COMU2170 Assessment 1 Reflective Essay Marking Criteria (maximum mark: 20)
Criterion 1: Demonstrated knowledge – maximum mark: 5
Marks 5 4 3 2 1
Demonstrated knowledge of:
• Definition of key
concepts in
communication and
culture.
• The context in which
the key concepts are
applied.
Excellent, comprehensive and
accurate knowledge of:
• Key concepts and their
definitions.
• The context in which the
key concepts are applied.
Thorough and accurate
knowledge of:
• Key concepts and their
definitions.
• The context in which the
key concepts are applied.
Coherent and accurate
knowledge of:
• Key concepts and their
definitions.
• The context in which the
key concepts are applied.
Accurate knowledge of:
• Key concepts and their
definitions.
• The context in which the key
concepts are applied.
Inaccurate knowledge of any or all of
the following:
• Key concepts and their definitions.
• The context in which the key
concepts are applied.

Criterion 2: Demonstrated ability to apply knowledge – maximum mark: 10
Marks 10-9 8-7 6-5 4 3-1
Demonstrated ability to
apply knowledge as
evidenced by:
• In-depth understanding
of concepts in
communication and
culture.
• Convincing justification
of the choice of
concepts.
• In-depth reflection.

• Exceptionally clear and
in-depth understanding
of concepts in
communication and
culture.
• Very convincing
justification for the
choice of concepts.
• In-depth reflection of
own culture on thinking,
doing and being.

• Very clear and accurate
understanding of
concepts in
communication and
culture.
• Convincing justification
for the choice of
concepts.
• Clear reflection of own
culture on thinking,
doing and being.

• Clear and accurate
understanding of
concepts in
communication and
culture.
• Clear justification for the
choice of concepts.
• Reflection of own culture
with insufficient specific
examples.


• Basic understanding of the
concepts in communication
and culture.
• Basic justification for the
choice of concepts.
• Basic reflection of own
culture, mainly at a general
level.

Falling short in demonstrating
understanding and ability in any or all
of the following:
• Accurate understanding of the
concepts in communication and
culture.
• Convincing justification for choice
of concepts.
• Ability to reflect on the impact of
own culture on thinking, doing and
being.

Criterion 3: Effective communication and presentation – maximum mark: 5
Marks 5 4 3 2 1
Effective communication
and presentation as
evidenced by:
• Use of clear language.
• Effective presentation
of concepts and
argument.
• Accuracy in grammar,
spelling, and
referencing.
Exceptionally effective
communication and
presentation evidenced by:
• Use of clear and concise
language.
• Effective presentation of
concepts and argument.
• Accuracy in grammar,
spelling, and referencing.
Very clear communication
and presentation evidenced
by:
• Use of clear language.
• Clear presentation of
concepts and argument.
• Accuracy in grammar,
spelling, and referencing.
Mostly clear communication
and presentation evidenced
by:
• Use of clear language in
most part of the essay.
• Clear presentation of
concepts and argument in
most part of the essay.
• Some errors in grammar,
spelling and referencing.
Adequate communication
evidenced by the following:
• Use of clear language in most
part of the essay.
• Some unclear presentation
affects comprehension of
concepts and argument.
• Many errors in grammar,
spelling, and referencing.
Inconsistent or incorrect use of
language and/or falling short in the
following:
• Use of clear language for
presentation.
• Effective presentation of concepts
and argument.
• Accuracy in grammar, spelling,
and referencing.
Overall mark
Comments
Comments and overall mark of each assessment are provided on Turnitin.