MDIA 5002 Assessment 1 – Analysis of a broadcast journalism story
Criteria Unsatisfactory (>50) Satisfactory (50-64) Good (65-74) Very Good (75-84) Outstanding (85+)
Critical Analysis (40%)
Close reading of a feature
piece of broadcast
journalism, including a
description of the story,
broadcast medium, and
clear critical focus for
analysis.
Inappropriate story
chosen. Little or no
analysis of the text beyond
a superficial description or
text and broadcast
medium, no evidence of
critical analysis.
Appropriate story chosen.
Basic introduction and
description of the text
and broadcast medium,
limited critical analysis.
Appropriate and
generative story
chosen. Sufficiently
detailed introduction to
and description of the
chosen text and
broadcast medium,
clear critical analysis.
Appropriate and
generative story
chosen.
Comprehensive
description of the
chosen story and
broadcast medium,
evidence of rigorous
and sophisticated
critical analysis.
Appropriate, generative
and novel story chosen.
Rigorous introduction to
and description of the
chosen text and
broadcast medium,
evidence of
sophisticated rigorous,
and original critical
analysis.

Contextualisation (30%)
Analysis of the story in
relation to the wider media
landscape, taking into
account the social, cultural,
political, technical contexts.
Little to no engagement
with the story in its
context(s), no evidence of
engagement with course
materials.
Limited engagement with
the story in its context(s),
limited engagement with
course materials.
Sufficiently detailed
critical analysis of the
story in context(s),
evidence of
engagement with
course materials.
Comprehensive critical
analysis of the story in
context(s), strong
evidence of scholarly
engagement with
course materials and
independent research.
Sophisticated, rigorous
analysis of the story in
context(s), evidence of
scholarly engagement
with course materials
and sophisticated use
of research secondary
materials to support
novel critical insight.

Structure and
communication (30%)
Clarity and coherence of
written expression,
including correct spelling
and grammar and
consistent referencing.
Unclear, unstructured
writing with little or no
evidence of editing and
proofreading; consistent
spelling/grammatical
errors; referencing is
missing, incomplete or
incorrect.
Some evidence of editing
and proofreading; some
spelling/grammatical
errors; attempt to
reference correctly but
includes incomplete or
incorrect references.
The writing is generally
coherent and has a
clear structure with
evidence of editing and
proofreading; minimal
spelling/grammatical
errors; references are
mostly accurate and
complete.

The writing has a clear
and logical structure
with evidence of editing
and proofreading; no
spelling/grammatical
errors; references are
complete and properly
formatted.
The writing has a clear,
logical structure and is
fluent and refined with
evidence of editing and
proofreading; no
spelling/grammatical
errors; references are
complete and properly
formatted.