TechInvest
(part I) -
INFS6077
Digital, data, and decisions

Business Information Systems

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Case introduction
Background
TechInvest, a well-established venture capital firm, has been focusing on technology
investments, particularly in the burgeoning field of cybersecurity. With the rapid
evolution of digital threats, cybersecurity has become a crucial area for innovation and
investment. TechInvest aims to capitalize on this growing need by selecting the most
promising cybersecurity technologies for its portfolio.

The firm is currently evaluating several cutting-edge technologies including Blockchain
Security, AI for Threat Detection, Quantum Cryptography, IoT Security Solutions, and
Cloud Security Platforms. Each of these technologies offers distinct advantages and
challenges, and their potential impact on security, profitability, and market relevance
varies significantly.

The Chief Executive Officer has asked other C-level executives to look into these
different technologies and provide a recommendation as to what technology or
technologies to invest in in the coming 5-year period (from 2025 onward).

Strategic objectives
The overall strategies objectives of TechInvest are as follows:
1. Market Leadership: Establish and maintain a market-leading position in the
cybersecurity investment sector by being at the forefront of technological
innovation and market trends.
2. Innovation and Growth: Drive innovation and growth within the portfolio by
investing in technologies that have the potential to disrupt the cybersecurity
market and provide scalable solutions to emerging security challenges.
3. Risk Management: Enhance risk management capabilities by adopting
technologies that not only mitigate potential security risks but also provide
strategic data insights to preemptively address vulnerabilities.
4. Sustainability and Compliance: Commit to long-term sustainability and
compliance by investing in technologies that promote ethical standards, data
privacy, and regulatory adherence, ensuring the firm and its investments are
protected against future regulatory changes.
5. Customer Centricity: Focus on customer-centric solutions by investing in
technologies that enhance user experience, trust, and satisfaction, thereby
fostering strong customer relationships and loyalty.

Available data
TechInvest has compiled two comprehensive datasets:
1. Expanded Technologies Data: This dataset provides detailed annual metrics
from 2022 to 2030 for each technology under consideration. It includes
development costs, market growth rates, implementation complexities,
potential ROIs, security enhancement levels, regulatory compliance ease,
historical breach resistance data, recorded data breaches, data quality issues,
and technology adoption rates.
2. Expanded Historical Company Data (2013-2024): This dataset outlines
TechInvest’s financial performance and strategic activities over the last
decade. It includes annual revenue, competitor average revenue, market
share, recorded data breaches, costs associated with these breaches, data
quality issues, consumer trust indices, and employee growth rates.



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Constraints
Financial constraints: TechInvest has allocated a total investment budget of $225
million for the next five years to acquire and implement new technologies. This budget
cap is designed to ensure that the firm remains financially stable while still fostering
innovation and growth through strategic technology investments. The allocation of this
budget will require careful planning, prioritization of investments, and periodic
reassessment to adapt to changing market conditions and technology landscapes. You
are allowed but not required to spend the full budget.

Resource availability: Regulatory approval processes and compliance requirements
can significantly delay the implementation of new technologies. Certain technologies
might also face higher scrutiny depending on the regulatory environment, which could
affect the feasibility of their adoption. Moreover, certain technologies may be more
complex to implement than others. When this is the case, it is highly unlikely that
investments in multiple technologies will yield the desired results.

Strategic alignment: All technological investments must align with the overarching
strategic goals and vision of TechInvest. This alignment ensures that the technologies
chosen not only fit the current company trajectory but also propel the company towards
its long-term objectives.

Development continuity: TechInvest recognizes that successful technology investment
and implementation often require sustained engagement and incremental
advancements rather than one-time investments. Therefore, it is mandated that once
a technology is chosen for initial investment, a minimum continuity period of three
years (incl. year of adoption) for further development and integration is required. This
ensures that the technologies are not only adopted but are also given sufficient time
and resources to mature and integrate within the company's operational and strategic
frameworks. All technologies will incur initial implement costs, after which a decrease
of 15% on the initial costs will be encountered annually to further develop the
technology. Stopping with development after three years increases the risk of security
breaches.

Your role in the company: Chief Security Officer
As the CSO, you focus on the security aspects of potential investments, assessing
how well they can protect company assets and client data. Your role is critical in
ensuring that the chosen technologies not only meet but exceed industry security
standards, thereby safeguarding the company's reputation and compliance status.

Key responsibilities:
• Assess the security enhancement level provided by each technology.
• Examine historical breach resistance data to predict future security
performance.
• Evaluate regulatory compliance ease to ensure that investments adhere to all
legal standards.
• Prioritize technologies that strengthen the company’s overall security posture.

Potential decision criteria:
• Highest levels of security enhancement and breach resistance
• Positive impact on the company's overall security architecture
• Ease of regulatory compliance
• Contribution to reducing future security-related costs



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Decision: Technological investment
The primary objective for TechInvest is to make informed investment decisions that
will enhance its portfolio, drive future growth, and align with its strategic goals. You are
to provide a recommendation on what technology or technologies the company should
invest in for the coming 5-year period (from 2025 onward). The decision-making
process involves a thorough analysis of both historical company data and detailed
metrics on each of the potential technology investments. Rely only on the provided
data and case description; there is no need to do additional research.
Deliverable Part I
PART I: Written report (max 750 words) covering the following elements:
• Introduction:
Introduce the context of the case, the interests and objectives of your role within
the company, and briefly describe the data you have access to.
• Decision-making process:
Analyze the data provided to you. You do not need to make complex
calculations, but simple visualizations of the data may assist you in deriving an
appropriate decision on which technology or technologies to invest in (including
the year(s) of adoption and development continuity period of minimal three
years). Describe the main trade-offs for each decision and clearly motivate your
final recommendation. Reflect on any data or information you feel is missing
that would have helped you with your decision.
Please note that there is no “one” right or wrong answer, as long as you can
properly motivate your recommendations.

Submission requirements
Submit your reports via Canvas by the due date. You will find the link for submitting
the report in the Assignment section of Canvas. References should be in line with APA
7. Please note that only the final report (part II) will be marked. Reports will, however,
be checked for completeness. You are obliged to submit report A at the given due date
on Canvas and attend the lecture of week 9. You cannot apply for a simple extension
for this part of the report.



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