ASSESSMENT GUIDE
ACCT5920
Managing Intangible Resources





Term 1, 2025
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Assessment Summary
Assessment Task Length/duration Weighting Due Date* Learning
Outcomes
Assessment 1: Team
Presentation on campus
Presentation in teams in
Seminar
Max 12 Mins to present
plus time for feedback
10% Week 6 in class
26 March
CLO 1, 2, 3
Assessment 2A: Team
Presentation – Online
Presentation in teams in
Seminar
Max 12 Mins to present
plus time for Q&A
20% Week 9 in class
16 April
CLO 3, 4, 6
Assessment 2B: Individual
Report
Approx. 2000 words 20% End of Week 9
20 April
CLO 3, 4, 6
Assessment 3: Individual
Case Video

Approx. 7 minutes 50% Week 11
4 May
CLO 1, 4, 5, 6

* Due dates are set at Australian Eastern Standard/Daylight Time (AEST/AEDT). If you are located in a different time-
zone, you can use the time and date converter.
Course Learning Outcomes (CLO)
1. CLO1: Describe and analyse tangible and intangible resources [PLO 1]
2. CLO2: Explain the significance of intangible resources to contemporary organisations and explain
critical differences in market capitalisation values and book values. [PLO 1, 2]
3. CLO3: Analyse how various tangible and intangible resources can combine to create unique
competitive strengths. [PLO 1]
4. CLO4: Competently classify organisational resources using globally accepted tools and frameworks
incorporating responsible business practices. [PLO 1, 2]
5. CLO5: Apply global tools and frameworks that seek to effectively measure and evaluate both
tangible and intangible resources in contemporary organisations. [PLO 1, 2, 5]
6. CLO6: Reflect critically on meaningful measurement frameworks for measuring and evaluating
intangible resources. [PLO 1, 2]




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Assessment Details
Icon legend


Due Date Weighting Format Length/Duration Submission

Assessment Submission
When submitting your assignment, please use the following naming convention for each assignment.

z9999999_SURNAME_[XXXX1111]_23t1_A1

Where:
• z9999999 is your student ID – please insert your Zid
• _SURNAME – please insert your Surname
• XXXX1111 is the course code
• 23t1 is the Term name (2023, Term 1)
• is the Assignment number (A2 for Assignment 2)

Turnitin
Turnitin is an originality checking and plagiarism prevention tool that enables checking of submitted written work for
improper citation or misappropriated content. Each Turnitin assignment is checked against other students' work, the
Internet and key resources selected by your Course Coordinator.
If you are instructed to submit your assessment via Turnitin, you will find the link to the Turnitin submission in your
Moodle course site. You can submit your assessment well before the deadline and use the Similarity Report to
improve your academic writing skills before submitting your final version.
You can find out more information in the Turnitin information site for students.
Late Submissions
The parameters for late submissions are outlined in the UNSW Assessment Implementation Procedure. If you submit
your assessments after the due date, you will incur penalties for late submission unless you have Special
Consideration (see below). Late submission is 5% per day (including weekends), calculated from the marks allocated
to that assessment (not your grade). Assessments will not be accepted more than 5 days late.
Extensions
You are expected to manage your time to meet assessment due dates. If you do require an extension to your
assessment, please make a request as early as possible before the due date via the special consideration portal on
myUNSW (My Student profile > Special Consideration). You can find more information on Special Consideration and
the application process below. Lecturers and tutors do not have the ability to grant extensions.
Special Consideration
Special consideration is the process for assessing the impact of short-term events beyond your control (exceptional
circumstances), on your performance in a specific assessment task.
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What are circumstances beyond my control?
These are exceptional circumstances or situations that may:
• Prevent you from completing a course requirement,
• Keep you from attending an assessment,
• Stop you from submitting an assessment,
• Significantly affect your assessment performance.

Available here is a list of circumstances that may be beyond your control. This is only a list of examples, and your
exact circumstances may not be listed.
You can find more detail and the application form on the Special Consideration site, or in the UNSW Special
Consideration Application and Assessment Information for Students.

Use of Generative AI
Detailed information about AI use and allowances is provided within each Assessment in this document. For further
information on UNSW policies and use of AI see Using AI in Assessments .

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Assessment 1: Team Presentation on campus

Week 6 in class 26 March

10%

Presentation: Completed in groups

Maximum 12 Mins to present with extra time for feedback

Please submit an assignment cover sheet (one per team) with Seminar time, Team number, correct names
and student ID. This must be handed to your lecturer in class after your pitch.

Description of assessment task
The assessment is an opportunity to review and reflect on any area of intangibles and craft a pitch that unveils a story
and engages an audience. For example, tell the story about a powerful brand-name, a great leader or compelling
culture. You might tell the Story of how Steve Jobs and Steve Wozniak founded Apple and transformed it into arguably
the most valuable brand company on the planet. Or it may be the story of Steve Jobs inspired leadership, the story of
the Apple logo. Other examples include how Mark Zuckerberg of Facebook or IBM created a cult like organisational
culture. Other examples include the story of how founded and designed a formidable workforce etc. (Always start with
a founder story then pivot to your intangibles story).
You are required to prepare a highly innovative pitch that conveys the importance of some intangible including a short
founder story. Bring your presentation to life by pitching a story and engaging with an audience. For a useful resource
go to: https://hbr.org/2013/06/how-to-give-a-killer-presentation. News and current affairs, television format and other
innovative presentation styles and other storytelling styles (start with “once upon a time or let me take you back in
time) styles are strongly encouraged. Your task is to tell a story while engaging an audience from the start of your
presentation and during the presentation.
The purpose of gaining skills in how to craft a pitch on intangibles using storytelling is to ensure postgraduate
students are work-ready, and able to communicate their ideas successfully. Delivering effective presentations is
critical in contemporary business settings. Your presentation skills will determine whether you win jobs, your
propensity for promotion and will be continually put to the test. It has been widely reported that businesses are
increasingly realising the value of storytelling. As one US storytelling exponent puts it: “Humans simply aren’t moved
to action by data dumps, dense PowerPoint slides or spreadsheets packed with figures. They’re moved by
emotion.” Motivational speakers have used stories for years, but only as part of their arsenal to build momentary
enthusiasm. Stories are needed in the business context to help people really understand the messages, remember
them and care about them.

For this assessment you must NOT study Disney or Netflix which are the focus of Assignment 3.
Approach to the assessment task
This assessment is completed and assessed in teams. Please click on the Join a Group Link in Moodle to ensure you
are in a group. Be sure to exchange mobiles, student and personal emails and have a space where your team will be
and collaborate (such as a WhatsApp group, Facebook group, Zoom link, Teams link etc.).
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Submission instructions
The presentation is made in Seminars in Week 6.

Each team member must be present for this assessment. It is up to individuals to work collectively in order to execute
an innovative presentation and to get the audience involved. For example, your presentation may incorporate quizzes,
voting, relevant videos downloaded from YouTube, and other methods. It is essential to employ strategies that elicit
audience involvement. More information will be provided in Seminars.

Generative AI use in Assessment 1
You may use AI-based tools to research and prepare before completing Assessment 1. Standard word processing
features such as spelling, grammar checking, and reference generation are allowed. Generative AI can assist in
researching topics but is prone to inaccuracies and fabrications. Always verify the information it provides with original
sources and consider diverse perspectives. Avoid sharing personal or copyrighted content on platforms like ChatGPT,
as it operates through OpenAI. There are resources available about how best to use generative AI available here Chat
GPT & Generative AI at UNSW.

When you have used AI, you should ensure that it is referenced. For more information about AI and assessment, see
here Using AI in Assessments.
Marking Criteria

Criteria 1 2 3 4 5
• Ability to pitch a story and engage audience with highly
innovative techniques.

• Use of creative presentation and story techniques (may include
news and current affairs etc.).

• Use of engaging music and other tools and props.
• Clarity of communication (audibility, expression of ideas).
• Time Management (pacing, total time). Did it run overtime?
• Use of multi-media (design of simple PowerPoint, use of videos,
etc.).

• Ability to engage and capture your audience (voting, solicited
questions, quizzes and rewards etc.)

• Willingness to embed a combination of innovative and a variety
of different presentation methods (YouTube clips etc.)

• Engaging visuals to help tell the story and successfully pitch.
• Strong introduction and conclusion.
Other Comments:

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Assessment 2A: Team Presentation – Online via Zoom

Week 9 in Seminars via Zoom 16 April

20%

Presentation: completed in groups

12 Mins to present plus time for Q&A

Please submit an assignment cover sheet (one per team) with Seminar time, Team number, correct names
and student ID.



Description of assessment task

Groups are required to investigate a firm with a powerful brand name. Please go to Interbrand at
https://interbrand.com/best-global-brands/. Choose a top 15 brand to focus on for both Assignment 2A and 2B.
You are required to make a presentation based on the team report using creative pitching and storytelling that
engages an audience. The presentation is made during Week 9 Seminar. You task is to tell a compelling story about
the single most important intangible you discovered as related to your case organisation. You should build in the
learnings from Assessment 1 presentation.
Approach to the assessment task
This is an individually assessed effort completed in teams.
Submission instructions
Please submit an assignment cover sheet with Seminar time, Team number, correct names and student ID.
Submission instructions
All members are required to provide a peer-to-peer grading – a confidential peer review which will be emailed to your
lecturer. Please note that 50% of the Assessment 2A individual mark will be adjusted by peer assessment - i.e. 10% of
your total course grade. This is to ensure each team member contributes effectively to the task.

Generative AI use in Assessment 2A
You may use AI-based tools to research and prepare before completing Assessment 2A. Standard word processing
features such as spelling, grammar checking, and reference generation are allowed. Generative AI can assist in
researching topics but is prone to inaccuracies and fabrications. Always verify the information it provides with original
sources and consider diverse perspectives. Avoid sharing personal or copyrighted content on platforms like ChatGPT,
as it operates through OpenAI. There are resources available about how best to use generative AI available here Chat
GPT & Generative AI at UNSW.

When you have used AI, you should ensure that it is referenced. For more information about AI and assessment, see
here Using AI in Assessments.
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Marking Criteria

Criteria 1 2 3 4 5
• Ability to tell a story and engage audience with innovative
techniques.

• Use of creative presentation techniques such as role play (may
include television game shows, current affairs etc.), quizzes and
rewards.

• Use of engaging music and other tools and props.
• Clarity of communication (audibility, expression of ideas).
• Time Management (pacing, total time). Did it run overtime?
• Use of multi-media (design of PowerPoint, use of videos, posters,
etc.).

• Ability to tell a story that can capture your audience
• Willingness to be innovative and a variety of different
presentation methods (YouTube clips etc.)


• Audience Participation.
• Strong introduction and conclusion made.
Other Comments:




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PEER EVALUATION FORM

A copy of this form is to be submitted in Week 9. It is emailed directly to your lecturer to maintain confidentiality by
each individual student.


NAME: ________________________________

ID: ________________________________

SIGNATURE: ________________________________

Provide a mark out of 10 for each member of your syndicate, including yourself, which reflects the relative
contribution of each member.



Syndicate Member


Student ID

Mark out of 10
1.
Insert your name here.



2.


3.


4.


5.


6.




Please include any other comments that may be relevant to the marker
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Assessment 2B: Individual Report

Week 9 (Sunday night after the Assignment 2A pitch) 20 April

20%

Individual Written report (completed individually and prohibited from using AI)

No more than 2000 words (Use tables and graphs in your analysis)

Via Moodle
Note: A similarity report will be made available to students


Description of assessment task
Individuals are required to investigate a firm with a powerful brand name. Please go to Interbrand at
https://interbrand.com/best-global-brands/. Choose a top 15 brand to focus on for both Assignment 2A and 2B.

To engage with real world business problems and ensure students are better prepared for the workforce, this
assignment question has been set in conjunction personnel from industry so to ensure that you as postgraduate
students are engaging with crucial, authentic industry issues.
Approach to the assessment task
Using a basic report format, your submission should be clearly structured, using subheadings for each section and
include a brief introduction and conclusion. You must acknowledge all sources of information cited in your
assignment.

Required:
1. Provide a brief description of the case organisation, listing its main activities and relevant developments in its
history and corporate strategy.
2. Provide a comprehensive analysis of ‘visible’ organisational resources over the last three years, highlighting
the tangible and intangible resources reported in this organisation’s financial statements.
3. Construct and describe an ‘invisible resource inventory’ and Balanced Scorecard for this organisation,. In the
accompanying text, discuss key ‘invisible’ organisational resources and reasons for their strategic/operational
importance. This could include a Balanced Scorecard.
4. What recommendations would you make regarding the management of this organisation’s intangible
resources? Explain and justify each recommendation by referring to research.

Submission instructions
Presentation and structure:
• Use Times New Roman or Arial with 1.5 spacing.
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• The body of the assignment should not exceed approximately 2,000 words, excluding table of contents,
abstract, and list of references.
• Use footnotes sparingly.
• A digital copy will be submitted via Turnitin on the Moodle site.

Generative AI use in Assessment 2B
The use AI-based tools to research, prepare or complete Assessment 2B is prohibited.

Standard word processing features such as spelling, grammar checking, and reference generation are allowed.
However, functions that generate, paraphrase, or translate text, including for assessment tasks or presentations, are
also prohibited.

For more information about AI and assessment, see here Using AI in Assessments.
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ACCT5920 – Assessment 2B Individual Report – Assessment Rubric 

Criteria  %  Fail  Pass  Credit  Distinction  High Distinction 
Application of
Knowledge
20% Insufficient or inaccurate
description of the case
organisation and of visible
resources. Inaccurate or
insufficient identification
of invisible resources.
Basic description of the
case organisation and of
some visible resources.
Some invisible resources
are identified.
Accurate description of
the case organisation
and of visible resources.
Some invisible resources
are identified and
outlined.
Comprehensive and
accurate description of the
case organisation and of
visible organisational
resources over the last three
years. Key invisible
resources are identified and
outlined.
In-depth, comprehensive and
accurate description of the case
organisation and of visible
organisational resources over the
last three years. All key invisible
resources are accurately
identified and outlined.
Analysis 50% Descriptive and/or
insufficient outline of the
organisation’s invisible
resources with no
analysis and/or use of
performance
measurement
frameworks.
Mainly descriptive
outline of the
organisation’s invisible
resources with little
analysis and/or
reference to
performance
measurement
frameworks.
Fair analysis of some
relevant and key aspects
of the organisation’s
invisible resources with
some reference to
performance
measurement
frameworks.
In-depth analysis of the
organisation’s key invisible
resources and reasons for
their strategic importance
with reference to
performance measurement
frameworks. Appropriate
synthesis of key issues
and/or constraints of the
strategies.
Sophisticated and in-depth
analysis of the organisation’s key
invisible resources and reasons
for their strategic importance.
Insights from performance
measurement frameworks are
used to guide the analysis and
draw conclusions. Excellent
synthesis of key issues and
constraints of strategies.
Evaluation &
Recommendations
30% Evaluation and/or
recommendations are not
sufficiently outlined
and/or inappropriate.
Some practical
recommendations on
how to effectively
manage intangible
resources are provided.
Insights from the
analysis are applied to
provide some strategic
opportunities to
effectively manage
intangible resources.
Practical
recommendations are
provided.
Insights from the analysis
are applied to provide a
clear evaluation with
strategic opportunities to
effectively manage
intangible resources.
Recommendations are
practical justified by
analysis and external
resources.  
Insights from the analysis are
applied to provide an in-depth
evaluation with strategic
opportunities to effectively
manage intangible resources.
Recommendations are practical
and convincingly justified by
analysis, evidence, and external
resources. Limitations and
constraints are acknowledged.   
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Assessment 3: Individual Case Video

Week 11 (Sunday 11:59pm end of Week 11) 4 May

50%



Video completed as individuals

Approx. 7 minutes

Submit via Moodle.

Description of assessment task
Disney and Netflix thrive on imagination, storytelling and innovation. In this assessment, you will undertake research
on Netflix and Disney to understand the power and influence that their intangibles have, and how these impact their
success. You will then communicate this through an approximate 7 minute video.
Your video should do the following:
1. Briefly introduce each business, including a short founder story.
2. Select ONE or TWO intangibles utilised by both Netflix and Disney. Compare and contrast how both the
companies have leveraged the intangible and critically analyse how this has enabled (or has not enabled) the
success of each business.
3. Finish the presentation by making a compelling recommendation regarding this intangible for the success
ONE of the businesses moving forward. Your recommendation should consider existing risks and challenges,
and be supported by evidence and research.
As you complete this assessment, you will need to consider the content from the seminars this term. What concepts
and/or frameworks did you find the most interesting or compelling? We also encourage you to consider your own
relationship with intangible aspects Netflix and Disney and reflect this in your video. These approaches will contribute
to effective storytelling.
Tips for your video:
• Ensure you narrate your findings using storytelling techniques that we have discussed and practised
throughout the term.
• Ensure your presentation is engaging, well-structured, and clearly communicates your analysis and
recommendations.
• Consider using visuals, slides, or creative elements to enhance your video.
• Your tone should be persuasive and professional, as if you were pitching about the power of intangibles to
company executives or investors.
• When recording, ensure your visual and audio quality is clear. It is recommended to watch the short video:
‘Video Assessment Submission Checklist’ before you record.

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Submission instructions
• Upload your video Moodle in the relevant submission point.
• You will find documents to support you completing the submission within the Assessment Hub on Moodle.
Generative AI use in Assessment 3
You may use AI-based tools to research and prepare before completing Assessment 3. Standard word processing
features such as spelling, grammar checking, and reference generation are allowed. Generative AI can assist in
researching topics but is prone to inaccuracies and fabrications. Always verify the information it provides with original
sources and consider diverse perspectives. Avoid sharing personal or copyrighted content on platforms like ChatGPT,
as it operates through OpenAI. There are resources available about how best to use generative AI available here Chat
GPT & Generative AI at UNSW.

When you have used AI, you should ensure that it is referenced. For more information about AI and assessment, see
here Using AI in Assessments.

Self-Reflection
A self-reflection statement of no more than a page will be written about your learnings from the course. A link to the
video will also be included in your self-reflection statement which will be emailed directly to your lecturer after the due
date.


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Marking Rubric: Individual Case Video

Criteria  %  Fail  Pass  Credit  Distinction  High Distinction 
Storytelling and
engagement
50 Unstructured storytelling with
low audience engagement.
Delivery unclear and visuals
ineffective.
Some engagement but lacks a
compelling structure. Delivery
inconsistent; visuals not well
integrated.
Engaging storytelling with clear
delivery. Visuals enhance the
presentation but are not fully
considered.
Compelling storytelling with
strong audience engagement.
Delivery is clear, persuasive,
and memorable, enhanced by
engaging and purposeful
visuals.
Engaging and persuasive
storytelling with strong
audience engagement. Delivery
is confident, and visuals are
high quality, simple and
purposeful.
Research informed
discussion
20 Limited discussion with
minimal reference to research.
Lacks comparison between
businesses.
Some discussion with limited
research integration. Basic
comparison between
businesses.
Clear discussion informed by
research. Comparison between
businesses is present but not
deeply explored.
Detailed discussion informed by
research. Video demonstrates
an in-depth understanding of
intangibles through comparing
and contrasting the two
businesses.
Thorough discussion with
strong research integration.
Comparison between
businesses is well-developed
and insightful.
Critical analysis 15 Superficial analysis with little
understanding of intangibles.
No application of evaluation
frameworks.
Some analysis but lacks depth
in understanding the impact of
intangibles. Minimal application
of frameworks.
Analysis demonstrates
understanding of intangibles
with some use of evaluation
frameworks.
Strong critical analysis
demonstrating a deep
understanding of the impact of
the intangible. Application of
evaluation frameworks evident.

Well-supported critical analysis
demonstrating a strong
understanding of the impact of
intangibles. Evaluation
frameworks are applied
effectively.
Strategic
recommendation
15 Basic recommendation lacking
insight and minimal research
support.
Recommendation provided but
lacks strong justification or
strategic insight.
Recommendation shows
strategic thinking and some
research support but lacks full
depth.
Strategic and innovative
recommendation thoroughly
supported by research,
demonstrating insight into
challenges and future direction.
Well-researched, strategic
recommendation with clear
insight into challenges and
future direction.



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