BUSS5221 Sem 2 2024 Assessment 1 Rubrics
HD 85% - 100% D 75% - 84% CR 65% - 74% PASS 50% - 64% FAIL 0 - 49%
Creativity &
Critical Thinking
Reflection on
Week 1-2
(30%)
The overall reflection is of high
quality: insightful analysis,
synthesis, and evaluation- strong
personal reflections that connect
real- life learning, course
materials, and experiences.
The overall reflection is of
good quality: good
analysis, synthesis, and
evaluation; personal
reflections that connect
real-life learning, and
experiences
The overall reflection is of
reasonable quality:
reasonable analysis,
synthesis, and
evaluation; personal
reflections
that connect real-life
learning,
reading, and experiences.
The reflection is thin and
Commonplace. Attempts
of analysis, synthesis, and
evaluation are limited;
connections to real-life
learning,
course materials, and
experiences are limited;
thoughts are based on
vague generalities.

The reflection consists of
rudimentary and
superficial content. Little
analysis, synthesis, or
evaluation; little to no
connections with any
other material or are off
topic.

Creativity &
Analytics

Reflection on
learning
expectations

(50%)
Outstanding evidence of
understanding of what BUSS5221
unit is about. Complexities of
combining creative & analytics are
thoughtfully integrated and
acknowledged.
Good evidence of
understanding of what
BUSS5221 unit is about.
Relevant complexities of
combining creative &
analytics are integrated
and acknowledged.
Sound evidence of
understanding of what
BUSS5221 unit is about.
Relevant complexities of
combining creative &
analytics are included.
Basic evidence of
understanding of what
BUSS5221 unit is about.
Complexities of combining
creative & analytics are
included at a basic level.
Insufficient evidence of
understanding of what
BUSS5221 unit is about.
Complexities of combining
creative & analytics are
absent or oversimplified.
Communication &
Referencing

Quality and clarity
of business
writing,
structure,
consistent and
logical
conversation.
Adherence to APA
7th edition
referencing style.
(20%)
Information and communications
were argued and presented in a
logical, clear, and organised
manner. Consistent, logical, and
showed an ability to uncover
hidden assumptions or potential
bias.
In-text and reference list are
provided and fully adhere to the
APA 7th Guidelines.
Information and
communication were
presented and related in a
clear, organised, and
structured manner.
Consistent, logical, and
showed an ability to
uncover hidden
assumptions or potential
bias.
In-text and reference list
are provided and adhere
to the APA 7th Guidelines,
with some inaccuracies.
Information and
communication were
organised and clearly
presented. Consistent,
logical, and showed an
ability to uncover hidden
assumptions or potential
bias.
In-text and reference list
are provided and mostly
adhere to the APA 7th
Guidelines, with more
inaccuracies.
Information and
communication showed a
basic understanding and
work lacked clarity, logic,
and consistency.

In-text and reference list
are provided but does not
adhere to the APA 7th
Guidelines, with many
inaccuracies.
Work lacked coherence,
and there were frequent
errors in spelling and
grammar.
Limited or no evidence of
appropriate referencing or
In-text and reference list
are provided and mostly
adhere to the APA 7th
Guidelines, with many
inaccuracies.