ASSESSMENT 3:
Internet
transformations can
be understood
conceptually
Ideas
InstitutionsInterests
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Assessment 3: Part 1
For this assignment, you must choose an issue, industry or policy that is relevant to the
Internet and analyse it according to the three 'i' framework (ideas, interests and institutions).
Using theoretical concepts from your readings and independent research, you will consider this issue
with reference to:
• Dominant ideas relating to the issue. How have they been shaped socially and historically? Are
these ideas contested and/or did they differ between nations, cultures or social groups?
• Dominant interests in the area. Are there major companies involved in this area? Are there issues
about how they operate? Are there competing business or other interests (e.g. trade unions,
environmental groups, activist groups)? Are the technologies disruptive of an existing industry?
• Major governing institutions in the field. Are there government agencies with oversight in this area?
Do companies have their own regulatory agencies? How accountable or transparent are the
decisions that these groups make?
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Example: Online Harms
A current issue, an industry or a policy: preventing harm online
• Dominant ideas relating to the issue. How have they been shaped socially and historically? Are these ideas
contested and/or did they differ between nations, cultures or social groups?
• Internet was historically shaped by the idea that it was a place for the exchange of resources, knowledge and ideas which would be
good for people and societies.
• It was also shaped by free speech ideas.
• Outside of the US, in nations such as China, there has been more willingness to curb free speech and to control how the internet is used.
• Dominant interests in the area. Are there major companies involved in this area? Are there issues about how
they operate? Are there competing business or other interests (e.g. trade unions, environmental groups, activist
groups)? Are the technologies disruptive of an existing industry?
• The major digital platform companies are the biggest economic stakeholders in this issue.
• Content moderation is one of the central jobs that digital platforms do.
• But these companies make money through targeted advertising which relies on continued user engagement and so they have an interest
in keeping users engaged often through extreme, evocative and harmful content.
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Example: Online Harms
• Major governing institutions in the field. Are there government agencies with oversight in this area? Do
companies have their own regulatory agencies? How accountable or transparent are the decisions that these
groups make?
• For the first few decades of the internet, platforms were free to mostly self-govern and they did so through their terms of service and
community standards which set rules about how users can behave on the platform.
• Platforms also regulate through algorithms and so their governance can be quite opaque and unaccountable.
• Recently, after major controversies, there has been a turn towards regulating platforms so that they have more responsibilities under the
law to prevent harm online.
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Example structure
Introduction: 150 words
- Introduce the issue of online harms, provide an brief overview of the
ideas, interests and institutions relevant to the issue.
Body: 1100 words
- Explain the issue in more detail: the common types of harms, how
widespread it is, the scale of the problem and why it’s a problem.
- Discuss how the Internet was historically shaped by the idea that it was
a place for the exchange of resources, knowledge and ideas which
would be good for people and societies.
- Discuss the role of free speech ideas.
- Explain how the major digital platform companies are the biggest
economic stakeholders in this issue.
- Discuss how content moderation is one of the central jobs that digital
platforms do, how they do it and criticisms of how they do it.
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- Discuss how these companies make money through targeted advertising
which relies on continued user engagement and so they have an interest
in keeping users engaged often through extreme, evocative and harmful
content.
- For the first few decades of the internet, platforms were free to mostly
self-govern and they did so through their terms of service and
community standards which set rules about how users can behave on the
platform.
- Platforms also regulate through algorithms and so their governance can
be quite opaque and unaccountable.
- Recently, after major controversies, there has been a turn towards
regulating platforms so that they have more responsibilities under the
law to prevent harm online.
- Final thoughts on the issue past and future. The old ideas about free
speech and self governance a no longer suitable. We need new ideas
and institutes and a better way to protect all stakeholders not just
platform companies but individual users as well.
Conclusion: 150 words
- Provide a brief overview of your analysis.
Assessment 3: Part 2
You will also produce an infographic
(a flowchart or other diagram) that
You must also provide an infographic
for each 'i' that illustrates your
analysis of the issue.
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ONLINE
HARMS
Idea: Free
fl ow of
i nfoma tion
Idea: Free
spee ch
Interests:
P latf orms
O ther
stakeholders:
Users an d
s oc iet i es
O ther
stakeholders:
s oc iet i es
Institution:
Go vernme nts
Opt i on 1
Opt i on 2
Opt i on 3
Opt i on 1
Opt i on 2
Opt i on 3
Opt i on 1
Opt i on 2
Opt i on 3
Opt i on 1
Opt i on 2
Opt i on 3
Opt i on 2
Opt i on 1 Opt i on 3
Opt i on 2
Opt i on 1 Opt i on 3
Online Harms
Internet founded on
free speech ideals
more info
01
Platforms become
central to internet
more info
02
Users and societies
suffer from harmful
content
03
Align your sales
process with the
customer's needs.
To implement a scalable revenue
generation process, you must align
your sales approach with your
target customers' buying process.
Lead qualification is a key
component of any sales process.
05
Stakeholders should be
aware of your business
development plan.
Make sure everyone in the
company knows the important
elements of your business
development plan. Everyone
should pay attention to
messaging, target markets, and
high-level goals.
07
Platform moderate
But they dont do enough
04
The key question is whether to
use a DIY (do it yourself) or
DIFM (do it for me) method.
Most SMBs lack the internal
expertise to execute a
sophisticated business
development plan.
06
Ideas
TargetOption 1
Option 2
Option 3
Option 1
Option 2
Option 3
Option 1
Option 2
Option 3
Option 1
Option 2
Option 3
M
I
N
D
M
A
P
Test
Case Solution
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Mind Map
Main Idea or Topic
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ideagoeshere.
MARKETING
DISTRIBUTION
Our d if fe ren t i ated strategy is
pa ram oun t to our success. We
d if fe ren t ia te ou rselves th rough ou r
p roducts , service mode l, and
s t ra teg ic p lat fo rm .
To d if fe ren t ia te our p roduct ,
ut i l ize all available resources
such as brand , packag ing
and design, serv ice, and
custom er relat ionships to
create value.
DIFFERENTIATE
Our company plans to
d is t r ibu te our p roducts
th rough food re tailers ,
speci alty s to res , and online.
Our s trategy focuses on
m arke t ing and dis t r ibut ion,
focus ing on p roduc t
deve lopmen t. We value ou r
custom ers and always str ive to
give them the best poss ible
serv ice. Our expe rts and
profess ional s ta f f are ded ica ted
to making you r exper ience
sm oot h and successful.
NOTE
Mi ndmapp ing is a techn ique
tha t al lows peop le to p roduc e
though ts and ideas as they
gene ra te them. I t helps to plan,
o rgan ize and struc t u re
i nf orm a t ion log ica lly. I t also
enables indiv idual s o r teams to
cap tu re a range o f though ts o r
ideas qui ck ly and easily.
IMAGE &
REPUTATION
We work wi th com pan ies to enhance the ir
im age and repu ta t ion in the marke tpl ace . By
launch ing cam pa igns and p rog ram s tha t he lp
build a pos it ive b rand im age and dr ive sales, we
can he lp im prove company prof itab il i ty.
Wi th the wor ld's m ost
recogn ized logo , our mission
is to create strong customer
loyalty th rough supe rio r
quality, va lue, and customer
se rvice.
BRAND
BUILDING
STRATEGY
LARANA.INC
6 Step Light Bulb Infographic
Option Three
The team should
conduct a proof of
concept.
Option Two
The team should
start by outlining
the milestones.
Option One
The team should
monitor the
process efficiency.
Option Four
The team should
start by outlining
the milestones.
Option Five
The team should
create a visual
representation.
Option Six
The team make any
final adjustments to
the process.
What problem are we solving today?
Put a thinking hat on. Add your thoughts under each relevant hat.
Facts
Intuition
Benefits
Risks
Ideas
Process
Agenda One
The team should conduct a
proof of concept.
Agenda Eight
The team should create a
visual representation.
Agenda Seven
The team should start by
outlining the milestones.
Agenda Six
The team should conduct a
proof of concept.
Agenda Five
The team make any final
adjustments to the process.
Agenda Two
The team should start by
outlining the milestones.
Agenda Three
The team should create a
visual representation.
Agenda Four
The team should monitor the
process efficiency.
GEAR
2022