MODULE NO: A201CS
MODULE TITLE: EFFECTIVE COMMUNICATION SKILLS 2
COURSEWORK (100%): INDIVIDUAL REPORT
COURSEWORK SUBMISSION: 11TH OCT 2024
TASK
Identify and analyse an interpersonal communication situation you have experienced
where a misunderstanding or communication breakdown occurred.
Outline the communication problems, causes of the communication breakdown and
potential solutions by applying what you have learnt in the module and discuss how
various communication strategies may be tapped into to help achieve better
communication outcomes and understanding in the future.
REQUIREMENTS
Your Essay (1,750 words) is divided into two parts:
Part 1: In 875-words, write an essay to discuss the following:
a) The interpersonal communication situation as experienced first-hand which led
to a communication breakdown or misunderstanding.
b) An identification and analysis of the causes for the underlying behaviour (verbal
and non-verbal).
c) A discussion of how the theories and strategies you have learnt will help you to
be more self-aware and thus adjust your interpersonal communication in future.
Part 2: In 875 words write a self-reflective journal discussing your personality traits
and recognising personal strengths and weaknesses. Discuss how your perceived
weaknesses may hamper your professional development, as well as develop a
corresponding SMART (Specific, Measurable, Achievement, Realistic and Time-
bound) action plan to address two weaknesses which would help you progress in
your existing or future career.
In presenting this journal, you must include the following theories:
1. Johari’s Window, Myer Brigg’s MBTI model, or Cattel’s traits, in the introduction
of your personality traits.
2. Personal SWOT model in identifying your strengths and weaknesses,
opportunities and threats.
3. A SMART action plan will be applied to address your weaknesses.
2
On completion of this assessment students would have achieved the following:
1. Appraise different interpersonal communication theories and strategies
relating to individual experiences.
2. Evaluate the tools and techniques for effectively managing communication in
different situations.
3. Write a self-reflective journal, recognising personal strengths and areas for
development.
3
ASSESSMENT CRITERIA
PART 1
Assessment Criteria Very Poor Poor Satisfactory Good Excellent
Introduction (5m)
Effective introduction that demonstrates
understanding of the importance of effective
interpersonal communication
0-1
2
3
4
5
Narration of incident (10m)
Context of incident is effectively narrated
and clearly illustrates a communication
breakdown or misunderstanding
0-2
3-4
5-6
7-8
9-10
Identification of triggers (10m)
Able to identify the triggers in the
communication breakdown using
communication concepts and terms learned.
0-2
3-4
5-6
7-8
9-10
Analysis and reflection (10m)
Evaluation and critical analysis of the
incident and alternative communication
strategies proposed.
0-2
3-4
5-6
7-8
9-10
Organisation and structure (5m)
Content is organised, logical
and coherent.
0-1
2
3
4
5
Language and Referencing (10m)
Spelling, punctuation, grammar, writing
style, in-text citations and reference list.
0-2
3-4
5-6
7-8
9-10
4
PART 2
Assessment Criteria Very Poor Poor Satisfactory Good Excellent

Introduction of Personality Traits (10m)
Effective introduction that demonstrates
understanding of self. Use of relevant
personality theories or models.
0-2
3-4
5-6
7-8
9-10

Personal SWOT (15m)
Use of SWOT model to describe personal:
- Strengths (2m)
- Weaknesses (4m)
- Threats (2m)
- Opportunities (2m)
Include relevant examples to support points
discussed above (5m)
0
0
0
0
0-1
0.5
1
0.5
0.5
2

1
2
1
1
3
1.5
3
1.5
1.5
4
2
4
2
2
5
SMART Action Plan (15m)
SMART goal-setting and action plan applied
to address two weaknesses.
0-3
4-6
7-9
10-12
13-15
Language and Referencing (10m)
Spelling, punctuation, grammar, writing
style, in-text citations and reference list
0-2
3-4
5-6
7-8
9-10
This assignment must be submitted via Blackboard and Turnitin by the above
deadline.
5
Important:
1. Please note that work submitted late (where an extension/deferral has not been
granted) will automatically attract a result of 0%. This will count as a failed attempt
and may result in you failing the module overall. The maximum module mark that
can be awarded for resit work is 40%.

2. Extensions will be in accordance with University and Faculty policy.

Students MUST keep copies (electronic file) of their assignment. The electronic
version of your assignment may be used to enable checks to be made using anti
plagiarism software and approved plagiarism checking websites. Any penalties for
not complying with word limits will be in accordance with University and Faculty
policy.

PLAGIARISM WARNING! – Assignments should not be copied in part or in whole
from any other source, except for any marked up quotations, that clearly distinguish
what has been quoted from your own work. All references used must be given, and
the specific page number used should also be given for any direct quotations, which
should be in inverted commas. Students found copying from the internet or other
sources will get zero marks and may be excluded from the university.