INFS5700 Individual Assignment
UNSW Business School/
Information Systems and Technology Management
The Impact of Data Analytics on Different Industries
Type Written Report Weighting 15%
Due 4:00pm Friday, June 21
(week 4)
Length A maximum of 1200 words
Description Write a report to critically evaluate how analytics has impacted/transformed
business practices in different industries.
Learning
Outcomes
• CLO1: Critically evaluate the role of data in supporting management
decision-making and gaining competitive advantage.
• CLO4: Investigate the challenges, critical factors and organisational
impacts associated with being business analytically capable.
• CLO5: Analyse the ethical impact of big data and analytics on
responsible business practices.
• CLO6: Research the emerging and global trends of business analytics
tools and practices in industry.
Assessment
Instructions
1. Instructions:
• To complete this task, choose ONE industry from the following list:
➢ Entertainment and Media
➢ Healthcare
➢ Sports
➢ Banking and Finance
➢ Retail
➢ Education
➢ Smart cities
➢ Manufacturing
• Undertake research to discuss how data analytics is disrupting and
reshaping the industry of your choice. Your discussion should include
(but not limited to):
➢ the role of data (e.g., traditional data, new types of data generated
from IoT, wearables or other forms of ubiquitous computing, etc.).
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➢ the application of different technologies (e.g., machine learning, AI,
Blockchain, etc.) and the impact they have had on your chosen
industry.
➢ future opportunities, challenges, and ethics associated with using
data analytics in your chosen industry.
2. Presentation style/format: The assignment needs to be typed, in the
following format: Font size 12 point, spacing 1.5, left and right margins set
at 2.54 cm. The pages need to be numerated. It should be written using
correct spelling, grammar and punctuation (see APPENDIX 1 for
suggested structure). Harvard referencing is required. Please apply the
following file naming conversion for your submission file:
INFS5700_W13A_z1234567_Jacky Mo
3. Supporting resources: Topics covered and activities performed in the
Week 1 may help in completing the assessment.
For guidance and support on writing a report, go to:
• The UNSW Business School student site document write a report.
(Writingareport.pdf (unsw.edu.au))
• The UNSW Sydney Learning Centre page for report writing support.
(https://student.unsw.edu.au/writing)
• To get feedback on your academic writing
(Feedback Hub | UNSW Current Students)
Submission
guidelines
This assessment will be submitted through Turnitin under the Assessments
tab on Moodle page.
Assessment
criteria
Inquiry (30 marks): Inquiry is a systematic process of exploring issues, objects
or works through the collection and analysis of evidence that results in
informed conclusions or judgments. Inquiry includes appropriate topic
selection that demonstrates a good understanding of the existing knowledge
and views on the topic.
Analysis and Conclusions/Limitations (50 marks): Analysis is the process of
breaking complex topics or issues into parts to gain a better understanding of
them, which should lead to logical conclusions. Your conclusions should
provide a synthesis of key findings drawn from research/evidence with a
critique of the process or evidence on how results apply to a larger context in
the real world.
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Written Communication (20 marks): Written communication is the
development and expression of ideas in writing. Written communication
involves learning to work in many genres and styles. It can involve working
with many different writing technologies, mixing texts, data, and images.
See APPENDIX 2 for Marking Rubrics.
Feedback Feedback will be provided by Friday, July 12 (Week 7) with comments on the
assessment criteria.
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APPENDIX 1
Suggested structure
Please note that you do not have to completely stick to this structure, but the flow
should be along similar lines. After the deadline, all penalties will apply as per the
syllabus and UNSW guidelines. The report should be submitted through Turnitin in
Moodle.
• The School of ISTM Assignment Cover Sheet as the first page
1. Executive summary (optional and this will be counted towards the word
limit).
2. Industry background (i.e., traditional business model (e.g., how products
and/or services are provided to customers) in the chosen industry before
being disrupted by data analytics).
3. The impact of data analytics (e.g., how the availability of big data and
development of technologies have impacted on various aspects of business
operation in the chosen industry).
4. Conclusion (i.e., future opportunities, challenges, and ethics associated with
using data analytics in your chosen industry)
References
You must reference all non-original work, e.g. if you take an idea from an
academic journal article, book, industry magazine, website, you must
reference it. Do not reference lecture notes/powerpoints, you must go to the
original source, i.e. book, article, magazine, website.
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APPENDIX 2
Marking Rubric: Individual Assignment
STANDARDS
Assessment
Criteria
High Distinction (HD)
85–100 marks
Distinction (DN)
75-84 marks
Credit (CR)
65-74 marks
Pass (PS)
50-64 marks
Fail (FL)
>50 marks
Criterion 1
Inquiry
30 marks
Synthesizes in-depth
information from
relevant sources
representing various
points of
view/approaches, on a
creative, focused, and
manageable topic.
Presents in-depth
information from
relevant sources
representing various
points of
view/approaches, on a
focused and
manageable topic.
Presents information
from relevant sources
representing limited
points of
view/approaches on a
narrowly-focused
topic.
Presents information
from irrelevant
sources representing
limited points of
view/approaches, on
a topic that is wide-
ranging and too
general.
Presents information
without sources on a
topic that is unrelated
to the task.
Criterion 2
Analysis and
Conclusions
50 marks
Organizes and
synthesizes evidence to
reveal insightful
patterns, differences, or
similarities related to
focus, stating a
conclusion that is a
logical extrapolation
from the inquiry
findings, whilst insightful
discussing relevant and
supported limitations
and implications.
Organizes evidence to
reveal important
patterns, differences, or
similarities related to
focus, stating a
conclusion focused
solely and responding
to the inquiry findings,
whilst discussing
relevant and supported
limitations and
implications.
Whilst the organised
evidence may not be
effective in revealing
important patterns,
differences, or
similarities, it states a
general conclusion
that is applicable
beyond the scope of
the inquiry findings,
and presents relevant
and supported
limitations and
implications.
Lists evidence, but it
is not organized
and/or is unrelated to
focus, stating an
ambiguous, illogical,
or unsupportable
conclusion from
inquiry findings whilst
presenting limitations
and implications
which are possibly
irrelevant and
unsupported.
There is no or
unrelated evidence,
not stating any
conclusion from
inquiry findings, whilst
not presenting
limitations and
implications.
Criterion 3
Written
Communication
20 marks
Uses appropriate,
relevant, and compelling
content to illustrate
mastery of the subject,
conveying the writer's
understanding, and
shaping the whole work,
using graceful language
to skillfully communicate
meaning to readers with
clarity and fluency, and
is virtually error-free.
Uses appropriate,
relevant, and
compelling content to
explore ideas within the
context of the discipline
and shape the whole
work, using
straightforward
language, with few
errors, that generally
conveys meaning to
readers.
Uses appropriate and
relevant content to
develop and explore
ideas through most of
the work, using
language that
generally conveys
meaning to readers
with clarity, although
writing may include
some errors.
Uses appropriate and
relevant content to
develop simple ideas
in some parts of the
work, using language
that sometimes
impedes meaning
because of errors in
usage.
Uses inappropriate
and irrelevant content
to develop ideas in
parts of the work,
using language that
constantly impedes
meaning because of
errors in usage.