COMU1120 Walkthrough Project, part 2 - Script (30%)
Criteria Grade of 7 Grade of 6 Grade of 5 Grade of 4 Grade of 3 Grade of 2
Quality of the
description and
reflection on
engagement with
media, informed by the
walkthrough.

Original, creative and
insightful description and
reflection on engagement
with media.
Insightful description and
reflection on engagement
with media.
Clear description and
some reflection on
engagement with media.
Clear description of the
walkthrough or
engagement with media.
Struggles to provide a
description of the
walkthrough or engagement
with media.
No evidence of
walkthrough
description or
reflection.
Extent to which
insightful analysis is
developed about the
relationship between
media and lived
experience
The analysis draws on
accurate and highly
relevant ideas to make a
systematic and insightful
critique. The argument
successfully integrates
theoretical and applied
evidence.
The analysis draws on
accurate and highly
relevant ideas to make a
systematic and insightful
critique. The argument
integrates theoretical and
applied evidence.
The analysis accurately
draws on relevant ideas
to make a systematic and
thoughtful critique. The
argument makes a
substantial attempt to
integrate theoretical and
applied evidence.
The analysis accurately
draws on relevant ideas to
make a reasonably
coherent critique.
Struggles develop a critical
analysis or to incorporate
relevant ideas or evidence.
No critical analysis
is made. No
appropriate
evidence is raised.
Extent to which the
argument reflects on
critical social, cultural
or political issues
The argument creatively
reflects on the issues
raised, it offers an original
and provocative
consideration of the social,
cultural and political role
and consequences of new
media technologies.

It is clear to the reader
why the issues being
discussed matter.
The argument carefully
reflects on the issues
raised, it offers an
insightful consideration
of the social, cultural and
political role and
consequences of new
media technologies.

It is clear to the reader
why the issues being
discussed matter.
The argument reflects on
the issues raised, it
connects those issues to
questions about the
social, cultural and
political role and
consequences of new
media technologies.
The argument reflects on
the issues raised, it
attempts to connect those
issues to questions about
the social, cultural and
political role and
consequences of new
media technologies.
The argument struggles to
adequately reflect on
critical social, cultural, or
political issues relevant to
new media technologies.
The argument is not
reflective.
Style and format Highly creative, effective,
and appropriate piece of
writing for audio; uses the
required script template
correctly
A very effective and
appropriate piece of
writing for audio; uses
the required script
template correctly
The writing style is
appropriate and effective
for audio; uses the
required script template
correctly
The writing style is
generally appropriate for
audio; uses the required
script template correctly
Struggles to present the
analysis in the style of a
script for audio; struggles to
correctly apply the script
template
Did not write an
audio script; did not
use the required
script template
Coherence of reflection
and analysis

As for 6 PLUS: Clear and
thoughtful structure
integrates theory,
illustrations and reflection.
Ideas and argument
coherent and creative.
Clear and thoughtful
structure. No expression
errors.
Ideas and argument are
coherent. Clear and
thoughtful structure. Few
expression errors.
Ideas and argument are
coherent. Some grammar
and expression errors.
Struggles to integrate
theory, analysis, and
argument in to a clearly
structured piece of writing
for audio; poor/unclear
written expression
Incoherent structure
with little
integration of
theory, analysis, and
argument; very
poor/unclear written
expression
Accuracy –
grammar, spelling, &
APA referencing
1 or 2 minor errors; very
well-presented
2 – 4 minor errors; well-
presented
1 – 3 significant errors
but well-presented
overall
Some errors but generally
well-presented
Frequent errors and poorly
presented
Errors throughout
and very poorly
presented


学霸联盟