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INFS6004 Digital Business Transformation Assignment 1 2026
Individual in-class pitch – Specification

This assignment assesses research and critical analysis skills required of an independent learner able to
keep up to date with the latest practices in digital transformation and change.

You are required to deliver an individual 90-second in-class pitch on the digital transformation of a
company you select, supported by a one-page poster. Your pitch and poster must demonstrate your original
description and analysis, and make explicit links to relevant concepts from INFS6004.

Marks: 15% of the unit assessment. Note: Individual assignment

Due date: 20 March 2026, before 11:59 pm, submit the assignment through the INFS6004 CANVAS site.

Presentation timing: Week 5 or Week 6 in your scheduled tutorial. Specific date TBC.

Requirements: (1) a one-page poster (PDF), (2) a 90-second in-class pitch using the poster as your only
visual aid (displayed on screen as a single slide), and (3) a brief peer Q&A

Poster format guidelines:
• One page only (A4 landscape recommended), export to PDF.
• Include your name and SID in the poster
• Design for readability on screen, use clear headings and visuals, and keep text concise.
• Include in-text citations for key facts and a short reference list at the bottom (APA 7th).
• Focus on the transformation story, the business value, and your evaluation, NOT a company overview.

Pitch guidance:
• 90 seconds maximum, practice to stay within time.
• Use the poster as your only visual (no additional slides).
• Do not bring a script and read; this is a presentation!
• After each pitch, there will be a brief Q&A. Your tutor will allow one student to ask a question, and you
will need to respond to the question. Your tutor may also ask follow-up questions.

Activities & Deliverables
• Select a company of interest to you and identify a specific digital transformation initiative that is
relevant to INFS6004 and the Marking Guide.
• Research and gather credible evidence to support your description and analysis. Aim to use recent
sources, and ensure they are properly referenced
• Prepare a one-page poster that summarises the case and your analysis. The poster must be readable on
screen, and should use clear headings, visuals (make it eye-catching), and concise text (not paragraphs!).
• Deliver a 90-second pitch in class using your poster as the only visual. Keep strictly to time and focus
on the most important insights.
• Participate in peer Q&A during the session: ask one constructive question of a peer and respond to
questions about your pitch.
• Marks are awarded for the depth and originality of your analysis, your integration of course concepts,
the clarity of your communication, and the quality of evidence and referencing.

Notes:
1. All submissions need to be carefully checked prior to submission to ensure there are no spelling or
grammatical errors.
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2. All references should adhere to the guidelines laid out in the APA Referencing Guide:
https://libguides.library.usyd.edu.au/citation/apa7
3. Penalties for late submission without prior approval will apply – see the Business School’s policy:
http://sydney.edu.au/business/currentstudents/policy
4. Submit your file name in this format: INFS6004-26-Assign-1-SID-FullName
e.g., INFS6004-26-Assign-1-SID-123456789-Roberta-Lee



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INFS6004– Digital Business Transformation
Assignment 1 Marking Guide


Name: Student ID Total Marks: /15%


Overall: 90-second pitch, one-page poster (PDF)


1. Pitch delivery and structure Marks: /3
• Clear opening and logical flow, key message is easy to
follow
• Professional delivery (not reading script), appropriate pace
and confidence
• Keeps strictly to 90 seconds
• Appropriate use for filename, structure and format
• Correct references (including news items) that follow APA
referencing style
• Spelling or grammatical errors (none / some / unacceptable)


2. Company and digital transformation initiative Marks: /3
• Context is concise and accurate (country, industry,
company, products/services)
• Transformation initiative is described clearly (what
changed, and why)
• The analysis must be original


3. Analysis and evidence Marks: /7
• Original analysis of business significance, including
benefits, trade-offs, and risks
• Is the digital transformation sustainable (i.e., alignment with
business goals) in the long run? Why?
• How applicable is it to other countries, markets and
organisations?
• Poster quality: well designed, readable, and professionally
presented
• Evidence and APA 7th referencing are appropriate and
support key claims
• The analysis must be original


4. Peer Q&A (asking and responding) Marks: /2
• Asks one constructive question of a peer
• Responds to questions clearly and professionally,
demonstrating reflection and understanding





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