MKT1002
Semester 2 2024
Rubric 1 Assignment 1: a Critical Analysis of a TV Advt.
Criteria Fail Pass Credit Distinction High distinction
Introduction to the
company, ad. and
report (10%)
Provided a
confusing or
completely
unfocused intro.
with no clear
understanding of
the marketing
context.

Provided an
unclear or
unfocused intro.
making it difficult
to understand the
marketing context.
Provided
reasonable clear
intro. but maybe
lacking in focus or
contain some
ambiguity
regarding the
marketing context.
Provided a clear
and focused intro
though minor
improvements
could enhance
focus.
Provided
exceptionally
clear and a
compelling
overview of the
marketing context
and aligns with
the report's
purpose.

Analysis of
Communication
Elements (20%)

Provided an
inadequate
analysis of
concepts
Provided an
adequate analysis
of concepts
Provided a sound
analysis of
concepts
Provided an
excellent analysis
of concepts
Provided an
outstanding
analysis of
concepts

Analysis and
Application of the
relevant theory
theories (40%)


Provided an
inadequate
application of
relevant and
specific theories to
the real-world
advt.
Provided an
adequate
application of
relevant and
specific theories to
the real-world
advt.
Provided a sound
application of
relevant and
specific theories to
the real-world
advt.
Provided an
excellent
application of
relevant and
specific theories
to the real-world
advt.
Provided an
outstanding
application of
relevant and
specific theories
to the real-world
advt.

Application of problem-
solving skills to
identify limitations
/deficiencies of the
advt. (20%)

Fails to provide
adequate
identification of
limitations/
deficiencies.
Acceptable
adequate
identification of
limitations/
deficiencies. But
problem-solving
skills are
emerging and
require further
development.
Good problem-
solving strategies
used for
identification of
limitations/
deficiencies.
Well-considered
problem-solving
strategies are
clearly applied for
identification of
limitations/
deficiencies.
Innovative
thinking and
creative problem-
solving strategies
are clearly
applied for
identification of
limitations/
deficiencies.

Communication clarity
and accuracy (writing,
grammar, format, and
referencing) (10%)

Poor
communication
clarity and
accuracy. No
consistent style or
structure. Limited
or no evidence of
appropriate
referencing in-text
and no or missing
references
Adequate
communication
clarity and
accuracy.
Information is
organised to
convey the
intended meaning
to the reader.
Some in-text
referencing errors
evident.
Consistent
referencing style
followed.
Sound
communication
clarity and
accuracy. The
report reflects
consistent
structure.
Information is
organised and
sequenced to
convey the
intended meaning
to the reader.
Appropriate and
consistent
referencing
provided with
minimal errors.
Excellent
communication
clarity and
accuracy. The
report is well
structured.
Information is
logically
organised and
sequenced to
convey the
intended meaning
to the reader.
Appropriate and
consistent
referencing
provided with no
errors.
Outstanding
communication
clarity and
accuracy. The
report is very
well-structured.
Information is
very well
organised and
easily accessible
to the reader.
Appropriate and
consistent
referencing
provided with no
errors.

Total /100