BUSS5221 Assignment 3A Group Business Case Report Semester 2 2025–
HD 85% - 100% D 75% - 84% CR 65% – 74% P 50% – 64% F 0% - 49%
Executive Summary
5%
The executive summary was
exceptional. It covered all the
requirements and showed a
thoroughly detailed, thoughtful, and
compelling argument.
The executive summary was very
good. It shows a detailed,
thoughtful, and compelling
argument.
The executive summary was good.
It shows a detailed, thoughtful,
and/or compelling argument, but
more consistency was required.
The executive summary was
good. It shows some detailed,
thoughtful, or compelling
argument, the outcome was
not necessarily consistent in
the approach.
The executive summary was
not present or was not
consistent with the
requirements set out.
Country Problem
Outlines the problem
area and its
importance, and the
core problem to be
addressed (Problem
Statement)
30%

An excellent articulation of the
problem statement, demonstrating
strong synthesis of relevant sources
to clearly establish the importance
of addressing the issue within a
specific country context. Good use of
data and relevant concepts
effectively supports the discussion.
A clear and well-developed problem
statement, supported by relevant
sources. The importance of the issue
is explained in relation to the
chosen country. Data and concepts
are used appropriately to
strengthen the discussion.
A sound articulation of the
problem statement with some
supporting sources. The
importance of the issue is
addressed, though the link to the
country context may be general.
Some use of data and concepts is
evident, but may lack consistency
or depth.
A basic attempt to present a
problem statement, with
limited reference to supporting
sources. The importance of the
issue and its connection to the
country context is mentioned
but not clearly developed.
Minimal or uneven use of data
and concepts.
The problem statement is
unclear or missing. No
meaningful use of sources.
The relevance to the country
context is not established.
Lacks appropriate use of
data and concepts to
support the discussion.
The Solution
Proposed solution
and the features
30%

The creative process used to
generate the solution is articulated
clearly and effectively. The proposed
solution is thoroughly explained,
with its originality and usefulness
justified using relevant concepts.
Features such as economic logic,
benefits, and limitations are
exceptionally well outlined,
demonstrating deep understanding
and critical insight.
The creative process is clearly
explained, showing a strong and
thoughtful approach to developing
the solution. The solution is well
presented, with originality and
usefulness supported by relevant
concepts. Economic logic, benefits,
and limitations are clearly discussed,
though may lack the depth or
nuance of an HD-level response.
The creative process is described
adequately, with some evidence of
planning and reasoning behind the
solution. The solution is sound and
mostly clear, with some attempt to
justify its usefulness. Economic
logic, benefits, and limitations are
mentioned but may be general,
underdeveloped, or uneven.
The creative process is outlined
briefly but lacks clarity or
depth. The solution is
presented but may be vague or
poorly justified. Some
reference to economic logic,
benefits, or limitations is made,
but the discussion is minimal
or superficial.
The creative process is
unclear or missing. The
solution is either not
presented or lacks
coherence and justification.
There is little to no
discussion of economic logic,
benefits, or limitations, and
key concepts are not
applied.
Conclusions
Budget, timeline and
concluding business
case thoughts.
20%


The conclusion demonstrates
excellent understanding of the
business case, including key issues
and proposed solution. Budgets and
timelines, including implementation
steps, are well thought out—logical,
realistic, and clearly justified.
The conclusion shows a strong
understanding of the business case,
addressing key issues, and the
solution clearly. Budgets and
timelines, including implementation,
are sound and mostly well justified,
with only minor gaps in detail or
clarity.
The conclusion demonstrates a
reasonable understanding of the
business case. Key points are
covered, though some elements
may be underdeveloped. Budgets
and timelines, including
implementation steps, are
provided but may lack clarity or
full justification.
The conclusion shows a basic
understanding of the business
case, though it may be limited
or general. Budgets and
timelines are included but may
be unrealistic, unclear, or
lacking in detail—particularly
regarding implementation.
The conclusion is weak or
missing, with little or no
understanding of the
business case. Budgets and
timelines are missing,
unclear, or not feasible.
Implementation steps are
not addressed or are
significantly flawed.
Communication &
References
Quality and clarity of
business writing,
structure, consistent
and logical
conversation.
15%
A high standard of business
writing—clear, logical, and well-
organised throughout.
Communication is consistent and
demonstrates the ability to identify
hidden assumptions or bias. In-text
citations and reference list fully
comply with APA 7th guidelines.
Strong business writing style with
clear and well-structured
communication. Information is
mostly logical and well-presented,
with some evidence of critical
awareness. In-text citations and
reference list adhere closely to APA
7th guidelines, with only minor
errors.
Competent business writing style
with adequate clarity and
structure. Ideas are generally
communicated logically, though
may lack refinement. Some
attempt to identify assumptions or
bias. Referencing follows APA 7th
with occasional formatting issues.
Basic business writing, but may
lack clarity, coherence, or
structure in places. Limited
evidence of critical thinking or
awareness of bias. Referencing
is attempted but contains
frequent or significant APA 7th
errors.
Poorly written and
disorganised.
Communication lacks clarity
and logical flow. No evidence
of critical thinking. In-text
citations and reference list
are missing or do not follow
APA 7th guidelines.


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