ECON1011 Economics for Business
Semester 2, 2025
“Critique a Celebrity” Assessment
Instructions and Marking Criteria

Overview
You will choose a quote from a celebrity (e.g., politicians, social media influencers) made over
the last 12 months. This quote should be related to one of the five main topics covered in this
course. Evaluate the validity of the claim(s) made in the chosen quote using economic
concepts or theories you have learnt in this course. You will then make a one-minute TikTok-
style video explaining to your audience whether the celebrity’s claim is valid, and why.
Celebrity quote eligibility
The quote you choose must satisfy 1 to 4 below.

1. Made publicly by a well-known public person, defined to be a person satisfying at least
one of the following criteria:
a. A politician, who satisfies any (or more) of the following:
i. A serving member of a legislative or executive branch of a government
at national, state or local municipal level; or
ii. An ambassador representing a nation with at least an UN observer
status; or
iii. Someone who had previously been in the above-mentioned positions;
or
iv. Someone who is in opposition, shadowing a position mentioned above.
b. A person of significant social engagement and influence, who satisfies any (or
more) of the following:
i. A director of a registered not-for-profit or charitable organisation with
a stated aim of engagement in social issues; or
ii. A director on a board of a publicly listed company; or
iii. A winner of prestigious international or national awards for their public
or professional work (e.g., Nobel Prize, Olympic Medal, Pulitzer Prize,
Grammy, etc.).
c. A social media celebrity, who satisfies any (or more) of the following:
i. An owner of a social media account or channel with over 10,000
followers; or
ii. A creator of a post with over 100,000 likes, with such post being the
post you are using for this assessment.
For criterion a and b, the quote can come from traditional media (e.g., newspaper,
news channel) or the social media account of the person. For criterion c, your quote
must come from the account, channel or post satisfying the criterion.

Please note that the following people do not automatically qualify unless they satisfy
one of the criteria above: academics, clergy, consultants, journalists, motivational
speakers, political commentators, and royalty. However, many of them have a social
media account if they are activity engaging in the social realm, and would likely have
satisfied criterion c.

2. Originally published (i.e., not a re-post) in traditional or social media between 1st
August 2024 and 12th September 2025 (the due date of your issue identification);
3. Made in English;
4. Related to one of the five main topics covered in this course (i.e., Housing crisis, Cost
of living, Trade War, Climate change, Global Inequality), and in the cases of the first
two issues (Housing crisis and Cost of living), be related to the Australian context.

If you submit an ineligible quote at the issue identification stage (see below), you will lose the
marks on quote eligibility. However, if you use an ineligible quote in the video submitted, you
will receive zero (0) for the entire video.
Submission
You need to submit two (2) items in relation to this assessment.

1. Issue identification (10%)
You are asked to identify contemporary economic issues that are being discussed in
the public domain. Using the template provided on the course Blackboard site, provide
basic background information and a documentation of your chosen quote. Relate the
quote to the topic you have identified.

Save your filled out template in .docx or .pdf and submit through the submission link
on the course site Blackboard by Friday, 12th Sept 2025 14:00 (i.e., 2:00pm) AEST.

2. One-minute video (25%)
Upload a one-minute video of your critique using the submission link on the course
Blackboard site. In your video, you should:

(a) Introduce the quote you are critiquing;
(b) Identify a claim in the quote as an economic statement;
(c) Explain the economic concepts in the statement you have identified in (b); and
(d) Correct (if the claim is wrong), qualify (if the claim is partially correct) or
validate (if the claim is correct) the claim you have identified in (b).

Your video should target the typical TikTok (or similar) audience. However, for
convenience, you may assume that they have some basic economic knowledge
covered in ECON1011.

Your video should not exceed one minute. You have a 10-second buffer at the end to
wrap up – but no new economic contents can be introduced during this buffer.
Markers will stop watching at 1 minute 10 seconds.

You can use creative artworks (e.g., images, music) in your video if you have the right
to use them in your work.1 It is not necessary for you to visually appear in the video.
Other people can appear in your video, but if they appear in a facially identifiable
manner, they must be over the age of 18 years and sign a Consent Form (see below).

The video should be saved in .mp4 format (recommended resolution: VGA2) and
upload through the submission link on the course site Blackboard by Friday, 31st
October 2025 14:00 (i.e., 2:00pm) AEST. Please see Submit a Video or Audio
Assignment with Kaltura for submission instruction instructions.

If you have references or consent, fill out the References, Consent, or Topic change
Form available on Blackboard and submit the completed template as a .docx or .pdf
file via the separate submission link on Blackboard.

For both items, you can re-submit as many times as you wish prior to their respective due
date.

Changing your quote or topic between submissions
You can change your quote or topic after the issue identification is submitted. However, in
such case, you will not receive feedback on your new choice of quote or topic. Course staff
will not check the eligibility of your new choice for you. If your new quote is ineligible, you
will receive zero (0) for your video.

If you have changed your quote or topic after the outline, fill out the appropriate section of
the References, Consent, or Topic change Form (available on Blackboard) and submit it via
the form submission link. Do NOT submit the form via the video submission link. The revised
issue identification template will not be marked but will provide the relevant background
information for your markers.

Late submissions
Requests for the granting of extensions must be made online via my.UQ with supporting
documentation before the submission due date/time. If an extension is approved, the new
agreed date for submission will be noted on the application and the student notified
through their student email. Extensions cannot exceed the number of days you suffered
from a medical condition, as stated on the medical certificate.

Where an extension has not been previously approved, a penalty of 10% of the maximum
possible mark allocated for the assessment item will be deducted per day for up to 7 calendar
days, at which point any submission will not receive any marks unless an extension has been
approved. Each 24-hour block is recorded from the time the submission is due.

1 This refers to the rights of using the media in a submitted assignment that is unavailable to the public.
Students decide to publish their video in a publicly accessible domain separate from ECON1011 are responsible
for copyright compliance of their own published work. The ECON1011 Team cannot provide legal advice on
copyright.
2 The default Video Resolution setting on most phones has been set at a minimum of Full High Definition
(30FPS), which means a one-minute video will take 124Mb. A one-minute video with VGA, on the other hand,
is about 24.1Mb.
Marking criteria
The whole assessment (issue identification and the final video) is worth 35% of the course
total marks.

Issue identification (10 marks total):
Criteria Marks
Verifiable link/pdf of the quote provided 2
Quote made by an eligible person 2
Quote published within the specific timeframe 2
Related topic appropriately identified 4
Total 10

One-minute Video (25 marks total):
Criteria Marks
Content 15
Identification of an economic statement 5
Explanation of economic concepts 5
Correction/qualification/validation of claim 5
Presentation 10
Organisation and clarity 5
Engagement 5
Total 25

See Appendix A, below, for detailed marking criteria and standards.
Referencing
If you use the ideas or works of others in your submission you must reference them. This is
an academic requirement – you may be liable for plagiarism if you do not acknowledge the
resources you have used. See UQ’s Guide on plagiarism.

Since you are submitting a video, you will not have in-text references. However, you should
put your reference list in the Reference section of the References, Consent, or Topic change
Form (available on Blackboard) and submit it along with your video. Please use APA 7th
referencing style – see UQ Library’s guide on APA 7th.

There is no need to reference lecture slides from this course, nor do you need to reference
the quote you are critiquing – because its bibliographical information would have been
included in your issue identification submission already.
Tips
• Please do not put links to your personal directory in any of your submissions. Your
markers will not have access to them. If you must put links to certain files you have
saved, please use a (view only) sharing link
• Check out some of the exemplars from last year’s cohort – these are posted on
Blackboard. Please note that, as your quote must be published between 1st August
2024 and 12th Sept 2025, you cannot use the quotes from the exemplars.
• Be precise! Pick one claim in your quote and work only on it. Don’t be ambitious.
• Don’t spend time repeating the whole quote unless it helps. You can display it on
screen to save time.
• Do NOT try to shorten your video by playing it at a higher speed. Past markers of
similar assessment items told us that those videos are inaudible.
• We understand that people have accents. It should be emphasised that English accent,
beyond being understandable, is NOT a marking criterion. However, if you are worried,
consider captioning your video.
• Likewise, we understand that you are students. As such, the technical quality of your
aids, beyond being clear and effective, is not a marking criterion. For instance, hand-
drawn graphs are considered just as good as computer generated graphics.
• See UQ Library’s guide on finding and using media if you want to use them in your
video.

Academic integrity
You are expected to maintain academic integrity and appropriate conduct. This expectation
includes and extends to the digital realm. Unacceptable behaviours include, but are not
limited to:

• Plagiarism;
• Fabrication of quotes, references or documents;
• Illegal use of copyrighted materials; and
• Soliciting or aiding and abetting contract cheating.

Academic and general misconduct will be handled in accordance with UQ’s policy regarding
student misconduct.

Use of generative artificial intelligence (generative AI)
This assessment has been designed to be challenging, authentic and complex. Whilst students
may use AI technologies, successful completion of assessment in this course will require
students to critically engage in specific contexts and tasks for which artificial intelligence will
provide only limited support and guidance.

A failure to reference AI use may constitute student misconduct under the Student Code of
Conduct.

Academic integrity pledge
By submitting your assessment item, you indicate your commitment to UQ’s academic
integrity pledge as summarised in the following declaration:

“I certify that I have completed this assessment in an honest, fair and trustworthy manner,
that my submitted answers are entirely my own work, and that I have neither given nor
received any unauthorised assistance on this assessment.”
Appendix A: Marking Criteria and Standards

Issue identification (10 marks total)
Criteria and Mark 2 0

Verifiable link/pdf of the
quote provided (2)

A valid link or pdf of the
quote is provided.

Link or pdf defunct or not
provided; or the quote is
not made in English
(making it not verifiable
by course staff).

Marks on these three criteria can only be 2 or 0: either the quote meets the
eligibility standard, in which case 2 marks will be given; or it does not, in which
case 0 mark will be given.

Quote made by an
eligible person (2)

The quote is made
publicly by an eligible
person as stated in the
assessment instructions.


The quote is not made
publicly by an eligible
person.

Quote published within
the specific timeframe
(2)

The quote is originally
published between 1st
August 2024 and 12th
September 2025.

The quote is originally
published outside of the
period between 1st
August 2024 and 12th
September 2025.

Criteria and Mark 4 3 2 1 0

Related topic
appropriately identified
(4)

Topic clearly identified to
be one of the five topics
covered in the course.
Clear explanations on
why the quote is related
to the topic identified.


Topic identified to be one
of the five topics covered
in the course. Reasonable
explanations on why the
quote is related to the
topic identified.

Topic identified to be one
of the five topics covered
in the course. Tenuous
explanations on why the
quote is related to the
topic identified.

Topic identified to be one
of the five topics covered
in the course. Unclear
explanations on why the
quote is related to the
topic identified.

No topic identified or the
topic identified is not one
of the five covered in the
course.

One-minute Video (25 marks total)

Content
Criteria and Mark 5 4 3 2 1 0

Identification of an
economic statement
(5)


A claim in the quote
is precisely rephrased
using economic
language.
Appropriate
economic concept(s)
identified.

A claim in the quote
is faithfully rephrased
using economic
language. Relevant
economic concept(s)
identified.


A claim in the quote
is roughly rephrased
using economic
language. Relevant
economic concept(s)
identified.

The rephrasing the
claim(s) in the quote
in economic language
is inaccurate. Logical
gaps in the
identification of
related economic
concept(s).


The rephrasing the
claim(s) in the quote
in economic language
is fundamentally
flawed. Inappropriate
or tangential
economic concept(s)
identified.


Failure to connect
the quote to a
relevant economic
concept. No
economic concept
identified.

Explanation of
economic concepts
(5)


Appropriate
economic
explanations
competently
delivered. Reasoning
careful, logical and
demonstrates sound
knowledge of
underlying economic
concepts.


Relevant economic
explanations
satisfactorily
delivered. Reasoning
logical and
demonstrates
adequate knowledge
of underlying
economic concepts.

Reasonable attempt
to give a relevant
economic
explanation. Minor
gaps in reasoning,
demonstrating some
knowledge of
underlying economic
concepts.

Limited attempt to
give an economic
explanation.
Apparent flaws in
reasoning,
demonstrating
limited knowledge of
underlying economic
concepts.

Erroneous attempt to
give an economic
explanation. Illogical
reasoning,
demonstrating
flawed understanding
of economic
concepts.

No attempt to give
an economic
explanation.
Incomprehensible
reasoning,
demonstrating no
understanding of
economic concepts.

Correction,
qualification, or
validation of claim
(5)


Convincing
conclusion of the
validity of claim
drawn from earlier
explanations. Mindful
of assumptions that
may affect validity.


Reasonable
conclusion of the
validity of claim
drawn from earlier
explanations. Little
attention to
underlying
assumptions.


Plausible conclusion
of the validity of
claim drawn from
earlier explanations.
Underlying
assumptions not
mentioned.

Doubtful conclusion
of the validity of
claim drawn from
earlier explanations.
Weakness of the
conclusion
perceptible.

Spurious or irrelevant
conclusion of the
validity of claim.
Weakness of the
conclusion apparent.

No or erroneous
conclusion of the
validity of claim.
Weakness in the
conclusion blatant.
Presentation
Criteria and Mark 5 4 3 2 1 0

Organisation and
clarity (5)

Video tightly
organised. Main
points clearly
emphasized.
Arguments and
evidence effectively
placed and
presented.
Clear expressions.


Video conventionally
organised. Main
points apparent.
Arguments and
evidence suitably
placed and
presented.
Effective expressions.

Video organised.
Main points can be
deduced but not
always apparent.
Placement and
presentation of
arguments and
evidence does not
interfere
understanding.
Meaning of
expressions apparent
but language not
always fluent.


Video loosely
organised. Main
points not always
clear. Placement and
presentation of
arguments and
evidence sometimes
interfere
understanding.
Meaning of
expressions not
always clear.

Video poorly
organised. Main
points obscure.
Arguments and
evidence are
hampered by
digressions that
interfere
understanding.
Meaning of
expressions unclear.

Video chaotic. Main
points unidentifiable.
Arguments and
evidence are
scattered, inhibiting
understanding.
Expressions
incomprehensible.

Engagement (5)

Video is captivating.
Messages are
conveyed in a
relatable manner.


Video is interesting.
Messages are
conveyed in a
pleasant manner.

Video is uninspiring.
Messages are
conveyed in a routine
manner.


Video is bland.
Messages are
conveyed in
forgettable manner.

Video is boring.
Messages are
conveyed in a banal
manner.

Video is excruciating.
Messages are
conveyed in an
offensive manner.




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