TOUR1000 2024 S1 Assessment 1b Rubric.docx
CRITERIA High Distinction Distinction Credit Pass Marginal Fail Fail Low Fail
Market segment and
destination criteria (5%)
You adhered fully to the
market segment and
destination criteria allocated
in tutorial, and refined the
market segment in a highly
suitable manner.
You adhered fully to the
market segment and
destination criteria allocated
in tutorial, and attempted to
refine the market segment
with some success.
You adhered fully to the
market segment and
destination criteria allocated
in tutorial.
You adhered generally to the
market segment and
destination criteria allocated
in tutorial, with minor
deviations from the
allocated criteria that had
limited relevance.
You adhered generally to the
market segment and
destination criteria allocated
in tutorial, making multiple
changes to the allocated
criteria that had limited
relevance.
You adhered to some of the
market segment and
destination criteria allocated
in tutorial, but changed a
significant portion of the
allocated criteria with
limited relevance.
You did not adhere to the
market segment and
destination criteria allocated
in tutorial.
Suitability analysis (30%)
You have provided a strongly
justified suitability analysis
based on extensive research
of your target segment and
supported by at least five
highly relevant peer
reviewed academic research
journal articles.
You have provided justified
suitability analysis based on
sound research of your
target segment and
supported by at least four
highly relevant peer
reviewed academic research
journal articles.
You have provided
reasonably justified
suitability analysis based on
some research of your target
segment and supported by
at least three mostly
relevant peer reviewed
academic research journal
articles.
You have provided a
suitability analysis based on
research of your target
segment and supported by
at least three relevant peer
reviewed academic research
journal articles.
You have attempted a
suitability analysis based on
research supported by peer
reviewed academic research
journal articles but lack
consistency or justification in
your analysis.
It is not evident that you
have undertaken research
supported by academic
research journal articles for
your attempted analysis.
Your suitability analysis was
unsuitable for the topic or
not included in the
submission.
Supported suggested
improvements (30%)
You have recommended a
comprehensive and
convincing set of
improvements supported by
your suitability analysis.
You have recommended a
convincing set of
improvements supported by
your suitability analysis.
You have recommended a
mostly convincing set of
improvements supported by
your suitability analysis,
though a few suggestions
could have been
strengthened.
You have recommended a
somewhat convincing set of
improvements supported by
your suitability analysis,
though most of your
suggestions could have been
strengthened with clearer
explanation.
You have recommended a
set of improvements that is
not always clearly supported
by your suitability analysis.
You have recommended a
set of improvements that is
not clearly supported by
your suitability analysis.
You have recommended a
set of improvements that is
unsupported by your
suitability analysis or you
have not recommended any
improvements.
Incorporation of
improvements into plan
(15%)
You have fully incorporated
your recommended
improvements into your plan
seamlessly.
You have mostly
incorporated your
recommended
improvements into your plan
suitably.
You have mostly
incorporated your
recommended
improvements into your
plan, but the elements could
have been better situated.
You have incorporated some
of your recommended
improvements into your
plan, but these were not
always relevant.
You have incorporated
changes into your plan, but
these were not always
related to your previously
suggested improvements.
You have incorporated
changes into your plan, but
these were not related to
your previously suggested
improvements.
You have incorporated
changes that are irrelevant
to your plan.
OR
The changes you have
incorporated have not been
highlighted and therefore
cannot be identified and
graded.
Referencing (10%)
You have used APA 7th
referencing flawlessly in-text
and in your reference list.
You have used APA 7th
referencing in-text and in
your reference list, with one
or two minor mistakes.
You have used APA 7th
referencing in-text and in
your reference list, with
multiple minor mistakes.
You have used APA 7th
referencing in-text and in
your reference list, with a
few major mistakes.
You have used APA 7th
referencing in-text and in
your reference list, with
major mistakes.
Your use of referencing does
not follow APA 7th
guidelines.
Your reference list is not
included or consists of highly
inaccurate entries.
Language/Mechanics/Pro
fessionalism (10%)
The writing demonstrates
meticulous use of language
and a sophisticated
command of the vocabulary
suited to
the analysis and
recommendations required.
Expression is eloquent, with
no lapses in grammar
spelling or sentence
construction.
The writing demonstrates
precise use of language and
a well-developed knowledge
of the vocabulary suited to
the analysis and
recommendations required.
Expression is fluent, with no
lapses in grammar, spelling
or sentence construction.
The writing demonstrates
careful use of language and a
developed knowledge of the
vocabulary suited to the
analysis and
recommendations required.
Expression is clear, with no
significant lapses in
grammar, spelling or
sentence construction.
The writing demonstrates
clear use of language, and
an appropriate knowledge of
the vocabulary suited to the
analysis and
recommendations required.
Expression is readable, with
only minor lapses in
grammar, spelling and
sentence construction.
The writing demonstrates
mostly clear use of language,
and an initial
knowledge of the vocabulary
suited to the analysis and
recommendations required.
Expression is mostly
readable, with few
significant lapses in
grammar, spelling and
sentence construction.
The writing is not readily
comprehensible and does
not demonstrate knowledge
of the vocabulary suited to
the analysis and
recommendations required.
Expression is difficult to
read, with multiple
significant lapses in
grammar, spelling and
sentence construction.
The writing is
incomprehensible,
with inappropriate
vocabulary, and an
inadequate knowledge
of the English
language.