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Assessment 2 BUSS5221 -3min Video and 1 page Booklet S2 2025 -
HD 85% - 100% D 75% - 84% CR 65% – 74% P 50% – 64% F 0% - 49%
Problem
Identifies and outlines
the problem and its
importance, and the
core problem to be
addressed (Problem
Statement)
20%
Provides a compelling
introduction to the problem and
clearly explains why it is
important to address. The
problem statement is articulated
with clarity and insight.
Provides a clear introduction
to the problem and explains its
importance. The problem
statement is well articulated.
Provides an adequate
introduction to the problem,
with some explanation of its
importance. The problem
statement is mostly clear but
may lack detail.
Provides a basic introduction to
the problem, with limited
explanation of its importance.
The problem statement lacks
clarity or depth.
Introduction to the problem is
unclear or missing. The
problem statement is poorly
defined or not provided.
Creative Frameworks
and Theories
Demonstrates
understanding and use
of creative mindset
course content
20%

Demonstrates excellent
understanding and use of
creative techniques to develop a
proposed solution. Provides
clear and convincing explanation
of how and why the techniques
were chosen and applied.
Demonstrates a strong
understanding and use of
creative techniques to develop
a proposed solution. Provides
a clear explanation of how and
why the techniques were
chosen and applied.
Demonstrates a sound
understanding and use of
creative techniques. Some
explanation is provided about
how and why the techniques
were used, though it may lack
depth or clarity.
Demonstrates a basic
understanding of creative
techniques. Limited or unclear
explanation of how and why the
techniques were used.

Does not demonstrate
understanding or appropriate
use of creative techniques. No
explanation or justification
provided.
Solution
Proposed Solution and
(1) original; (2) useful;
(3) social context
25%


The solution is clearly presented,
with well-explained benefits. It is
original, useful, and clearly
justified using BUSS5221
concepts. It is also strongly
aligned with a relevant social
context.
The solution is well presented,
with mostly clear benefits. It
shows originality and
usefulness, with good
justification using BUSS5221
concepts. It is clearly aligned
with a relevant social context
The solution is adequately
presented, though some
benefits may lack clarity. It
shows some originality and
usefulness, with basic reference
to BUSS5221 concepts.
Alignment with social context is
present but may be general or
underdeveloped.
The solution is presented but
lacks clarity in parts. Originality
and usefulness are limited, with
minimal or unclear reference to
BUSS5221 concepts. Links to
social context are weak or
vague.
The solution is poorly
presented or unclear. It lacks
originality, usefulness, and
justification. There is little or
no use of BUSS5221 concepts,
and no clear connection to a
relevant social context.
2

Video Presentation
Quality, Clarity and
effectiveness of verbal
and visual
communication
15%


Communicates meaning clearly
and confidently in an authentic
voice. Ideas are flawlessly
organised, well-structured, and
thoughtfully discussed.
Delivery—voice, body language,
positioning, and pauses—is
highly engaging and persuasive.
Language is consistently
appropriate for the target
audience, with no reliance on
notes. The video is extremely
creative and visually appealing,
with design, movement,
graphics, and text all working
seamlessly to support the
message.
Communicates meaning
clearly and confidently in a
mostly authentic voice. Ideas
are well organised, structured,
and clearly discussed.
Delivery—voice, body
language, positioning, and
pauses—is engaging and
generally persuasive.
Language is appropriate for
the target audience, with
minimal reliance on notes. The
video is creative and visually
appealing, with design,
movement, graphics, and text
effectively supporting the
message.
Communicates meaning with
reasonable clarity and some
confidence. Ideas are adequately
organised and structured,
though discussion may lack
depth. Delivery—voice, body
language, positioning, and
pauses—is somewhat engaging,
though inconsistently
persuasive. Language is mostly
appropriate for the target
audience, with some reliance on
notes. The video demonstrates
creativity and visual appeal, with
design, movement, graphics, and
text supporting the message to
some extent.
Communicates meaning with
basic clarity and limited
confidence. Ideas show minimal
organisation or structure, and
discussion is underdeveloped.
Delivery—voice, body language,
positioning, and pauses—is
occasionally engaging but
generally lacks persuasiveness.
Language is somewhat
appropriate for the target
audience, with frequent reliance
on notes. The video shows
limited creativity and visual
appeal, with design, movement,
graphics, and text only partially
supporting the message.
Meaning is unclear or difficult
to follow. Ideas are poorly
organised, lacking structure or
development. Delivery—
voice, body language,
positioning, and pauses—is
unengaging and unpersuasive.
Language is inappropriate for
the target audience, with
heavy reliance on notes or
reading. The video lacks
creativity and visual appeal,
with design, movement,
graphics, and text failing to
support the message.
Booklet & References
Quality, Clarity and
effectiveness of
graphics, writing,
structure, consistent
and logical
conversation.
20%
Information and ideas are
communicated in a logical, clear,
and well-organised manner. The
booklet is of excellent quality—
visuals and graphics effectively
engage the reader and reinforce
the content. No spelling errors.
In-text citations and reference
list are accurate and complete.
Full adherence to APA 7th
edition guidelines, with no errors
Information and ideas are
mostly communicated in a
clear and organised manner.
The booklet is of high
quality—visuals support the
content and are engaging.
Minimal spelling or
referencing errors. Good
adherence to APA 7th edition
guidelines, with one error.
Information and ideas are
communicated in a reasonably
clear manner, though some
parts may lack logical flow or
organisation. The creative
process is described but may be
vague in places. Visuals are used
but may not fully support the
content. Some minor spelling or
referencing errors.
Good adherence to APA 7th
edition guidelines, with two
errors
Information and ideas are
presented, but clarity and
organisation are inconsistent.
The creative process is
mentioned but not well
explained. Visuals are basic or
inconsistently used. Spelling and
referencing errors are present.
Some adherence to APA 7th
edition guidelines, with three
errors noted
Information is unclear or
disorganised. The creative
process is missing or poorly
explained. Visuals are absent
or ineffective. Frequent
spelling and referencing
errors.
No adherence to APA 7th
edition guidelines, with more
than three errors.


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