BUSI42115
Strategy
Postgraduate Programmes 2023/24



1


SUMMATIVE ASSIGNMENT - BUSI42115 Strategy

On the basis of the information provided in the case study “Kombi Sports Inc.:
staying ahead of the curve”,
1. Use the relevant tools and/or frameworks to analyse Kombi Sports’s internal
and external environment. (50%)
2. Examine the current strategy diamond (elements of strategy) of Kombi Sports.
(25%)
3. Given your previous analysis for Question 1 and Question 2, please formulate
and justify strategic recommendations for Kombi Sports so that it might achieve
sustainable competitive advantage. (25%)

Overall word limit: 2,500





SUBMISSION INSTRUCTIONS

Your completed assignment must be uploaded to Learn Ultra
no later than 11:59am on DATE.

A penalty will be applied for work uploaded after 11:59am as detailed in the
Programme Handbook. You must leave sufficient time to fully complete the
upload process before the deadline and check that you have received a
receipt. At peak periods, it can take up to 30 minutes for a receipt to be
generated.


Assignments should be typed, using 1.5 spacing and an easy-to-read 12-point font.
Assignments and dissertations/business projects must not exceed the word count
indicated in the module handbook/assessment brief.
BUSI42115
Strategy
Postgraduate Programmes 2023/24



2

The word count should:
▪ Include all the text, including title, preface, introduction, in-text citations, quotations,
footnotes and any other items not specifically excluded below.
▪ Exclude diagrams, tables (including tables/lists of contents and figures), equations,
executive summary/abstract, acknowledgements, declaration, bibliography/list of
references and appendices. However, it is not appropriate to use diagrams or
tables merely as a way of circumventing the word limit. If a student uses a table or
figure as a means of presenting his/her own words, then this is included in the word
count.
Examiners will stop reading once the word limit has been reached, and work beyond
this point will not be assessed. Checks of word counts will be carried out on submitted
work, including any assignments or dissertations/business projects that appear to be
clearly over-length. Checks may take place manually and/or with the aid of the word
count provided via an electronic submission. Where a student has intentionally
misrepresented their word count, the School may treat this as an offence under
Section IV of the General Regulations of the University. Extreme cases may be viewed
as dishonest practice under Section IV, 5 (a) (x) of the General Regulations.
Very occasionally it may be appropriate to present, in an appendix, material which
does not properly belong in the main body of the assessment but which some students
wish to provide for the sake of completeness. Any appendices will not have a role in
the assessment - examiners are under no obligation to read appendices and they do
not form part of the word count. Material that students wish to be assessed should
always be included in the main body of the text.
Guidance on referencing can be found in the programme handbook and on Learn
Ultra.

MARKING GUIDELINES
Performance in the summative assessment for this module is judged against the
following criteria:
• Relevance to question(s)
• Organisation, structure and presentation
• Depth of understanding
• Analysis and discussion
• Use of sources and referencing
• Overall conclusions

BUSI42115
Strategy
Postgraduate Programmes 2023/24



3

The word count should include all the text (plus endnotes and footnotes), but
exclude diagrams, tables, bibliography, references and appendices. Guidance on
referencing can be found in your Assessment handbook under ‘Things you Need to
Know’ on Learn Ultra.

PLAGIARISM AND COLLUSION
Students suspected of plagiarism, either of published work or the work of other
students, or of collusion will be dealt with according to School and University
guidelines.
Your assignment will be put through the plagiarism detection service.

END OF ASSESSMENT


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