MARK2012
Assessment 3 – Business Report (Individual Assessment, 50%)


➢ Before the Assessment
• This assessment reflects on CLO1, 2 and 3.
• The task aims to use all the knowledge and experience gained in the course to demonstrate your
subject matter expertise in Marketing Fundamentals.
• The case study used for the Business Report and the case question(s) will be available on Moodle by
9am Thursday, Week 8.

➢ Brief

The task requires students:

• Effectively express ideas and information clearly in language appropriate for the intended audience
and purpose.
• Demonstrate contextual understanding of the case study and link the case study to the course
learning.
• Address the case questions by applying marketing techniques and frameworks and offer business
solutions.
• Demonstrate critical thinking and problem-solving skills in a business case setting.
• Address all marking rubric criteria.
• Apply the concept of UN SDGs to sustainable business decisions to improve outcomes for people and
the planet. https://www.un.org/sustainabledevelopment/sustainable-development-goals/
• Compose a professional business report following UNSW Business School’s assignment writing
guides. https://www.unsw.edu.au/content/dam/pdfs/unsw-adobe-websites/business-academic-
communication-essentials/Writingareport.pdf


➢ Submission Guidelines
• Business Report is due in Turnitin by 4pm Thursday, Week 10.
• Formatting
o Use 11pt or 12pt font
o 2.5 cm left margin
o 1.5 line spacing
o Leave a line between each paragraph
o Number each page
o Student number(s) and course code (MARK2012) to appear on every page





• Report Structure
o Cover Page
o Table of Contents
o Executive Summary
o Introduction
o Body of Discussion
o Conclusion and Recommendations
o Appendix
o References
• Students must use the Harvard Referencing system https://www.student.unsw.edu.au/harvard-
referencing

➢ Assessment Rubric

MARK2012: MARKING CRITERIA FOR BUSINESS REPORT (50 marks)
Criteria/ Level of
Competency
Fail (0-49%) Pass (50-64%) Credit (65-74%) Distinction (75-84%) High Distinction (85-100%)
Clear communication
(15 marks)
Does not communicate
arguments, ideas, and
information logically.

Does not express ideas and
information clearly in
language appropriate for
the intended audience and
purpose.
Communicates arguments,
ideas, and information logically.

Expresses ideas and information
in language appropriate for the
intended audience and purpose,
although it could be more
consistent.
Communicates arguments,
ideas, and information logically.

Effectively expresses ideas and
information clearly in language
appropriate for the intended
audience and purpose, although
it could be more consistent.
Communicates arguments, ideas,
and information logically.

Effectively expresses ideas and
information clearly in language
appropriate for the intended
audience and purpose.

Flawlessly communicates
arguments, ideas, and information
in a logical way.

Consistently expresses ideas and
information clearly in language
appropriate for the intended
audience and purpose.
Critical thinking in the
business context
(15 marks)
Overall, the report presents
minimal insights and
analysis. The discussion is
superficial.

The report presents a
summary of the case or
course materials and not
critical thinking.
Overall, the report presents
limited insights and analysis. The
discussion is superficial and can
be improved by using supporting
evidence from the literature
review.

The report presents a summary
of the case or course materials
and not critical thinking.
Overall, some good analyses and
insights, although they could be
more consistent. You could
enhance the quality of the
discussions using supporting
evidence from the literature
review.

Presents some original thinking,
although it could be more
consistent.
Overall, some good analyses and
insights, although they could be
enhanced by using supporting
evidence from the literature
review.

Presents original thinking, although
it could be more consistent.
The analysis is constructed to an
excellent standard and shows
insights. The discussions are well-
supported by evidence from the
literature review.

Demonstrates original thinking and
shows complexity.
Alignment of sustainable
business practice and the
UN SDGs to improve
outcomes for people and
the planet
(20 marks)
Does not link business
priorities and aspirations to
the UN SDGs.
Demonstrates a linkage of
business priorities and
aspirations to the UN SDGs.
However, the discussion shows
superficial understanding of UN
SDGs
Demonstrates a linkage of
business priorities and
aspirations to the UN SDGs. The
discussion shows good
understanding of UN SDGs
Demonstrates a linkage of
business priorities and
aspirations to the UN SDGs. The
discussion shows good insights
how business(es) could prioritise
UN SDGs in their core strategy.
Proficiently creates a set of
interconnected business priorities and
aspirations linking to the UN SDGs
and demonstrates expert-level
insights in integrating UN SDGs into
business(es)’ core strategy.


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