing Portfolio Assignment Guide 2
7. How do I format this assignment?
Create a single pdf document including
ALL of the following documents, in this
order:
• MGTS7610 A1 cover page (see
Blackboard)
• All-staff Email – your email + a critical
reflection on your writing choices
• Formal Letter – your letter + a critical
reflection on your writing choices
• Media release – your media release + a
critical reflection on your writing
choices
• A reference list – include ALL of the
information sources you used to write all
three documents
• If you used AI – you MUST include an
Appendix showing ALL prompts and
AI-generated responses used to
prepare the above documents.
Formatting requirements:
• Use 11pt Calibri font
• Use single line-spacing for your formal
business letter.
• Use 1.5 line-spacing for your email,
media release, and the explanations of
your writing choices.
• Use “normal” margins (choose “normal”
in Microsoft Word – this is the default for
new documents)
• Use clear spacing between paragraphs.
• Start a new page for each document
(using a page break is ideal)
• Your email, letter and media release
should each be approximately 1 page.
• Each explanation of your writing choices
should be maximum 1 page. [see “13.
Critical Reflection” below]
• The Reference List should use APA 7th
style.
• The Appendix containing the full
transcript of all AI-prompts and
responses can be any length.
8. How do I submit this assignment?
• Go to the MGTS7610 Blackboard site
and click “Assessment” in the left‐hand
menu.
• Go to the folder for “Assessment 1 –
Business Writing Mini-Portfolio”.
• Inside this folder, you will find a Turnitin
submission link – Click “View/Complete”.
• Follow these instructions to upload your
assignment, check it has been uploaded
correctly, and download your digital
receipt.
9. Where can I find answers to my questions
about this task?
• Participating actively in every tutorial is the
best way to prepare for assessment tasks in
this course.
• Ask your tutor questions during class.
• Search the Ed Discussion Board for answers
to Frequently Asked Questions (FAQs).
• If your question hasn’t already been
answered, post it to the Ed Discussion Board.
Use a clear subject line to help your
classmates find answers to their own
questions.
• Do NOT email general assignment-related
questions. Use the Ed Discussion Board,
so that other students can see the answer.
MGTS7610 Business Writing Portfolio Assignment Guide 3
10. All staff email – approximately one page
(150–200 words)
Write an email to all Charr’d staff (copy in the
CEO separately), reminding them about how to
manage workplace safety risks and hazards. You
can find information about workplace safety risks
and hazards in the food retail industry in this
report: Managing Health and Safety in Food
Retail.
Because this email is going to everyone in the
company (CEO, middle managers, and frontline
workers), you should provide enough detail to
help staff who are working in a variety of
situations (e.g., offices and restaurants).
NOTES:
• Follow the business email format outlined in
Shirley Taylor’s 2012 Model Business Letters,
Emails and other Business Documents.
• Use these email addresses:
o for all staff: allstaff@charred.com.au
o for the CEO: ceo@charred.com.au
• You may invent any other necessary
information.
• Do NOT copy wording directly from the
Assignment Instructions or any other
source. Acknowledge ALL of your information
sources in a single “Reference List” at the end
of your submission.
11. Letter – approximately one page (200–250
words)
On behalf of your CEO, write a formal complaint
letter to the CEO of one of your supplier
companies, “Letus.”
Letus supplies fresh leafy green vegetables (e.g.,
lettuce, spinach) to Charr’d, which are used on a
wide range of burgers. However, the quality of
their products has declined in recent months while
costs have gone up. You can find information
about managing relationships with suppliers here.
NOTES:
• Follow the business letter format outlined in
Shirley Taylor’s 2012 Model Business Letters,
Emails and other Business Documents.
o Summarize the background to your
company’s complaint.
o Politely propose a fair and mutually
agreeable solution.
o Maintain a positive relationship
between Charr’d and Letus.
• Use the assignment due date as the date of
your letter.
• Use these contact details for the two CEOs:
Ms Yiqiong Wong
Chief Executive
Officer
Charr’d
63 Adelaide Street
Brisbane QLD 4000
ceo@charred.com.au
Mr Tommy McLean
Chief Executive
Officer
Letus
63 Adelaide Street
Brisbane QLD 4000
ceo@letus.com.au
• You may invent any other necessary
information.
• Do NOT copy wording directly from the
Assignment Instructions or any other
source. Acknowledge ALL of your information
sources in a single “Reference List” at the end
of your submission.
MGTS7610 Business Writing Portfolio Assignment Guide 4
12. Media release – approximately one page
(300–350 words)
Charr’d is collaborating with 2023 Australian of the
Year, Taryn Brumfitt, to release a new line of
healthy “Brumfitt Burgers.”
You need to prepare a “new product” media
release that could be published (without
alteration) on both the Charr’d website and by a
lifestyle magazine.
NOTES:
• Follow the Media Release format taught in
Week 4.
• Your media release should NOT sound like
an advertisement.
• Include at least one quotation from the
Charr’d CEO, expressing excitement about
the partnership with Ms Brumfitt AND/OR
describing the new product line.
• Include at least one quotation from Ms
Brumfitt, explaining why she is happy to be
part of this collaboration.
• You may invent any other necessary
information.
• Do NOT copy wording directly from the
Assignment Instructions or any other
source. Acknowledge ALL of your information
sources in a single “Reference List” at the end
of your submission.
13. Critical Reflection – approximately one
page for each reflection (300–350 words)
To become an effective communicator, you need
to think critically about your own writing and
understand how your audience is likely to react to
it. Small details – such as the order in which you
present information and which verbs you choose –
can make a lot of difference.
This part of the assessment task asks you to think
critically about the letter, email and media release
you have written and to explain the writing choices
you made when preparing them.
NOTES:
• Name and briefly describe the genre you are
explaining, including its basic structure and
characteristic linguistic features.
• Refer to specific words, phrases and
sentences within your own documents, to
illustrate where/how your work follows the
expected structure and uses the expected
linguistic features of this genre.
• Do NOT focus on the subject matter of your
letter, email or media release. Instead, focus
on how you structured these documents and
your writing techniques / decisions.
• Do NOT use bullet points. Use what you
have learned about sentence structure and
clear writing (Week 3) to write in complete
sentences and paragraphs.
• Use the first-person pronoun (“I”) with active
verbs, e.g.,
— I began my email with … because…
— I wanted my audience to … So, I
chose the words ….
— I used the online Merriam-Webster
dictionary to check the spelling of …
The advantages of this tool are…
The disadvantages are …
— I altered the media release generated
by ChatGPT by … because …
OPTIONAL:
• You may use some of the following reflection
questions to help formulate your explanation.
MGTS7610 Business Writing Portfolio Assignment Guide 5
— What “moves” are made in this
document? In which order? Why?
— How did I want my audience to
respond to this document? Which
elements of my writing are designed
prompt that response? How effective
do I think this document would be if it
were used in “real life”? Why?
— What kind of tone does this document
have? Which specific words / phrases
did I use to achieve that tone? Why?
— What kind of persuasive language did
I use in this document? Where? Why
did I choose those specific words /
phrases?
— What clear writing strategies did I use
in this paper? How effective are they?
How might I improve the clarity of my
writing?
• Decide on the most appropriate order for
presenting the information in your Critical
Reflection.
• Do NOT copy wording directly from the
Assignment Instructions or any other
source. Acknowledge ALL of your
information sources in a single “Reference
List” at the end of your submission.
MGTS7610 Business Writing Portfolio Assignment Guide 6
7 6 5 4 1-3 Incomplete
Marks (High Distinction) (Distinction) (Credit) (Pass) (Fail) 0%
85-100% 75-84% 65-74% 50-64% 1-49%
Email: Purpose
Subject line and first
paragraph contain
highly effective
indications of both
topic and purpose.
Subject line and first
paragraph contain
indications of both
topic and purpose.
Subject line OR first
paragraph contain
indications of both
topic and purpose.
Subject line OR first
paragraph contain
indications of either
topic or purpose.
Subject line and first
paragraph contain no
clear indication of
topic or purpose.
Purpose of email is
unclear OR the
message is too
incomplete to assess
this criterion.
10
Email: Structure
All structural elements
are correct, clearly
distinct, complete,
and in highly effective
order.
All structural elements
are correct, distinct,
complete and in
appropriate order.
All structural elements
are present. Some
minor elements may
be indistinct, or not in
appropriate order.
All structural elements
are present. Several
minor elements may
be indistinct,
incomplete, or not in
appropriate order.
One or more major
structural element is
incorrect, unclear,
incomplete, or not in
appropriate order.
Response is
inappropriate OR the
message is too
incomplete to assess
this criterion.
10
Email: Information
Information is highly
appropriate, clear,
sufficient, concise and
cohesive.
Information is
appropriate, clear,
sufficient, concise and
cohesive.
Information is
appropriate, clear,
sufficient and
cohesive, but may not
be concise.
Information is
appropriate, but may
not be consistently
clear, sufficient or
cohesive.
Information is
appropriate but may
be unclear,
insuffiicent, or lack
cohesion.
Information is
inappropriate OR too
incomplete to assess
this criterion.
10
Email: Tone
Tone is highly
appropriate,
professional, polite,
positive, and sincere.
Excellent use of
explicit and implicit
attitude.
Tone is mostly
appropriate,
professional, polite,
positive and sincere,
with some minor slips.
Effective use of
explicit and implicit
attitude.
Tone is mostly
appropriate. One or
two expressions may
be overly
formal/casual or
negative. Some
effective use of
explicit and implicit
attitude.
Tone is generally
appropriate. Some
expressions may be
overly formal/casual,
negative, and/or
defensive. Some use
of explicit and implicit
attitude.
Tone is inappropriate.
Many expressions are
not professional,
polite, positive or
sincere. Response
has significant issues
with attitude.
Tone is highly
inappropriate OR
message is too
incomplete to assess
this criterion.
15
Explanation: Critical
reflection
Rationale uses
course materials to
provide highly
insightful, clear,
specific and well-
reasoned
commentary,
displaying critical
reflection on and
awareness of
student’s own
communication
practices (including
use of AI, where
relevant).
Rationale uses
course materials to
provide clear, specific
and well-reasoned
commentary,
displaying critical
reflection on and
awareness of
student’s own
communication
practices (including
use of AI, where
relevant).
Rationale uses
course materials to
provide clear and
well-reasoned
commentary,
displaying critical
reflection on and
awareness of
student’s own
communication
practices (including
use of AI, where
relevant).
Rationale uses
course materials to
provide clear
commentary,
displaying critical
reflection on and
awareness of
student’s own
communication
practices (including
use of AI, where
relevant).
Rationale for writing
choices is unclear.
Rationale is too
incomplete or unclear
to assess this
criterion. NOTE:
Failure to include a
full transcript of all
AI interactions will
result in a grade of
zero for the entire
assignment, not just
this criterion.
20
MGTS7610 Business Writing Portfolio Assignment Guide 7
Explanation:
Examples
Specific examples
provide highly
effective illustrations
clearly supporting
critical self-reflection.
Specific examples
provide effective
illustrations that
support critical self-
reflection.
Specific examples
support critical self-
reflection.
Examples illustrate
reflective comments.
Examples used to
illustrate reflective
comments may lack
specificity.
Examples are
missing,
inappropriate, or too
incomplete to assess
this criterion.
20
Explanation:
Information &
Organisation
Extremely well-
organised, highly
detailed/specific,
succinct account of
writing choices.
Well-organised,
specific, succinct
account of writing
choices.
Well-organised,
specific account of
writing choices.
Well-organised
account of writing
choices.
Poorly-organised
account of writing
choices.
Response is
inappropriate OR too
incomplete to assess
this criterion.
5
Overall: Grammar,
vocabulary, spelling,
formatting
Highly effective use of
sentence structure,
clear writing, and
vocabulary.
Formatted correctly,
and contains no
spelling or
punctuation errors.
Effective use of
sentence structure,
clear writing and
vocabulary. Mostly
formatted correctly or
contains only minor
spelling or
punctuation errors.
Effective use of
sentence structure
and clear writing.
Generally free of
grammar and
vocabulary errors.
Formatted with some
minor errors or
contains a few
obvious spelling or
punctuation problems.
Sentences are simple
and generally clear,
but may contain a few
vague or unnecessary
expressions.
Formatted with some
errors or contains a
few significant
spelling or
punctuation problems.
Comprehensible, but
contains significant
grammatical errors
and/or vague,
unnecessary
expressions. Not
formatted
appropriately or it
contains significant
spelling and
punctuation problems.
Hard to understand
due to significant
grammar and
vocabulary issues OR
the answer relies too
much on wording
from the Assignment
Instructions OR
the message is too
incomplete to assess
this criterion. Lack of
formatting impairs
comprehension, OR
contains many
significant spelling
and punctuation
problems[Consult
student services]
10
MGTS7610 Business Writing Portfolio Assignment Guide 8
LETTER
7 6 5 4 1-3 Incomplete
Marks (High Distinction) (Distinction) (Credit) (Pass) (Fail) 0%
85-100% 75-84% 65-74% 50-64% 1-49%
Letter: Purpose
Subject line and first
paragraph contain
highly effective
indications of both
topic and purpose.
Subject line and first
paragraph contain
indications of both
topic and purpose.
Subject line OR first
paragraph contain
indications of both
topic and purpose.
Subject line OR first
paragraph contain
indications of either
topic or purpose.
Subject line and first
paragraph contain no
clear indication of
topic or purpose.
Purpose of email is
unclear OR the
message is too
incomplete to assess
this criterion.
10
Letter: Structure
All structural elements
are correct, clearly
distinct, complete,
and in highly effective
order.
All structural elements
are correct, distinct,
complete and in
appropriate order.
All structural elements
are present. Some
minor elements may
be indistinct, or not in
appropriate order.
All structural elements
are present. Several
minor elements may
be indistinct,
incomplete, or not in
appropriate order.
One or more major
structural element is
incorrect, unclear,
incomplete, or not in
appropriate order.
Response is
inappropriate OR the
message is too
incomplete to assess
this criterion.
10
Letter: Information
Information is highly
appropriate, clear,
sufficient, concise and
cohesive.
Information is
appropriate, clear,
sufficient, concise and
cohesive.
Information is
appropriate, clear,
sufficient and
cohesive, but may not
be concise.
Information is
appropriate, but may
not be consistently
clear, sufficient or
cohesive.
Information is
appropriate but may
be unclear,
insuffiicent, or lack
cohesion.
Information is
inappropriate OR too
incomplete to assess
this criterion.
10
Letter: Tone
Tone is highly
appropriate,
professional, polite,
positive, and sincere.
Excellent use of
explicit and implicit
attitude.
Tone is mostly
appropriate,
professional, polite,
positive and sincere,
with some minor slips.
Effective use of
explicit and implicit
attitude.
Tone is mostly
appropriate. One or
two expressions may
be overly
formal/casual or
negative. Some
effective use of
explicit and implicit
attitude.
Tone is generally
appropriate. Some
expressions may be
overly formal/casual,
negative, and/or
defensive. Some use
of explicit and implicit
attitude.
Tone is inappropriate.
Many expressions are
not professional,
polite, positive or
sincere. Response
has significant issues
with attitude.
Tone is highly
inappropriate OR
message is too
incomplete to assess
this criterion.
15
Explanation: Critical
reflection
Rationale uses
course materials to
provide highly
insightful, clear,
specific and well-
reasoned
commentary,
displaying critical
reflection on and
awareness of
student’s own
communication
practices (including
use of AI, where
relevant).
Rationale uses
course materials to
provide clear, specific
and well-reasoned
commentary,
displaying critical
reflection on and
awareness of
student’s own
communication
practices (including
use of AI, where
relevant).
Rationale uses
course materials to
provide clear and
well-reasoned
commentary,
displaying critical
reflection on and
awareness of
student’s own
communication
practices (including
use of AI, where
relevant).
Rationale uses
course materials to
provide clear
commentary,
displaying critical
reflection on and
awareness of
student’s own
communication
practices (including
use of AI, where
relevant).
Rationale for writing
choices is unclear.
Rationale is too
incomplete or unclear
to assess this
criterion. NOTE:
Failure to include a
full transcript of all
AI interactions will
result in a grade of
zero for the entire
assignment, not just
this criterion.
20
MGTS7610 Business Writing Portfolio Assignment Guide 9
Explanation:
Examples
Specific examples
provide highly
effective illustrations
clearly supporting
critical self-reflection.
Specific examples
provide effective
illustrations that
support critical self-
reflection.
Specific examples
support critical self-
reflection.
Examples illustrate
reflective comments.
Examples used to
illustrate reflective
comments may lack
specificity.
Examples are
missing,
inappropriate, or too
incomplete to assess
this criterion.
20
Explanation:
Information &
Organisation
Extremely well-
organised, highly
detailed/specific,
succinct account of
writing choices.
Well-organised,
specific, succinct
account of writing
choices.
Well-organised,
specific account of
writing choices.
Well-organised
account of writing
choices.
Poorly-organised
account of writing
choices.
Response is
inappropriate OR too
incomplete to assess
this criterion.
5
Overall: Grammar,
vocabulary, spelling,
formatting
Highly effective use of
sentence structure,
clear writing, and
vocabulary.
Formatted correctly,
and contains no
spelling or
punctuation errors.
Effective use of
sentence structure,
clear writing and
vocabulary. Mostly
formatted correctly or
contains only minor
spelling or
punctuation errors.
Effective use of
sentence structure
and clear writing.
Generally free of
grammar and
vocabulary errors.
Formatted with some
minor errors or
contains a few
obvious spelling or
punctuation problems.
Sentences are simple
and generally clear,
but may contain a few
vague or unnecessary
expressions.
Formatted with some
errors or contains a
few significant
spelling or
punctuation problems.
Comprehensible, but
contains significant
grammatical errors
and/or vague,
unnecessary
expressions. Not
formatted
appropriately or it
contains significant
spelling and
punctuation problems.
Hard to understand
due to significant
grammar and
vocabulary issues OR
the answer relies too
much on wording
from the Assignment
Instructions OR
the message is too
incomplete to assess
this criterion. Lack of
formatting impairs
comprehension, OR
contains many
significant spelling
and punctuation
problems[Consult
student services]
10
MGTS7610 Business Writing Portfolio Assignment Guide 10
MEDIA RELEASE
7 6 5 4 1-Mar Incomplete
Marks (High Distinction) (Distinction) (Credit) (Pass) (Fail) 0%
85-100% 75-84% 65-74% 50-64% 1-49%
Media release:
Purpose
Headline and first
paragraph present
key information using
highly effective
wording.
Headline and first
paragraph contain
key information and
grab attention.
First paragraph
contains key
information, but
headline may not
grab attention.
First paragraph
contains key
information but
headline may be
unclear.
First paragraph lacks
key information.
Headline may be
unclear.
Response is
inappropriate OR too
incomplete to assess
this criterion.
10
Media release:
Structure
All structural elements
are correct, clearly
distinct, complete,
and in highly effective
order.
All structural elements
are correct, distinct,
complete and in
appropriate order.
All structural elements
are present. Some
minor elements may
be indistinct, or not in
appropriate order.
All structural elements
are present. Several
minor elements may
be indistinct,
incomplete, or not in
appropriate order.
One or more major
structural element is
incorrect, unclear,
incomplete, or not in
appropriate order.
Response is
inappropriate OR the
message is too
incomplete to assess
this criterion.
10
Media release:
Information
Information is highly
appropriate, clear,
sufficient, concise and
cohesive.
Information is
appropriate, clear,
sufficient, concise and
cohesive.
Information is
appropriate, clear,
sufficient and
cohesive, but may not
be concise.
Information is
appropriate, but may
not be consistently
clear, sufficient or
cohesive.
Information is
appropriate but may
be unclear,
insuffiicent, or lack
cohesion.
Information is
inappropriate OR too
incomplete to assess
this criterion.
10
Media release:
Journalistic writing
Journalistic
perspective
maintained
throughout. Highly
persuasive comments
included as quoted
speech, using
appropriate reporting
style. Excellent use of
explicit and implicit
attitude.
Journalistic
perspective
maintained
throughout.
Persuasive comments
included as quoted
speech, using
appropriate reporting
style. Effective use of
explicit and implicit
attitude.
May be some minor
slips in journalistic
perspective. Quoted
speech uses
appropriate reporting
style, but may not be
persuasive. Some
effective use of
explicit and implicit
attitude.
May be some slips in
journalistic
perspective. Quoted
speech may not be
persuasive and/or use
appropriate reporting
style. Some use of
explicit and implicit
attitude.
Response has
significant issues with
journalistic
perspective/tone
and/or quoted
speech.
Response is
inappropriate OR too
incomplete to assess
this criterion.
15
MGTS7610 Business Writing Portfolio Assignment Guide 11
Explanation: Critical
reflection
Rationale uses
course materials to
provide highly
insightful, clear,
specific and well-
reasoned
commentary,
displaying critical
reflection on and
awareness of
student’s own
communication
practices (including
use of AI, where
relevant).
Rationale uses
course materials to
provide clear, specific
and well-reasoned
commentary,
displaying critical
reflection on and
awareness of
student’s own
communication
practices (including
use of AI, where
relevant).
Rationale uses
course materials to
provide clear and
well-reasoned
commentary,
displaying critical
reflection on and
awareness of
student’s own
communication
practices (including
use of AI, where
relevant).
Rationale uses
course materials to
provide clear
commentary,
displaying critical
reflection on and
awareness of
student’s own
communication
practices (including
use of AI, where
relevant).
Rationale for writing
choices is unclear.
Rationale is too
incomplete or unclear
to assess this
criterion. NOTE:
Failure to include a
full transcript of all
AI interactions will
result in a grade of
zero for the entire
assignment, not just
this criterion.
20
Explanation:
Examples
Specific examples
provide highly
effective illustrations
clearly supporting
critical self-reflection.
Specific examples
provide effective
illustrations that
support critical self-
reflection.
Specific examples
support critical self-
reflection.
Examples illustrate
reflective comments.
Examples used to
illustrate reflective
comments may lack
specificity.
Examples are
missing,
inappropriate, or too
incomplete to assess
this criterion.
20
Explanation:
Information &
Organisation
Extremely well-
organised, highly
detailed/specific,
succinct account of
writing choices.
Well-organised,
specific, succinct
account of writing
choices.
Well-organised,
specific account of
writing choices.
Well-organised
account of writing
choices.
Poorly-organised
account of writing
choices.
Response is
inappropriate OR too
incomplete to assess
this criterion.
5
Overall: Grammar,
vocabulary, spelling,
formatting
Highly effective use of
sentence structure,
clear writing, and
vocabulary.
Formatted correctly,
and contains no
spelling or
punctuation errors.
Effective use of
sentence structure,
clear writing and
vocabulary. Mostly
formatted correctly or
contains only minor
spelling or
punctuation errors.
Effective use of
sentence structure
and clear writing.
Generally free of
grammar and
vocabulary errors.
Formatted with some
minor errors or
contains a few
obvious spelling or
punctuation problems.
Sentences are simple
and generally clear,
but may contain a few
vague or unnecessary
expressions.
Formatted with some
errors or contains a
few significant
spelling or
punctuation problems.
Comprehensible, but
contains significant
grammatical errors
and/or vague,
unnecessary
expressions. Not
formatted
appropriately or it
contains significant
spelling and
punctuation problems.
Hard to understand
due to significant
grammar and
vocabulary issues OR
the answer relies too
much on wording
from the Assignment
Instructions OR
the message is too
incomplete to assess
this criterion. Lack of
formatting impairs
comprehension, OR
contains many
significant spelling
and punctuation
problems[Consult
student services]
10
100
