AI Makeup Mask
NBA6910 Group 9
Elena Tong, Luna Chen, Yutong Zhao, Yixuan He
PI PA I T
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Product idea Problem addressed Initial customer
segment
Business Model
Canvas
/02
KW
Works like & Looks like
prototyping strategy
Key product requirements &
specifications
/03
AI Makeup Mask
Product Idea
a mask similar to VR glasses with a built-in nano-spray to complete
makeup in a short period of time.
Problem
• Time-Saving & Convenience: Busy professionals and business individuals struggle with long makeup
routines in the morning
• Consistency & Precision: Manual makeup application can be uneven
• Customization & Personalization: Users want multiple looks but lack time
• Sensitive Skin Concerns: Traditional application can cause irritation
• Demand for Innovation: The beauty industry lacks truly futuristic solutions
Solution
• AI Makeup Mask automates the process, allowing users to complete their makeup in a few minutes with
minimal effort
• The mask ensures uniform application using nano mist technology or micro-mechanical arms, reducing
human error
• The device stores and quickly applies personalized makeup styles, allowing users to switch between
professional, casual, or glam looks effortlessly
• The AI mask applies makeup gently and evenly, reducing skin irritation and minimizing the need for
excessive touching
• This AI-driven device appeals to beauty tech enthusiasts who want cutting-edge, effortless solutions for
daily makeup
/04
In
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Office workers and business people need a quick and
presentable look in the morning before work. So
when this product goes on sale, they will be the first
to buy it and use it in order to make their lives easier.
Busy Professionals & Working Women
Cosmetic bloggers and bloggers who review on social
platforms, they will think that this product is a new and
unseen and will definitely buy it and make a video about
it for the sake of traffic and attraction to their followers.
Social Media Influencers & Content Creators
People who want to experiment with makeup or who always
wouldn't know how to properly accomplish a perfect look,
they can help themselves with our products while being
guided with AI. Therefore, they will also be willing to buy and
use the product when it is available.
Makeup Beginners & Individuals with Limited
Makeup Skills
/05
/06Business Model Canvas
- Community Building: Online
forums, tutorials, and user-
generated content. (Partnership
with KOIs would be beneficial)
- Loyalty Programs: Discounts,
rewards, and exclusive access to
premium makeups.
- Feedbacks: Regular updates and
improvements based on user
feedbacks.
HYGIENE & MAINTENANCE
• Prototype a sterilization system.
• Design washable or replaceable makeup modules.
Works like & Looks like prototyping
strategy
AI-POWERED MAKEUP APPLICATION
• Build a touchscreen prototype with basic control
functions.
• Bluetooth/Wi-Fi synchronization with phones.
• Develop AI-system for facial recognition and
personalized makeup application.
• Test nano mist spray technology to ensure
even makeup application.
• Implement micro-mechanical arms for precise
makeup application (e.g., eyeliner, lipstick).
USER INTERFACE & CONNECTIVITY
LIGHT-WEIGHT AND FUTURISTIC
DESINE
• Use lightweight, skin-friendly materials
• Adjustable head straps to fit different face shapes.
• Metallic-textured casing
PROTOTYPING
• looks like Facial Mask Device outside
• Inside equipped with mechanical arms and a sprayer.
/07
Key Product
Requirements
& Specifications
/08 Material
• Lightweight, skin-safe, and hypoallergenic materials to ensure comfort and prevent irritation
Technology
• AI-powered facial recognition for precise makeup application
• Nano mist spray technology for seamless blending and natural-looking results
• Micro-mechanical arms to apply precise touches like eyeliner and lipstick
Application Time
• Full makeup application in under 5 minutes, optimizing for speed and efficiency
Customization
• User-defined makeup styles stored in the device’s memory
Hygiene Features
• Self-cleaning mechanism using UV sterilization to maintain hygiene
• Disposable or washable makeup cartridges for sanitation and convenience
Size & Fit
• Adjustable straps and ergonomic design to accommodate different face shapes and sizes
Connectivity
• Bluetooth/Wi-Fi compatibility for software updates, makeup style downloads, and syncing
with beauty apps
• Touchscreen panel for easy operation
REVENUE MODEL
Product Sales (One-Time Purchase)
 Revenue earned from the one-time purchase of
the AI Makeup Mask device.
Consumables (Recurring Sales)
 Recurring revenue from makeup cartridges and
refills for our device.
Subscription Services
 Monthly plans are available as an add on for
AI-personalized makeup recommendations or
consumable refills.
Pricing Strategy
Premium pricing for high-tech AI features
Hypothesis: Customers value AI-driven facial recognition, nano-
spray, and automatic makeup application features enough to justify
higher pricing.
Testing method: Offer different versions (basic AI features vs.
advanced AI features) to see if users will choose the higher-end
model.
01
Perceived value of hygiene and skin safety features
Hypothesis: Features such as UV disinfection, hypoallergenic
materials, and washable filters will increase willingness to pay.
Testing Method: Market research on the importance consumers
place on beauty technology that focuses on hygiene (compared to
other competitive products in the market).
02
One-time purchase vs. subscription model
Hypothesis: Users are open to a subscription model for makeup
cases and AI feature updates.
Test method: Offer two pricing models:
One-time purchase ($399-699)
Lower upfront fee ($199) + monthly subscription ($15-30) for refills
and updates
03
Competitive Positioning: Luxury vs. Mass Market
Hypothesis: The AI Makeup Mask competes with high-end beauty
tech brands like Foreo, so it makes sense to price it as a luxury product.
Testing Method: Analyze similar products (e.g., smart mirror, jet
makeup device) and test different price tiers ($299 vs. $699).
04
PATENTABLE INNOVATIONS
• Any proprietary software code, UI/UX design,
marketing materials, and product imagery can be
copyrighted to prevent unauthorized duplication.
Intellectual Property
(protectable & Risks)
PROTECTABLE
• If our AI Makeup Mask includes novel
algorithms, hardware, or application
techniques, we can apply for patents to protect
these innovations.
• Our brand name, logo, and any distinctive
product identifiers can be trademarked to
establish brand exclusivity..
• Any unique formulations, AI training data, and
machine learning models can be protected as
trade secrets to maintain a competitive
advantage.
IP RISKS & LICENSING NEEDS
• If our AI Makeup Mask incorporates open-source
or licensed AI models, we must comply with the
respective licensing terms.
• We need to conduct a freedom-to-operate (FTO)
analysis to ensure our technology does not
infringe on existing patents.
• If using third-party datasets for training AI
models, proper licensing and compliance with
data protection laws are necessary.
• If partnering with cosmetic companies or AI
technology providers, we must establish clear IP
ownership terms in agreements to avoid disputes.
Thank You
/09

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