TOUR1000 2024 S1 Assessment 2 Rubric.docx
1
CRITERIA High Distinction Distinction Credit Pass Marginal Fail Fail Low Fail
Knowledge/topic fluency
(10%)
Your ideas were highly
organised, insightful and
compelling.
Your well-supported
content demonstrated
that you have considered
your topic deeply and
researched it broadly.
Your ideas were well-
organised and convincing.
Your well-informed
content demonstrated
that you have considered
your topic and researched
it carefully.
Your ideas were organised
and somewhat persuasive.
Your thoughtful content
demonstrated that you
have considered your
topic carefully
Your ideas were organised
and somewhat persuasive.
Your content
demonstrated that you
have considered your
topic carefully
Your ideas were unclear or
superficial. Your content
was undeveloped, and
demonstrated a lack of
consideration of the
chosen topic.
Your ideas were often
disorganised/erroneous.
Content was often not
suitable, and
demonstrated an
inadequate knowledge of
the chosen topic.
Your ideas and content
demonstrated no
evidence of understanding
of the topic.
Target market &
destination mix (20%)
You have provided a
comprehensive, clear &
engaging summary of the
selected target market
qualities and expectations,
a strategic destination mix
and clarified its unique
appeal to the market.
You have provided a
detailed and clear
summary of the selected
target market qualities
and expectations; and
identified relevant
destination mix and its
unique appeal to the
market.
You have provided a
detailed summary of most
aspects of the target
market and expectations
and identified some
unique appeal of the
destination mix.
You have provided a clear
summary of the target
market and their
expectations and
identified the appeal of
the destination mix.
Your understanding of
target market was not
always clear; your
destination mix
demonstrated limited
appeal.
Your target market and
destination mix was
unclear and/or
incoherent, with no
information on the appeal
of the destination mix.
You have not provided
insight into the target
market or destination mix
Competitiveness &
Research synthesis (20%)
Your work provided a
detailed, interesting and
accurate overview of your
destination and the
benefits of clarifying
destination
competitiveness.

Your presentation showed
evidence of extensive &
focused research & your
ability to skilfully
synthesise materials.
You used APA 7th
referencing flawlessly in
your reference list.
Your work provided a
detailed and accurate
overview of the
destination and the
benefits of understanding
destination
competitiveness.

Your presentation showed
evidence of research &
your ability to skilfully
synthesise materials.
You used APA 7th
referencing in your
reference list, with one or
two minor mistakes.
Your work provided an
accurate and satisfactory
overview of the
destination and the
benefits of understanding
destination
competitiveness.

Your presentation showed
evidence of research and
was generally well
synthesised.
You used APA 7th
referencing in your
reference list, with
multiple minor mistakes.
You have provided a brief,
yet adequate overview of
the destination and the
benefits of understanding
destination
competitiveness.

Your presentation showed
evidence of some research
& synthesis of materials.
You used APA 7th
referencing in your
reference list, with a few
major mistakes.
Your overview of the
destination and benefits
of understanding
destination
competitiveness was
unclear and/or irrelevant
to the task.

Your presentation showed
little evidence of research.
You used APA 7th
referencing in your
reference list, with
frequent and major
mistakes.
Your overview of the
destination and benefits
was unclear and irrelevant
to the task.

Your presentation showed
very little evidence of
research.
Your use of referencing
does not follow APA 7th
guidelines.
Your overview was
entirely incomprehensible
or absent.
Your presentation showed
no evidence of research.
Convincing pitch (20%)
Your pitch to the tourism
government body was
highly specific, with a clear
call-to-action and
demonstrated clear
understanding of how the
government body could
benefit from supporting
your destination.
Your pitch to the tourism
government body was
specific, with a clear call-
to-action.
Your pitch and call-to-
action were specific and
clear.
Your pitch and call-to-
action were acceptable
but would have benefited
from greater
detail/specificity.
Your pitch was vague,
with a weak call-to-action.
Your pitch and/or call-to-
action were unspecific.
The pitch and/or call-to-
action was missing.
Presentation style/Non-
verbal skills (10%)
Presentation style
demonstrated
sophisticated and polished
public speaking skills. Your
use of stance, gesture and
eye contact created a
genuine bond with the
audience. You made
Presentation style
demonstrated
professional and engaging
public speaking skills. Your
use of stance, gesture and
eye contact engaged the
audience. Presenter made
Presentation style
demonstrated effectives
public speaking skills. Your
use of stance, gesture and
eye contact encouraged
audience involvement.
Presentation style
demonstrated appropriate
public speaking skills, and
an awareness of the
importance of stance, eye
contact and/or gestures to
encourage audience
interest.
Presentation style
demonstrated
undeveloped public
speaking skills and
attempts to utilise stance,
eye contact and/or
gestures to engage the
audience.
Presentation style
demonstrated poor public
speaking skills. Little to no
use of stance, eye contact
or gesture to engage the
audience.
Presentation style
demonstrated no attempt
to engage the audience.
TOUR1000 2024 S1 Assessment 2 Rubric.docx
2
clever use of speaking
devices.
appropriate use of
speaking devices.
Delivery/verbal skills
(10%)
Delivery featured perfect
projection and naturally
well measured pace.
Cadence and volume were
used purposefully to
capture audience
attention and emphasised
key points. Your clever use
of tonal variance engaged
the audience.
Presentation was
delivered from memory,
with no reliance on notes.
Delivery featured highly
suitable projection and
well- measured pace.
Cadence and volume were
used effectively to place
emphasis on key points.
Your use of tonal variance
engaged the audience.
Presentation was
delivered partially from
memory, with minimal
reliance on notes.
Delivery featured suitable
projection and measured
pacing. Cadence and
volume were used well to
emphasise most key
points. Your use of tonal
variance attracted the
audience's interest most
of the time. Well-
organised notes.
Delivery featured a mostly
suitable level of projection
and pace. Cadence and
volume were sometimes
used for emphasis. Some
reliance on notes.
Delivery featured a level
of projection and pace
that is inconsistent and/or
inappropriate. Cadence
and volume were rarely
used for emphasis. Heavy
reliance on notes.
Projection was
insufficient, with the
result that some points
were unclear or inaudible.
Pace was way too fast for
audience comprehension
or way too slow for
audience engagement.
Little to no use of cadence
and tonal variance to
emphasise key points.
Reading from notes.
Delivery demonstrated no
attempt to engage the
audience.
Professionalism (10%)
Your presentation
demonstrated a
sophisticated
understanding of how
support materials are
used to stimulate
audience reception and
comprehension. Your
slides featured consistent
and appealing design, with
thought-provoking images
and audio- visual material.
No
spelling/grammatical
errors on slides.
Your presentation
demonstrated a highly
developed understanding
of how support materials
are used to stimulate
audience reception and
comprehension. Your
slides were consistently
designed with highly
suitable images and audio-
visual material. No
spelling/grammatical
errors on slides.
Your well-developed
support materials were
used to stimulate
audience reception and
comprehension. Slides
were consistently themed,
with suitable images and
audio- visual material. No
spelling/grammatical
errors on slides.
Your support materials
were used to aid audience
reception and
comprehension. Slides
were clearly formatted.
Minimal
spelling/grammatical
errors on slides.
Your support materials
were ineffectively used to
aid audience reception
and comprehension.
Slides were not clearly
formatted, with poor
quality images/too much
text.
Multiple
spelling/grammatical
errors.
Your superficial support
materials were not used
to aid audience reception
and comprehension.
Slides were
inappropriately formatted,
with unsuitable images
and text. Many
spelling/grammatical
errors on slides.
No support material
utilised.