SIEN6006 Entrepreneurship

Biography of an Entrepreneur


THE TASK:

Your task is to analyse the life journey of one entrepreneur of your choice, using
relevant sources of information (e.g., autobiographical, biographical, and other
relevant secondary data) and unit of study content form Weeks 1-6.

The purpose of this assignment is to provide insights into the entrepreneur’s journey
by applying relevant concepts and materials from Weeks 1-6 to relevant data you
have gathered on the entrepreneur and their activities. In doing so, you will move
beyond simply describing the entrepreneur’s journey to analysing and reflecting on
this journey.

You have discretion in deciding on the content you speak to in your assignment.
However, you should have the following basic structure:

• Executive Summary: A standalone section that synopsises your report.
• Introduction: Assume the reader has never heard of the subject of your
biography. Give a brief introduction that tells the reader who the
entrepreneur is, their field of interest, motivations, key achievements, etc.
• Body of the paper: Topics explored here will vary, depending on the
entrepreneur you choose to focus upon and the dynamics of their venture
formation and development. Be strategic in choosing appropriate topics:
some will be more relevant for your entrepreneur’s journey compared with
others. Aim for at least 3-4 topics, explored in depth. Remember the purpose
of this assignment when selecting your topics: showing your understanding of
relevant unit of study concepts by applying them to analyse and reflect on
your chosen entrepreneur’s journey.

• Sample topics could include:

- Opportunities: discovered or created?
- Evolution of the business idea
- The process of entrepreneurship
- The role of innovation: type, scope, etc.
- Interruptions and significant events in the process of business formation
- Characteristics of the entrepreneur
- Critical stages and transitions
- Challenges in scaling up
- Entrepreneurial ecosystems

• Conclusions and reflections: Main findings summarised, extrapolated and
reflected upon using appropriate unit of study material.
• References.

Biography guide Page 2

The report should be written in discrete sections. These sections should be linked
together so the report is an integrated and compelling analytical argument that
leads to your conclusions.

IMPORTANT INFO:

Length: 2,000 words (exclusive of references)

Due Date: Online via Canvas by 11:59 on 7th April.

Weight: 30%

All assessments are compulsory. Late assessments attract penalties – 5% for
everyday or part thereof up to and including ten days after the due date. For work
submitted more than 10 days after the due date a mark of zero will be awarded.

Style Guide:

Provide an executive summary of 100-150 words that outlines the key issues of your
analysis and summarises your conclusions. This should be self-contained and the
reader should be able to understand the essence of the analysis and your
recommendations without reading the body of the report. This will be included in
your word count.

Avoid simple description of facts and events. Rather, demonstrate your
understanding by applying the relevant unit of study materials to analyse and
reflect upon the case.

Do not rely on a single source of information. Make sure there is enough verifiable
information available about your chosen entrepreneur.

You must provide appropriate referencing of any data sources or quotes, using APA
style 7.

While charts, graphs and other images are important, highly detailed information,
multiple charts, graphs and other supporting data of less importance are best
placed in an Appendix. This material should only be included if it is referred to in
the main body of the assignment (i.e., because it is relevant). An Appendix, if used,
does not count as part of the word limit.

Use 12-point font with normal (2.54cm or 1”) margins all around, and double
spacing.

Documents must be submitted in Microsoft Word format. No other format, including
PDF, will be accepted. Any assignment submitted in an incorrect format will be
considered incomplete and penalties of – 5% for everyday or part thereof will be
applied until the assignment is resubmitted in the correct format. A mark of zero will
be awarded for work resubmitted in the correct format more than 10 days after the
due date.

Write in full sentences. Dot points are only for listing issues. You must still explain
the issues. A 10% allowance will apply either side of the word limit. Anything
beyond 10% will not be read. Present your ideas convincingly, creatively and
concisely.




Biography guide Page 3

Assessment criteria rubric: The following rubric will be used in the marking process.

Criteria F P C D HD
Disciplinary
knowledge
Does not
demonstrate
understanding of
relevant unit of
study concepts.
Does not apply
such concepts to
the chosen
entrepreneur
case.
Demonstrates
understanding of
relevant unit of
study concepts
through basic
application to the
chosen
entrepreneur
case.
Demonstrates
understanding of
relevant unit of
study concepts
through consistent
application to the
chosen
entrepreneur
case.
Demonstrates
good
understanding of
relevant unit of
study concepts
through consistent
and insightful
application to the
chosen
entrepreneur
case.
Demonstrates an
exemplary
understanding of the
relevant unit of study
concepts through
consistent and
insightful application
to the chosen
entrepreneur case.
Analysis
and critical
thinking
Does not use
concepts to
analyse and
evaluate the
entrepreneur
case. Findings are
missing or limited.
Does not
extrapolate
findings to reflect
on relevant unit of
study concepts.
Uses the basic
concepts to
analyse and
evaluate the
entrepreneur
case. Findings are
ordinary.
Extrapolates
findings to reflect
on relevant unit of
study concepts.
Uses relevant
concepts to
analyse and
evaluate the
entrepreneur
case. Findings are
relevant.
Extrapolates
findings to
develop unit of
study concepts.
Uses highly
relevant concepts
to analyse the
case and make
appropriate
arguments.
Findings are
insightful. Clearly
extrapolates
findings in to add
insight to unit of
study concepts.
Expertly utilises highly
relevant concepts to
analyse the case and
make thorough and
justified arguments.
Findings are insightful
and novel. Seamlessly
extrapolates on
findings to add
insight to unit of study
concepts and
disciplinary
knowledge.
Research
skills
Chosen
entrepreneur case
is not justified.
Sources not
identified.
Argument/analysi
s is not supported
by evidence.
Chosen
entrepreneur case
is justified in a
basic manner.
Sources identified.
Argument/analysi
s is supported by
evidence.
Chosen
entrepreneur case
is justified using
appropriate data.
Sources identified
accurately.
Argument is well-
supported by
relevant evidence.
Chosen
entrepreneur case
is justified using
highly relevant
data. Varied
sources identified
accurately.
Argument is well-
supported by
relevant evidence.
Chosen entrepreneur
case is expertly
justified using
relevant and
targeted data. A
breath and depth of
sources identified
accurately.
Argument is expertly
supported by highly
relevant evidence.
Communica
tion
Ideas are unclear. Expresses ideas to
a basic standard.
Uses appropriate
grammar, spelling
and punctuation.

Expresses ideas
clearly. Uses
appropriate
grammar, spelling
and punctuation.
Expresses ideas
clearly and
concisely. Uses
appropriate
grammar, spelling
and punctuation.
Expresses ideas
clearly, concisely and
insightfully. Uses
appropriate
grammar, spelling
and punctuation.

Form and
structure
The report is
illogically
structured and
formatting
conventions have
not been applied.
Elements such as
executive
summary or
introduction are
missing.
Provides
introduction to
report

Includes executive
summary


Uses sub-headings


Structures the
report in a logical
fashion and
presents the
material clearly
with use of sub-
headings.
Structures the
report in a logical
fashion and
presents the
material clearly
and concisely with
judicious use of
sub-headings.
Structures the
report in a logical
and seamless
fashion and
presents the
material clearly
and concisely with
judicious use of
sub-headings.


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