COMU2030 COMMUNICATION RESEARCH METHODS
Assessment 4: Individual reflection
Due: Friday 30th May, 4pm
Weighting: 15%
Word Length: Up to 500 Words (excluding references)

Task Instructions
Note: This is an individual assessment. All aspects of the assessment are to be completed
individually.
Aims of the Assessment:
1. to demonstrate understanding of the fundamental principles of quantitative research
2. to demonstrate understanding of the fundamental principles of qualitative research
3. to demonstrate understanding of the fundamental principles relating to ethical conduct
of research.
4. Critically evaluate social research
In this final assessment you need to draw on your understanding of the fundamental principles
of COMU2030 to reflect on your group survey research project, identifying limitations of the
survey project and their implications, and providing suggestions for future research.
Reflection on the group survey research project
All research has its limitations (even research conducted by well-funded experienced
researchers!). In this reflection you need to evaluate your survey research project through
applying what you’ve learned in the course to identify any limitations, discuss the implications
of these limitations for your findings, make suggestions for how they could be overcome in
future research and propose future research directions for the research topic.
Ask yourself the following questions to guide the reflection:
• What were the limitations of the sample and sampling method?
o What implications do these limitations have on the findings?
o How could you overcome the limitations in future research?
• Were there any limitations of your variables and survey questions?
o What improvements to the survey could be made in future research?
• What research could be done on this topic by future researchers?
You should incorporate citations from relevant literature to support your arguments.
Suggested Formatting
• Headings: Use the headings indicated above.
• Font: Arial or Times New Roman, 12 pt.
• Spacing: 1.5 line spacing.
• Margins: 2.5 cm on all sides.
• Referencing: APA 7th Edition. Include a reference section.
• Generative AI
• This assessment task evaluates students' abilities, skills and knowledge without the aid
of generative Artificial Intelligence (AI) or Machine Translation (MT). Students are advised
that the use of AI or MT technologies to develop responses is strictly prohibited and may
constitute student misconduct under the Student Code of Conduct.

Marking criteria
Criteria High Distinction
(85-100%)
Demonstrated
evidence of
exceptional
achievement of
course learning
outcomes.
Distinction (75-
84%)
Demonstrated
evidence of
advanced
achievement of
course learning
outcomes.
Credit (65-74%)
Demonstrated
evidence of
proficient
achievement of
course learning
outcomes.
Pass (50-64%)
Demonstrated
evidence of
functional
achievement of
course learning
outcomes.
Fail (45-49%)
Demonstrated
evidence of
developing
achievement of
course learning
outcomes.
Fail (1-45%)
Minimal or absent
evidence of course
learning outcomes.
Discussion of limitations,
implications and
recommendations (60%)
Evidence of
outstanding
understanding of
course content
through
sophisticated
identification of
limitations,
discussion of
implications and
future directions.
Evidence of
excellent
understanding of
course content
through
comprehensive
identification of
limitations,
discussion of
implications and
future directions.
Evidence of
moderate
understanding of
course content
through
reasonably good
identification of
limitations and
discussion of
implications and
future directions.
Evidence of basic
understanding of
course content
through
identification of
limitations and
discussion of
implications and
future directions.
Evidence of a lack
of understanding
of course content
through very
limited
identification of
limitations and
discussion of
implications and
future directions.
This section is
mostly missing or
mostly inaccurate
suggesting a lack
of understanding
of course content.
Future research (20%) Outstanding
suggestions for
future research.
Excellent
suggestions for
future research.
Moderately
interesting
suggestions for
future research.
Some appropriate
suggestions are
made for future
research.
Suggestions for
future research are
limited or do not
make sense.
This section is
mostly missing or
entirely
inaccurate.
Evidence and argument
(20%)
Sophisticated and
clearly structured
discussion
supported by
highly appropriate
evidence
demonstrating
high level critical
thinking.
Clear, logically
structured
arguments
accompanied by
appropriate
scholarly peer-
reviewed
evidence.
Logical arguments
advanced and
supported by
appropriate
scholarly
evidence.
Arguments are
advanced and
there is some
inclusion of
appropriate
scholarly
evidence.
There is lack of
logical arguments
and evidence.
The structure is
mostly unclear
and evidence is
missing.


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