MKT3SMK
A3: Strategic Marketing Video Presentation
Title: Simulation Reflection and Abridged Strategic Marketing Plan for MACPAC
Format: 10-minute Video Presentation recorded on Zoom.
Submission: Word document with URL link to Youtube. Link must have UNLISTED privacy
setting and function. Any video which cannot be viewed by markers will be considered late
and daily penalties will apply. Videos uploaded after submission time will also be considered
late.
Due Date: Monday 10th June via LMS
Weighting: 40% of your overall grade
Objective:
The goal of this assignment is to combine personal reflection on a strategic marketing
simulation with the creation of an abridged strategic marketing plan for the company
MACPAC in Australia. The presentation should demonstrate your ability to apply strategic
marketing theories and concepts in a practical context.
Assignment Structure:
Part 1: Personal Reflection (2 minutes)
Experience Reflection
• Share your personal experience during the strategic marketing simulation.
• Discuss key challenges faced and how they were addressed.
• Highlight significant moments and turning points.
Learning Outcomes
• Reflect on what you learned from the simulation.
• Explain how this experience has contributed to your understanding of strategic
marketing.
2
Part 2: Abridged Strategic Marketing Plan for MACPAC (8 minutes)
Strategic Analysis (e.g. 2 slides)
• Remote Environment Analysis: Examine macro-environmental factors affecting
MACPAC (e.g., PESTEL analysis).
• Near Environment Analysis: Analyse industry-specific factors and competitive
landscape (e.g., Porter’s Five Forces).
Target Market and Value Proposition (e.g. 3 slides)
• Target Market Description: Identify and describe the target market segment chosen
for MACPAC.
• Value Proposition: Explain the value proposition for the selected target market,
highlighting how it meets customer needs and differentiates from competitors.
Ansoff’s Product-Market Strategy (e.g. 3 slides)
• Chosen Strategy: Select one of Ansoff’s Product-Market strategies (Market
Penetration, Market Development, Product Development, Diversification).
• Justification and Explanation: Provide a thorough justification for the chosen strategy
and explain how it aligns with MACPAC’s goals and market conditions.
Strategy Implementation (1 or 2 slides)
• Resource Allocation: Outline the key resources (financial, human, technological)
required for implementation.
• Action Plan: Present a brief action plan with major steps and timelines for executing
the strategy.
Evaluation and Control (1or 2 slides)
Methods: Describe the methods and metrics you will use to evaluate and control the
strategy’s performance.
Adjustments: Explain how you will make adjustments based on performance data and
market feedback.
3
Presentation Guidelines:
Time Management: Ensure your presentation is exactly 10 minutes long. Practice to
maintain a clear and concise delivery.
Format: Videos must be recorded on Zoom, and uploaded to YouTube.
Visual Aids: Use clear and professional slides to support your presentation. Limit the total
number of slides.
Clarity and Engagement: Use clear language and aim to engage your audience. Visual aids
should enhance understanding.
Appearance: You must appear in the entire presentation in the corner, or full slide.
Professionalism: Present in a professional manner, appropriate for a business audience.
Referencing: APA7. In-text referencing on the slides, and a reference list on the final slide.
Assessment Criteria: Rubric on LMS
Remember to include your name, student ID, and presentation title in the video
introduction.
Additional Resources:
Textbook ‘Strategic Marketing’ by Reed, and LMS materials.
Note-Refer to Chapter 3 Appendix for Metrics and Chapter 10 of your textbook for
guidelines on writing the abridged report.
Utilise the university’s presentation and media resources for technical guidance on creating
and editing your video.