MKTG1002 Data Analysis Report - Data
Collection I S2 2024

Start of Block: INTRODUCTION
Q59 You have been hired by the company Squeze who are in the process of designing new
packaging for their range of fruit juices.

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End of Block: INTRODUCTION
Start of Block: Demographics

Q6 Please report your student ID (to award participation marks)
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End of Block: Demographics
Start of Block: PACKAGE 1

Q311 Package Option:
Q295 What is the first word you think of when you see this packaging option?
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Q312 People who drink Squeze are...
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End of Block: PACKAGE 1
Start of Block: PACKAGE 2

Q317 Package Option:
Q318 What is the first word you think of when you see this packaging option?
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Q319 People who drink Squeze are...
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End of Block: PACKAGE 2