MKTG7503 Assessment 1: Research Proposal, Semester 1, 2025 Weighting: 40%
(The marking criteria apply to individual research topics; the overall Assessment 1 grade averages across the three topics)

Student Names: IDs:
Criteria 7 (High Distinction)
85-100%
6 (Distinction)
75-84.9%
5 (Credit)
65-74.9%
4 (Pass)
50-64.9%
3 (Fail)
40-49.5%
2 or 1 (Fail)
< 40%
SATISFACTORY UNSATISFACTORY
Research
Background and
Problem/Purpose
(50 points)
 Information in the
background section
is very clear, follows
a very logical
structure, and
generates sufficient
interest from the
readers.
 Course concept (or
concepts; either in
the background or in
the RQ section),
academic & non-
academic
information are used
appropriately to
describe the
phenomenon's scope,
nature, current
situation, and
relevant theoretical
underpinnings.
 Information in the
background section
is clear, follows a
logical structure, and
somehow generates
interest from the
readers.
 Course concept (or
concepts; either in
the background or in
the RQ section),
academic & non-
academic
information are used
appropriately to
describe the
phenomenon's scope,
nature, current
situation, and
potentially relevant
theoretical
underpinnings.
 Information in the
background section
is somewhat clear
and somehow
follows a reasonable
structure that helps
readers navigate the
contents.
 Course concept (or
concepts; either in
the background or in
the RQ section),
academic & non-
academic
information are used
appropriately to
largely describe the
phenomenon's scope,
nature, current
situation, and
potentially relevant
theoretical
underpinnings.
 Information in the
background section
follows an
acceptable structure,
although readers
may struggle to
understand the flow
of the statements.
 Course concept (or
concepts; either in
the background or in
the RQ section),
academic & non-
academic
information are
used, although some
are misused, to
provide largely a
satisfactory coverage
of the phenomenon.
 Information in the
background section is
not organised
appropriately.
Readers are
constantly baffled
when reading through
the paragraphs.
 Very few references
are used and fail to
provide an acceptable
coverage of the
phenomenon; some
essential elements are
missing.
 No discussion of
course concept (or
concepts) in the
background or the
RQ section.
 This report either
does not include a
background section
or includes a
background section
but is too brief to
help readers
understand what
exactly the
phenomenon is.
Research
Questions
(40 points)
 The two research
questions are
justified very clearly
based on good
logical thinking and
the use of
appropriate and
relevant academic
and non-academic
information.
 The two research
questions are
justified clearly
based on some
evidence of logical
thinking and the use
of appropriate and
relevant academic
and non-academic
information.
 The two research
questions are
presented with some
explanations to
justify them.
 Some references are
used, although a
small portion of the
information or
literature is
irrelevant,
nonexistent, or
misused.
 The two research
questions are listed,
but one or both are
inappropriate or
unsuitable given the
current research
topic.
 • Some references
are used, although
some references or
information are
irrelevant,
 The two research
questions are listed,
but one or both are
inappropriate or
unsuitable given the
current research
topic.
 Some references are
used, although many
references or
information are
irrelevant,
 Research questions
are either not listed
or only partially
listed.
 No explanations for
the research
questions.
nonexistent, or
misused.
 Inadequate
explanations for one
or both questions.
nonexistent, or
misused.
 Little or no
explanations for the
research questions.

Professionalism
(Presentation &
Structure)
(10 points)
 Communication is
very clear.
 No issues with
coherence,
consistency, and/or
flow.
 No referencing
spelling and/or
grammatical
issues.
 The report always
adheres to the
formatting
requirements.
 The report is within
the 24-page limit.
 Communication is
clear.
 Very few issues with
coherence,
consistency, and/or
flow.
 Very few
referencing, spelling,
and grammatical
issues.
 The report adheres to
the formatting
requirements.
 The report is
within the 24-page
limit.
 Communication is
mostly clear.
 Some issues with
coherence,
consistency
and/or flow.
 Some referencing,
spelling, and/or
grammatical issues.
 The report adheres to
the formatting
requirements.
 The report is within
the 24-page limit.
 Communication is
sometimes unclear.
 Issues with
coherence,
consistency, and/or
flow.
 Many referencing,
spelling, and/or
grammatical issues.
 The report adheres
to the formatting
requirements.
 The report is within
the 24-page limit.
 Communication is
unclear.
 Many issues with
coherence,
consistency, and/or
flow.
 Many referencing,
spelling, and/or
grammatical issues.
 The report does not
adhere to the
formatting
requirements.
 The report is over the
24-page maximum.
 Communication is
very unclear.
 Numerous issues
with coherence,
consistency, and/or
flow.
 Numerous
referencing, spelling,
and/or
grammatical issues.
 The report does not
adhere to the
formatting
requirements.
 The report is over the
24-page maximum.





Overall mark:
Marker:


Comments:

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