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COMM5030 Stream B Social Entrepreneurship Practicum
Project Brief


Business name Flashpoint Labs

Business website https://www.flashpointlabs.org/
Business
overview
Flashpoint Labs is a Social Traders certified social enterprise that empowers
Indigenous and multicultural youth by providing mentorship and employment
opportunities in photography and filmmaking. Through hands-on experience
on professional film and photography shoots, young creatives gain valuable
skills and confidence while contributing to meaningful visual storytelling. By
partnering with Flashpoint Labs, clients can actively tell a powerful story about
their social impact, contribution to reconciliation and youth empowerment.
Clients also benefit from high-quality content that not only meets commercial
standards but also reflects authentic human experiences. This collaboration
sends a powerful message about values and community engagement,
enhancing brand reputation and fostering goodwill through stories that matter.
Flashpoint Labs is based in Sydney but works all over Australia.
Project
description
We seek to develop and implement marketing and communication strategies
that not only enhance our unique value proposition of our offerings but also
strengthen the overall sustainability and adaptability of our business. The
student team is tasked to address this question: How could Flashpoint Labs
improve its value proposition to strengthen its position in the market in a
media landscape increasingly shaped by AI?
Project
deliverables
Based on your research and analysis, the team should provide Flashpoint Labs
with the following deliverables.
1. Analysis of Flashpoint Labs’ current value propositions: Identify
strengths, weaknesses, and gaps in how Flashpoint Labs currently
communicates and delivers its unique offerings.
2. Research into industry trends: Examine the role and impact of AI in
content creation, particularly its implications for photography, storytelling,
and corporate/government communications.
3. Actionable recommendations on marketing and communication
strategies to strengthen Flashpoint Labs’ value propositions:
Recommendations may include (but are not limited to):
• Targeted marketing and communication strategies designed for
corporate and government clients that emphasize impact, trust,
authenticity, and social value.
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• Approaches to framing FPL’s human-centred value proposition
highlighting real people, real stories, and authentic photography as
essential, unique, and irreplaceable in an AI-driven content landscape,
supported by practical examples or case studies where possible.
Important Considerations

• Please consider in a world where artificial intelligence (AI) will disrupt
traditional methods of content creation, how can we win the support of big
corporations and government bodies and encourage them to continue to
employ Flashpoint Labs for content creation that is focused on real people
and real stories through the photographic medium, rather than creating AI
generated content for financial and logistical reasons?
• Recommendations should be practical, realistic, and mindful of
Flashpoint Labs’ social enterprise identity and limited budget/ resources
• All ideas and recommendations should align with Flashpoint Labs’
mission, values and social impact goals.
Contact person Tomasz Machnik, Company Director
Other information For example,
• LinkedIn:
• Facebook:
• Instagram:



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