BEX 3000 - Professional Development for Business
Report
Target Company for S2 2024: Guzman Y Gomez
Value The report accounts for 30% of your total marks for the unit. It is directly
connected to the following assessment tasks:
• Research Plan Presentation
Assessment
task
purpose
You, as an external consultant, will write a 1000-word report for the Board
identifying the 3 most important issues for the company going forward
based on its Australian operations. These three issues must focus on
three different disciplines (e.g. HR, Marketing, Finance, Accounting). Your
report includes evidence as to why these 3 issues have been chosen and
why they require attention from top management (either because they
represent problems or opportunities for the company). Your report will
provide advice on what the company should do in order to improve in
these 3 key areas (or take advantage of the opportunities as identified),
along with supporting reasons for the suggested courses of action.
Learning
Outcomes
• Synthesise high quality industry information (reports, publications,
statistics) to provide relevant business insights and make informed
decisions
• Analyse and evaluate business related inputs in order to identify
areas of growth, differentiation and improvement
• Communicate in written and verbal form to produce professional
artefacts
Your
assessment
task
Your report should be concise and can be written, where beneficial, in dot
points. It should have a professional design and layout that is tailored to
its intended audience, the board.
Text should be 12pt, double spaced and submitted as either a Word
Document or PDF.
Word Limit
&
conditions
1000 words plus an appendix. The appendix can be large. The appendix
should be a written document synthesising the main supporting evidence.
While there is no minimum or maximum length for the appendix, it
around 5000 words is a guide as to what would normally be expected.
Due Date Friday 11.55PM in Week 11
Submission ● Via Moodle Assignment Submission.
● Turnitin will be used for similarity checking of all submissions.
Assessment
Criteria
You will be assessed on your ability to demonstrate the following:
- Analyse and evaluate of business-related inputs
- Synthesize information
- Produce professional communication
Late
Penalties
● 10% deduction per calendar day or part thereof for up to one week
● Submissions more than 7 calendar days after the due date will
receive a mark of zero (0) and may not receive assessment
feedback
Feedback Feedback will be provided on student work via:
● general cohort performance
● specific student feedback ten working days post submission

INSTRUCTIONS
You will carry out your research plan in order to submit a high-quality professional report to
the board. Your research plan identified 5 key sources of information. You are expected to
use these and additional sources of information you have researched. The SWOT analysis
you did for your research plan presentation should also assist you to identify the three issues
you will focus on in this report.
For each of the 3 issues you need to address:
- What it is (either a problem or an opportunity)
- What is causing it/ What its ramifications are, positive or negative (with evidence)
- What are the next steps for the company to take?

Your report has a word limit of 1000 words +/-10%, however, you are able to include an
appendix, and should reference it in your report.
It is expected you will include a reference list and in-text referencing as appropriate.