CM331 Writing for Communication
ginna@bu.edu CM 331 Page 1

ASSIGNMENT: PRESS RELEASE Due: Wednesday, September 17, 2025 Write a press release announcing the premiere of The Drama, an upcoming American romantic comedy written and directed by Kristoffer Borgli and starring Zendaya and Robert Pattinson.
GOAL: Build awareness of movie making in Massachusetts and encourage producers and directors to make movies here.

CLIENT: The Massachusetts Film Office
SOURCES: https://en.wikipedia.org/wiki/The_Drama_(film) https://www.imdb.com/title/tt33071426/ http://www.mafilm.org/
ASSIGNMENT GUIDELINES
• Write a press release announcing the movie premiere.
• Say who, what, when, where, and why this is newsworthy.
• Include relevant details about the movie.
• Make yourself the contact for this release.
• Include a quote from an appropriate contact at your client.
• Include one-paragraph boilerplate about Massachusetts Film Office.
• Identify a target media outlet and write a one-paragraph description of your target audience.
GRADING CRITERIA
• How well you follow the assignment
• Whether you use the correct format incorporating all seven key elements
• Strong and clear headline
• Lead contains all 5 Ws
• Well-written and organized
• Clear, concise boilerplate
• Good quote
• Accurate and well-chosen facts
• Well-chosen media outlet
• Complete target audience description
CM331 Writing for Communication
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Seven Basic Elements of Press Releases There are seven basic elements that every press release should have in terms of content and how it appears:
1. FOR IMMEDIATE RELEASE: These words should appear in the upper left-hand margin, just under your letterhead. Use all caps.

2. Headline: Skip two lines and use a bold type. The headline should contain the company name, present tense verb, and the news you’re announcing.

3. Dateline: This should be the city your press release is issued from and the date you are issuing your release.

4. Lead Paragraph: The first paragraph needs to grab the reader's attention and should contain the five W's (who, what, when, where, why).

5. Text: The main body of your press release where your message should fully develop, from most important to least important details.

6. Boilerplate: Standard description of issuing organization or person that appears on every release; a summary of the organization and its mission.
7. Contact Information: At the bottom of the release, skip a line and list the name, title, phone numbers of your company spokesperson (the person with the most information).
CM331 Writing for Communication
ginna@bu.edu CM 331 Page 3

FOR IMMEDIATE RELEASE
[COMPANY NAME] [ACTIVE VERB] [NEWS]
Subhead that adds more information CITY, STATE (Month day, year) -- dakl; jkl;jk jk;jk;asdjkds jkdsakl fdjklsadds dakl; jkl;jk jk;jk;asdjkds jkdsakl fdjklsadds dakl; jkl;jk jk;jk;asdjkds jkdsakl fdjklsadds dakl; jkl;jk jk;jk;asdjkds jkdsakl fdjklsadds dakl; jkl;jk jk;jk;asdjkds jkdsakl fdjklsadds dakl; jkl;jk jk;jk;asdjkds jkdsakl fdjklsadds dakl; jkl;jk jk;jk;asdjkds jkdsakl fdjklsadds dakl; jkl;jk jk;jk;asdjkds jkdsakl fdjklsadds dakl; jkl;jk jk;jk;asdjkds jkdsakl fdjklsadds dakl; jkl;jk jk;jk;asdjkds jkdsakl fdjklsadds dakl; jkl;jk jk;jk;asdjkds jkdsakl fdjklsadds dakl; jkl;jk jk;jk;asdjkds jkdsakl fdjklsadds dakl; jkl;jk jk;jk;asdjkds jkdsakl fdjklsadds dakl; jkl;jk jk;jk;asdjkds jkdsakl fdjklsadds dakl; jkl;jk jk;jk;asdjkds jkdsakl fdjklsadds dakl; jkl;jk jk;jk;asdjkds jkdsakl fdjklsadds dakl; jkl;jk jk;jk;asdjkds jkdsakl fdjklsadds dakl; jkl;jk jk;jk;asdjkds jkdsakl fdjklsadds dakl; jkl;jk jk;jk;asdjkds jkdsakl fdjklsadds dakl; jkl;jk jk;jk;asdjkds jkdsakl fdjklsadds dakl; jkl;jk jk;jk;asdjkds jkdsakl fdjklsadds dakl; jkl;jk jk;jk;asdjkds jkdsakl fdjklsadds dakl; jkl;jk jk;jk;asdjkds jkdsakl fdjklsadds dakl; jkl;jk jk;jk;asdjkds jkdsakl fdjklsadds dakl; jkl;jk jk;jk;asdjkds jkdsakl fdjklsadds dakl; jkl;jk jk;jk;asdjkds jkdsakl fdjklsadds dakl; jkl;jk jk;jk;asdjkds jkdsakl fdjklsadds dakl; jkl;jk jk;jk;asdjkds jkdsakl fdjklsadds About [Company Name] dakl; jkl;jk jk;jk;asdjkds jkdsakl fdjklsadds dakl; jkl;jk jk;jk;asdjkds jkdsakl fdjklsadds dakl; jkl;jk jk;jk;asdjkds jkdsakl fdjklsadds dakl; jkl;jk jk;jk;asdjkds jkdsakl fdjklsadds dakl; jkl;jk jk;jk;asdjkds jkdsakl fdjklsadds dakl; jkl;jk jk;jk;asdjkds jkdsakl fdjklsadds Contact: Name Title Email Phone Number ###

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