ANTH0151 202425 Assignment 1 of 1 4
ANTH0151 Creative Product Development – Gregory Thompson

ANTH0151 Assignment 01 Briefing Sheet: Creative Product Development

The aim of this Creative Product Development module is to make enterprise ideas manifest: to
help you take the steps that turn your enterprise ideas into something that you can make or do that
someone is prepared to pay for. You will gain valuable experience understanding what is involved
in delivering your product or service in a way that accords with your vision of your enterprise.
You will turn your enterprise ideas into deliverable actions and objects and create a series of
“Product Zeros” to get fast immersive user feedback.
Throughout the term you will engage with creative thinking to articulate the essential act of your
enterprise and to produce a series of experiments. You will identify what is testable and doable,
embarking on a series of BUILD / RELEASE / LEARN cycles enabling you to iterate and improve your
initial insight with tangible user data.
The Project Portfolio details your journey creating a series of “product zeros” that deliver the
essential act, or aspects of the essential act, of your enterprise. Students are required to use a
scratch methodology (“start before you are ready”) in conjunction with creative processes from
other parts of the course and draw upon the practices of lean startup, design thinking, and frugal
innovation.
By the end of this module you might have: a clear articulation of your “Product One”; evidence that
shows you can deliver the value at the heart of your enterprise; a functional prototype or
prototypes; or (even) paying customers.
Learning outcomes to be assessed:

1. The ability to distill a startup enterprise idea into a clear offer of value.
2. Showing the required steps to deliver this value, or an aspect of this value, to customers.
3. Understanding of the course framework and the application of it by implementing a series of
Product Zeros.
4. The ability to make and repeat a Build-Release-Learn cycle for product development.
5. The ability to reflect on and learn from Product Zero experiments.
Submission requirements.

ANTH0151: Creative Product Development is examined by a Project Portfolio of three
Product Zero iterations with accompanying commentary. (100%).

ANTH0151 202425 Assignment 1 of 2 4
Assignment Description

A Portfolio of 3 Product Zero experiments. Drawing upon the ideas and exercises given in class,
create a portfolio of 3 Build-Release-Learn cycles demonstrating (aspects of) how you deliver value
to your customers.
Your commentary will include the brief or challenge you set yourself and a reflective diary and
description of the processes, outcomes and modifications followed.
The Portfolio will show how decisions and actions have been shaped by differentiating your
product or service, by embodying the values of your enterprise, and by learning from doing.
The Portfolio will include evidence generated by your Product Zeros that substantiate your Plan or
Pitch.
Marking Criteria and Rubric

Context. Introduction of the product development journey with clarity and articulating the
essential act of the enterprise. (10%).
Choices. Show how your product zero choices been clarified and developed by exploring elements
of your enterprise including differentiation, specialisation, criteria, enquiry, values, and customer
engagement. (10%).
Build-Release-Learn. A series of 3 product zero experiments to deliver aspects of your product or
service to real-world customers. This should include a clear target customer or customers; clear and
specific product test objectives; and creative strategies to deliver these objectives. (50%).
Validation. Show how your 3 Product Zero activities validate your enterprise by adding evidence to
your Quick Pitch, and/or your One Page Plan. (30%).
This assignment is worth 100% of the overall assessment for this course.

Students must complete their Project Portfolio individually but may collaborate on any or
all of their Product Zeros.

Please label your file: “ANTH0151 XXXXX” where XXXXX is your Student Candidate Number.
Date work set: Thursday 16th January 2025.
Due date: 1300 on Thursday 10th April 2025.

Target date for return of marked work and feedback: Thursday 8th May 2025.
ANTH0151 202425 Assignment 1 of 3 4
Assignment context:

The core objective of this course is that students create (or work towards) a Product One by
developing series of Product Zeros that deliver aspects of their product or service for particular
target customers using the frameworks offered during the course.
The assignment is an opportunity to work on your own enterprise idea and create a cycle of product
development prototypes that builds up to a full product or service offering investigating how value
can be added for customers.
The Project Portfolio should include:
– the context of your enterprise, its essential act and your niche market for startup;
– your product development choices with rationale and prioritisation detailing how you set your
first product apart and how you define your unique place in the market;
– the learnings and development of your product or service through several Build-Release-Learn
cycles, and possible next steps;
– an articulation of your customer promise and how your product zeros enable you to keep that
promise;
– the validation slides from a Quick Pitch deck that result from your Product Zero tests; and/or
– the validation able to be added to the One Page Plan as a result of your Product Zero tests.
Preparation:
Students should have attended all seminar workshops, completed all the exercise sheets, and
made a progress presentation for formative assessment in February 2025.
Formative assessments: 6th and 13th February 2025.

A 2 minute presentation to the class that (1) demonstrates one Product Zero exploring how your
product or service delivers value to your customers; and (2) your plans for two more Product Zeros
to complete the Portfolio to be submitted in April.
ANTH0151 202425 Assignment 1 of 4 4
EXCEPTIONAL
(100)
OUTSTANDING
(85)
DISTINCTION
(75)
GOOD
(65)
SATISTACTORY
(55)
POOR
(45)
UNSATISFACTORY
(35)
MISSING
(0)
CONTEXT (10%)
Work of a standard that
might be expected from
a product development
consultancy
Compelling
introduction of the
product development
journey and articulation
of a unique essential
act of the enterprise.
Clear introduction of
the product
development journey
and articulation of a
unique essential act of
the enterprise.
Clear introduction of
the product
development journey
and articulation of the
essential act of the
enterprise.
Basic introduction of
the product
development journey
and an attempt to
articulate the essential
act of the enterprise.
Introduction is unclear
and the essential act of
the enterprise is
undefined.
No or poor attempt to
introduce the product
development journey
or the essential act of
the enterprise.
Missing.
CHOICES (10%)
Work of a standard that
might be expected from
a product development
consultancy
Clear articulation of the
product development
tools used and creative
adaptation to the needs
of the enterprise.
Clear articulation of the
product development
tools used and
adaptation to the
enterprise.
Articulation of the
product development
tools used and some
adaptation to the
enterprise.
Articulation of the
product development
tools used but no
evidence of adaptation
to the enterprise.
The articulation of the
processes of product
development used and
adaptation to the
enterprise is unclear.
No or poor articulation
of the processes of
product development
used and/or adaptation
to the enterprise.
Missing.
BUILD-RELEASE-LEARN
(50%)
Work of a standard that
might be expected from
a product development
consultancy
3 Product Zero
experiments with clear
specific objectives and
creative strategies that
deliver the value of the
enterprise.
3 Product Zero
experiments with clear
specific objectives and
strategies that deliver
aspects of the
enterprise.
2 Product Zero
experiments with clear
specific objectives and
strategies that deliver
aspects of the
enterprise.
1 Product Zero
experiments with clear
specific objectives and
strategies that deliver
aspects of the
enterprise.
Some Product Zero
experiments but with
unclear objectives and
poor strategies.
Some Product Zero
experiments with
unclear objectives and
strategies.
Missing.
VALIDATION (30%)
Work of a standard that
might be expected from
a product development
consultancy
Strong evidence from
each of 3 Product Zero
activities that validate
the capacity to deliver
or shift the direction of
the enterprise.
Evidence from 3
Product Zero activities
that validate the
capacity to deliver or
shift the direction of
your enterprise.
Evidence from 2
Product Zero activities
that validate the
capacity to deliver the
enterprise.
Evidence from 1
Product Zero activity
that validate the
capacity to deliver the
enterprise.
Some Product Zero
evidence that validates
the capacity to deliver
the enterprise.
No clear evidence to
validate the capacity to
deliver the enterprise.
Missing.
ANTH0151 CREATIVE PRODUCT DEVELOPMENT RUBRIC

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